Compare AdRoll ABM (Formerly RollWorks) and DemandScience 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Mid-Market (57.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)DemandScience
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (57.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about DemandScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in customer support, with users highlighting the exceptional assistance from account managers during the onboarding process. One user noted, "the support from our account managers was extremely helpful," which contributed to a smooth setup experience.
- Users say DemandScience stands out for its ability to deliver quality leads efficiently. Reviewers appreciate the platform's flexibility in targeting options, stating it "gives us the freedom to choose" various parameters like geography and seniority, which enhances lead quality.
- According to verified reviews, both platforms offer a similar ease of setup, but AdRoll ABM is praised for its intuitive interface. Users have mentioned that it is "easy to use" and provides great visibility into campaign performance, making adjustments straightforward.
- Reviewers mention that DemandScience has a slight edge in lead analysis capabilities, with users noting its effectiveness in providing insights into lead performance. One user remarked on the platform's ability to deliver leads within the estimated timeframe, which is crucial for timely decision-making.
- G2 reviewers highlight that AdRoll ABM offers robust display advertising features, with users appreciating the platform's effectiveness in managing campaigns. A user shared their positive experience with the "immediate ROI" seen from their advertising efforts, showcasing the platform's impact on business outcomes.
- Users report that while both platforms have strong functionalities, DemandScience's quality of support is notably higher, with a score of 9.3 compared to AdRoll ABM's 8.9. Reviewers have expressed satisfaction with how "easy it has been to work with the team," indicating a strong partnership approach.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableDemandScience
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableDemandScience
No trial information availableRatings
Meets Requirements
8.4
505
8.6
627
Ease of Use
8.4
510
8.7
625
Ease of Setup
8.3
335
8.3
379
Ease of Admin
8.6
259
8.7
337
Quality of Support
8.9
485
9.3
607
Has the product been a good partner in doing business?
8.9
264
9.3
350
Product Direction (% positive)
8.6
470
8.8
606
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
9.2
11
Platform Interoperability
7.4
75
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Feature Not Available
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
9.7
10
7.9
168
9.2
10
8.3
167
8.9
9
7.6
138
8.6
6
8.3
148
9.0
8
8.5
127
8.8
7
8.2
111
9.5
10
7.8
113
9.0
8
8.2
146
9.1
9
7.7
137
8.3
7
7.8
112
8.9
6
Feature Not Available
9.3
5
7.5
97
9.3
5
Targeting
8.6
183
9.0
14
8.9
179
9.0
8
8.2
148
9.2
8
8.0
129
9.2
8
Platform
8.3
142
Feature Not Available
7.6
142
8.7
9
8.7
163
9.4
8
8.6
167
9.4
13
8.3
135
9.3
7
7.9
137
9.6
8
8.1
126
Feature Not Available
Feature Not Available
9.0
7
7.9
126
9.6
8
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
9.0
20
8.2
37
9.6
21
8.0
34
8.7
18
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
9.3
22
8.2
33
8.9
20
Platform Additional Functionality
8.7
39
9.3
22
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Feature Not Available
Platform Basics
Not enough data
9.2
29
Not enough data
9.2
38
Platform Reporting
Not enough data
8.8
40
Not enough data
8.8
35
Platform Basics
8.6
217
8.4
80
Platform Data
8.3
214
8.6
96
7.6
197
8.1
89
Platform Additional Functionality
Feature Not Available
8.2
82
8.1
206
8.7
82
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Feature Not Available
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
9.7
10
7.9
168
9.2
10
8.3
167
8.9
9
7.6
138
8.6
6
8.3
148
9.0
8
8.5
127
8.8
7
8.2
111
9.5
10
7.8
113
9.0
8
8.2
146
9.1
9
7.7
137
8.3
7
7.8
112
8.9
6
Feature Not Available
9.3
5
7.5
97
9.3
5
Targeting
8.6
183
9.0
14
8.9
179
9.0
8
8.2
148
9.2
8
8.0
129
9.2
8
Platform
8.3
142
Feature Not Available
7.6
142
8.7
9
8.7
163
9.4
8
8.6
167
9.4
13
8.3
135
9.3
7
7.9
137
9.6
8
8.1
126
Feature Not Available
Feature Not Available
9.0
7
7.9
126
9.6
8
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3
178
9.7(won by 1.4)
10
7.9
168
9.2(won by 1.3)
10
8.3
167
8.9(won by 0.6)
9
7.6
138
8.6(won by 1.0)
6
8.3
148
9.0(won by 0.7)
8
8.5
127
8.8(won by 0.3)
7
8.2
111
9.5(won by 1.3)
10
7.8
113
9.0(won by 1.2)
8
8.2
146
9.1(won by 0.9)
9
7.7
137
8.3(won by 0.6)
7
7.8
112
8.9(won by 1.1)
6
Feature Not Available
9.3(won by default)
5
7.5
97
9.3(won by 1.8)
5
Targeting
8.6
183
9.0(won by 0.4)
14
8.9
179
9.0(won by 0.1)
8
8.2
148
9.2(won by 1.0)
8
8.0
129
9.2(won by 1.2)
8
Platform
8.3(won by default)
142
Feature Not Available
7.6
142
8.7(won by 1.1)
9
8.7
163
9.4(won by 0.7)
8
8.6
167
9.4(won by 0.8)
13
8.3
135
9.3(won by 1.0)
7
7.9
137
9.6(won by 1.7)
8
8.1(won by default)
126
Feature Not Available
Feature Not Available
9.0(won by default)
7
7.9
126
9.6(won by 1.7)
8
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Lead Monitoring
Not enough data
8.0
48
|
Verified
Not enough data
8.4
52
|
Verified
Not enough data
7.8
43
|
Verified
Agentic AI - Lead Capture
Not enough data
Feature Not Available
Not enough data
Not enough data
Data Capture
Not enough data
7.0
21
Not enough data
8.2
39
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
47
|
Verified
Analytics
Not enough data
8.3
29
Not enough data
8.3
35
Customization
Not enough data
8.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
36
|
Verified
Not enough data
8.2
40
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
9.7
10
7.9
168
9.2
10
8.3
167
8.9
9
7.6
138
8.6
6
8.3
148
9.0
8
8.5
127
8.8
7
8.2
111
9.5
10
7.8
113
9.0
8
8.2
146
9.1
9
7.7
137
8.3
7
7.8
112
8.9
6
Feature Not Available
9.3
5
7.5
97
9.3
5
Targeting
8.6
183
9.0
14
8.9
179
9.0
8
8.2
148
9.2
8
8.0
129
9.2
8
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Feature Not Available
7.6
142
8.7
9
8.7
163
9.4
8
8.6
167
9.4
13
8.3
135
9.3
7
7.9
137
9.6
8
8.1
126
Feature Not Available
Feature Not Available
9.0
7
7.9
126
9.6
8
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Feature Not Available
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.6
50
8.4
77
8.6
54
7.6
59
8.7
51
Lead Management
8.6
71
8.3
58
7.8
49
8.3
46
8.4
57
8.6
57
Marketing Campaigns
7.8
48
8.6
45
7.3
40
8.0
22
7.8
42
8.7
45
8.1
42
8.8
36
8.1
47
8.5
42
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and DemandScience are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Marketing Account Intelligence, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Sales Intelligence
DemandScience is categorized as Account-Based Web and Content Experiences and Lead Capture
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
DemandScience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Computer Software
33.1%
Information Technology and Services
20.3%
Marketing and Advertising
11.3%
Financial Services
2.4%
Computer & Network Security
2.2%
Other
30.8%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What is Terminus ABM Platform used for?
1 Comment
VB
It is a solution for your marketing team. You can push email signatures to your account in multiple email platformsRead more
Why is ABM important?
1 Comment
Official Response from Terminus (by DemandScience)
Account based marketing is about finding the right-fit accounts that match a team’s ideal customer profile, then rallying around them and focusing your time,...Read more
Is there another product I should be considering? What's the top seller?
1 Comment
DS
TechTarget?Read more
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