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Compare AdRoll ABM (Formerly RollWorks) and Basis 
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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (63.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Basis excels in Quality of Support with a score of 9.5, while RollWorks Account-Based Platform has a lower score of 8.9. Reviewers mention that Basis provides timely and effective assistance, making it a reliable partner for businesses.
- Reviewers mention that Basis has a superior Data Enrichment feature, scoring 9.2 compared to RollWorks' 8.6. Users on G2 appreciate how Basis enhances their contact data, leading to more effective marketing strategies.
- Users say that Basis shines in Lead Intelligence with a score of 8.9 for Account-level Insights, while RollWorks scores slightly lower at 8.2. Reviewers highlight that Basis offers deeper insights into account behavior, which aids in targeted marketing efforts.
- G2 users report that Basis has a better Campaign Management feature, scoring 8.6 compared to RollWorks' 8.3. Users mention that Basis provides more robust tools for managing and optimizing campaigns effectively.
- Reviewers mention that Basis outperforms RollWorks in Mobile Functionality, scoring 9.0 versus RollWorks' lower performance. Users appreciate the seamless mobile experience offered by Basis, which is crucial for on-the-go marketing.
- Users on G2 report that Basis has a higher score in Platform Basics with 8.5, while RollWorks scores 8.6 in Retargeting. Reviewers say that Basis provides a more comprehensive approach to account identification and segmentation, which is essential for effective account-based marketing.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableBasis
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableBasis
No trial information availableRatings
Meets Requirements
8.4
469
8.7
238
Ease of Use
8.5
474
8.3
241
Ease of Setup
8.4
301
8.1
156
Ease of Admin
8.6
249
8.2
148
Quality of Support
9.0
451
9.5
237
Has the product been a good partner in doing business?
8.9
253
9.4
151
Product Direction (% positive)
8.7
437
9.2
239
Features by Category
Data Availability
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Not enough data
Data Accuracy
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Not enough data
Channel Functionality
8.6
179
9.0
80
Platform Interoperability
7.4
74
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
8.1
192
|
Verified
7.9
164
8.3
190
|
Verified
8.3
163
8.6
187
|
Verified
7.6
135
7.6
177
|
Verified
8.3
145
7.8
166
|
Verified
8.6
125
8.5
183
|
Verified
8.2
109
8.4
170
|
Verified
7.8
111
8.8
184
|
Verified
8.2
143
8.3
190
|
Verified
7.7
134
8.0
166
|
Verified
7.8
110
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
96
8.3
68
|
Verified
Targeting
8.6
176
8.9
193
|
Verified
8.9
175
8.9
182
|
Verified
8.3
146
8.7
187
|
Verified
8.0
128
8.4
181
|
Verified
Platform
8.2
139
7.1
121
|
Verified
7.6
140
7.0
170
|
Verified
8.7
161
8.6
112
|
Verified
8.6
164
8.6
188
|
Verified
8.3
134
8.5
142
|
Verified
7.9
136
8.2
38
8.1
125
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
125
7.4
154
|
Verified
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.0
66
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
8.1
192
|
Verified
7.9
164
8.3
190
|
Verified
8.3
163
8.6
187
|
Verified
7.6
135
7.6
177
|
Verified
8.3
145
7.8
166
|
Verified
8.6
125
8.5
183
|
Verified
8.2
109
8.4
170
|
Verified
7.8
111
8.8
184
|
Verified
8.2
143
8.3
190
|
Verified
7.7
134
8.0
166
|
Verified
7.8
110
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
96
8.3
68
|
Verified
Targeting
8.6
176
8.9
193
|
Verified
8.9
175
8.9
182
|
Verified
8.3
146
8.7
187
|
Verified
8.0
128
8.4
181
|
Verified
Mobile
Not enough data
8.9
62
Feature Not Available
8.8
82
|
Verified
7.5
96
8.3
68
|
Verified
Platform
8.2
139
7.1
121
|
Verified
7.6
140
7.0
170
|
Verified
8.7
161
8.6
112
|
Verified
8.6
164
8.6
188
|
Verified
8.3
134
8.5
142
|
Verified
7.9
136
8.2
38
8.1
125
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
125
7.4
154
|
Verified
Platform Interoperability
Not enough data
Feature Not Available
Video Functionality
8.9
6
8.7
65
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
8.1
192
|
Verified
7.9
164
8.3
190
|
Verified
8.3
163
8.6
187
|
Verified
7.6
135
7.6
177
|
Verified
8.3
145
7.8
166
|
Verified
8.6
125
8.5
183
|
Verified
8.2
109
8.4
170
|
Verified
7.8
111
8.8
184
|
Verified
8.2
143
8.3
190
|
Verified
7.7
134
8.0
166
|
Verified
7.8
110
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
96
8.3
68
|
Verified
Targeting
8.6
176
8.9
193
|
Verified
8.9
175
8.9
182
|
Verified
8.3
146
8.7
187
|
Verified
8.0
128
8.4
181
|
Verified
Platform
8.2
139
7.1
121
|
Verified
7.6
140
7.0
170
|
Verified
8.7
161
8.6
112
|
Verified
8.6
164
8.6
188
|
Verified
8.3
134
8.5
142
|
Verified
7.9
136
8.2
38
8.1
125
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
125
7.4
154
|
Verified
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by 0.2)
171
8.1
192
|
Verified
7.9
164
8.3(won by 0.4)
190
|
Verified
8.3
163
8.6(won by 0.3)
187
|
Verified
7.6(tied score)
135
7.6(tied score)
177
|
Verified
8.3(won by 0.5)
145
7.8
166
|
Verified
8.6(won by 0.1)
125
8.5
183
|
Verified
8.2
109
8.4(won by 0.2)
170
|
Verified
7.8
111
8.8(won by 1.0)
184
|
Verified
8.2
143
8.3(won by 0.1)
190
|
Verified
7.7
134
8.0(won by 0.3)
166
|
Verified
7.8
110
8.3(won by 0.5)
137
|
Verified
Feature Not Available
8.8(won by default)
82
|
Verified
7.5
96
8.3(won by 0.8)
68
|
Verified
Targeting
8.6
176
8.9(won by 0.3)
193
|
Verified
8.9(tied score)
175
8.9(tied score)
182
|
Verified
8.3
146
8.7(won by 0.4)
187
|
Verified
8.0
128
8.4(won by 0.4)
181
|
Verified
Platform
8.2(won by 1.1)
139
7.1
121
|
Verified
7.6(won by 0.6)
140
7.0
170
|
Verified
8.7(won by 0.1)
161
8.6
112
|
Verified
8.6(tied score)
164
8.6(tied score)
188
|
Verified
8.3
134
8.5(won by 0.2)
142
|
Verified
7.9
136
8.2(won by 0.3)
38
8.1
125
8.2(won by 0.1)
140
|
Verified
Feature Not Available
8.5(won by default)
105
|
Verified
7.9(won by 0.5)
125
7.4
154
|
Verified
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Platform Basics
Not enough data
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Platform Reporting
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
8.1
192
|
Verified
7.9
164
8.3
190
|
Verified
8.3
163
8.6
187
|
Verified
7.6
135
7.6
177
|
Verified
8.3
145
7.8
166
|
Verified
8.6
125
8.5
183
|
Verified
8.2
109
8.4
170
|
Verified
7.8
111
8.8
184
|
Verified
8.2
143
8.3
190
|
Verified
7.7
134
8.0
166
|
Verified
7.8
110
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
96
8.3
68
|
Verified
Targeting
8.6
176
8.9
193
|
Verified
8.9
175
8.9
182
|
Verified
8.3
146
8.7
187
|
Verified
8.0
128
8.4
181
|
Verified
Demand Side Platforms
8.9
6
7.8
135
|
Verified
8.3
7
7.0
156
|
Verified
8.1
6
8.6
159
|
Verified
Platform
8.2
139
7.1
121
|
Verified
7.6
140
7.0
170
|
Verified
8.7
161
8.6
112
|
Verified
8.6
164
8.6
188
|
Verified
8.3
134
8.5
142
|
Verified
7.9
136
8.2
38
8.1
125
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
125
7.4
154
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Basis are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Social Media Advertising, and Sales Intelligence
Basis is categorized as Mobile Advertising and Digital Audio Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
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