# Top 10 Basis Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 287 Basis is not the only option for Demand Side Platform (DSP). Explore other competing options and alternatives. Demand Side Platform (DSP) is a widely used technology, and many people are seeking secure, time saving software solutions with machine learning optimization, creative optimization, and fraud protection. Other important factors to consider when researching alternatives to Basis include customer service and reporting. The best overall Basis alternative is StackAdapt. Other similar apps like Basis are The Trade Desk, AdRoll, Criteo Commerce Growth, and Choozle. Basis alternatives can be found in [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising). ## Best Paid & Free Alternatives to Basis - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) ## Top 10 Alternatives to Basis Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Basis stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Online Media, and Internet, and find the best product for your business. ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 870 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to Basis, StackAdapt is: - Easier to set up - Easier to admin - More usable Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Basis vs StackAdapt](https://www.g2.com/compare/basis-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs The Trade Desk](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [StackAdapt vs Choozle](https://www.g2.com/compare/choozle-vs-stackadapt) - [StackAdapt vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-stackadapt) - [StackAdapt vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [StackAdapt vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-stackadapt) - [StackAdapt vs Yahoo AdTech DSP](https://www.g2.com/compare/stackadapt-vs-yahoo-adtech-dsp) - [StackAdapt vs Viant Technology](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) By The Trade Desk **Average Rating:** 4.4/5 **Total Reviews:** 177 The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to Basis, The Trade Desk is: - More expensive - Easier to set up - Easier to admin Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Basis vs The Trade Desk](https://www.g2.com/compare/basis-vs-the-trade-desk) **Compare The Trade Desk with other alternatives:** - [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [The Trade Desk vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [The Trade Desk vs Choozle](https://www.g2.com/compare/choozle-vs-the-trade-desk) - [The Trade Desk vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-the-trade-desk) - [The Trade Desk vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) - [The Trade Desk vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-the-trade-desk) - [The Trade Desk vs Yahoo AdTech DSP](https://www.g2.com/compare/the-trade-desk-vs-yahoo-adtech-dsp) - [The Trade Desk vs Viant Technology](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) ### 3. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Basis, AdRoll is: - Slower to reach roi - More expensive - Easier to set up Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Basis vs AdRoll](https://www.g2.com/compare/adroll-vs-basis) **Compare AdRoll with other alternatives:** - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs The Trade Desk](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [AdRoll vs Choozle](https://www.g2.com/compare/adroll-vs-choozle) - [AdRoll vs Simpli.fi](https://www.g2.com/compare/adroll-vs-simpli-fi) - [AdRoll vs Google Marketing Platform](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [AdRoll vs MediaMath by Infillion](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion) - [AdRoll vs Yahoo AdTech DSP](https://www.g2.com/compare/adroll-vs-yahoo-adtech-dsp) - [AdRoll vs Viant Technology](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) ### 4. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 242 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to Basis, Criteo Commerce Growth is: - More expensive Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Basis vs Criteo Commerce Growth](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs StackAdapt](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [Criteo Commerce Growth vs The Trade Desk](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Choozle](https://www.g2.com/compare/choozle-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Simpli.fi](https://www.g2.com/compare/criteo-commerce-growth-vs-simpli-fi) - [Criteo Commerce Growth vs Google Marketing Platform](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Criteo Commerce Growth vs MediaMath by Infillion](https://www.g2.com/compare/criteo-commerce-growth-vs-mediamath-by-infillion) - [Criteo Commerce Growth vs Yahoo AdTech DSP](https://www.g2.com/compare/criteo-commerce-growth-vs-yahoo-adtech-dsp) - [Criteo Commerce Growth vs Viant Technology](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) ### 5. [Choozle](https://www.g2.com/products/choozle/reviews) By Choozle, Inc. **Average Rating:** 4.2/5 **Total Reviews:** 211 Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. Reviewers say compared to Basis, Choozle is: - Slower to reach roi - Easier to admin Categories in common with Basis: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Basis vs Choozle](https://www.g2.com/compare/basis-vs-choozle) **Compare Choozle with other alternatives:** - [Choozle vs StackAdapt](https://www.g2.com/compare/choozle-vs-stackadapt) - [Choozle vs The Trade Desk](https://www.g2.com/compare/choozle-vs-the-trade-desk) - [Choozle vs AdRoll](https://www.g2.com/compare/adroll-vs-choozle) - [Choozle vs Criteo Commerce Growth](https://www.g2.com/compare/choozle-vs-criteo-commerce-growth) - [Choozle vs Simpli.fi](https://www.g2.com/compare/choozle-vs-simpli-fi) - [Choozle vs Google Marketing Platform](https://www.g2.com/compare/choozle-vs-google-marketing-platform) - [Choozle vs MediaMath by Infillion](https://www.g2.com/compare/choozle-vs-mediamath-by-infillion) - [Choozle vs Yahoo AdTech DSP](https://www.g2.com/compare/choozle-vs-yahoo-adtech-dsp) - [Choozle vs Viant Technology](https://www.g2.com/compare/choozle-vs-viant-technology-llc-viant-technology) ### 6. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) By Simpli.fi **Average Rating:** 4.5/5 **Total Reviews:** 154 Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising. Reviewers say compared to Basis, Simpli.fi is: - Slower to reach roi - More expensive - Easier to set up Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Basis vs Simpli.fi](https://www.g2.com/compare/basis-vs-simpli-fi) **Compare Simpli.fi with other alternatives:** - [Simpli.fi vs StackAdapt](https://www.g2.com/compare/simpli-fi-vs-stackadapt) - [Simpli.fi vs The Trade Desk](https://www.g2.com/compare/simpli-fi-vs-the-trade-desk) - [Simpli.fi vs AdRoll](https://www.g2.com/compare/adroll-vs-simpli-fi) - [Simpli.fi vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-simpli-fi) - [Simpli.fi vs Choozle](https://www.g2.com/compare/choozle-vs-simpli-fi) - [Simpli.fi vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-simpli-fi) - [Simpli.fi vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-simpli-fi) - [Simpli.fi vs Yahoo AdTech DSP](https://www.g2.com/compare/simpli-fi-vs-yahoo-adtech-dsp) - [Simpli.fi vs Viant Technology](https://www.g2.com/compare/simpli-fi-vs-viant-technology-llc-viant-technology) ### 7. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 300 Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to Basis, Google Marketing Platform is: - Slower to reach roi - More expensive Categories in common with Basis: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Basis vs Google Marketing Platform](https://www.g2.com/compare/basis-vs-google-marketing-platform) **Compare Google Marketing Platform with other alternatives:** - [Google Marketing Platform vs StackAdapt](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [Google Marketing Platform vs The Trade Desk](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) - [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [Google Marketing Platform vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Google Marketing Platform vs Choozle](https://www.g2.com/compare/choozle-vs-google-marketing-platform) - [Google Marketing Platform vs Simpli.fi](https://www.g2.com/compare/google-marketing-platform-vs-simpli-fi) - [Google Marketing Platform vs MediaMath by Infillion](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) - [Google Marketing Platform vs Yahoo AdTech DSP](https://www.g2.com/compare/google-marketing-platform-vs-yahoo-adtech-dsp) - [Google Marketing Platform vs Viant Technology](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) ### 8. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) By Infillion **Average Rating:** 3.9/5 **Total Reviews:** 126 MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals. Reviewers say compared to Basis, MediaMath by Infillion is: - Slower to reach roi - More expensive Categories in common with Basis: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Basis vs MediaMath by Infillion](https://www.g2.com/compare/basis-vs-mediamath-by-infillion) **Compare MediaMath by Infillion with other alternatives:** - [MediaMath by Infillion vs StackAdapt](https://www.g2.com/compare/mediamath-by-infillion-vs-stackadapt) - [MediaMath by Infillion vs The Trade Desk](https://www.g2.com/compare/mediamath-by-infillion-vs-the-trade-desk) - [MediaMath by Infillion vs AdRoll](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Choozle](https://www.g2.com/compare/choozle-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Simpli.fi](https://www.g2.com/compare/mediamath-by-infillion-vs-simpli-fi) - [MediaMath by Infillion vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Yahoo AdTech DSP](https://www.g2.com/compare/mediamath-by-infillion-vs-yahoo-adtech-dsp) - [MediaMath by Infillion vs Viant Technology](https://www.g2.com/compare/mediamath-by-infillion-vs-viant-technology-llc-viant-technology) ### 9. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) By Verizon Media **Average Rating:** 3.6/5 **Total Reviews:** 181 Yahoo AdTech DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. Reviewers say compared to Basis, Yahoo AdTech DSP is: - Slower to reach roi - More expensive Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Basis vs Yahoo AdTech DSP](https://www.g2.com/compare/basis-vs-yahoo-adtech-dsp) **Compare Yahoo AdTech DSP with other alternatives:** - [Yahoo AdTech DSP vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs AdRoll](https://www.g2.com/compare/adroll-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Choozle](https://www.g2.com/compare/choozle-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Viant Technology](https://www.g2.com/compare/viant-technology-llc-viant-technology-vs-yahoo-adtech-dsp) ### 10. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By Viant Technology LLC **Average Rating:** 4.2/5 **Total Reviews:** 311 Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to Basis, Viant Technology is: - Slower to reach roi - More expensive Categories in common with Basis: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Basis vs Viant Technology](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology) **Compare Viant Technology with other alternatives:** - [Viant Technology vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [Viant Technology vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Choozle](https://www.g2.com/compare/choozle-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) - [Viant Technology vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Yahoo AdTech DSP](https://www.g2.com/compare/viant-technology-llc-viant-technology-vs-yahoo-adtech-dsp) --- ## Basis Alternatives FAQs ### Which Demand Side Platform (DSP) tools do reviewers recommend instead of Basis? Reviewers recommend [StackAdapt](https://www.g2.com/products/stackadapt/reviews) for its ease of use, comprehensive targeting options, and excellent customer support, making it suitable for both beginners and advanced users. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) is highly recommended for advertisers seeking granular control, transparency, and advanced AI-driven optimization across multiple channels including CTV and audio. [AdRoll](https://www.g2.com/products/adroll/reviews) is suggested for businesses focused on retargeting and e-commerce growth due to its AI-powered personalization and ease of setup. Additionally, [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) and [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) are recommended for their specialized targeting capabilities such as geo-fencing and household-level targeting, respectively, along with strong customer service and user-friendly platforms. ### What are the best alternatives to Basis? According to G2 data, the best alternatives to Basis are [StackAdapt](https://www.g2.com/products/stackadapt/reviews) with a 4.7-star rating across 870 reviews, [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) rated 4.4 stars with 173 reviews, and [AdRoll](https://www.g2.com/products/adroll/reviews) with a 4.1-star rating from 776 reviews. These platforms are favored for their ease of use, advanced targeting capabilities, and strong customer support. StackAdapt stands out for its intuitive interface, AI-driven optimization, and multi-channel campaign management, while The Trade Desk is recognized for its global scale, transparency, and powerful AI features. AdRoll is noted for its strong retargeting and cross-channel marketing focus, especially for e-commerce. ### What features do alternatives offer that Basis does not? Alternatives to Basis offer features that Basis currently lacks, including native dashboard exports available in StackAdapt, The Trade Desk, and Choozle. StackAdapt uniquely provides music genre reporting, while The Trade Desk offers a Close Ecosystem API. Additionally, some alternatives provide more advanced or specialized targeting options, such as Simpli.fi's hyperlocal and geo-fencing targeting, and Viant Technology's household-level targeting and cookieless advertising capabilities. ### How does Basis compare to StackAdapt? According to G2, [Basis](https://www.g2.com/products/basis/reviews) holds an average rating of 4.5/5 from 287 reviews, while [StackAdapt](https://www.g2.com/products/stackadapt/reviews) leads with a 4.7/5 average rating across 870 reviews. StackAdapt outperforms Basis across all key dimensions, including meeting requirements (9.3 vs 8.7), usability (9.1 vs 8.3), ease of setup (9.2 vs 8.1), ease of administration (9.2 vs 8.2), support quality (9.9 vs 9.5), and ease of doing business (9.8 vs 9.4), with deltas ranging from 0.4 to 1.1 points. StackAdapt offers unique features such as dashboard exports and music genre reporting, which are not available in Basis. User sentiment highlights StackAdapt’s ease of use (121 mentions), superior customer support (116 mentions), and extensive targeting and campaign management capabilities, whereas Basis users appreciate ease of use, features, and account management. StackAdapt’s platform is noted for its intuitive interface, advanced targeting options, and robust reporting, while Basis users mention occasional complexity and outdated UI. Overall, StackAdapt provides a more user-friendly, feature-rich, and better-supported platform with stronger performance feedback. ### Why do users choose StackAdapt over Basis? Users choose [StackAdapt](https://www.g2.com/products/stackadapt/reviews) over Basis primarily due to its superior ease of use and more intuitive interface, as evidenced by 121 mentions praising its usability. StackAdapt’s customer support is highly rated with 116 mentions, reflecting responsive, knowledgeable, and proactive account management that acts as an extension of users’ teams. The platform’s advanced targeting capabilities, including unique audience segmentation and multi-channel campaign management (display, video, CTV, audio, DOOH), provide greater flexibility and precision, which users find valuable. StackAdapt also offers no minimum spend requirements and a self-serve model, enabling businesses of all sizes to test and scale campaigns efficiently. Users appreciate StackAdapt’s comprehensive reporting and forecasting tools, which facilitate data-driven optimization. Additionally, StackAdapt’s managed services provide strategic expertise and creative support, helping users maximize ROI without a steep learning curve. These factors combined lead to better campaign performance, easier campaign setup, and more effective optimization, making StackAdapt the preferred choice over Basis according to G2 data. ## Explore Articles - [Best identity management tool with multi-factor authentication](https://www.g2.com/discussions/best-identity-management-tool-with-multi-factor-authentication-which-ones-lead-in-2025) - [Discrete vs Continuous Data](https://www.g2.com/articles/discrete-vs-continuous-data) - [What platform integrates website building with marketing automation tools?](https://www.g2.com/discussions/what-platform-integrates-website-building-with-marketing-automation-tools) - [Best IAM software for securing remote workforces](https://www.g2.com/discussions/identity-and-access-management-iam-best-identity-management-tool-with-multi-factor-authentication-which-ones-lead-in-2025) - [Best board management software for medium-sized business](https://www.g2.com/discussions/best-board-management-software-for-medium-sized-business) - [Leading MDR services for financial services firms](https://www.g2.com/discussions/leading-mdr-services-for-financial-services-firms) ## Spotlight Categories - [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) - [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) - [CPQ Software](https://www.g2.com/categories/cpq)