Compare Act-On and Klaviyo 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansKlaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- According to verified reviews, Act-On is praised for its comprehensive lead generation capabilities, allowing users to track performance and nurture leads effectively. Reviewers highlight its ease of use for marketers who may not be tech-savvy, making it a solid choice for those looking for straightforward email marketing solutions.
- Users say that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, streamlining communication efforts. This feature is particularly beneficial for eCommerce businesses, as it allows for cohesive marketing strategies across different channels.
- Reviewers mention that Act-On's customer support is highly regarded, with users appreciating the lack of hidden costs and the responsiveness of the support team. This level of service can be crucial for businesses that require ongoing assistance and guidance during their marketing efforts.
- G2 reviewers highlight that Klaviyo provides proactive solutions, often anticipating user needs before issues arise. This forward-thinking approach is seen as a major benefit, especially for businesses looking to optimize their marketing strategies without constant troubleshooting.
- According to recent feedback, while Act-On offers solid features for email marketing, some users feel it may not fully meet their specific workflow needs, indicating potential challenges in customization. In contrast, Klaviyo's flexibility and robust feature set are frequently noted as strengths that cater to a wider range of marketing requirements.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Klaviyo
No pricing availableFree Trial
Act-On
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.2
893
9.0
954
Ease of Use
8.0
900
8.6
961
Ease of Setup
7.7
510
8.5
609
Ease of Admin
8.2
516
8.9
521
Quality of Support
8.7
859
8.4
909
Has the product been a good partner in doing business?
8.6
496
8.9
525
Product Direction (% positive)
8.1
884
8.9
905
Features by Category
Email Marketing
8.4
707
|
Verified
9.0
557
|
Verified
8.8
697
|
Verified
9.3
544
|
Verified
8.3
692
|
Verified
8.9
502
|
Verified
8.5
615
|
Verified
8.9
483
|
Verified
Online Marketing
7.9
640
|
Verified
7.8
380
|
Verified
7.8
539
|
Verified
8.3
403
|
Verified
7.9
518
|
Verified
8.7
436
|
Verified
7.9
603
|
Verified
8.7
452
7.8
519
|
Verified
8.2
252
Lead Management
8.1
580
|
Verified
8.5
354
8.0
560
|
Verified
8.4
273
8.4
625
|
Verified
9.0
509
|
Verified
8.2
591
|
Verified
7.8
221
8.2
575
|
Verified
8.5
358
|
Verified
8.1
572
|
Verified
8.5
399
|
Verified
8.0
515
|
Verified
8.4
333
|
Verified
8.0
533
|
Verified
8.2
286
|
Verified
Campaign Management
8.1
507
|
Verified
8.7
348
|
Verified
7.9
428
|
Verified
8.0
199
7.4
336
|
Verified
8.1
288
|
Verified
7.3
79
7.6
198
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
7.8
196
7.0
317
|
Verified
7.8
189
7.6
97
|
Verified
7.5
184
6.8
233
|
Verified
7.8
258
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.5
487
|
Verified
7.7
576
|
Verified
8.3
416
|
Verified
7.1
411
|
Verified
8.4
427
|
Verified
6.9
355
|
Verified
8.4
442
|
Verified
7.3
389
|
Verified
7.6
200
Platform
7.6
377
|
Verified
8.5
334
|
Verified
7.8
337
|
Verified
8.7
315
|
Verified
8.3
398
|
Verified
8.9
317
|
Verified
7.8
206
|
Verified
8.3
208
|
Verified
7.1
204
|
Verified
7.8
194
|
Verified
8.3
392
|
Verified
8.9
320
|
Verified
7.7
259
|
Verified
8.0
160
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
8.2
395
|
Verified
8.5
323
|
Verified
7.8
308
|
Verified
8.6
318
|
Verified
7.4
282
|
Verified
8.4
264
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
7.9
18
9.0
17
7.5
17
9.0
16
Platform Data
7.3
17
8.5
16
6.4
13
8.3
15
7.5
19
8.8
15
6.8
17
8.2
15
Platform Additional Functionality
7.1
15
8.4
16
7.1
17
9.2
14
7.8
15
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
8.5
19
8.0
85
|
Verified
8.4
18
8.0
84
|
Verified
8.8
20
8.2
86
|
Verified
8.8
17
6.7
35
|
Verified
7.3
16
7.3
39
|
Verified
7.6
15
Campaign Activity
8.2
91
|
Verified
8.1
18
8.2
106
|
Verified
8.5
23
7.7
73
|
Verified
8.1
17
7.7
78
|
Verified
7.5
17
8.0
74
|
Verified
8.1
17
Feature Not Available
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Act-On and Klaviyo are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, Visitor Identification, and Transactional Email
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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