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Optimove

Optimove Alternatives & Competitors

(65)4.5 out of 5

Looking for alternatives to Optimove? Tons of people want Customer Data Platform (CDP) Software to help with multiple devices, content marketing, and marketing performance measurement. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Customer Data Platform (CDP) Software that reviewers voted best overall compared to Optimove. Based on reviewer data you can see how Optimove stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Emarsys, Exponea, HubSpot Marketing Hub, and Adobe Campaign are the most popular alternatives and competitors to Optimove.

Top Alternatives to Optimove

  • Emarsys
  • Exponea
  • HubSpot Marketing Hub
  • Adobe Campaign
  • Listrak

Top 20 Alternatives & Competitors to Optimove

    #1
    #1
  1. Emarsys

    (223)4.3 out of 5
    Optimized for quick response

    Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

    Categories in common with Optimove:
  2. Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

    Categories in common with Optimove:

    Constanza D.
    CD
    Tiene mucha documentación y fácil de consultar en cualquier momento. Ademas la plataforma es fácil de entender y el poder de análisis es muy al detalle.

    Reviewers say compared to Optimove, Emarsys is:

    Slower to reach roi
    Easier to do business with
    #2
    #2
  3. Exponea

    (206)4.8 out of 5
    Optimized for quick response

    Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

    Categories in common with Optimove:
  4. Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

    Categories in common with Optimove:

    AA
    Simple user interface, access to online support, online support materials

    Reviewers say compared to Optimove, Exponea is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
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    #3
    #3
  5. HubSpot Marketing Hub

    (6,397)4.4 out of 5
    Optimized for quick response

    HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Categories in common with Optimove:
  6. HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Categories in common with Optimove:

    Reviewers say compared to Optimove, HubSpot Marketing Hub is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
    #4
    #4
  7. Adobe Campaign

    (292)4.0 out of 5

    New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Categories in common with Optimove:
  8. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Categories in common with Optimove:

    UN
    I enjoy absolutely nothing about Adobe Campaign.

    Reviewers say compared to Optimove, Adobe Campaign is:

    Slower to reach roi
    More expensive
    #5
    #5
  9. Listrak

    (136)4.5 out of 5

    An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

    Categories in common with Optimove:
  10. An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

    Categories in common with Optimove:

    GM
    The Listrak platform is intuitive and user friendly. They’ve made integrating with other partners a quick and painless process. From help desk to account management, they are ready and waiting to...Read more

    Reviewers say compared to Optimove, Listrak is:

    Slower to reach roi
    Easier to do business with
    Easier to set up
    #6
    #6
  11. Blueshift

    (144)4.3 out of 5
    Optimized for quick response

    Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

    Categories in common with Optimove:
  12. Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

    Categories in common with Optimove:

    UF
    Blueshift's platform is really easy to use because everything is in one place, you don't need to be an experienced ESP user to get your head around the different functions. I especially like that...Read more

    Reviewers say compared to Optimove, Blueshift is:

    Slower to reach roi
    Easier to do business with
    Easier to set up
    #7
    #7
  13. SharpSpring

    (618)4.5 out of 5
    Optimized for quick response

    SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with Optimove:
  14. SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with Optimove:

    AM
    Best way to manage active conversations. Also, the way how you can create and manage active opportunities is quite useful when you are managing a large number of leads. Also, the team is able to...Read more

    Reviewers say compared to Optimove, SharpSpring is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
    #8
    #8
  15. Marketo Engage

    (2,177)4.1 out of 5
    Optimized for quick response

    Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Categories in common with Optimove:
  16. Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Categories in common with Optimove:

    CO
    It's automatic making even new users able to use it also for great accuracy. Quite an amazing lead management tool. It serves all enterprise regardless of sizes. It creates a platform for customers...Read more

    Reviewers say compared to Optimove, Marketo Engage is:

    Slower to reach roi
    More expensive
    #9
    #9
  17. ActiveCampaign

    (6,498)4.6 out of 5
    Optimized for quick response

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Categories in common with Optimove:
  18. ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Categories in common with Optimove:

    Isaac H.
    IH
    ActiveCampaign's automations allow fine-grained control over customer experience. The interface is very intuitive, and the integrations with other tools and software make this a powerhouse of...Read more

    Reviewers say compared to Optimove, ActiveCampaign is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
    #10
    #10
  19. Pardot

    (1,758)3.9 out of 5
    Optimized for quick response

    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Categories in common with Optimove:
  20. Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Categories in common with Optimove:

    AH
    There are some creativity features of Pardot and the emails look good once they are built.

    Reviewers say compared to Optimove, Pardot is:

    Slower to reach roi
    #11
    #11
  21. Klaviyo

    (492)4.6 out of 5
    Optimized for quick response

    Klaviyo is a marketing automation platform. Powered by data, built for ecommerce and web businesses.

    Categories in common with Optimove:
  22. Klaviyo is a marketing automation platform. Powered by data, built for ecommerce and web businesses.

    Categories in common with Optimove:

    Meaghan K.
    MK
    I find the drag + drop template/email editor quite user friendly to use. I also appreciate the clean interface, and fairly advanced analytics.

    Reviewers say compared to Optimove, Klaviyo is:

    Easier to set up
    Easier to do business with
    Better at meeting requirements
    #12
    #12
  23. Autopilot

    (377)4.5 out of 5
    Optimized for quick response

    Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Categories in common with Optimove:
  24. Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Categories in common with Optimove:

    Effie B.
    EB
    Easy to use Good customer support Not much expensive Works pretty smoothly

    Reviewers say compared to Optimove, Autopilot is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
    #13
    #13
  25. Segment

    (217)4.7 out of 5
    Optimized for quick response

    Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

    Categories in common with Optimove:
  26. Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

    Categories in common with Optimove:

    steven c.
    SC
    Documentation, Innovation, and Flexibility. Connecting disparate event sources becomes almost trivial.

    Reviewers say compared to Optimove, Segment is:

    Slower to reach roi
    Easier to set up
    Better at meeting requirements
    #14
    #14
  27. Mailchimp All-in-One Marketing Platform

    (4,393)4.4 out of 5

    Turn audience insights into personalized marketing with a platform that gets smarter over time.

    Categories in common with Optimove:
  28. Turn audience insights into personalized marketing with a platform that gets smarter over time.

    Categories in common with Optimove:

    Shaidelyn R.
    SR
    It is very manageable and easily connects to my wix e-commerce website and dashboard

    Reviewers say compared to Optimove, Mailchimp All-in-One Marketing Platform is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
    #15
    #15
  29. Act-On

    (875)4.1 out of 5
    Optimized for quick response

    The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Categories in common with Optimove:
  30. The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Categories in common with Optimove:

    UR
    The easy functionality of all Act On tools - e.g., automation, segmentation, A/B testing, analytics. It's just a robust, one-stop shop for savvy marketing performance.

    Reviewers say compared to Optimove, Act-On is:

    Slower to reach roi
    Easier to set up
    #16
    #16
  31. Oracle Eloqua

    (550)3.8 out of 5
    Optimized for quick response

    Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Categories in common with Optimove:
  32. Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Categories in common with Optimove:

    SANTOSH P.
    SP
    We were glad Eloqua clients for a very long time. Notwithstanding, since Oracle took over we at this point don't have an assigned Account Manager, most of Eloqua assets remembering the ones working...Read more

    Reviewers say compared to Optimove, Oracle Eloqua is:

    Slower to reach roi
    More expensive
    #17
    #17
  33. dotdigital Engagement Cloud

    (397)4.3 out of 5
    Optimized for quick response

    Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Categories in common with Optimove:
  34. Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Categories in common with Optimove:

    AR
    The integration with Magento and the functionality

    Reviewers say compared to Optimove, dotdigital Engagement Cloud is:

    Slower to reach roi
    #18
    #18
  35. Keap (formerly Infusionsoft)

    (1,051)4.1 out of 5
    Optimized for quick response

    Small business CRM, e-commerce, email and social marketing solution all in one place

    Categories in common with Optimove:
  36. Small business CRM, e-commerce, email and social marketing solution all in one place

    Categories in common with Optimove:

    JM
    Does it all, and it’s incredibly flexible.

    Reviewers say compared to Optimove, Keap (formerly Infusionsoft) is:

    Slower to reach roi
    #19
    #19
  37. Drip

    (416)4.4 out of 5
    Optimized for quick response

    Drip is a marketing automation tool that allows user to craft every interaction with leads, trial users and customers like an artisan, send custom emails based on user behavior and automate marketing for a fraction of the price of the major players.

    Categories in common with Optimove:
  38. Drip is a marketing automation tool that allows user to craft every interaction with leads, trial users and customers like an artisan, send custom emails based on user behavior and automate marketing for a fraction of the price of the major players.

    Categories in common with Optimove:

    Cameron M.
    CM
    Able to connect Drip to other platforms to allow for more enhanced reporting, better data, and customized customer outreach.

    Reviewers say compared to Optimove, Drip is:

    Slower to reach roi
    Easier to set up
    Easier to do business with
    #20
    #20
  39. Omnisend

    (537)4.6 out of 5
    Optimized for quick response

    Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Categories in common with Optimove:
  40. Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Categories in common with Optimove:

    UM
    An automated marketing network system like Omnisend is equipped with internal content control captures, campaign finance channel grouping processing, administrative e-commerce tracking import,...Read more

    Reviewers say compared to Optimove, Omnisend is:

    Easier to set up
    Slower to reach roi
    Easier to do business with