# Act-On vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in user experience, with many praising its intuitive interface that allows for easy management of multiple brands. Users appreciate the ability to create custom segments and email templates effortlessly, which enhances their marketing efforts.
- **Users say** that Act-On provides strong integration capabilities, particularly with Microsoft Dynamics. Reviewers have noted that this integration is a significant advantage, especially for those who have faced challenges with other platforms, highlighting Act-On's reliability in this area.
- **According to verified reviews** , Klaviyo's powerful segmentation and automation features stand out, enabling users to send highly personalized email and SMS campaigns based on real customer behavior. This capability is frequently mentioned as a key reason for choosing Klaviyo over competitors.
- **Reviewers mention** that Act-On's customer support is top-notch, with regular webinars and client success hours that address user concerns. This commitment to support is a strong point for users who value ongoing assistance and updates to the software.
- **G2 reviewers highlight** that while Act-On has a solid feature set, it sometimes struggles with ease of use compared to Klaviyo. Users have reported that Klaviyo's dashboard is more user-friendly, making it easier for new users to learn and navigate the platform quickly.
- **Users report** that Klaviyo's robust reporting capabilities allow for detailed insights within campaigns, which many find invaluable for tracking performance. This feature is often cited as a reason for Klaviyo's higher satisfaction ratings among users looking for comprehensive analytics.



| | Act-On | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,070 | 1,354 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Act-On | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 9.0 (988 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.6 (997 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.5 (645 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 8.4 (940 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.9 (936 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Klaviyo** | 8.2/10 | 679 |

#### Email Marketing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 9.0 (570 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 9.3 (559 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 9.0 (497 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.5 (356 reviews) | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 8.4 (273 reviews) | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 9.0 (524 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 7.8 (221 reviews) | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 8.0 (199 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 7.6 (198 reviews) | 

#### Social

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 7.8 (196 reviews) | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 7.8 (189 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 7.5 (184 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 7.6 (200 reviews) | 

#### Platform

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.7 (329 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 8.5 (273 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Klaviyo** | N/A | N/A |

#### Administration

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Klaviyo** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | 9.0 (17 reviews) | 
| **Journey Optimization** | 7.5 (17 reviews) | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | 8.5 (16 reviews) | 
| **Trends Reporting** | 6.4 (13 reviews) | 8.3 (15 reviews) | 
| **Dashboards** | 7.5 (19 reviews) | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | 8.4 (16 reviews) | 
| **Integrations** | 7.1 (17 reviews) | 9.2 (14 reviews) | 
| **Automated Alerts** | 7.8 (15 reviews) | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Klaviyo** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 8.5 (19 reviews) | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.4 (18 reviews) | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.8 (20 reviews) | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.8 (17 reviews) | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | 7.3 (16 reviews) | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.1 (18 reviews) | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.5 (23 reviews) | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.1 (17 reviews) | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 7.5 (17 reviews) | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.1 (17 reviews) | 
| **Predictive Analytics** | Feature Not Available | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act-On | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (6):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Klaviyo (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Klaviyo | 
|---|---|---|
| **Small-Business** | 38.2% | 82.2% | 
| **Mid-Market** | 50.1% | 16.1% | 
| **Enterprise** | 11.7% | 1.7% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14785 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1209 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1125 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1209 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4624 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14785 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1370 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-klaviyo)