Compare Braze and HighLevel 
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (94.6% of reviews)
Entry-Level Pricing
No pricing available
$97.00 Per Month
Braze
Star Rating
(1,486)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeHighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, particularly with its segmentation capabilities, allowing users to target their email communications effectively. One user noted, "I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people."
- Users say that HighLevel offers a comprehensive all-in-one platform for digital marketing, which is particularly beneficial for agencies. A user mentioned, "HighLevel provides an all-in-one platform for managing email campaigns, automations, and client communication at scale," highlighting its versatility in handling various marketing tasks.
- Reviewers mention that Braze has a smoother implementation process, with many users appreciating its intuitive onboarding features. One user shared, "Braze makes our growth journeys easier and more efficient, boosting our results," indicating a positive experience during setup.
- According to verified reviews, HighLevel's support team receives high praise for their responsiveness and helpfulness. Users have noted that support staff take the time to explain complex features, making the learning curve less daunting, as one user stated, "They also have some great support people, like Harismita N. that takes the time to break things down into simple terms and actions."
- G2 reviewers report that while Braze shines in email deliverability and automation features, it faces challenges in areas like landing page creation, where users feel HighLevel outperforms it significantly. A user remarked, "Landing Pages and Forms scores are much better with HighLevel," indicating a preference for HighLevel's capabilities in this area.
- Users say that HighLevel can be complex to navigate due to its extensive features, which may require a longer learning period. One user candidly shared, "Go high level is an extremely difficult program... It's taken me about a year to get to the point where I can actually use it," suggesting that while powerful, it may not be as user-friendly for newcomers.
Pricing
Entry-Level Pricing
Braze
No pricing availableHighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Braze
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.5
976
8.7
204
Ease of Use
8.3
1,185
7.8
541
Ease of Setup
7.6
664
7.3
330
Ease of Admin
8.5
362
8.0
148
Quality of Support
8.5
926
8.1
198
Has the product been a good partner in doing business?
8.9
370
8.6
142
Product Direction (% positive)
9.2
940
9.0
201
Features by Category
Sales Force Automation
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
9.0
115
Not enough data
8.4
111
Not enough data
7.5
83
Not enough data
8.8
98
Not enough data
8.3
84
Not enough data
7.9
81
Not enough data
8.1
88
Marketing Automation
Not enough data
9.0
113
Not enough data
9.1
106
Not enough data
9.1
110
Not enough data
8.3
99
Customer Support
Not enough data
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.2
92
Reporting & Analytics
Not enough data
8.4
97
Not enough data
8.3
104
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.0
88
Not enough data
8.3
102
Not enough data
7.7
89
Platform
Not enough data
8.5
109
Not enough data
9.0
107
Not enough data
8.6
98
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Integration
Not enough data
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Generative AI
Not enough data
8.4
63
Agentic AI - CRM
Not enough data
7.7
23
Not enough data
8.5
21
Not enough data
8.9
23
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Email Marketing
8.8
567
8.9
92
8.8
537
8.7
88
8.4
539
8.4
85
8.3
450
8.8
91
Online Marketing
6.9
356
8.8
95
8.4
479
8.7
80
8.7
521
8.6
81
8.4
493
8.2
88
7.2
371
Feature Not Available
Lead Management
7.5
391
8.8
79
7.5
397
8.5
70
8.6
536
8.8
76
6.8
324
8.3
75
7.4
353
8.8
85
7.5
381
8.1
76
Feature Not Available
8.8
78
7.8
383
9.1
82
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
8.5
77
Feature Not Available
8.8
90
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
326
Feature Not Available
Feature Not Available
8.6
78
Feature Not Available
Feature Not Available
6.6
330
8.6
80
Reporting & Analytics
7.7
533
8.8
88
Feature Not Available
8.5
80
Feature Not Available
8.4
79
6.6
399
8.3
77
Feature Not Available
Feature Not Available
Platform
8.3
449
8.6
82
Feature Not Available
8.8
84
8.5
445
8.7
82
7.7
350
8.0
62
7.7
401
Feature Not Available
8.5
431
8.5
75
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
8.1
14
6.6
37
8.2
13
6.7
37
8.2
13
6.5
37
7.6
12
6.4
37
7.9
12
6.4
36
8.1
12
Integration
7.9
451
8.4
76
8.1
433
8.2
76
7.9
393
8.3
71
Messenger
Not enough data
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Channels
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Customers
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
9.1
62
7.9
67
9.4
62
8.7
68
9.2
58
8.2
65
9.2
62
8.1
64
Feature Not Available
8.1
65
8.7
55
8.7
67
8.8
58
8.3
66
8.7
59
SMS Platform
7.9
64
8.8
57
8.5
63
9.1
63
Feature Not Available
9.1
62
Feature Not Available
7.1
47
8.4
63
8.1
46
7.9
63
8.6
56
Agentic AI - SMS Marketing
6.3
16
7.4
9
6.5
16
8.3
9
6.5
16
8.7
9
6.8
16
8.0
9
6.6
16
7.7
8
6.4
16
8.1
8
Channels
Not enough data
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.8
8
Not enough data
8.6
7
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.8
7
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Communication
Not enough data
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Internal Use
Not enough data
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
In-House Management
Not enough data
8.1
39
Not enough data
8.6
40
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
463
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Customizations
Not enough data
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Support
Not enough data
8.3
48
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and HighLevel are categorized as Marketing Automation and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Marketing and Advertising
43.3%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.2%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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