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Compare Clay and ZoomInfo Operations 
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At a Glance
Market Segments
Small-Business (77.8% of reviews)
Mid-Market (65.7% of reviews)
Entry-Level Pricing
Free
Contact Us
Clay
Star Rating
(179)4.8 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansZoomInfo Operations
Star Rating
(350)4.4 out of 5
Market Segments
Mid-Market (65.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both ZoomInfo Operations and Clay excel in lead quality, Clay stands out with a perfect score of 9.0, as reviewers mention its robust lead analysis features that provide deeper insights into potential customers.
- Reviewers mention that ZoomInfo Operations offers a more user-friendly experience with an ease of use score of 8.4, compared to Clay's 7.9. Users appreciate the intuitive interface of ZoomInfo, which simplifies navigation and task execution.
- G2 users highlight that Clay's quality of support is exceptional, scoring 9.3, with many reviewers praising the responsiveness and helpfulness of the support team, while ZoomInfo Operations, with a score of 8.6, is noted for being reliable but not as proactive.
- Users on G2 report that Clay's product direction is highly rated at 9.8, indicating a strong commitment to innovation and user feedback, whereas ZoomInfo Operations, with a score of 8.4, is seen as more static in its development approach.
- Reviewers mention that ZoomInfo Operations excels in lead enrichment with a score of 8.6, particularly highlighting features like "Data Enrichment" that enhance existing lead information, while Clay's lead enrichment features score higher at 9.3, with users noting its seamless integration with CRM systems.
- Users say that both products have strong cross-system integration capabilities, but Clay shines with a score of 9.0, as reviewers appreciate its ability to connect effortlessly with various tools, while ZoomInfo Operations scores 8.3, with some users mentioning occasional integration challenges.
Pricing
Entry-Level Pricing
ZoomInfo Operations
ZoomInfo Operations
Contact Us
Data orchestration and automation platform that enriches, cleanses, and maintains accurate B2B data across your CRM and marketing automation systems in real-time.
- Automated deduplication and merge rules
- Contact and company data enrichment
- Lead-to-account matching
Free Trial
Clay
Free Trial is available
ZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
9.2
158
8.7
287
Ease of Use
7.9
161
8.4
295
Ease of Setup
7.7
69
8.5
217
Ease of Admin
8.5
51
8.7
152
Quality of Support
9.3
152
8.6
273
Has the product been a good partner in doing business?
9.2
50
9.0
150
Product Direction (% positive)
9.8
161
8.5
283
Features by Category
Data Availability
8.8
68
Not enough data
9.1
67
Not enough data
8.9
66
Not enough data
8.9
21
Not enough data
Data Accuracy
8.7
60
Not enough data
8.9
59
Not enough data
8.6
21
Not enough data
Agentic AI - Sales Intelligence
8.8
11
Not enough data
8.9
11
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.6
11
Not enough data
8.5
11
Not enough data
Platform
7.7
51
Not enough data
7.9
51
Not enough data
8.7
54
Not enough data
7.5
50
Not enough data
6.1
49
Not enough data
8.8
56
Not enough data
Features
8.9
61
Not enough data
8.7
61
Not enough data
9.3
66
Not enough data
9.1
60
Not enough data
8.6
57
Not enough data
8.0
55
Not enough data
8.1
54
Not enough data
7.1
52
Not enough data
7.8
57
Not enough data
Lead Intelligence
Not enough data
8.7
54
|
Verified
Not enough data
8.2
56
Not enough data
8.5
56
Lead Management
Not enough data
9.0
61
Not enough data
8.3
54
Not enough data
8.8
59
Marketing Campaigns
Not enough data
8.1
55
Not enough data
8.1
55
Not enough data
7.9
55
Not enough data
8.2
51
Not enough data
8.4
54
Campaign Execution
Not enough data
8.1
50
Not enough data
8.4
54
Not enough data
8.4
53
Not enough data
8.3
53
Agentic AI - Account Data Management
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.8
24
Not enough data
8.5
24
Not enough data
8.7
22
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.4
26
Not enough data
9.4
28
Not enough data
8.5
26
Not enough data
7.9
25
Not enough data
Organization
8.4
25
Not enough data
9.5
28
Not enough data
9.6
30
Not enough data
Performance Analysis
7.5
27
Not enough data
7.5
25
Not enough data
Sales Analysis
7.1
26
Not enough data
7.1
26
Not enough data
Generative AI
8.7
26
Not enough data
8.4
24
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
23
Not enough data
7.7
23
Not enough data
8.4
24
Not enough data
Formatting
6.7
23
Not enough data
7.0
22
Not enough data
6.7
21
Not enough data
Content
8.4
21
Not enough data
8.3
22
Not enough data
7.0
22
Not enough data
Product Type
8.3
21
Not enough data
8.1
20
Not enough data
Generative AI
8.1
16
Not enough data
8.1
16
Not enough data
Data Availability
Not enough data
8.9
16
Not enough data
8.8
17
Not enough data
7.7
16
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
8.3
17
Not enough data
Not enough data
Not enough data
7.9
16
Not enough data
8.3
17
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
9.3
5
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.1
59
8.7
41
|
Verified
9.3
62
8.7
40
|
Verified
9.0
59
9.0
38
|
Verified
9.1
52
9.0
35
|
Verified
7.9
50
8.7
35
Agentic AI - Lead Intelligence
9.0
8
8.2
12
Matching
Not enough data
9.1
29
Not enough data
8.5
27
Not enough data
8.3
35
Routing
Not enough data
8.8
30
Not enough data
8.7
29
Not enough data
9.2
25
Not enough data
9.0
26
Platform Operations
Not enough data
9.0
24
Not enough data
8.5
25
Not enough data
9.0
38
Not enough data
8.7
25
Not enough data
9.1
30
Not enough data
9.0
35
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.8
10
Data as a Service
Not enough data
8.3
10
Not enough data
7.7
10
Architecture
Not enough data
8.0
10
Not enough data
7.7
10
Agentic AI - Lead Scoring
Not enough data
8.4
16
Not enough data
8.2
16
Not enough data
9.1
16
Not enough data
8.7
15
Attribution
Not enough data
8.9
27
|
Verified
Not enough data
8.6
37
|
Verified
Not enough data
8.5
27
|
Verified
Discovery
Not enough data
8.8
26
Not enough data
9.0
40
|
Verified
Not enough data
8.9
42
|
Verified
Management
Not enough data
8.5
27
Not enough data
8.5
38
|
Verified
Platform
Not enough data
8.5
42
|
Verified
Not enough data
8.9
40
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
7.9
8
Lead Intelligence
Not enough data
8.4
47
Not enough data
8.7
47
Not enough data
7.9
43
|
Verified
Lead Management
Not enough data
8.9
44
Not enough data
8.2
46
Not enough data
8.9
45
Marketing Campaigns
Not enough data
7.6
28
Not enough data
7.6
28
Not enough data
7.5
27
Not enough data
7.8
29
Not enough data
8.2
30
Data Availability - Marketing Account Intelligence
Not enough data
7.9
22
Data Accuracy - Marketing Account Intelligence
Not enough data
8.8
21
Agentic AI - Account-Based Analytics
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
8.3
9
Lead Intelligence
Not enough data
8.0
16
Not enough data
7.5
17
Not enough data
8.4
16
Lead Management
Not enough data
8.6
16
Not enough data
7.5
16
Not enough data
8.0
17
Marketing Campaigns
Not enough data
8.4
16
Not enough data
7.2
16
Not enough data
7.3
16
Not enough data
6.9
16
Not enough data
8.5
17
Not enough data
7.7
17
Functionality
Not enough data
9.0
95
Not enough data
8.9
99
Not enough data
8.9
97
Not enough data
8.8
97
Not enough data
8.8
72
Management
Not enough data
8.5
82
Not enough data
8.9
92
Not enough data
8.7
59
Not enough data
8.7
61
Not enough data
8.6
58
Generative AI
Not enough data
8.1
38
Not enough data
8.5
38
Categories
Categories
Shared Categories
Clay and ZoomInfo Operations are categorized as Lead Intelligence
Unique Categories
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Marketing and Advertising
25.7%
Information Technology and Services
12.9%
Consulting
8.2%
Staffing and Recruiting
5.3%
Other
20.5%
Computer Software
32.6%
Information Technology and Services
18.8%
Marketing and Advertising
6.5%
Financial Services
5.3%
Market Research
2.9%
Other
33.8%
Discussions
Clay has no discussions with answers
ZoomInfo Operations has no discussions with answers
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