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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (59.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)DemandScience
Star Rating
(713)4.4 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about DemandScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll ABM (Formerly RollWorks) excels in its Quality of Support with a score of 9.0, while DemandScience outshines with a score of 9.3, indicating that users find DemandScience's support team more responsive and helpful in resolving issues.
- Reviewers mention that DemandScience offers superior Account Identification and Segmentation capabilities, scoring 9.6 compared to AdRoll's 8.2. Users appreciate DemandScience's ability to effectively segment accounts, which enhances targeting precision.
- G2 users highlight that DemandScience's Customization features are particularly robust, scoring 9.6, while AdRoll's score of 7.9 suggests limitations in tailoring the platform to specific business needs. This flexibility is crucial for users looking to adapt the software to their unique workflows.
- Users on G2 report that DemandScience's Campaign Optimization tools are more effective, with a score of 9.1 compared to AdRoll's 7.9. Reviewers appreciate the advanced algorithms that help optimize campaigns for better performance.
- Reviewers mention that AdRoll ABM (Formerly RollWorks) has a strong Retargeting feature with a score of 8.9, but DemandScience's score of 8.8 indicates it also provides solid retargeting capabilities, making both platforms competitive in this area.
- Users say that DemandScience's Performance and Reliability is noteworthy, scoring 9.4, while AdRoll's score of 8.6 suggests it may not be as consistently reliable. This reliability is essential for users who depend on the software for critical marketing operations.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableDemandScience
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableDemandScience
No trial information availableRatings
Meets Requirements
8.4
469
8.6
594
Ease of Use
8.5
474
8.7
591
Ease of Setup
8.4
301
8.3
350
Ease of Admin
8.6
249
8.7
321
Quality of Support
9.0
451
9.3
575
Has the product been a good partner in doing business?
8.9
253
9.3
332
Product Direction (% positive)
8.7
437
8.8
572
Features by Category
Data Availability
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Not enough data
Data Accuracy
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Not enough data
Channel Functionality
8.6
179
9.0
7
Platform Interoperability
7.4
74
8.7
5
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
9.6
8
7.9
164
9.1
9
8.3
163
8.8
8
7.6
135
8.6
6
8.3
145
8.8
7
8.6
125
8.6
6
8.2
109
9.4
8
7.8
111
8.8
7
8.2
143
9.0
8
7.7
134
8.3
7
7.8
110
8.9
6
Feature Not Available
9.3
5
7.5
96
9.3
5
Targeting
8.6
176
9.3
9
8.9
175
8.8
7
8.3
146
9.2
8
8.0
128
9.2
8
Platform
8.2
139
8.7
9
7.6
140
9.2
6
8.7
161
9.3
7
8.6
164
9.4
9
8.3
134
9.3
7
7.9
136
9.6
8
8.1
125
Feature Not Available
Feature Not Available
9.0
7
7.9
125
9.5
7
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
9.0
20
8.2
37
9.6
21
8.0
34
8.7
18
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
9.3
22
8.2
32
8.9
20
Platform Additional Functionality
8.7
38
9.3
22
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
Not enough data
9.2
29
Not enough data
9.2
38
Platform Reporting
Not enough data
8.8
40
Not enough data
8.8
35
Platform Basics
8.6
215
8.4
79
Platform Data
8.3
211
8.7
95
7.6
195
8.1
89
Platform Additional Functionality
Feature Not Available
8.2
82
8.1
204
Feature Not Available
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
9.6
8
7.9
164
9.1
9
8.3
163
8.8
8
7.6
135
8.6
6
8.3
145
8.8
7
8.6
125
8.6
6
8.2
109
9.4
8
7.8
111
8.8
7
8.2
143
9.0
8
7.7
134
8.3
7
7.8
110
8.9
6
Feature Not Available
9.3
5
7.5
96
9.3
5
Targeting
8.6
176
9.3
9
8.9
175
8.8
7
8.3
146
9.2
8
8.0
128
9.2
8
Platform
8.2
139
8.7
9
7.6
140
9.2
6
8.7
161
9.3
7
8.6
164
9.4
9
8.3
134
9.3
7
7.9
136
9.6
8
8.1
125
Feature Not Available
Feature Not Available
9.0
7
7.9
125
9.5
7
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3
171
9.6(won by 1.3)
8
7.9
164
9.1(won by 1.2)
9
8.3
163
8.8(won by 0.5)
8
7.6
135
8.6(won by 1.0)
6
8.3
145
8.8(won by 0.5)
7
8.6(tied score)
125
8.6(tied score)
6
8.2
109
9.4(won by 1.2)
8
7.8
111
8.8(won by 1.0)
7
8.2
143
9.0(won by 0.8)
8
7.7
134
8.3(won by 0.6)
7
7.8
110
8.9(won by 1.1)
6
Feature Not Available
9.3(won by default)
5
7.5
96
9.3(won by 1.8)
5
Targeting
8.6
176
9.3(won by 0.7)
9
8.9(won by 0.1)
175
8.8
7
8.3
146
9.2(won by 0.9)
8
8.0
128
9.2(won by 1.2)
8
Platform
8.2
139
8.7(won by 0.5)
9
7.6
140
9.2(won by 1.6)
6
8.7
161
9.3(won by 0.6)
7
8.6
164
9.4(won by 0.8)
9
8.3
134
9.3(won by 1.0)
7
7.9
136
9.6(won by 1.7)
8
8.1(won by default)
125
Feature Not Available
Feature Not Available
9.0(won by default)
7
7.9
125
9.5(won by 1.6)
7
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Lead Monitoring
Not enough data
8.0
45
|
Verified
Not enough data
8.3
51
|
Verified
Not enough data
7.8
43
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
8.2
38
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
8.3
45
|
Verified
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.1
41
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
7.5
36
|
Verified
Not enough data
8.2
40
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
9.6
8
7.9
164
9.1
9
8.3
163
8.8
8
7.6
135
8.6
6
8.3
145
8.8
7
8.6
125
8.6
6
8.2
109
9.4
8
7.8
111
8.8
7
8.2
143
9.0
8
7.7
134
8.3
7
7.8
110
8.9
6
Feature Not Available
9.3
5
7.5
96
9.3
5
Targeting
8.6
176
9.3
9
8.9
175
8.8
7
8.3
146
9.2
8
8.0
128
9.2
8
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
8.7
9
7.6
140
9.2
6
8.7
161
9.3
7
8.6
164
9.4
9
8.3
134
9.3
7
7.9
136
9.6
8
8.1
125
Feature Not Available
Feature Not Available
9.0
7
7.9
125
9.5
7
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.6
49
8.4
77
8.7
52
7.6
59
8.7
46
Lead Management
8.6
71
8.4
50
7.8
49
Feature Not Available
8.4
57
Feature Not Available
Marketing Campaigns
7.8
48
8.6
44
7.3
40
Feature Not Available
7.8
42
8.7
45
8.1
42
8.8
36
8.1
47
8.5
41
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and DemandScience are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Marketing Account Intelligence, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Sales Intelligence
DemandScience is categorized as Account-Based Web and Content Experiences and Lead Capture
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
DemandScience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Computer Software
34.2%
Information Technology and Services
19.9%
Marketing and Advertising
10.2%
Financial Services
2.3%
Computer & Network Security
2.3%
Other
31.0%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Is there another product I should be considering? What's the top seller?
1 Comment
DS
TechTarget?Read more
Why is ABM important?
1 Comment
Official Response from Terminus (by DemandScience)
Account based marketing is about finding the right-fit accounts that match a team’s ideal customer profile, then rallying around them and focusing your time,...Read more
What is Terminus ABM Platform used for?
1 Comment
VB
It is a solution for your marketing team. You can push email signatures to your account in multiple email platformsRead more
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