Compare AdRoll ABM (Formerly RollWorks) and Basis 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (63.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Basis excels in user support, with many users highlighting the helpfulness of account representatives and the ease of navigating the platform. One user noted, "Our account reps were always extremely helpful and easy to work with," which contributes to a strong sense of partnership.
- Users say that AdRoll ABM (Formerly RollWorks) offers a seamless setup experience, particularly for display advertising. Reviewers appreciate the intuitive setup for playbooks and campaigns, with one user mentioning, "It has been very easy to set up," which can be a significant advantage for teams looking to get started quickly.
- Reviewers mention that Basis provides excellent reporting capabilities, with users praising the "excellent reporting metrics and dimensions." This feature allows for better insights into campaign performance, making it easier for users to optimize their strategies.
- According to verified reviews, AdRoll ABM shines in its integration capabilities, especially with Salesforce. Users have noted that the assistance with dashboarding was "amazing" and helped them see immediate ROI, indicating strong support for users looking to leverage their existing tools.
- G2 reviewers highlight that Basis has a slight edge in overall satisfaction, reflected in its higher star rating compared to AdRoll ABM. Users appreciate the platform's ease of use, with one stating, "Easy to use. Great team to back it all up," which suggests a user-friendly experience.
- Users report that while AdRoll ABM has strong machine learning optimization features, Basis offers a more robust quality of support, with a score of 9.5 in support quality compared to AdRoll's 8.9. This difference may influence users who prioritize responsive and effective customer service.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableBasis
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableBasis
No trial information availableRatings
Meets Requirements
8.4
505
8.7
239
Ease of Use
8.4
510
8.3
242
Ease of Setup
8.3
335
8.1
157
Ease of Admin
8.6
259
8.2
148
Quality of Support
8.9
485
9.5
238
Has the product been a good partner in doing business?
8.9
264
9.4
151
Product Direction (% positive)
8.6
470
9.2
240
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
9.0
80
Platform Interoperability
7.4
75
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
8.1
192
|
Verified
7.9
168
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.6
138
7.6
177
|
Verified
8.3
148
7.8
166
|
Verified
8.5
127
8.5
183
|
Verified
8.2
111
8.4
170
|
Verified
7.8
113
8.8
184
|
Verified
8.2
146
8.3
190
|
Verified
7.7
137
8.0
166
|
Verified
7.8
112
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
97
8.3
68
|
Verified
Targeting
8.6
183
8.9
193
|
Verified
8.9
179
8.9
182
|
Verified
8.2
148
8.7
187
|
Verified
8.0
129
8.4
181
|
Verified
Platform
8.3
142
7.2
122
|
Verified
7.6
142
7.0
171
|
Verified
8.7
163
8.6
112
|
Verified
8.6
167
8.6
188
|
Verified
8.3
135
8.5
142
|
Verified
7.9
137
8.2
38
8.1
126
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
126
7.4
154
|
Verified
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.0
66
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.1
192
|
Verified
7.9
168
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.6
138
7.6
177
|
Verified
8.3
148
7.8
166
|
Verified
8.5
127
8.5
183
|
Verified
8.2
111
8.4
170
|
Verified
7.8
113
8.8
184
|
Verified
8.2
146
8.3
190
|
Verified
7.7
137
8.0
166
|
Verified
7.8
112
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
97
8.3
68
|
Verified
Targeting
8.6
183
8.9
193
|
Verified
8.9
179
8.9
182
|
Verified
8.2
148
8.7
187
|
Verified
8.0
129
8.4
181
|
Verified
Mobile
Not enough data
8.9
62
Feature Not Available
8.8
82
|
Verified
7.5
97
8.3
68
|
Verified
Platform
8.3
142
7.2
122
|
Verified
7.6
142
7.0
171
|
Verified
8.7
163
8.6
112
|
Verified
8.6
167
8.6
188
|
Verified
8.3
135
8.5
142
|
Verified
7.9
137
8.2
38
8.1
126
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
126
7.4
154
|
Verified
Platform Interoperability
Not enough data
Feature Not Available
Video Functionality
8.8
7
8.7
65
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.1
192
|
Verified
7.9
168
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.6
138
7.6
177
|
Verified
8.3
148
7.8
166
|
Verified
8.5
127
8.5
183
|
Verified
8.2
111
8.4
170
|
Verified
7.8
113
8.8
184
|
Verified
8.2
146
8.3
190
|
Verified
7.7
137
8.0
166
|
Verified
7.8
112
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
97
8.3
68
|
Verified
Targeting
8.6
183
8.9
193
|
Verified
8.9
179
8.9
182
|
Verified
8.2
148
8.7
187
|
Verified
8.0
129
8.4
181
|
Verified
Platform
8.3
142
7.2
122
|
Verified
7.6
142
7.0
171
|
Verified
8.7
163
8.6
112
|
Verified
8.6
167
8.6
188
|
Verified
8.3
135
8.5
142
|
Verified
7.9
137
8.2
38
8.1
126
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
126
7.4
154
|
Verified
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by 0.2)
178
8.1
192
|
Verified
7.9
168
8.3(won by 0.4)
190
|
Verified
8.3
167
8.6(won by 0.3)
187
|
Verified
7.6(tied score)
138
7.6(tied score)
177
|
Verified
8.3(won by 0.5)
148
7.8
166
|
Verified
8.5(tied score)
127
8.5(tied score)
183
|
Verified
8.2
111
8.4(won by 0.2)
170
|
Verified
7.8
113
8.8(won by 1.0)
184
|
Verified
8.2
146
8.3(won by 0.1)
190
|
Verified
7.7
137
8.0(won by 0.3)
166
|
Verified
7.8
112
8.3(won by 0.5)
137
|
Verified
Feature Not Available
8.8(won by default)
82
|
Verified
7.5
97
8.3(won by 0.8)
68
|
Verified
Targeting
8.6
183
8.9(won by 0.3)
193
|
Verified
8.9(tied score)
179
8.9(tied score)
182
|
Verified
8.2
148
8.7(won by 0.5)
187
|
Verified
8.0
129
8.4(won by 0.4)
181
|
Verified
Platform
8.3(won by 1.1)
142
7.2
122
|
Verified
7.6(won by 0.6)
142
7.0
171
|
Verified
8.7(won by 0.1)
163
8.6
112
|
Verified
8.6(tied score)
167
8.6(tied score)
188
|
Verified
8.3
135
8.5(won by 0.2)
142
|
Verified
7.9
137
8.2(won by 0.3)
38
8.1
126
8.2(won by 0.1)
140
|
Verified
Feature Not Available
8.5(won by default)
105
|
Verified
7.9(won by 0.5)
126
7.4
154
|
Verified
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Platform Basics
Not enough data
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Platform Reporting
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.6
29
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.1
192
|
Verified
7.9
168
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.6
138
7.6
177
|
Verified
8.3
148
7.8
166
|
Verified
8.5
127
8.5
183
|
Verified
8.2
111
8.4
170
|
Verified
7.8
113
8.8
184
|
Verified
8.2
146
8.3
190
|
Verified
7.7
137
8.0
166
|
Verified
7.8
112
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
7.5
97
8.3
68
|
Verified
Targeting
8.6
183
8.9
193
|
Verified
8.9
179
8.9
182
|
Verified
8.2
148
8.7
187
|
Verified
8.0
129
8.4
181
|
Verified
Demand Side Platforms
9.0
7
7.8
135
|
Verified
8.3
7
7.0
156
|
Verified
8.1
6
8.6
159
|
Verified
Platform
8.3
142
7.2
122
|
Verified
7.6
142
7.0
171
|
Verified
8.7
163
8.6
112
|
Verified
8.6
167
8.6
188
|
Verified
8.3
135
8.5
142
|
Verified
7.9
137
8.2
38
8.1
126
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.9
126
7.4
154
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Basis are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Social Media Advertising, and Sales Intelligence
Basis is categorized as Mobile Advertising and Digital Audio Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Information Technology and Services
2.3%
Online Media
2.3%
Other
27.0%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
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