G2

Krupa S.

Founder

Small-Business (50 or fewer emp.)

4/15/2026

"Simple, Affordable, and Easy to Adopt Lusha Fits a Startup and Small Scale Marketing Agencies"

4.5/5

What do you like best about Lusha?

What I like about Lusha is its simple UI and UX. Compared with Apollo and Zoom Info, I find Lusha much easier to use so much so that even a rookie on the team or a fresher can pick it up quickly whereas Apollo and Zoominfo still feel more complex.

On pricing and overall performance, I can say that for its price point, Lusha is quite affordable. When we compared license pricing with Apollo and Zoom Info, Lusha worked well for us. We used Lusha earlier, around two years back, especially when the sales team wanted more successful outreach with better data, intent, and proper signals. At that point, the sales team started using Lusha more actively.

Later, as the team grew bigger, we felt the data available in Lusha was a bit less compared to Apollo and Zoom Info, so the organization needed to shift to Zoom Info and Apollo. Now, half of the team uses Zoominfo for its AI intelligence features. We generally use the tech stack feature, which makes our pitch more refined by helping us understand what we should say to the prospect and which software we should reference as the basis for our conversation or client call. The AI intent signals also help us recognize current hiring and initiatives, and the org chart feature helps us understand the current structure of employees. That gives us more information to work with.

For integrations, when we had Lusha, we integrated it with Salesforce. The benefit at that time was being able to integrate and see the pipeline directly in our Salesforce dashboard. Lusha connects to CRMs like Salesforce and HubSpot, and by using that feature we made sure to capture all relevant contacts. We could create a list in Lusha and then push that same list directly into our CRM (Salesforce), ensuring proper tracking and maintenance of each and every record.

One more AI feature I want to mention is that it helps in creating automations. By automations, I mean scheduling emails and tracking campaigns for support and onboarding. Our onboarding and team support experience was good quite efficient and helpful. After procurement of licenses, they conducted onboarding sessions, helped us understand the product in more detail, and showed us how to make the best possible use of the software to ensure the best ROI from it. Overall, it was a great buy for us, helped us get good data, and we still have ongoing client business from it that continues to help us grow each day.

Also, since we are a small company basically a startup we generally don’t have the budget right now to go with high CRMs. That’s why we thought to go with Lusha, because I feel it’s the most affordable tool at the moment when we compared it to Zoom Info and Apollo. Apart from that, since we just started, we try to keep our budgets for licensing and the software we use each month around 10k per month and not extend beyond that. Combining everything we do, I feel Lusha is able to handle things for us. Even when I have to go and do the job, Lusha makes sure I can set up automation for email sending, which ensures that while I’m on the job, my business side of Kaikuro is still working and we’re able to reach out to our potential clients. Review collected by and hosted on G2.com.

What do you dislike about Lusha?

The main feature I can say I dislike about Lusha is that it doesn’t offer an inbuilt dialer where you can view and dial the number in real time. You have to use additional software just to make calls, which makes the work more hectic and time-consuming. Having an integrated dialer would have been a top-class offering and the cherry on the cake. Also, many times when you load a large list, the UI freezes, which can cause problems. Apart from that, I haven’t seen any major issues.

Another thing I’d like to add is that when we were using the trial versions, we tested Apollo and Lusha (and we also tested ZoomInfo with the help of someone in the corporate world). What we observed was that Apollo had a lot more numbers available for a single contact for example, direct numbers, headquarters numbers, direct emails, work emails, and sometimes personal emails as well. In comparison, with Lusha we generally tend to get only a single email and a single number most of the time. That’s an area Lusha can improve, because having more contact details would increase our chances and probability of connecting with clients or prospects. Review collected by and hosted on G2.com.

What problems is Lusha solving and how is that benefiting you?

The Lusha solution I use most for prospecting is the Lusha extension. Basically, I can keep a person’s profile open on LinkedIn and, through the extension, easily access their email and phone number. On top of that, the enrichment feature also helps with my outbound outreach. We have a lot of data, and it needs continuous enrichment, which helps us make sure that when we reach out, we’re contacting the right clients.

One more thing I’d like to add is that I’m a working professional and I’ve also started my agency on the side. Because of that, I use the automation feature in Lusha to make sure I can reach out to potential clients even outside my working hours (or their working hours), so I don’t miss anyone who could be a potential customer or client. This is a big benefit when you’re starting up and trying to make the most of the features available. Review collected by and hosted on G2.com.