Compare Basis and HubSpot Sales Hub
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Small-Business (60.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Basis
HubSpot Sales Hub
Star Rating
(13,766)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Basis vs HubSpot Sales Hub
When assessing the two solutions, reviewers found HubSpot Sales Hub easier to use, set up, and administer. However, reviewers preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than HubSpot Sales Hub.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over HubSpot Sales Hub.
Pricing
Entry-Level Pricing
Basis
No pricing availableHubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Basis
No trial information availableHubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.7
239
8.6
9,996
Ease of Use
8.3
242
8.7
10,886
Ease of Setup
8.1
157
8.4
4,843
Ease of Admin
8.2
148
8.6
3,158
Quality of Support
9.5
238
8.6
9,002
Has the product been a good partner in doing business?
9.4
151
8.7
3,110
Product Direction (% positive)
9.2
240
8.7
9,553
Features by Category
Sales Force Automation
Not enough data
8.7
6139
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
6017
|
Verified
Not enough data
8.6
6176
|
Verified
Not enough data
7.8
4202
|
Verified
Not enough data
8.5
5090
|
Verified
Not enough data
7.8
3262
|
Verified
Not enough data
7.8
3170
|
Verified
Not enough data
8.2
2463
Marketing Automation
Not enough data
8.7
5414
|
Verified
Not enough data
8.5
5059
|
Verified
Not enough data
8.7
5248
|
Verified
Not enough data
8.1
4451
|
Verified
Customer Support
Not enough data
8.3
3634
|
Verified
Not enough data
8.1
2466
Not enough data
8.4
3303
|
Verified
Not enough data
8.0
3281
|
Verified
Not enough data
8.2
3511
|
Verified
Reporting & Analytics
Not enough data
8.2
5830
|
Verified
Not enough data
8.4
6147
|
Verified
Not enough data
8.0
4296
|
Verified
Mobile & Social
Not enough data
8.0
3811
|
Verified
Not enough data
8.1
2462
|
Verified
Not enough data
7.7
4130
|
Verified
Platform
Not enough data
8.1
2950
|
Verified
Not enough data
8.3
2583
|
Verified
Not enough data
8.5
2987
|
Verified
Not enough data
8.1
2283
|
Verified
Not enough data
7.5
1976
Not enough data
8.0
2582
|
Verified
Not enough data
8.6
3012
|
Verified
Not enough data
8.0
1668
Integration
Not enough data
8.4
2267
|
Verified
Not enough data
8.2
2390
|
Verified
Not enough data
8.1
2239
|
Verified
Generative AI
Not enough data
7.4
684
Agentic AI - CRM
Not enough data
7.2
218
Not enough data
7.2
213
Not enough data
7.3
218
Not enough data
7.1
214
Not enough data
7.0
215
Not enough data
7.1
214
Not enough data
7.2
214
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
526
Not enough data
8.6
623
Not enough data
8.9
651
Not enough data
8.9
658
Organization
Not enough data
8.9
679
Not enough data
8.8
666
Not enough data
8.6
603
Performance Analysis
Not enough data
8.3
556
Not enough data
8.8
668
Sales Analysis
Not enough data
Feature Not Available
Not enough data
8.7
620
Generative AI
Not enough data
8.1
156
Not enough data
8.3
155
Agentic AI - AI Sales Assistant
Not enough data
7.7
19
Not enough data
8.1
18
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
8.0
19
Not enough data
8.0
19
Not enough data
8.2
19
Integrated Workflows
Not enough data
8.8
1638
Not enough data
9.0
1687
Not enough data
8.3
1439
Not enough data
8.2
1336
Not enough data
8.8
1526
Not enough data
8.7
1388
Not enough data
8.5
1302
Repeatability and Reportability
Not enough data
8.6
1478
Not enough data
8.7
1550
Not enough data
8.6
1522
Not enough data
8.1
1393
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1246
Not enough data
8.1
1211
Not enough data
8.1
1202
Not enough data
7.8
1083
Not enough data
7.7
1030
Generative AI
Not enough data
7.3
494
Agentic AI - Sales Engagement
Not enough data
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Call Analytics
Not enough data
8.2
304
Not enough data
7.9
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.5
244
Not enough data
Not enough data
Generative AI
Not enough data
7.6
112
Agentic AI - Conversation Intelligence
Not enough data
7.4
25
Not enough data
7.5
26
Not enough data
7.8
26
Not enough data
7.3
25
Not enough data
7.7
24
Not enough data
7.3
24
Not enough data
7.5
25
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Responses
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Platform
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Autonomy - AI Agents
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Generative AI
Not enough data
9.1
9
Not enough data
9.1
9
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Integrations
Not enough data
8.3
524
Not enough data
9.0
722
Not enough data
8.3
589
Not enough data
8.4
579
Not enough data
7.7
488
Branding & Customizatio
Not enough data
8.6
629
Not enough data
8.7
649
Not enough data
8.4
570
Automatic Rules & Configurations
Not enough data
8.7
623
Not enough data
8.9
632
Not enough data
8.5
589
Agentic AI - Business Scheduling
Not enough data
7.7
48
Not enough data
7.6
47
Agentic AI - Visitor Identification
Not enough data
6.0
17
Agentic AI - Sales Performance Management
Not enough data
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Incentives
Not enough data
7.9
770
Not enough data
8.1
848
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
8.3
944
Personalization
Not enough data
8.4
967
Not enough data
8.5
1100
|
Verified
Not enough data
8.8
1199
|
Verified
Not enough data
8.5
991
|
Verified
Administrative
Not enough data
8.6
1022
|
Verified
Not enough data
8.4
903
|
Verified
Not enough data
8.3
857
Agentic AI - Email Tracking
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Analytics
Not enough data
8.7
2098
Not enough data
8.8
2084
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2137
Not enough data
8.9
2136
Not enough data
8.8
2233
Not enough data
Feature Not Available
Not enough data
8.9
2212
Generative AI
Not enough data
7.5
485
Agentic AI - Sales Analytics
Not enough data
6.9
105
Not enough data
7.1
103
Not enough data
7.2
101
Not enough data
7.3
103
Not enough data
7.2
102
Data Sourcing
Not enough data
8.3
1357
Not enough data
8.4
1426
Not enough data
8.2
1290
Not enough data
8.6
1545
Not enough data
8.4
1387
Predictive Analytics
Not enough data
8.1
1346
Not enough data
8.2
1302
Not enough data
7.7
1131
Not enough data
7.9
1263
Sales Management
Not enough data
8.8
1553
Not enough data
7.9
1245
Not enough data
8.4
1407
Not enough data
8.9
1619
Agentic AI - Outbound Call Tracking
Not enough data
7.4
62
Not enough data
7.1
60
Calling
Not enough data
8.6
1192
Not enough data
8.1
983
Not enough data
8.6
1151
Not enough data
8.7
1182
Not enough data
7.9
70
Contacts
Not enough data
8.7
1257
Not enough data
8.4
1100
Not enough data
8.6
1160
Insights
Not enough data
9.0
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.5
66
Agentic AI - Sales Enablement
Not enough data
6.9
61
Not enough data
6.9
60
Not enough data
6.8
59
Content Management
Not enough data
8.4
805
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
813
Not enough data
8.3
800
Analytics
Not enough data
8.4
884
Not enough data
8.4
884
Not enough data
8.4
827
Not enough data
8.3
801
Learning Management - Sales Enablement
Not enough data
7.5
38
Not enough data
7.4
38
Not enough data
7.7
39
Revenue Enablement - Sales Enablement
Not enough data
7.2
37
Not enough data
7.1
39
Not enough data
7.4
38
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and HubSpot Sales Hub share no categories
Unique Categories
Basis is categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, AI Agents For Business Operations, and Insurance CRM
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Information Technology and Services
2.3%
Online Media
2.3%
Other
27.0%
Computer Software
16.0%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Alternatives
Discussions
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
Basis has no more discussions with answers
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
What is HubSpot Sales Hub used for?
5 Comments
BL
Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -...Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
