# Best Survey Software for Small Business - Page 7

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=13751&focus%5B%5D=15217&focus%5B%5D=933&focus%5B%5D=8809&focus%5B%5D=663)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Typeform, QuestionPro, Constant Contact, Zoho Survey, and Microsoft 365.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=typeform&focus%5B%5D=questionpro&focus%5B%5D=constant-contact&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft365&segment=small-business)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-03T01%3A26%3A13Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=61377&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%2Fsmall-business%3Fpage%3D7&secure%5Btoken%5D=a46cc29392ced32311fb56b8131948a7b518b2bd4a5b9408506c892505ea396f&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

### [SimpleSurvey](https://www.g2.com/products/simplesurvey/reviews)

SimpleSurvey is a Canadian online survey and data collection platform designed to help organizations gather reliable data, engage their audiences, and make informed, data-driven decisions. With a focus on simplicity and security, SimpleSurvey offers a versatile solution for various industries, including government agencies, healthcare organizations, educational institutions, and professional associations. Key Features and Functionality: - Customizable Surveys: Create personalized surveys with your organization's branding, including logos, colors, and themes, ensuring consistency and professionalism. - Multilingual Support: Design and distribute surveys in multiple languages to cater to diverse audiences, enhancing accessibility and response rates. - Advanced Question Types and Logic: Utilize a wide range of question formats, such as multiple-choice, open-ended, and Likert scales, along with advanced logic tools like skip logic and response piping to create dynamic and engaging surveys. - Real-Time Reporting and Analysis: Access powerful tools for analyzing survey results, generating detailed reports, and visualizing data to inform strategic decisions. - Secure Data Hosting: Ensure data protection and confidentiality with hosting in SOC 2 compliant data centers operated by Microsoft Canada, meeting Canadian data sovereignty and privacy requirements. - Collaboration Tools: Enhance teamwork with shared workspaces, allowing seamless collaboration, sharing of projects, templates, and media assets among team members. Primary Value and Solutions Provided: SimpleSurvey empowers organizations to efficiently collect and analyze data, leading to improved decision-making and enhanced productivity. By offering a user-friendly interface combined with advanced features, it simplifies the survey creation process, making it accessible to users without technical expertise. The platform's versatility allows for applications ranging from market research and customer satisfaction assessments to employee feedback and event evaluations. With secure data hosting and compliance with Canadian privacy standards, SimpleSurvey provides a trusted solution for organizations seeking reliable and actionable insights.

**Average Rating:** 4.4/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate SimpleSurvey?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SimpleSurvey?

- **Seller:** [OutSideSoft](https://www.g2.com/sellers/outsidesoft)
- **HQ Location:** Saint-Bruno, Quebec
- **Twitter:** @OutSideSoft  
36 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba4bdc111a9b49714285b86b3303c560a74e1adf55077a3c46d5fe92d60ba8d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foutsidesoft-solutions-inc.%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 45% Small, 36% Medium

#### What Do G2 Reviewers Say About SimpleSurvey?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SimpleSurvey, finding it efficient and user-friendly for quick feedback collection.
- Users value the **ease of creating and distributing surveys** quickly, appreciating the user-friendly interface and time savings.
- Users value the **quick setup** of SimpleSurvey, enabling efficient survey creation and feedback collection with ease.
- Users highlight the **ease of creation** with SimpleSurvey, enabling quick and straightforward survey distribution and analysis.
- Users value the **clear and easy-to-read reports** from SimpleSurvey, enhancing their feedback collection process effortlessly.

##### Cons

- Users find the **limited customization** options restrictive, especially for advanced or specialized survey needs.
- Users find that the **reporting features are quite limited** , lacking detail and advanced customization for in-depth analysis.
- Users experience **survey issues** with SimpleSurvey, facing unclear questions and limited options for open-ended responses.
- Users find SimpleSurvey's **logic branching capabilities basic** , making complex survey creation inconvenient and challenging.
- Users feel that the **data visualization** needs more detailed reporting to enhance their analysis experience.

#### What Are Recent G2 Reviews of SimpleSurvey?

**["Effortless Survey Creation with User-Friendly Interface"](https://www.g2.com/survey_responses/simplesurvey-review-12206945)**

**Rating:** 5.0/5.0 stars

_— Destiny D._

[Read full review](https://www.g2.com/survey_responses/simplesurvey-review-12206945)

**["Clean Interface, Quick Setup, and Reliable Reporting with SimpleSurvey"](https://www.g2.com/survey_responses/simplesurvey-review-12644064)**

**Rating:** 4.0/5.0 stars

_— Jason W._

[Read full review](https://www.g2.com/survey_responses/simplesurvey-review-12644064)

#### What Are G2 Users Discussing About SimpleSurvey?

- [What is SimpleSurvey used for?](https://www.g2.com/discussions/what-is-simplesurvey-used-for) - 1 upvote

### [Product Fruits](https://www.g2.com/products/product-fruits/reviews)

No-code product adoption platform — user onboarding, feature adoption and in-app support, powered by Elvin AI. Product Fruits is a digital adoption platform that helps product and customer success teams guide users to value, drive feature adoption and deliver in-app support. Without writing code. Build product tours, checklists, hints, tooltips and announcements to onboard new users and roll out new features. Layer in an in-app help center, embedded knowledge base and NPS surveys to scale support and catch friction before it becomes a ticket. Two things set Product Fruits apart: 1. Flows guide every user to the next right step. Instead of showing everyone the same generic tour, Flows adapt to where each user is — their role, their progress, their behavior — so the right guidance appears at the right moment. Users never get stuck, and they never see steps they've already mastered. 2. Elvin, the built-in AI agent, is the speed layer. It generates onboarding flows, copy and adaptive logic in minutes — no design or engineering sprints. Teams ship and iterate on their own. #Who it's for Built for product teams who own activation and adoption, and CS teams who own retention and support. Common industries include financial services, education, healthcare, e-commerce and SaaS. #What you can do with Product Fruits - Shorten time to value with personalized onboarding journeys - Increase feature adoption by guiding users to new capabilities - Reduce churn by addressing struggles before users disengage - Scale onboarding across thousands of users without manual effort - Lower support tickets with contextual answers where users need them #How it works Setup takes two steps. First, install the Product Fruits Chrome extension to build tours and guidance flows visually. Then add a JavaScript snippet to your application to publish experiences live. Most teams complete setup in under an hour. #What's included - Flows & guidance: Adaptive product tours, checklists, tooltips and beacons that route each user to their next right step - AI personalization: Elvin designs flow structure and copy that adapts to each user - In-app communication: AI-generated announcements, banners, pop-ups and newsfeeds that keep users informed about updates and features - Feedback & insights: Elvin creates contextual and NPS surveys based on user behavior, capturing sentiment and surfacing friction - Knowledge & support: Centralized help center and Elvin Copilot answering questions from your approved sources, #Why teams choose Product Fruits AI powers every feature and Flows make sure that power lands at the right moment. From building tours to answering support questions, Product Fruits personalizes each step of the journey. The result: faster adoption, higher satisfaction and fewer support escalations.

**Average Rating:** 4.7/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Product Fruits?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Product Fruits?

- **Seller:** [Product Fruits](https://www.g2.com/sellers/product-fruits)
- **Company Website:** productfruits.com
- **Year Founded:** 2019
- **HQ Location:** Prague, CZ
- **Twitter:** @productfruits  
21 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c93c2051c1183bb6d948a8b6078ec2413128f047299eba20f321583a723c1de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproduct-fruits%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, CTO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 64% Small, 26% Medium

#### What Do G2 Reviewers Say About Product Fruits?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Product Fruits, allowing swift onboarding and effortless creation of guides and tips.
- Users love the **easy setup** of Product Fruits, allowing seamless onboarding and saving valuable time.
- Users find the **intuitive design** of Product Fruits enhances onboarding, making it easy for non-technical members to use.
- Users appreciate the **excellent customer support** of Product Fruits, praising the team's responsiveness and effective communication.
- Users love the **intuitive and user-friendly interface** of Product Fruits, making interactive content creation effortless and effective.

##### Cons

- Users find **limited customization** frustrating, especially regarding advanced design options and styling flexibility for Product Fruits.
- Users experience a notable **learning curve** initially due to the multitude of features and settings in Product Fruits.
- Users find **difficult customization** challenging due to the need for development work and limited styling flexibility in Product Fruits.
- Users experience **poor reporting** with Product Fruits, finding analytics unsatisfactory and lacking deeper insights for better decision-making.
- Users find the product **expensive** due to fluctuating MAU-based pricing and costly third-party tool requirements.

#### What Are Recent G2 Reviews of Product Fruits?

**["Product Fruits Delivers: Intuitive UX, Rock-Solid Reliability, and a Game-Changing Elvin AI"](https://www.g2.com/survey_responses/product-fruits-review-12945281)**

**Rating:** 5.0/5.0 stars

_— Trond-Daniel K._

[Read full review](https://www.g2.com/survey_responses/product-fruits-review-12945281)

**["Simple, Fast Editor with AI-Powered Guide Creation and Responsive Support"](https://www.g2.com/survey_responses/product-fruits-review-13184032)**

**Rating:** 4.5/5.0 stars

_— Vinicius W._

[Read full review](https://www.g2.com/survey_responses/product-fruits-review-13184032)

### [SightX](https://www.g2.com/products/sightx/reviews)

SightX is the leading go-to-market software solution for consumer insights, product, and brand professionals. Leading brands such as Hersheys, Pabst Brewing, Kellanova, Luxottica, Russel Stover, Home Depot, HBO Max, L'Oreal and many more rely on us to provide consumer insights they can trust. By providing our users with the most robust and flexible consumer research platform on the market, it’s now possible to have the confidence to make the right decisions, with the right insights, at the right time. Understanding where your product or service fits in the existing landscape is key to any GTM strategy and knowing who is most likely to purchase those products or services and why is the key to a competitive edge.

**Average Rating:** 4.7/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate SightX?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SightX?

- **Seller:** [SightX](https://www.g2.com/sellers/sightx)
- **Year Founded:** 2015
- **HQ Location:** New York, New York
- **Twitter:** @sightx
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e5b456cbafc1b9537048b3395e92cb9ded9482d6df9e5da8de394b21900b9e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9281935%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages, Consumer Goods
- **Company Size:** 46% Small, 34% Medium

#### What Do G2 Reviewers Say About SightX?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive and proactive customer support** of SightX, enhancing their overall project experience and success.
- Users find SightX to be **intuitive and user-friendly** , enhancing their ability to conduct analyses quickly and effectively.
- Users appreciate the **intuitive design and responsive support** of SightX, enhancing project efficiency and collaboration.
- Users appreciate the **quick and intuitive data analysis** of SightX, enabling efficient decision-making and market insights.
- Users value the **ease of survey creation** in SightX, appreciating its speed and flexibility for effective data collection.

##### Cons

- Users note **survey limitations** in complex logic and reporting, which may require additional support for effective use.
- Users note the need for **enhanced data visualization** and reporting features for better stakeholder engagement and usability.
- Users often face **formatting issues** with SightX, hindering the ease of sharing insights with stakeholders effectively.
- Users note **limited features** in SightX compared to competitors, hoping for future enhancements to address functionality gaps.
- Users believe that the **poor reporting** features hinder effective insight sharing with stakeholders and require improvement.

#### What Are Recent G2 Reviews of SightX?

**["We're very satisfied with SightX. We see it as a partner rather than just a platform"](https://www.g2.com/survey_responses/sightx-review-11601470)**

**Rating:** 5.0/5.0 stars

_— Jordi P._

[Read full review](https://www.g2.com/survey_responses/sightx-review-11601470)

**["SightX has made creating surveys easy and fun!"](https://www.g2.com/survey_responses/sightx-review-11672794)**

**Rating:** 4.5/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/sightx-review-11672794)

#### What Are G2 Users Discussing About SightX?

- [What is SightX used for?](https://www.g2.com/discussions/what-is-sightx-used-for)

### [Pointerpro](https://www.g2.com/products/pointerpro/reviews)

Pointerpro is a software platform that empowers consultants, HR professionals, coaches, and marketers to digitize their expertise and deliver personalized advice at scale. Instead of creating reports manually for each client, Pointerpro enables you to build an assessment once, embed intelligent logic and scoring, and automatically generate branded PDF or PPT reports with tailored recommendations for every respondent. Trusted by leading organizations like Capgemini, EDF, and Bare International, Pointerpro transforms how professionals deliver value to their clients. Whether you're conducting maturity assessments, security and compliance evaluations, 360-degree reviews, training-needs diagnostics, or lead-generation campaigns, Pointerpro adapts to your unique workflow and business goals. How it works Our flexible questionnaire builder offers 20+ question types, conditional logic, and multi-language support to create engaging assessments. Once responses are collected, our drag-and-drop Report Builder automatically generates personalized, professional reports that reflect your brand and deliver actionable insights. The result is less manual effort, more meaningful analysis, and a digital asset that continues working for you long after launch. Seamless integration & enterprise security Pointerpro integrates effortlessly with your existing tools through Zapier, Make (formerly Integromat), API endpoints, and webhooks—sending collected data wherever you need it. We're ISO 27001:2022 certified, demonstrating our commitment to maintaining the highest standards of information security and data protection. Our servers are hosted on Amazon Web Services (AWS) in Ireland, ensuring compliance with EU data protection regulations. Global reach, local support Headquartered in Antwerp, Belgium, with a globally-distributed team, Pointerpro serves 1,500+ users across 65+ countries. We support projects in 50+ languages and provide responsive customer support across multiple time zones, ensuring you receive timely assistance no matter where you're located. Whether your goal is to scale your consulting practice, generate qualified leads, or save time through automation, Pointerpro makes it easier to deliver high-impact advice that drives real results. Ready to transform how you deliver expertise? Book your demo today and discover why thousands of professionals trust Pointerpro to power their assessment strategy.

**Average Rating:** 4.5/5.0

**Total Reviews:** 175

#### How Do G2 Users Rate Pointerpro?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pointerpro?

- **Seller:** [Pointerpro](https://www.g2.com/sellers/pointerpro)
- **Year Founded:** 2012
- **HQ Location:** Antwerp, Belgium
- **Twitter:** @Pointerproapp  
1,297 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05f0f3f7a6a427f0eb231262959c53369a001d2ea298d39455d7d7c205deb995&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2613357%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Consulting, Professional Training & Coaching
- **Company Size:** 68% Small, 19% Medium

#### What Do G2 Reviewers Say About Pointerpro?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of Pointerpro, making it a breeze to create customized surveys and reports.
- Users praise the **exceptional customer support** from Pointerpro, highlighting its responsiveness and helpful onboarding sessions.
- Users value the **customizability** of Pointerpro, enabling tailored solutions for specific needs in event management.
- Users value the **high customization** of Pointerpro, enabling tailored surveys and dashboards to fit diverse needs.
- Users appreciate the **ease of creation** with Pointerpro, enjoying intuitive design and fast questionnaire setup.

##### Cons

- Users find the **learning curve steep** initially, but appreciate the helpful support during the process.
- Users find the **limited design flexibility** for assessments and reports restricts their customization options and efficiency.
- Users feel the **options are limited** , wishing for more design flexibility and features without requiring an upgrade.
- Users find the **interface not intuitive** , especially when frequently re-using contest templates and designing reports.
- Users find the **difficult usability** of Pointerpro challenging, particularly during the initial learning phase despite helpful support.

#### What Are Recent G2 Reviews of Pointerpro?

**["A Powerful Platform for Building Smart, Custom Assessments"](https://www.g2.com/survey_responses/pointerpro-review-11458998)**

**Rating:** 5.0/5.0 stars

_— Evan L._

[Read full review](https://www.g2.com/survey_responses/pointerpro-review-11458998)

**["Powerful Yet Easy to Use, Backed by Responsive Support"](https://www.g2.com/survey_responses/pointerpro-review-13063888)**

**Rating:** 5.0/5.0 stars

_— Tina C._

[Read full review](https://www.g2.com/survey_responses/pointerpro-review-13063888)

#### What Are G2 Users Discussing About Pointerpro?

- [What are the benefits and challenges of using Pointerpro for creating assessments and quizzes?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-pointerpro-for-creating-assessments-and-quizzes)
- [What is Pointerpro used for?](https://www.g2.com/discussions/what-is-pointerpro-used-for)
- [What is an interactive survey?](https://www.g2.com/discussions/what-is-an-interactive-survey)
- [How do you make a survey useful?](https://www.g2.com/discussions/how-do-you-make-a-survey-useful)
- [What is the best survey platform?](https://www.g2.com/discussions/what-is-the-best-survey-platform)

### [Cint](https://www.g2.com/products/cint/reviews)

Cint is a global leader in research and measurement technology connecting brands, researchers, academics, or anyone with a question, to a network of over 800 suppliers representing millions of engaged respondents in 130+ countries. The Cint Exchange empowers users to gather insights at scale to build business strategies, develop research-enabled solutions, publish credible research, and more. Lucid Measurement by Cint, our advanced set of media measurement solutions, gives advertisers, media owners, and agencies the tools to measure the effectiveness and brand lift of cross-channel advertising campaigns in real time to optimize media performance while campaigns are live. Both products leverage Cint’s global network of suppliers including panel providers, mobile apps, loyalty programs, and other online communities. These companies use our audience monetization tools to monetize their communities by matching them to survey opportunities. At Cint, we’re feeding the world’s curiosity. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 800. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.

**Average Rating:** 4.4/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Cint?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Cint?

- **Seller:** [Cint](https://www.g2.com/sellers/cint)
- **HQ Location:** Stockholm, SE
- **Twitter:** @CintGroup  
7,935 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c395047453ea14fd468236fc054865b94c87187f110125419e1c247d017b46c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F41996&secure%5Burl_type%5D=linkedin_company_website)  
921 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Market Research
- **Company Size:** 52% Small, 19% Medium

#### What Do G2 Reviewers Say About Cint?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Cint for its **efficiency** and user-friendliness, making data collection and market research seamless.
- Users find Cint's **initial setup smooth and simple** , making it easy to integrate into their workflows.
- Users find Cint's platform highly **easy to use** , facilitating efficient data management and programming in market research.
- Users value Cint for its **ease of use** and well-structured survey ecosystem, enhancing efficiency in market research.
- Users commend the **quick setup** of Cint, appreciating its smooth and user-friendly onboarding process.

##### Cons

- Users find **survey availability limitations** frustrating, along with repetitive questions that detract from the overall experience.
- Users find the **dashboard issues** in Cint limit effective visualization, impacting their overall user experience.
- Users feel the **media measurement capability** of Cint is lacking, suggesting enhancements for better outcome visualization.
- Users struggle with **integration difficulty** , finding the survey customization options to be quite rigid and limiting.

#### What Are Recent G2 Reviews of Cint?

**["Convenient Survey Platform with Room for Improvement"](https://www.g2.com/survey_responses/cint-review-13159288)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/cint-review-13159288)

**["Streamlines Survey Participation Efficiently"](https://www.g2.com/survey_responses/cint-review-12812490)**

**Rating:** 4.0/5.0 stars

_— Navin P._

[Read full review](https://www.g2.com/survey_responses/cint-review-12812490)

#### What Are G2 Users Discussing About Cint?

- [What is Cint Insights Exchange used for?](https://www.g2.com/discussions/what-is-cint-insights-exchange-used-for) - 2 comments

### [Merren Customer Survey Platform](https://www.g2.com/products/merren-customer-survey-platform/reviews)

Merren is now an AI-Led Customer Research Platform that brings speed, scale, and depth to customer insights. At its core is Maya, our AI interviewer runs in-depth conversations that feel human over chat or voice. Maya conducts interviews across languages and time zones, at a scale. Maya designs instant discussion guides, runs multilingual interviews and analyzes responses. Within hours, you receive transcripts, themes, sentiment, and audio or video snippets. Empower researchers and marketers to make smarter product and marketing decisions, faster. Maya doesn’t replace human researchers; she augments them. Maya is launching in early access and we’d love your feedback.

**Average Rating:** 4.8/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Merren Customer Survey Platform?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Merren Customer Survey Platform?

- **Seller:** [Merren](https://www.g2.com/sellers/merren)
- **Year Founded:** 2001
- **HQ Location:** Austin
- **Twitter:** @MerrenIO  
5 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05addd9239db750314bc04203eba12fc0f97e36aee95d1f9b8f266efec8e0c25&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmerren-io&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Media Production
- **Company Size:** 64% Small, 36% Medium

#### What Do G2 Reviewers Say About Merren Customer Survey Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **impressive user engagement** capabilities of Merren, enhancing response rates through convenient survey sharing options.
- Users find the **ease of use** in the Merren Customer Survey Platform enhances engagement and simplifies survey setup.
- Users value the **easy survey creation** process in Merren, leading to improved engagement and valuable insights.
- Users find Merren to be a **time-saving tool** for gathering customer feedback quickly and efficiently.
- Users value the **customer insights** provided by Merren, noting improved response rates and valuable feedback efficiency.

##### Cons

- Users desire **more template options** to enhance customization and maximize the tool's potential.
- Users express a desire for **more customization options** in the Merren Customer Survey Platform for better usability.

#### What Are Recent G2 Reviews of Merren Customer Survey Platform?

**["Improved Response Rate on Feedback Forms"](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10307241)**

**Rating:** 4.5/5.0 stars

_— Rutuja M._

[Read full review](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10307241)

**["Real-Time Customer Insights Made Easy with Merren.io"](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10470497)**

**Rating:** 5.0/5.0 stars

_— Joe B._

[Read full review](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10470497)

### [Phonic](https://www.g2.com/products/phonic/reviews)

Phonic takes surveys to the next level with beautiful, intelligent questionnaires answered with voice and video. Get better answers, faster. Respondents give 3x longer and 2x more descriptive feedback when answering with voice instead of text. Watch and listen to users as they interact with products. Save time and scale your research by taking the interviewer out of structured interviews. Supercharge your feedback. Start listening to tone and understand how users really feel. Voice makes it easy to distinguish between authentic and disingenuous responses. Unlock voice insights through: Transcription - Dozens of supported languages, transcribed in minutes. Sentiment Analysis - Sort by emotion to find positive and negative responses. Emotional Classification - Classification into distinct emotions. Cadence and Energy - Record speaking energy and word rates in every response.

**Average Rating:** 4.5/5.0

**Total Reviews:** 53

#### How Do G2 Users Rate Phonic?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Phonic?

- **Seller:** [Phonic.ai](https://www.g2.com/sellers/phonic-ai)
- **Year Founded:** 2019
- **HQ Location:** Foster City, US
- **Twitter:** @phonicAI  
76 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9f674c5879fff48afaa0aea8c909ea062bb72a18c51d03a4f74a3ac75510e5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fphonic-research%2F&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Higher Education, Research
- **Company Size:** 72% Small, 15% Medium

#### What Are Recent G2 Reviews of Phonic?

**["Innovative Survey Platform"](https://www.g2.com/survey_responses/phonic-review-8263393)**

**Rating:** 5.0/5.0 stars

_— Verified User in Business Supplies and Equipment_

[Read full review](https://www.g2.com/survey_responses/phonic-review-8263393)

**[""Phonic -Most Recommended ""](https://www.g2.com/survey_responses/phonic-review-8136228)**

**Rating:** 4.5/5.0 stars

_— Sandhya R._

[Read full review](https://www.g2.com/survey_responses/phonic-review-8136228)

#### What Are G2 Users Discussing About Phonic?

- [What is Phonic used for?](https://www.g2.com/discussions/what-is-phonic-used-for)

### [Formbricks](https://www.g2.com/products/formbricks/reviews)

Formbricks is a modern, privacy-first Experience Management Suite. Gather data on customer experiences with versatile surveying in-apps, on websites, emails and more. Analyze data with dashboards and reports, powered by AI. Formbricks is working with customers in government, fin tech, health care and other regulated industries due to our high standards of data privacy and security. Our open source approach lends us credibility and shows our determination towards transparency.

**Average Rating:** 4.8/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Formbricks?

- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Formbricks?

- **Seller:** [Form Bricks Inc.](https://www.g2.com/sellers/form-bricks-inc)
- **HQ Location:** Kiel, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96dbbdfa5bd051103f6621208efc75c75ddd32b038d8ad2ef28857bd19b6dc62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformbricks%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 73% Small, 27% Medium

#### What Do G2 Reviewers Say About Formbricks?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **full customizability** of Formbricks, enabling seamless branding and design adjustments for surveys.
- Users love the **full customization** options in Formbricks, enabling brand alignment and seamless integration with existing tools.
- Users highlight the **easy integrations** of Formbricks, appreciating the quick setup and compatibility with existing tools.
- Users value the **ease of creation** with Formbricks, appreciating its intuitive interface and no coding requirement.
- Users appreciate the **ease of use** of Formbricks, finding it simple to set up and customize without coding.

##### Cons

- Users find the **difficult setup** challenging when attempting to host Formbricks on their own.
- Users find Formbricks **expensive** for higher-tier plans and lacking in advanced customization options without coding.
- Users find that **integration difficulty** necessitates technical skills, making custom integrations a challenge.
- Users find the **learning curve steep** for advanced features, which may require additional technical skills.
- Users find the **limited advanced customization options** frustrating, especially when seeking tailored solutions without coding skills.

#### What Are Recent G2 Reviews of Formbricks?

**["Comprehensive survey and feedback platform that gets improved every week"](https://www.g2.com/survey_responses/formbricks-review-12659455)**

**Rating:** 5.0/5.0 stars

_— Joshua N._

[Read full review](https://www.g2.com/survey_responses/formbricks-review-12659455)

**["Reliable Formbricks Product Backed by an Incredibly Responsive Team"](https://www.g2.com/survey_responses/formbricks-review-12557685)**

**Rating:** 5.0/5.0 stars

_— Marius C._

[Read full review](https://www.g2.com/survey_responses/formbricks-review-12557685)

### [Refiner](https://www.g2.com/products/refiner/reviews)

In-product survey platform for web & mobile apps. Customize every aspect - design, targeting, logic - to get 4x higher response rates than clunky alternatives. Launch NPS, CES, CSAT, PMF surveys with advanced segmentation and 15+ integrations. Transform survey results into market-leading products and better customer retention.

**Average Rating:** 4.6/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate Refiner?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Refiner?

- **Seller:** [Refiner SASU](https://www.g2.com/sellers/refiner-sasu)
- **Year Founded:** 2019
- **HQ Location:** Paris, IdF
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=494e787d513a1b0ee72b2f0df359e3ddb9f1b2cba0b2d38fb478e92a3b579d58&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frefiner-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 50% Small, 31% Medium

#### What Do G2 Reviewers Say About Refiner?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Refiner's **ease of use** exceptional, allowing for quick setup and straightforward feedback collection.
- Users value the **easy integrations** of Refiner, which streamline setup and enhance feedback management effectively.
- Users find the **easy setup** of Refiner incredibly quick and straightforward, enhancing their feedback collection experience.
- Users find the **setup process effortless** , enabling quick integration and immediate use of Refiner’s features.
- Users appreciate the **customization options** of Refiner, allowing surveys to match their brand and style effortlessly.

##### Cons

- Users find **limitations in content customization and live survey capacity** , requiring additional purchases for comprehensive usage.
- Users find the **limited customization** of Refiner restricting, impacting the overall user experience and functionality.
- Users find the **survey limitations** inconvenient, as setting up multiple surveys separately is time-consuming and inefficient.
- Users find the **complexity of advanced options** challenging, especially for those lacking tech knowledge.
- Users find the **dashboard UX lacking** and express a desire for more customization options.

#### What Are Recent G2 Reviews of Refiner?

**["Simple, fast, and customizable: a seamless integration in two clicks"](https://www.g2.com/survey_responses/refiner-review-13159409)**

**Rating:** 4.5/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/refiner-review-13159409)

**["Effortless Feedback Collection Boosted App Ratings"](https://www.g2.com/survey_responses/refiner-review-11951674)**

**Rating:** 4.5/5.0 stars

_— Yusuf ._

[Read full review](https://www.g2.com/survey_responses/refiner-review-11951674)

#### What Are G2 Users Discussing About Refiner?

- [What is Refiner used for?](https://www.g2.com/discussions/what-is-refiner-used-for)

### [Odoo Survey](https://www.g2.com/products/odoo-survey/reviews)

One platform to manage it all: automate appraisals, satisfaction surveys, marketing campaigns, feedback forms, etc.

**Average Rating:** 4.4/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Odoo Survey?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Odoo Survey?

- **Seller:** [Odoo](https://www.g2.com/sellers/odoo)
- **Year Founded:** 2005
- **HQ Location:** Brussels, Belgium
- **Twitter:** @Odoo  
55,391 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5c2909893f928df131888ff32e9c04d541ff4f4e70d91d927b1d18bacee41c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F633558%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,467 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 69% Small, 25% Medium

#### What Are Recent G2 Reviews of Odoo Survey?

**["Odoo the software tailored to you"](https://www.g2.com/survey_responses/odoo-survey-review-5378758)**

**Rating:** 4.5/5.0 stars

_— Sara R._

[Read full review](https://www.g2.com/survey_responses/odoo-survey-review-5378758)

**["Full-featured open-source online survey system"](https://www.g2.com/survey_responses/odoo-survey-review-5157126)**

**Rating:** 5.0/5.0 stars

_— Adrián Tonatiu G._

[Read full review](https://www.g2.com/survey_responses/odoo-survey-review-5157126)

#### What Are G2 Users Discussing About Odoo Survey?

- [What is Odoo Survey used for?](https://www.g2.com/discussions/what-is-odoo-survey-used-for)

### [ProProfs Survey Maker](https://www.g2.com/products/proprofs-survey-maker/reviews)

ProProfs Survey Maker is SaaS-based survey software that helps businesses create attractive and personalized feedback surveys through professionally-designed themes. You can use a pre-made survey or create a customized survey to gather data that enables you to measure customer loyalty and satisfaction levels with ease. ProProfs survey maker offers a great survey design to fetch more accurate data. It helps you collect unbiased survey data on a diverse range of topics. More than 100 ready-made templates and over 1,000,000 thoughtfully crafted questions help you get information aligned with your business goals and objectives. Here the main offerings of this highly versatile tool: Surveys NPS Surveys In-App Surveys Popup surveys Forms such as SideBar forms Quizzes Polls Major Attractions of the ProProfs Survey Maker Get an overview of customer activity: The tool provides real-time reports in the form of graphs, charts, and other graphics. Boost customer retention: Everything is made visible on the powerful dashboard for you to compare and create an actionable strategy. Amp up your lead generation and conversions: Get a snapshot of the behaviors and attitudes of the customers. Multiple language support: Get information from customers from around the world. Expand customer outreach: The surveys can be shared across various platforms and social networks. Evaluate customer’s choice: The tool lets you conduct NPS surveys to see if a customer will choose your brand for his/her next buy or recommend any friend or colleague for the same. Gauge your website traffic and gather quick feedback: You can take advantage of the Popup survey, which can be strategically triggered in response to specific actions by the user. Multiple integrations: The survey maker can be integrated with Freshdesk, MailChimp, SalesForce, Constant Contact, Zendesk to capture customer’s details and gather more valuable data. If you face any issue during survey creation, you can take the help of the video tutorials and FAQs available in the help section.

**Average Rating:** 4.3/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate ProProfs Survey Maker?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ProProfs Survey Maker?

- **Seller:** [ProProfs](https://www.g2.com/sellers/proprofs)
- **Year Founded:** 2009
- **HQ Location:** Los Angeles, CA
- **Twitter:** @ProProfs  
4,731 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9acb8211ef0b8540d9c8ef7ba6681ff4d087fdc62ea17b3bc0a016852fbdef85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9492925%2F&secure%5Burl_type%5D=linkedin_company_website)  
215 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Education Management
- **Company Size:** 47% Medium, 35% Small

#### What Do G2 Reviewers Say About ProProfs Survey Maker?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of ProProfs Survey Maker, noting quick setup and seamless integration with other tools.
- Users find the **easy setup** of ProProfs Survey Maker quick and hassle-free, enabling immediate survey creation.
- Users love the **easy survey creation** with ProProfs Survey Maker, enjoying its user-friendly interface and quick setup.
- Users love the **quick setup** of ProProfs Survey Maker, enabling instant creation of surveys without hassle.
- Users highlight the **ease of setup** with ProProfs Survey Maker, enabling quick and hassle-free initiation within minutes.

##### Cons

- Users feel that the **design is poor** , with dated interface elements and limited customization options impacting overall usability.
- Users note that the **UI can feel dated and dense** , impacting overall user experience with ProProfs Survey Maker.
- Users find the **cluttered interface** of ProProfs Survey Maker challenging, impacting their overall usability experience.
- Users experience **exporting issues** with ProProfs Survey Maker, often needing to manually clean up data formatting post-export.
- Users report **formatting issues** when exporting data from ProProfs Survey Maker, requiring manual cleanup for usability.

#### What Are Recent G2 Reviews of ProProfs Survey Maker?

**["Keeping Wellness Surveys and Follow-Ups More Structured"](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)

**["AI-Powered Surveys Made Easy with Flexible Sharing and Strong Templates"](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)

#### What Are G2 Users Discussing About ProProfs Survey Maker?

- [What is survey Survicate?](https://www.g2.com/discussions/proprofs-survey-maker-what-is-survey-survicate) - 1 comment
- [Which software is best for survey?](https://www.g2.com/discussions/proprofs-survey-maker-which-software-is-best-for-survey)
- [Is ProProfs survey Maker free?](https://www.g2.com/discussions/is-proprofs-survey-maker-free)
- [What is ProProfs survey Maker?](https://www.g2.com/discussions/what-is-proprofs-survey-maker)

### [SurveyJS](https://www.g2.com/products/surveyjs/reviews)

SurveyJS is a suite of pre-built, fully customizable JavaScript UI components for creating, rendering, and exporting online forms and surveys, as well as analyzing collected responses. With SurveyJS, you can build an in-house form management solution that easily integrates into your application - without the heavy development time and costs of starting from scratch. The SurveyJS product family includes: Survey Creator – A powerful, white-label drag-and-drop form builder that generates a JSON schema describing your form’s structure, layout, styling, and behavior. Form Library – A rendering component that parses your form JSON and dynamically generates HTML to display your form and collect responses. PDF Generator – A client-side component for exporting empty or prepopulated forms as editable or read-only PDF files. Dashboard – A visual analytics library that turns collected survey data into interactive, customizable charts and tables. Data control and backend freedom: SurveyJS takes a front-end-only approach to form management. It’s server- and database-agnostic, so you can connect it to any backend or data storage that can send/receive JSON. You decide where and how to store data, how to manage users, and what security and compliance measures to apply. This ensures you maintain full ownership and control over your information, without any involvement or limitations from SurveyJS. Visit SurveyJS website for backend integration examples for PHP, Node.js, ASP.NET Core, and Python. Quick integration: SurveyJS form builder for Angular: Install the survey-creator-angular package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-angular SurveyJS form builder for React: Install the survey-creator-react package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-react SurveyJS form builder for Vue3: Install the survey-creator-vue package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-vue SurveyJS form builder for vanilla JS: Install the survey-creator-js package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-html-css-javascript With SurveyJS, product owners can deliver a feature-rich survey experience under their own brand, and developers can integrate it seamlessly into any JavaScript application, keeping the flexibility and data control of a fully custom in-house build without the overhead.

**Average Rating:** 4.7/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate SurveyJS?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 7.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyJS?

- **Seller:** [Devsoft Baltic OÜ](https://www.g2.com/sellers/devsoft-baltic-ou)
- **Year Founded:** 2017
- **HQ Location:** Tallinn city, Harju
- **Twitter:** @SurveyJS  
1,963 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c4f894fff2914a91f6bda8a29ce0577c56fcf315fc65e7939456c4134b5a4c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveyjs%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About SurveyJS?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of creation** with SurveyJS, finding designing questionnaires and building logic straightforward and intuitive.
- Users love the **ease of use** in designing questionnaires and building logic effortlessly with SurveyJS.
- Users appreciate the **intuitive design** of SurveyJS, finding it easy to create questionnaires and build logic.

##### Cons

- Users face issues with the **lack of server for storing survey responses** , impacting data management and accessibility.

#### What Are Recent G2 Reviews of SurveyJS?

**["Powerful, Flexible Form Builder with Advanced Question Types and Logic Rules"](https://www.g2.com/survey_responses/surveyjs-review-12963676)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/surveyjs-review-12963676)

**["Building Smarter Surveys with More Control"](https://www.g2.com/survey_responses/surveyjs-review-13092034)**

**Rating:** 4.5/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/surveyjs-review-13092034)

#### What Are G2 Users Discussing About SurveyJS?

- [What is SurveyJS used for?](https://www.g2.com/discussions/what-is-surveyjs-used-for)

### [SurveyHero](https://www.g2.com/products/surveyhero/reviews)

SurveyHero is a comprehensive online survey platform designed to help users create, distribute, and analyze surveys with ease. Since its inception in 2007, it has been trusted by over 3 million users worldwide. The platform offers a user-friendly interface that requires no coding knowledge, enabling individuals and organizations to gather valuable feedback efficiently. Key Features and Functionality: - Unlimited Surveys and Responses: Users can create an unlimited number of surveys and collect unlimited responses, ensuring flexibility for various data collection needs. - Diverse Question Types: The platform provides a wide range of question types, allowing for tailored surveys that meet specific requirements. - Drag-and-Drop Builder: An intuitive drag-and-drop interface simplifies the survey creation process, making it accessible to users without technical expertise. - Multilingual Support: Surveys can be translated into multiple languages, catering to a global audience and enhancing inclusivity. - Anonymous Surveys: The option to create anonymous surveys ensures participant confidentiality, encouraging honest and candid responses. - Custom Branding: Users can add their own logos and colors, providing a professional appearance that aligns with their brand identity. - Advanced Logic Features: Skip and display logic (branching) capabilities allow for dynamic surveys that adapt based on participant responses. - Real-Time Analysis: Responses are updated in real-time, enabling users to monitor trends and make informed decisions promptly. - Data Export Options: Collected data can be exported in various formats, facilitating further analysis and reporting. - Mobile Optimization: Surveys are automatically optimized for mobile devices, ensuring a seamless experience for participants on any device. Primary Value and User Solutions: SurveyHero addresses the need for an efficient, user-friendly survey creation tool that accommodates both simple and complex survey requirements. By offering unlimited surveys and responses, diverse question types, and advanced features like multilingual support and custom branding, it empowers users to gather meaningful insights from their target audience. The platform's real-time analysis and data export options streamline the decision-making process, making it an invaluable resource for businesses, educators, researchers, and organizations seeking to understand and engage their stakeholders effectively.

**Average Rating:** 4.4/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate SurveyHero?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyHero?

- **Seller:** [SurveyHero](https://www.g2.com/sellers/surveyhero)
- **Year Founded:** 2015
- **HQ Location:** Zurich
- **Twitter:** @SurveyHero  
537 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63448246d4f1009cc9d5963e56ce456c83e0dca3b713c5fc038a4b29c4414371&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveyhero%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student
- **Top Industries:** Higher Education, Research
- **Company Size:** 73% Small, 18% Medium

#### What Do G2 Reviewers Say About SurveyHero?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SurveyHero, enjoying its intuitive interface for effortless survey creation.
- Users appreciate the **intuitive interface** of SurveyHero, enabling quick and easy survey creation without a steep learning curve.
- Users appreciate the **ease of creation** with SurveyHero, enabling quick and intuitive survey design without difficulty.
- Users value the **easy sharing options** of SurveyHero, making survey distribution quick and efficient.
- Users find SurveyHero **simple and user-friendly** , enabling quick creation of professional-looking surveys with ease.

##### Cons

- Users feel the pricing is **expensive** , especially for those on tight budgets needing advanced features.
- Users express frustration with limited **survey piping options and data export capabilities** , hindering targeted responses and analysis.
- Users find the **advanced features restricted** behind paywalls, limiting functionality for casual users without a subscription.
- Users find the **subscription cost high** for necessary features, limiting access for casual users who need flexibility.
- Users find the **limited features** of SurveyHero restrictive, especially when advanced tools are only available in paid plans.

#### What Are Recent G2 Reviews of SurveyHero?

**["Collaborative, Secure Survey Platform with Easy Onboarding and Powerful Logic"](https://www.g2.com/survey_responses/surveyhero-review-13050811)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/surveyhero-review-13050811)

**["Efficient, clean, multilingual and student-friendly"](https://www.g2.com/survey_responses/surveyhero-review-12728654)**

**Rating:** 4.5/5.0 stars

_— Martín M._

[Read full review](https://www.g2.com/survey_responses/surveyhero-review-12728654)

#### What Are G2 Users Discussing About SurveyHero?

- [What is SurveyHero used for?](https://www.g2.com/discussions/what-is-surveyhero-used-for)

### [QuestionStar](https://www.g2.com/products/questionstar/reviews)

QuestionStar is a comprehensive online survey platform designed to facilitate the creation, distribution, analysis, and reporting of surveys across various business sectors. With its intuitive drag-and-drop interface, users can effortlessly design professional surveys, incorporating over 30 customizable question types. The platform supports multilingual surveys with AI-powered translations in 106 languages, ensuring a broad reach. Advanced analytics tools, including tables, graphs, regressions, and correlations, enable in-depth data analysis. Seamless integration with MS Office allows for native exports to Word, Excel, and PowerPoint, streamlining the reporting process. QuestionStar is GDPR-compliant, with data hosted in European data centers, ensuring robust security and privacy. Its responsive design guarantees optimal performance on both desktop and mobile devices. Key Features: - Survey Creation and Editing: Over 30 question types with fine adjustments, a near WYSIWYG editor, rich text capabilities, and drag-and-drop functionality. - Multilingual Support: AI-driven translations in 106 languages for global accessibility. - Distribution Channels: Direct links, QR codes, email invitations, social media integration, and individual respondent tracking. - Advanced Analytics: Comprehensive data analysis tools, including statistical tests like t-tests, cross tables, correlations, and regression analysis. - Data Export: Native exports to MS Office formats (Word, Excel, PowerPoint) and CSV; SPSS export available. - Security and Compliance: GDPR-compliant processing, data residency in European data centers, and encrypted data connections. - Customization and Branding: White-label surveys, flexible layout designs, and corporate identity options. - Team Collaboration: Roles and permissions management, audit trails, and project organization features. Primary Value and Solutions: QuestionStar addresses the need for a versatile and secure survey tool that caters to businesses of all sizes. By offering a user-friendly interface combined with powerful analytics and extensive customization options, it empowers organizations to gather actionable insights efficiently. The platform's multilingual capabilities and diverse distribution channels ensure a wide reach, while its compliance with GDPR and data hosting in Europe provide peace of mind regarding data security and privacy. Seamless integration with MS Office and advanced analytics eliminate the need for external software, streamlining the survey process from creation to reporting.

**Average Rating:** 4.2/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate QuestionStar?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind QuestionStar?

- **Seller:** [QuestionStar](https://www.g2.com/sellers/questionstar)
- **HQ Location:** N/A
- **Twitter:** @QuestionStar  
358 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 50% Small, 34% Medium

#### What Do G2 Reviewers Say About QuestionStar?

_AI-generated summary from verified user reviews_

##### Pros

- Users find QuestionStar's **ease of use** exceptional, allowing quick setup and stress-free survey creation and sharing.
- Users appreciate the **full-featured, research-grade platform** of QuestionStar, balancing ease of use with advanced statistical capabilities.
- Users appreciate the **extensive customization options** of QuestionStar, enabling professional surveys without technical skills.
- Users appreciate the **ease of creation** with QuestionStar, enabling quick and professional quiz development without technical skills.
- Users find QuestionStar's **intuitive interface** essential for quickly creating professional quizzes without any technical difficulties.

##### Cons

- Users find the **learning curve steep** , requiring time and effort to fully utilize QuestionStar's features effectively.
- Users find **integration issues** problematic, as deeper connections with CRM and automation tools are lacking.
- Users find the **interface outdated** , making QuestionStar feel clunky compared to newer, more modern survey tools.
- Users report the need for improvement in **mobile compatibility** and distribution capabilities for better survey management.

#### What Are Recent G2 Reviews of QuestionStar?

**["Simple Form Creation with Built-In Analytics for Smarter Decisions"](https://www.g2.com/survey_responses/questionstar-review-12821348)**

**Rating:** 4.0/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/questionstar-review-12821348)

**["Simplifies Patient Follow Ups with Survey Logic and Clear Analytics"](https://www.g2.com/survey_responses/questionstar-review-12770418)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/questionstar-review-12770418)

#### What Are G2 Users Discussing About QuestionStar?

- [What is QuestionStar used for?](https://www.g2.com/discussions/what-is-questionstar-used-for)

### [ScoreApp](https://www.g2.com/products/scoreapp/reviews)

ScoreApp makes it easy to attract warm leads and convert data into results through interactive funnels. From lead magnets and waitlists to onboarding questionnaires and quizzes – scorecards engage your audience, qualify leads, and deliver personalized insights that drive growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate ScoreApp?

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 9.6/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ScoreApp?

- **Seller:** [ScoreApp](https://www.g2.com/sellers/scoreapp)
- **Year Founded:** 2019
- **HQ Location:** Milton Keynes, UK
- **Twitter:** @itsscoreapp  
1,162 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=442cf462ae337128419bc9ade386b173a331ce5b98104f332ce4c10d3e3310b7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscoreapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 86% Small, 10% Medium

#### What Do G2 Reviewers Say About ScoreApp?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ScoreApp to be **very easy to use** , consistently generating leads with excellent support for adjustments.
- Users find ScoreApp to be very **intuitive and easy to use** , efficiently generating leads with minimal effort.
- Users praise the **excellent customer support** of ScoreApp, appreciating quick assistance with necessary adjustments.
- Users love the **customization flexibility** of ScoreApp, allowing them to personalize their experience and graphics.
- Users value the **flexibility** of ScoreApp, allowing them to customize and enhance their experience with graphic features.

##### Cons

- Users find ScoreApp has **difficult usability** , often making it time-consuming and challenging to complete tasks.
- Users note the **limited features** of ScoreApp compared to more established platforms, affecting overall user experience.
- Users find the **time-consuming nature** of ScoreApp can make it challenging to complete tasks efficiently.

#### What Are Recent G2 Reviews of ScoreApp?

**["Sophisticated Marketing Tool with Good Support and Standout 'Accelerator' course and built in AI"](https://www.g2.com/survey_responses/scoreapp-review-13095941)**

**Rating:** 4.5/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/scoreapp-review-13095941)

**["Onboard AI, Builder, Templates and Accelerator Feedback Made My Quiz Funnel Fast."](https://www.g2.com/survey_responses/scoreapp-review-12977742)**

**Rating:** 5.0/5.0 stars

_— Tim V._

[Read full review](https://www.g2.com/survey_responses/scoreapp-review-12977742)

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Survey category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Survey to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Survey category.

In addition to qualifying for inclusion in the Survey Software category, to qualify for inclusion in the Small Business Survey Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.