What I like best about ZoomInfo Marketing is its comprehensive features and accessibility to meet our marketing needs. The platform has a robust database of contacts and organizational info, and can easily integrate with our preferred advertising accounts, which significantly enhances our lead-generation efforts. ZoomInfo Marketing's Audience Builder tool allowed us to target the right prospects in the HCP space with precision, leading to more effective marketing campaigns. This has made me want to dive-into the platform frequently, experiment with new strategies, and use the platform on an almost daily basis. Like any new technology product, there is an initial learning curve, but the platform is easy to use once you go through the initial onboarding and implementation. Thankfully, ZoomInfo customer support is extremely friendly and easy to work with - they almost always are quick to reply and resolve any questions I might have. Review collected by and hosted on G2.com.

The only real thing I dislike about ZoomInfo Marketing is the navigation on the Audiences page. Unfortunately, when you have built a lot of audiences (which you will do if you really love using the platform!), it can seem jarring at times to scroll through to find the right one. This can be mediated by building folders, but I think overall, the presentation can be cleaned up a bit to be easier to navigate and more appealing to the eye. Review collected by and hosted on G2.com.