1. [Home](https://www.g2.com/) 2. ... 3. [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) 4. [Basis Discussions](https://www.g2.com/products/basis/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4cda1429344553b26e92825d698fbc40/basis.png "Product Avatar Image") ](/products/basis/reviews) [ Basis ](/products/basis/reviews) (287)4.5/5 Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle. Show More * * * ### 64.0 Nps Score Already have Basis? ### All Basis Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Seth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth M.") SM Loading... [Seth M.](https://www.g2.com/users/73a6fa68-578f-4d50-a5b5-55bbf17935b2 "Seth M.") • about 7 years ago Media Director at Godfrey Media Director at Godfrey More Options - [ # How does Basis Compare? ](/discussions/13672-how-does-basis-compare) I haven't found anyone who does quite what Basis does so I'm curious as to what other people's experience has been between using the Basis platform vs other DSP's. [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp) [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.&title=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • almost 9 years ago Posted by Basis Posted by Basis More Options - [ # What is implementation and ongoing services like at Centro? ](/discussions/implementing-basis) Implementing Basis [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp) [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.&title=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • almost 9 years ago Posted by Basis Posted by Basis More Options - [ # How will Basis help my agency? ](/discussions/how-will-basis-help-my-agency) How will Basis help my agency manage my digital media business? [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp) [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.&title=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • almost 9 years ago Posted by Basis Posted by Basis More Options - [ # How does Basis differ from Basis DSP? ](/discussions/how-does-basis-differ-from-basis-dsp) How does Basis differ from Basis DSP? [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp) [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.&title=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Basis+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Basis+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%0aAsk+Basis+questions+and+get+answers+from+expert+users+in+our+Basis+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/basis/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Product Avatar Image") ### Have you used Basis before? Answer a few questions to help the Basis community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbasis%2Fdiscuss%3Fsmall_ask%3Dbasis) No ## Top Contributors in Basis 1 ![Matthew K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew K.") MK Loading... ### [Matthew K.](https://www.g2.com/users/c8e8cce8-4e72-453f-ad12-e94205e0fb25 "Matthew K.") Vice President of Communications 1 pt 2 ![Seth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth M.") SM Loading... ### [Seth M.](https://www.g2.com/users/73a6fa68-578f-4d50-a5b5-55bbf17935b2 "Seth M.") Media Director 1 pt 3 ![Eric S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric S.") ES Loading... ### [Eric S.](https://www.g2.com/users/6ea10286-2eae-40a0-af26-5e61e72d05ff "Eric S.") Digital Strategist & Media Consultant 1 pt