# AdRoll ABM (Formerly RollWorks) vs DemandScience Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll ABM (Formerly RollWorks) excels in **campaign management** , with users appreciating its **simplicity** in setting up and running campaigns. One user highlighted the ability to layer in **intent data** for improved targeting precision, making it a practical choice for those looking to streamline their advertising efforts.
- **Users say** that DemandScience stands out for its **customer service** , with many praising the proactive optimization recommendations that enhance campaign performance. Reviewers noted that this support makes DemandScience a reliable partner, especially for those who value **collaboration** and **guidance** in their marketing strategies.
- **According to verified reviews** , AdRoll ABM (Formerly RollWorks) offers a seamless integration with **Salesforce** , which users find beneficial for managing their account-based marketing efforts. This integration allows for effective budget utilization and messaging targeting, which is crucial for mid-market companies.
- **Reviewers mention** that DemandScience provides **quality leads** tailored to specific audience segments, giving users the flexibility to choose targeting options such as geography and seniority. This level of customization is particularly appealing for businesses looking to refine their lead generation processes.
- **G2 reviewers highlight** that while AdRoll ABM (Formerly RollWorks) has a higher overall satisfaction score, DemandScience's users report slightly better experiences in areas like **ease of use** and **support quality**. This suggests that while AdRoll is effective, DemandScience may offer a more user-friendly experience for some.
- **Users express** that AdRoll ABM (Formerly RollWorks) is particularly effective for **account-based advertising** , with a strong focus on engaging target accounts through ads across multiple channels. This capability is a significant advantage for businesses looking to enhance their ABM strategies.



| | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 650 | 763 | 
| **Largest Market Segment** | Mid-Market (58.0% of reviews) | Mid-Market (56.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (167 reviews)
- Audience Targeting (104 reviews)

Cons:
- Learning Curve (65 reviews)
- Missing Features (60 reviews)

### DemandScience

Pros:
- Ease of Use (60 reviews)
- Helpful (58 reviews)

Cons:
- Learning Curve (14 reviews)
- Missing Features (14 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
  | **Meets Requirements** | 8.4 (530 reviews) | 8.6 (628 reviews) | 
  | **Ease of Use** | 8.4 (535 reviews) | 8.7 (626 reviews) | 
  | **Ease of Setup** | 8.3 (359 reviews) | 8.3 (380 reviews) | 
  | **Ease of Admin** | 8.6 (262 reviews) | 8.7 (337 reviews) | 
  | **Quality of Support** | 8.9 (510 reviews) | 9.3 (608 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (267 reviews) | 9.3 (350 reviews) | 
  | **Product Direction (% positive)** | 8.6 (490 reviews) | 8.8 (606 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### DemandScience

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **DemandScience** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **DemandScience** | 9.1/10 | 19 |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | 9.2 (11 reviews) | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Feature Not Available | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.7 (10 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 9.2 (10 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.9 (9 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.6 (6 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 9.0 (8 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 8.8 (7 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.5 (10 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.0 (8 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.2 (10 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.3 (7 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.9 (6 reviews) | 
| **In-App Ads** | Feature Not Available | 9.3 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 9.3 (5 reviews) | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.1 (15 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 9.0 (8 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.2 (8 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.2 (8 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Feature Not Available | 
| **Custom Reports** | 7.6 (143 reviews) | 8.8 (10 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.4 (8 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.4 (13 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.3 (7 reviews) | 
| **Customization** | 8.0 (138 reviews) | 9.6 (8 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | Feature Not Available | 
| **Internationalization** | Feature Not Available | 9.0 (7 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 9.6 (8 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |
| **DemandScience** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (98 reviews) | Not enough data | 
| **Lead Analysis ** | 7.9 (80 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (81 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (111 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | Not enough data | 
| **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (88 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 7.8 (89 reviews) | Not enough data | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | Not enough data | 
| **Trending Accounts ** | 8.4 (84 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (37 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **DemandScience** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **DemandScience** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **DemandScience** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **DemandScience** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **DemandScience** | 9.1/10 | 22 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | 9.0 (20 reviews) | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | 9.6 (21 reviews) | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | 8.7 (18 reviews) | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | 9.3 (22 reviews) | 
| **Revenue Analytics** | 8.2 (33 reviews) | 8.9 (20 reviews) | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | 9.3 (22 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Feature Not Available | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **DemandScience** | 9.0/10 | 50 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Website Personalization** | Not enough data | 9.2 (29 reviews) | 
| **Content Creation and Distribution** | Not enough data | 9.2 (38 reviews) | 

#### Platform Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Measurement** | Not enough data | 8.8 (40 reviews) | 
| **Dashboards** | Not enough data | 8.8 (35 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **DemandScience** | 8.4/10 | 109 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | 8.4 (80 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | 8.6 (96 reviews) | 
| **Attribution** | 7.6 (198 reviews) | 8.1 (89 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | 8.2 (82 reviews) | 
| **Integrations** | 8.1 (207 reviews) | 8.7 (82 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **DemandScience** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.7 (10 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 9.2 (10 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.9 (9 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.6 (6 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 9.0 (8 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 8.8 (7 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.5 (10 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.0 (8 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.2 (10 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.3 (7 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.9 (6 reviews) | 
| **In-App Ads** | Feature Not Available | 9.3 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 9.3 (5 reviews) | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.1 (15 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 9.0 (8 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.2 (8 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.2 (8 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Feature Not Available | 
| **Custom Reports** | 7.6 (143 reviews) | 8.8 (10 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.4 (8 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.4 (13 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.3 (7 reviews) | 
| **Customization** | 8.0 (138 reviews) | 9.6 (8 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | Feature Not Available | 
| **Internationalization** | Feature Not Available | 9.0 (7 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 9.6 (8 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **DemandScience** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.7 (10 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 9.2 (10 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.9 (9 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.6 (6 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 9.0 (8 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 8.8 (7 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.5 (10 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.0 (8 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.2 (10 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.3 (7 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.9 (6 reviews) | 
| **In-App Ads** | Feature Not Available | 9.3 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 9.3 (5 reviews) | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.1 (15 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 9.0 (8 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.2 (8 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.2 (8 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Feature Not Available | 
| **Custom Reports** | 7.6 (143 reviews) | 8.8 (10 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.4 (8 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.4 (13 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.3 (7 reviews) | 
| **Customization** | 8.0 (138 reviews) | 9.6 (8 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | Feature Not Available | 
| **Internationalization** | Feature Not Available | 9.0 (7 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 9.6 (8 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **DemandScience** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **DemandScience** | 8.0/10 | 85 |

#### Lead Monitoring

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Features** | Not enough data | 8.0 (48 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.4 (52 reviews) ✓ Verified | 
| **Identification** | Not enough data | 7.8 (43 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Mobile** | Not enough data | 7.0 (21 reviews) | 
| **Websites** | Not enough data | 8.2 (39 reviews) ✓ Verified | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Data** | Not enough data | 8.4 (47 reviews) ✓ Verified | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Export/Import** | Not enough data | 8.3 (29 reviews) | 
| **Reporting** | Not enough data | 8.3 (35 reviews) | 

#### Customization

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Forms** | Not enough data | 8.1 (44 reviews) ✓ Verified | 
| **Personalization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 7.5 (36 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.2 (40 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **DemandScience** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 9.7 (10 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 9.2 (10 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.9 (9 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 8.6 (6 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 9.0 (8 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 8.8 (7 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 9.5 (10 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 9.0 (8 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 9.2 (10 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 8.3 (7 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.9 (6 reviews) | 
| **In-App Ads** | Feature Not Available | 9.3 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 9.3 (5 reviews) | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 9.1 (15 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 9.0 (8 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 9.2 (8 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 9.2 (8 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Feature Not Available | 
| **Custom Reports** | 7.6 (143 reviews) | 8.8 (10 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 9.4 (8 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 9.4 (13 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 9.3 (7 reviews) | 
| **Customization** | 8.0 (138 reviews) | 9.6 (8 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | Feature Not Available | 
| **Internationalization** | Feature Not Available | 9.0 (7 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 9.6 (8 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **DemandScience** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **DemandScience** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **DemandScience** | 8.6/10 | 82 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Feature Not Available | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | 8.6 (50 reviews) | 
| **Account-level Insights ** | 8.4 (77 reviews) | 8.6 (54 reviews) | 
| **Lead Analysis ** | 7.6 (60 reviews) | 8.7 (51 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | 8.3 (58 reviews) | 
| **Predictive Scoring ** | 7.8 (49 reviews) | 8.3 (46 reviews) | 
| **Account Identification ** | 8.4 (57 reviews) | 8.6 (58 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.6 (45 reviews) | 
| **Revenue Planning ** | 7.3 (40 reviews) | 8.1 (23 reviews) | 
| **Media Attribution ** | 7.8 (42 reviews) | 8.7 (45 reviews) | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | 8.8 (36 reviews) | 
| **Customization ** | 8.1 (47 reviews) | 8.5 (42 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **DemandScience** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (111 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (119 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **DemandScience** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **DemandScience** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **DemandScience** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll ABM (Formerly RollWorks) (14):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to DemandScience (2):** [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Lead Capture Software](https://www.g2.com/categories/lead-capture)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | DemandScience | 
|---|---|---|
| **Small-Business** | 27.2% | 19.3% | 
| **Mid-Market** | 58.0% | 56.9% | 
| **Enterprise** | 14.8% | 23.8% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

#### DemandScience

- **Computer Software:** 33.0%
- **Information Technology and Services:** 20.2%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 2.4%
- **Computer & Network Security:** 2.2%
- **Telecommunications:** 2.1%
- **Human Resources:** 2.1%
- **Internet:** 1.9%
- **Staffing and Recruiting:** 1.4%
- **E-Learning:** 1.0%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (205 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9648 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to DemandScience

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (265 reviews)
- [N.Rich](https://www.g2.com/products/n-rich/reviews) — 4.7/5 stars (113 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) — 4.3/5 stars (452 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1364 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### DemandScience

- Title: [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) — 1 comment
  > **Top comment:** "It is a solution for your marketing team. You can push email signatures to your account in multiple email platforms"
- Title: [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) — 1 comment *(includes official response)*
  > **Top comment:** "Account based marketing is about finding the right-fit accounts that match a team’s ideal customer profile, then rallying around them and focusing your time,..."
- Title: [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) — 1 comment, 1 upvote
  > **Top comment:** "TechTarget?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandscience-demandscience)