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Compare Adobe Experience Manager Assets and Aprimo 
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At a Glance
Market Segments
Mid-Market (41.7% of reviews)
Enterprise (41.1% of reviews)
Entry-Level Pricing
No pricing available
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Adobe Experience Manager Assets
Star Rating
(12)4.4 out of 5
Market Segments
Mid-Market (41.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Experience Manager AssetsAprimo
Star Rating
(242)4.3 out of 5
Market Segments
Enterprise (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Aprimo excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Adobe Experience Manager Assets. Users appreciate its ability to organize digital assets and streamline workflows, making it a preferred choice for those seeking a comprehensive solution.
- According to verified reviews, Aprimo has a much larger volume of recent feedback, with 51 reviews in the last 90 days, indicating a more active user base. This contrasts sharply with Adobe Experience Manager Assets, which has not received any recent reviews, suggesting potential concerns about user engagement or satisfaction.
- Users say that Aprimo's setup process is smooth and intuitive, allowing teams to manage assets efficiently. In contrast, while Adobe Experience Manager Assets is noted for its user-friendly interface, some users have highlighted that it may not be as straightforward in terms of implementation.
- Reviewers mention that Aprimo provides excellent support, with a high quality of assistance reported by users. This is particularly beneficial for organizations that require ongoing help, whereas Adobe Experience Manager Assets, while praised for its customer support, does not match the same level of satisfaction.
- Users highlight Aprimo's strong focus on branding consistency, ensuring that all content aligns with brand guidelines. This feature is particularly valuable for marketing teams, while Adobe Experience Manager Assets is recognized for its centralized asset management capabilities, which some users find beneficial for handling various asset types.
- According to recent feedback, both products offer robust features for managing digital assets, but Aprimo stands out with its higher ratings in areas like workflow management and file transformation. Users appreciate how Aprimo facilitates collaboration and clarity in workflows, which can be a deciding factor for teams looking for efficiency.
Pricing
Entry-Level Pricing
Adobe Experience Manager Assets
No pricing availableAprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Free Trial
Adobe Experience Manager Assets
No trial information availableAprimo
Free Trial is available
Ratings
Meets Requirements
9.4
8
8.6
180
Ease of Use
9.4
8
8.2
202
Ease of Setup
Not enough data
7.8
140
Ease of Admin
Not enough data
8.0
91
Quality of Support
7.9
8
8.9
172
Has the product been a good partner in doing business?
Not enough data
9.0
97
Product Direction (% positive)
10.0
9
9.0
180
Features by Category
Interface and Performance
8.5
9
8.6
131
9.3
9
8.5
135
8.5
8
8.8
136
8.5
9
8.8
130
8.7
9
8.0
123
Asset Management
8.3
9
9.2
129
7.7
8
8.8
130
7.6
9
8.7
122
8.0
9
8.8
128
6.9
8
8.9
124
7.9
8
8.4
117
7.8
9
8.6
117
9.0
8
8.5
123
Media Types
7.2
9
8.6
124
6.9
8
8.4
119
8.5
9
9.2
126
Administration
8.5
8
8.5
124
8.8
7
8.7
128
8.1
8
8.4
110
7.7
8
8.0
112
7.9
8
8.3
107
Agentic AI - Digital Asset Management
Not enough data
8.1
49
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Templates
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Personalization
Not enough data
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
7.2
30
Not enough data
7.9
29
Not enough data
6.7
30
Not enough data
7.0
28
Search
Not enough data
8.7
30
Not enough data
8.4
29
Not enough data
8.3
31
Not enough data
8.5
30
Permissions
Not enough data
8.7
30
Not enough data
8.7
30
Not enough data
8.4
29
Platform
Not enough data
8.2
29
Not enough data
7.6
29
Not enough data
7.4
30
Agentic AI - Brand Asset Management
Not enough data
7.8
12
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.1
12
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Categories
Categories
Shared Categories
Adobe Experience Manager Assets and Aprimo are categorized as Digital Asset Management
Unique Categories
Adobe Experience Manager Assets has no unique categories
Aprimo is categorized as Personalization, Brand Asset Management, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
Reviews
Reviewers' Company Size
Adobe Experience Manager Assets
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Retail
8.3%
Mining & Metals
8.3%
Marketing and Advertising
8.3%
Luxury Goods & Jewelry
8.3%
Other
41.7%
Marketing and Advertising
11.6%
Retail
6.3%
Information Technology and Services
5.8%
Banking
4.9%
Manufacturing
4.0%
Other
67.4%
Discussions
Adobe Experience Manager Assets has no discussions with answers
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
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