Introducing G2.ai, the future of software buying.Try now
Compare Braze and HighLevel 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
No pricing available
$97.00 Per Month
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeHighLevel
Star Rating
(575)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in providing a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that HighLevel stands out for its all-in-one approach, integrating CRM, email, SMS, funnels, calendars, and automation into a single dashboard. This consolidation helps users streamline their workflows and manage their business operations more efficiently.
- Reviewers mention that Braze's ease of use is a significant advantage, with many highlighting its technical capabilities and webhook integrations that facilitate complex audience paths. This feature set contributes to a more efficient workflow for users who need to integrate external tools.
- According to verified reviews, HighLevel's automation features and AI blend are particularly praised, enabling users to automate various business processes effectively. This functionality allows for better lead management and tracking, which is crucial for small businesses looking to optimize their operations.
- G2 reviewers highlight that while Braze has a strong focus on email marketing, it faces challenges in areas like landing page creation, where users feel HighLevel offers superior tools. HighLevel's landing page and form capabilities are noted as being particularly user-friendly and effective.
- Users report that both platforms provide solid support, but HighLevel's customer service is frequently mentioned as being particularly responsive and helpful, especially when users encounter issues they cannot resolve independently. This level of support can be a deciding factor for businesses that prioritize assistance during their implementation phase.
Pricing
Entry-Level Pricing
Braze
No pricing availableHighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Braze
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.8
182
Ease of Use
8.3
1,161
7.8
518
Ease of Setup
7.6
645
7.4
309
Ease of Admin
8.5
354
8.2
132
Quality of Support
8.5
906
8.2
177
Has the product been a good partner in doing business?
8.9
362
8.7
126
Product Direction (% positive)
9.2
918
9.0
179
Features by Category
Sales Force Automation
Not enough data
8.7
106
Not enough data
Feature Not Available
Not enough data
9.0
110
Not enough data
8.4
107
Not enough data
7.5
83
Not enough data
8.8
96
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
87
Marketing Automation
Not enough data
8.9
105
Not enough data
9.1
103
Not enough data
9.0
106
Not enough data
8.3
96
Customer Support
Not enough data
8.0
91
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
94
Not enough data
8.2
90
Reporting & Analytics
Not enough data
8.3
94
Not enough data
8.3
102
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.1
88
Not enough data
8.3
101
Not enough data
7.8
89
Platform
Not enough data
8.6
104
Not enough data
8.9
102
Not enough data
8.6
97
Not enough data
8.0
85
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.5
98
Not enough data
7.8
82
Integration
Not enough data
8.5
85
Not enough data
8.2
91
Not enough data
8.1
78
Generative AI
Not enough data
8.3
60
Agentic AI - CRM
Not enough data
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Email Marketing
8.8
564
8.9
90
8.8
536
8.7
86
8.4
539
8.4
83
8.3
449
8.7
88
Online Marketing
6.9
356
8.8
91
8.4
478
8.7
79
8.7
519
8.5
78
8.4
493
8.3
86
7.3
371
Feature Not Available
Lead Management
7.5
390
8.8
77
7.5
397
8.5
69
8.6
533
8.7
75
6.8
324
8.3
74
7.4
352
8.7
82
7.5
380
8.1
74
Feature Not Available
8.8
77
7.8
381
9.1
81
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
8.4
76
Feature Not Available
8.8
88
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
Feature Not Available
Feature Not Available
8.5
76
Feature Not Available
Feature Not Available
6.6
329
8.5
78
Reporting & Analytics
7.8
530
8.8
86
Feature Not Available
8.5
79
Feature Not Available
8.4
78
6.7
399
8.4
76
Feature Not Available
Feature Not Available
Platform
8.3
445
8.6
82
Feature Not Available
8.8
84
8.5
442
8.7
83
7.7
349
8.0
63
7.7
400
Feature Not Available
8.5
430
8.5
74
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
7.9
13
6.6
37
8.2
13
6.7
37
8.2
13
6.5
37
7.6
12
6.4
37
7.9
12
6.4
36
8.1
12
Integration
7.8
447
8.4
75
8.1
430
8.2
77
7.9
391
8.4
72
Messenger
Not enough data
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Channels
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Customers
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.1
60
8.0
66
9.4
60
8.7
67
9.2
57
8.2
64
9.1
60
8.1
63
Feature Not Available
8.1
65
8.6
53
8.7
66
8.8
57
8.3
66
8.7
58
SMS Platform
7.9
64
8.8
57
8.5
63
9.2
62
Feature Not Available
9.1
62
Feature Not Available
7.1
47
8.4
63
8.1
46
7.9
63
8.6
55
Agentic AI - SMS Marketing
6.3
16
7.4
9
6.5
16
8.3
9
6.5
16
8.7
9
6.8
16
8.0
9
6.6
16
7.7
8
6.4
16
8.1
8
Channels
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.6
7
Not enough data
8.3
6
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Communication
Not enough data
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Internal Use
Not enough data
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Customizations
Not enough data
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Support
Not enough data
8.4
45
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and HighLevel are categorized as Marketing Automation and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
43.9%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.5%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
