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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (51.1% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Contact Us
Bloomreach
Star Rating
(703)4.6 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansOptimove
Star Rating
(233)4.6 out of 5
Market Segments
Mid-Market (51.1% of reviews)
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in email marketing, particularly in automated email responses, where it received a score of 8.6, compared to Bloomreach's 8.8. Reviewers mention that the ease of building and personalizing emails is a strong point for both platforms, but Optimove's overall email deliverability management is slightly more favorable.
- Reviewers mention that Bloomreach shines in content management, particularly with its content authoring capabilities, scoring 8.2, while Optimove lacks specific ratings in this area. Users on G2 appreciate Bloomreach's rich text editor and asset management features, which enhance the content creation process.
- G2 users highlight that Optimove's analytics capabilities, especially in campaign tracking and audience insights, are robust, with scores of 8.8 and 8.4 respectively. In contrast, Bloomreach's analytics features are perceived as slightly less comprehensive, with users noting that its reporting and analytics could be improved.
- Users say that both platforms offer strong personalization features, but Optimove's personalization engine received a higher score of 8.7 compared to Bloomreach's 8.0. Reviewers mention that Optimove's ability to deliver personalized messaging and recommendations is a key differentiator.
- Reviewers mention that Bloomreach's SEO capabilities are noteworthy, particularly in SEO auditing and link building, where it scored 9.4 and 9.3 respectively. Users report that these features help improve their website's visibility, while Optimove does not focus as heavily on SEO functionalities.
- Users on G2 report that Optimove's customer support is exceptional, with a quality of support score of 9.4, which is slightly higher than Bloomreach's 9.3. Reviewers mention that the responsiveness and helpfulness of the support team significantly enhance their overall experience with the software.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Bloomreach
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.9
592
8.7
197
Ease of Use
8.3
602
8.6
198
Ease of Setup
7.7
307
8.0
114
Ease of Admin
8.4
270
8.8
65
Quality of Support
9.2
589
9.3
196
Has the product been a good partner in doing business?
9.1
271
9.1
66
Product Direction (% positive)
9.1
567
9.3
192
Features by Category
Email Marketing
9.1
357
|
Verified
9.1
129
|
Verified
9.1
337
|
Verified
9.3
137
|
Verified
8.9
332
|
Verified
8.9
131
|
Verified
8.8
313
|
Verified
8.7
124
|
Verified
Online Marketing
7.6
249
|
Verified
7.6
94
8.5
311
|
Verified
8.1
112
|
Verified
8.8
337
|
Verified
9.2
136
|
Verified
8.4
312
|
Verified
8.6
115
|
Verified
7.9
205
8.2
96
Lead Management
8.7
268
|
Verified
8.4
106
|
Verified
8.5
288
|
Verified
8.6
111
9.2
328
|
Verified
9.3
134
|
Verified
8.2
222
|
Verified
8.3
101
|
Verified
8.3
235
|
Verified
8.3
102
|
Verified
8.8
296
|
Verified
8.3
102
|
Verified
8.2
244
|
Verified
8.3
103
|
Verified
8.5
243
|
Verified
8.6
113
|
Verified
Campaign Management
8.3
248
|
Verified
8.8
119
|
Verified
7.7
176
8.1
96
7.6
184
|
Verified
8.5
118
|
Verified
7.1
165
7.5
93
Social
7.2
149
7.2
84
7.4
153
7.4
88
7.4
168
|
Verified
7.4
91
7.2
153
|
Verified
7.2
85
7.6
183
|
Verified
7.2
88
Reporting & Analytics
8.6
333
|
Verified
8.9
127
|
Verified
8.4
284
|
Verified
8.1
100
|
Verified
8.2
252
|
Verified
8.4
114
|
Verified
8.2
260
|
Verified
8.5
125
|
Verified
7.1
155
7.2
86
Platform
8.6
247
|
Verified
8.4
105
|
Verified
8.6
227
|
Verified
8.4
95
8.7
257
|
Verified
9.0
103
|
Verified
8.4
199
|
Verified
8.3
86
8.4
217
|
Verified
7.9
89
|
Verified
8.8
246
|
Verified
8.5
101
|
Verified
8.0
185
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.7
17
6.5
8
6.8
16
6.9
8
6.7
17
6.7
8
6.9
17
6.7
8
7.1
17
6.5
8
6.8
17
6.7
8
Integration
8.5
256
|
Verified
8.2
104
|
Verified
8.4
248
|
Verified
8.1
101
|
Verified
7.8
211
|
Verified
8.0
91
|
Verified
Content
8.2
50
Not enough data
8.3
51
Not enough data
8.0
51
Not enough data
8.0
45
Not enough data
7.8
47
Not enough data
8.6
53
Not enough data
8.5
52
Not enough data
8.3
50
Not enough data
8.3
46
Not enough data
Design
7.8
46
Not enough data
7.9
51
Not enough data
8.1
46
Not enough data
8.7
51
Not enough data
Platform
7.8
45
Not enough data
7.4
41
Not enough data
8.0
42
Not enough data
8.6
49
Not enough data
8.4
44
Not enough data
8.0
40
Not enough data
8.2
52
Not enough data
8.4
52
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.7
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Customers
8.7
5
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.1
82
Not enough data
8.9
81
Not enough data
7.4
67
Not enough data
Templates
7.5
77
Not enough data
8.3
89
Not enough data
8.2
83
Not enough data
Personalization
8.3
82
Not enough data
8.1
80
Not enough data
8.6
79
Not enough data
7.4
65
Not enough data
8.2
77
Not enough data
8.3
78
Not enough data
8.7
89
Not enough data
8.6
79
Not enough data
Multichannel
8.3
82
Not enough data
9.1
90
Not enough data
8.5
84
Not enough data
Administration
9.1
90
Not enough data
8.4
96
Not enough data
8.8
85
Not enough data
8.3
83
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
Not enough data
9.2
79
Not enough data
9.0
75
Not enough data
9.2
85
Not enough data
9.1
80
Not enough data
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
54
Not enough data
9.4
53
Not enough data
Targeting
9.2
49
Not enough data
8.9
49
Not enough data
Triggered Content
8.3
35
Not enough data
9.6
54
Not enough data
9.3
47
Not enough data
Personalized Content
8.8
47
Not enough data
8.8
36
Not enough data
8.9
46
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
48
Not enough data
7.3
39
Not enough data
8.3
43
Not enough data
8.0
39
Not enough data
8.3
46
Not enough data
7.5
37
Not enough data
8.9
49
Not enough data
7.6
41
Not enough data
SMS Platform
8.3
54
Not enough data
8.9
51
Not enough data
7.6
40
Not enough data
7.0
33
Not enough data
7.6
37
Not enough data
8.5
49
Not enough data
Agentic AI - SMS Marketing
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
Data Sourcing
8.5
215
|
Verified
8.5
70
|
Verified
8.7
207
|
Verified
8.5
72
|
Verified
Feature Not Available
8.2
63
8.5
206
|
Verified
8.5
78
|
Verified
Intelligence
8.5
218
|
Verified
8.7
82
|
Verified
7.8
177
|
Verified
8.7
84
|
Verified
8.0
180
|
Verified
8.3
78
|
Verified
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.4
21
Not enough data
8.6
21
Not enough data
7.3
17
Not enough data
Development
8.2
20
Not enough data
8.4
24
Not enough data
8.3
20
Not enough data
8.0
19
Not enough data
Analytics
8.7
21
Not enough data
8.3
22
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
98
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.5
42
Not enough data
7.6
39
Not enough data
Management
8.1
47
Not enough data
8.4
46
Not enough data
Integration Options
6.7
42
Not enough data
6.4
40
Not enough data
8.5
47
Not enough data
7.0
37
Not enough data
Computing
7.5
91
Not enough data
7.0
96
Not enough data
7.0
104
Not enough data
Experimental Design
8.2
98
Not enough data
8.1
92
Not enough data
7.6
95
Not enough data
Analytics
8.3
115
Not enough data
7.5
97
Not enough data
Agentic AI - A/B Testing
7.3
11
Not enough data
7.0
11
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.0
11
5.0
8
6.7
11
6.4
7
7.1
11
6.7
7
7.1
11
6.0
7
7.1
11
6.2
7
7.0
11
6.4
7
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.7
38
Not enough data
8.3
46
Not enough data
7.3
32
Not enough data
8.3
39
Not enough data
Campaigns
7.5
35
Not enough data
8.6
40
Not enough data
8.1
37
Not enough data
7.7
30
Not enough data
9.4
39
Not enough data
9.0
40
Not enough data
Engagement
8.4
37
Not enough data
Platform
8.2
33
Not enough data
8.1
33
Not enough data
8.1
32
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Bloomreach and Optimove are categorized as Customer Data Platform (CDP), Marketing Automation, and Personalization
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Mobile Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Personalization Engines, and RCS Business Messaging
Optimove is categorized as Customer Journey Analytics and Marketing Analytics
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.2%
Apparel & Fashion
8.8%
Marketing and Advertising
8.4%
Financial Services
5.6%
Leisure, Travel & Tourism
4.5%
Other
52.6%
Gambling & Casinos
69.6%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
15.9%
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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