Compare Basis and HubSpot Sales Hub 
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisHubSpot Sales Hub
Star Rating
(13,595)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansBasis vs HubSpot Sales Hub
When assessing the two solutions, reviewers found HubSpot Sales Hub easier to use, set up, and administer. However, reviewers preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than HubSpot Sales Hub.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over HubSpot Sales Hub.
Pricing
Entry-Level Pricing
Basis
No pricing availableHubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Basis
No trial information availableHubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.7
239
8.6
9,898
Ease of Use
8.3
242
8.7
10,787
Ease of Setup
8.1
157
8.4
4,753
Ease of Admin
8.2
148
8.6
3,156
Quality of Support
9.5
238
8.6
8,914
Has the product been a good partner in doing business?
9.4
151
8.7
3,108
Product Direction (% positive)
9.2
240
8.7
9,474
Features by Category
Sales Force Automation
Not enough data
8.7
6106
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
5976
|
Verified
Not enough data
8.6
6150
|
Verified
Not enough data
7.8
4203
|
Verified
Not enough data
8.5
5075
|
Verified
Not enough data
7.8
3259
|
Verified
Not enough data
7.8
3166
|
Verified
Not enough data
8.2
2459
Marketing Automation
Not enough data
8.7
5399
|
Verified
Not enough data
8.5
5058
|
Verified
Not enough data
8.7
5229
|
Verified
Not enough data
8.1
4445
|
Verified
Customer Support
Not enough data
8.3
3633
|
Verified
Not enough data
8.1
2463
Not enough data
8.4
3298
|
Verified
Not enough data
8.0
3279
|
Verified
Not enough data
8.2
3509
|
Verified
Reporting & Analytics
Not enough data
8.2
5801
|
Verified
Not enough data
8.4
6131
|
Verified
Not enough data
8.0
4294
|
Verified
Mobile & Social
Not enough data
8.0
3809
|
Verified
Not enough data
8.1
2460
|
Verified
Not enough data
7.7
4129
|
Verified
Platform
Not enough data
8.1
2924
|
Verified
Not enough data
8.3
2549
|
Verified
Not enough data
8.5
2984
|
Verified
Not enough data
8.1
2282
|
Verified
Not enough data
7.5
1977
Not enough data
8.0
2578
|
Verified
Not enough data
8.6
2987
|
Verified
Not enough data
8.0
1667
Integration
Not enough data
8.4
2264
|
Verified
Not enough data
8.2
2377
|
Verified
Not enough data
8.1
2229
|
Verified
Generative AI
Not enough data
7.4
677
Agentic AI - CRM
Not enough data
7.2
217
Not enough data
7.2
214
Not enough data
7.3
214
Not enough data
7.1
215
Not enough data
7.0
214
Not enough data
7.1
213
Not enough data
7.2
213
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
528
Not enough data
8.6
624
Not enough data
8.8
652
Not enough data
8.9
660
Organization
Not enough data
9.0
681
Not enough data
8.8
667
Not enough data
8.7
605
Performance Analysis
Not enough data
8.3
558
Not enough data
8.8
669
Sales Analysis
Not enough data
Feature Not Available
Not enough data
8.7
620
Generative AI
Not enough data
8.2
157
Not enough data
8.3
157
Agentic AI - AI Sales Assistant
Not enough data
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Integrated Workflows
Not enough data
8.8
1635
Not enough data
9.0
1682
Not enough data
8.3
1440
Not enough data
8.2
1336
Not enough data
8.8
1524
Not enough data
8.7
1387
Not enough data
8.5
1303
Repeatability and Reportability
Not enough data
8.6
1478
Not enough data
8.7
1550
Not enough data
8.6
1521
Not enough data
8.1
1394
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1244
Not enough data
8.1
1211
Not enough data
8.1
1202
Not enough data
7.8
1083
Not enough data
7.7
1030
Generative AI
Not enough data
7.3
494
Agentic AI - Sales Engagement
Not enough data
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Call Analytics
Not enough data
8.2
303
Not enough data
8.0
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.5
244
Not enough data
Not enough data
Generative AI
Not enough data
7.7
113
Agentic AI - Conversation Intelligence
Not enough data
7.5
26
Not enough data
7.6
26
Not enough data
7.8
27
Not enough data
7.4
26
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.6
26
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Responses
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Platform
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Autonomy - AI Agents
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Generative AI
Not enough data
9.1
9
Not enough data
9.1
9
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.2
122
|
Verified
Not enough data
7.0
171
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Integrations
Not enough data
8.3
524
Not enough data
9.0
721
Not enough data
8.3
590
Not enough data
8.4
578
Not enough data
7.7
489
Branding & Customizatio
Not enough data
8.6
630
Not enough data
8.7
650
Not enough data
8.4
571
Automatic Rules & Configurations
Not enough data
8.7
624
Not enough data
8.9
633
Not enough data
8.5
590
Agentic AI - Business Scheduling
Not enough data
7.7
48
Not enough data
7.6
47
Agentic AI - Visitor Identification
Not enough data
6.0
17
Agentic AI - Sales Performance Management
Not enough data
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Incentives
Not enough data
7.8
771
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Personalization
Not enough data
8.4
968
Not enough data
8.5
1101
|
Verified
Not enough data
8.8
1200
|
Verified
Not enough data
8.5
992
|
Verified
Administrative
Not enough data
8.6
1023
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
858
Agentic AI - Email Tracking
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Analytics
Not enough data
8.7
2096
Not enough data
8.8
2083
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2135
Not enough data
8.9
2135
Not enough data
8.8
2232
Not enough data
Feature Not Available
Not enough data
8.9
2209
Generative AI
Not enough data
7.5
485
Agentic AI - Sales Analytics
Not enough data
7.0
107
Not enough data
7.1
105
Not enough data
7.3
103
Not enough data
7.3
105
Not enough data
7.2
104
Data Sourcing
Not enough data
8.3
1356
Not enough data
8.4
1426
Not enough data
8.2
1292
Not enough data
8.6
1545
Not enough data
8.4
1389
Predictive Analytics
Not enough data
8.1
1347
Not enough data
8.2
1304
Not enough data
7.8
1133
Not enough data
7.9
1265
Sales Management
Not enough data
8.8
1554
Not enough data
7.9
1246
Not enough data
8.4
1409
Not enough data
8.9
1620
Agentic AI - Outbound Call Tracking
Not enough data
7.5
63
Not enough data
7.1
61
Calling
Not enough data
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
71
Contacts
Not enough data
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Insights
Not enough data
9.0
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.6
67
Agentic AI - Sales Enablement
Not enough data
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Content Management
Not enough data
8.4
805
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
813
Not enough data
8.3
800
Analytics
Not enough data
8.4
885
Not enough data
8.5
885
Not enough data
8.4
828
Not enough data
8.3
802
Learning Management - Sales Enablement
Not enough data
7.5
40
Not enough data
7.5
40
Not enough data
7.8
41
Revenue Enablement - Sales Enablement
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.5
40
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and HubSpot Sales Hub share no categories
Unique Categories
Basis is categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, AI Agents For Business Operations, and Insurance CRM
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Information Technology and Services
2.3%
Online Media
2.3%
Other
27.0%
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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