It’s very easy to create a tour using AI by recording the workflow and automatically turning it into a guide. It doesn’t require any developers to build these guides; you just need to install it in your production environment. The Jimo team was also easy to reach for support, and they quickly implemented a fix when we ran into a bug.<br><br>The price seems reasonable, although we’ll have to see over time how much impact it has on user behavior. There are also out-of-the-box integrations, even though we haven’t used them yet. Testing our guides and checklists was straightforward, but we’ve noticed some lag and occasional bugginess in the application.

I’m Bo Lee, Brand Strategy Coordinator at Artisan Brand Design Co. The single best part about using Jimo is that it’s built specifically for visual design testing — something our previous tool SimpleSurvey absolutely failed at, and it perfectly fills the gaps left by our main polling tool Pinpoll. My daily job is testing logo drafts, brand color schemes, and visual concepts for client rebrands, and before Jimo, my feedback workflow was extremely messy. Last quarter, I ran a brand concept test for a boutique apparel client on SimpleSurvey, and I could only stack design images vertically. Respondents couldn’t compare versions directly, so their feedback was vague, conflicting, and nearly useless for our design team. Jimo completely fixes this with its side-by-side image layout feature. I can upload 4–6 logo variations, color palette options, or layout concepts and let viewers compare them in one single frame. This tiny feature alone has massively improved feedback accuracy. I also love its creative-focused question types like image ranking and image selection. Unlike Pinpoll, which is built for general audience polls, Jimo lets me capture both hard preference data and detailed open-ended reasoning from testers. Additionally, the private invited-only survey access is a huge win for our agency work. We handle tons of unreleased, confidential brand drafts. Just last month, I ran a pre-launch logo test for a skincare client, and Jimo’s restricted participant list prevented our WIP designs from being leaked publicly. Its simple built-in reporting also lets me filter outliers and messy responses quickly. All in all, Jimo gives me reliable, clean, design-friendly testing that our other tools cannot, making our brand feedback rounds far more efficient and precise.

I love using Jimo for onboarding our clients and displaying pop-ins on our site. I appreciate that Jimo saves us time and allows us to announce new features to clients easily. I also find the banners and surveys very useful, as they add more features than what we developed internally. Moreover, the initial installation of Jimo went perfectly, which I really appreciated.