# SightX Reviews **Vendor:** SightX **Category:** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 50 ## About SightX SightX is the leading go-to-market software solution for consumer insights, product, and brand professionals. Leading brands such as Hersheys, Pabst Brewing, Kellanova, Luxottica, Russel Stover, Home Depot, HBO Max, L'Oreal and many more rely on us to provide consumer insights they can trust. By providing our users with the most robust and flexible consumer research platform on the market, it’s now possible to have the confidence to make the right decisions, with the right insights, at the right time. Understanding where your product or service fits in the existing landscape is key to any GTM strategy and knowing who is most likely to purchase those products or services and why is the key to a competitive edge. ## SightX Pros & Cons **What users like:** - Users commend the **responsive customer support** of SightX, highlighting their commitment to improvements and effective problem-solving. (14 reviews) - Users appreciate the **intuitive and responsive support** of SightX, enhancing collaboration and project outcomes significantly. (12 reviews) - Users appreciate the **intuitive and user-friendly design** of SightX, enabling efficient analysis and quick project turnarounds. (11 reviews) - Users praise SightX for its **intuitive design** , enabling quick analysis and seamless integration into projects. (7 reviews) - Users praise the **intuitive data analysis** of SightX, enabling quick insights and effective market research decision-making. (6 reviews) - Users praise the **intuitive platform and excellent support** from SightX, enhancing survey deployment and data analysis effortlessly. (6 reviews) - Users value the **intuitive survey creation** process of SightX, enabling efficient and complex study designs effortlessly. (6 reviews) - Efficiency (4 reviews) - Updates (4 reviews) - Collaboration (3 reviews) **What users dislike:** - Users note **limited features** in SightX compared to competitors, affecting complex survey programming and logic capabilities. (3 reviews) - Users note **survey limitations** in complex logic and reporting, emphasizing the need for improved functionality and support. (3 reviews) - Users feel the **data visualization** could be improved, desiring richer dashboards for better reporting and easier sharing. (2 reviews) - Users often face **formatting issues** with SightX, which complicates data sharing and reduces effectiveness. (2 reviews) - Users find **poor reporting** capabilities hinder effective data sharing and stakeholder communication in SightX. (2 reviews) - Complex Setup (1 reviews) - Dashboard Issues (1 reviews) - Data Limitations (1 reviews) - Design Limitations (1 reviews) - Difficult Usability (1 reviews) ## SightX Reviews ### 1. SightX has made creating surveys easy and fun! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about SightX?** Our Customer Success Manager, Peter, has been a delight to work with and has exhibited patience with every question we've had. Additionally, given the kinds of things that we've been testing, SightX has made concept testing very efficient, quick, and easy to implement. There has been very little time invested to actually get integrated with the tool and the simplicity allows to put together surveys to run on an on-demand basis. **What do you dislike about SightX?** There are not many downsides that we've experienced so far to SightX but the one thing that we're getting more used to is how to effectively have open-ended questions be a part of our surveys, since the responses can often contain little usable value. As we use the tool more, we learn more from each prior survey we ran that makes the next survey more actionable. **What problems is SightX solving and how is that benefiting you?** Consumer Market Research and Purchase Intent for new products that we're looking to introduce. ### 2. We're very satisfied with SightX. We see it as a partner rather than just a platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jordi P. | Business Insights and Performance Lead, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about SightX?** We have been working with SightX for several months, and our experience so far has been extremely positive. The platform stands out for its user-friendly interface, which makes survey programming and data analysis intuitive even for complex research designs. We also appreciate the constant improvements and updates that show the team’s commitment to innovation and to listening to customer feedback. Another highlight is the outstanding support we receive from the SightX team, especially from Daryl and Kelly, who are always proactive, approachable, and solution-oriented. Their guidance has been instrumental in helping us make the most out of the platform and ensuring smooth project execution. From a research perspective, SightX enables us to combine flexibility, speed, and advanced methodologies in one place, which adds real value to our Consumer & Market Insights work. **What do you dislike about SightX?** If we were to suggest one area for improvement, it would be the development of more advanced data visualization and reporting options, to make it easier to share insights directly with business stakeholders without additional formatting. **What problems is SightX solving and how is that benefiting you?** Efficiency & speed – Before, programming surveys and analyzing results could take a long time or required multiple tools. With SightX, we can do everything in one platform, significantly reducing turnaround times. Flexibility for complex studies – We often need to design questionnaires with advanced logic, multiple audiences, and diverse methodologies. SightX makes this process much simpler and more intuitive, while still giving us the level of sophistication we need. Collaboration & usability – Democratizes research within our organization. Support & partnership – The proactive guidance from the SightX team (especially Daryl and Kelly) helps us overcome challenges quickly and get the most out of the platform. ### 3. Powerful platform with wonderful customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Celine J. | Insights Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about SightX?** The platform is powerful, intuitive, and user-friendly—ideal for quick-turnaround projects. It's easy to integrate their analysis and outputs into our reports. Their team shows a commitment to improvement - they're always releasing new features and listening to user suggestions. A special shoutout to Peter and Steven, who have both been incredibly helpful throughout our partnership. Peter is a go-to for tech support and brainstorming. Steven is quick to provide quotes and transparent with pricing. Their support makes a real difference. **What do you dislike about SightX?** Sometimes it lacks the more complex programming needs we require for certain projects, but they've continued to improve this over the years. **What problems is SightX solving and how is that benefiting you?** SightX is helping us streamline and simplify our research process within a single, easy-to-use platform. The platform allows us to quickly launch surveys, gather insights, and make data-driven decisions without needing additional external vendors. It’s especially beneficial for our team because we can move fast with this platfom - programming and analysis timelines are able to be cut down majorly compared to our other partners. ### 4. A strong partner for agile, consumer‑driven decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Ricardo V. | Business Insights Partner Lead, Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about SightX?** SightX feels more like a partner than a platform. It’s intuitive to script even complex studies and turn around analysis quickly, which keeps our teams closer to consumers and decisions. I especially value the continuous product improvements and how responsive the team is to feedback. Special kudos to Daryl Maloney McCall and Kelly Balsky for proactive, solution‑oriented support that consistently unblocks us and elevates each project. **What do you dislike about SightX?** The built‑in data visualization and reporting could go further. Richer, stakeholder‑ready dashboards (branding, storytelling, and distribution options) would reduce the need for off‑platform formatting. **What problems is SightX solving and how is that benefiting you?** From quick concept reads to more advanced work (e.g., MaxDiff/segmentation) in one place, we move faster without compromising rigor—exactly what our Consumer & Market Insights team needs. ### 5. User-Friendly with Excellent Support and Analysis Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about SightX?** Easy to use, lots of analysis features, great help articles but also human support **What do you dislike about SightX?** Nothing really to dislike, it all works well. **What problems is SightX solving and how is that benefiting you?** Cheap, quick and quality DIY research when we can't afford to use external suppliers. We can get more consumer feedback for our projects than our research budget would allow if we had to use agencies. It also allows us to connect with the consumers more often and on projects we might not have otherwise engaged with consumers on at all. ### 6. Quick, easy surveys with strong reliable stats! **Rating:** 5.0/5.0 stars **Reviewed by:** Kateryna V. | Associate Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about SightX?** Always reliable data, quick to collect responses, one of the best features is disqualifications option which gets you answers only from the target audience you'd looking to test + geotargeting and the fast turn-around. Customer support is at 5 stars! Always reachable and helpful - never had an issue. **What do you dislike about SightX?** All great feedback - would love to have refreshers in a live session format to see what functionality is there that we are not utilizing. **What problems is SightX solving and how is that benefiting you?** Innovation is key in our field and SightX helps us understand the next best flavor, shape, audience, etc! ### 7. Great tool and top-notch service **Rating:** 5.0/5.0 stars **Reviewed by:** Brian G. | Senior Manager of Insights, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about SightX?** SightX platform can go head to head with any of the other DIY tools. Easy to use. Need help, they back it up with great customer service. They are constantly improving their offering and happy to get feedback. Would definitely recommend. **What do you dislike about SightX?** Can't really say there is a dislike. They have a module coming up with the platform that will really up their game. I imagine I am like many, would like it yesterday. **What problems is SightX solving and how is that benefiting you?** I was looking for a cost affordable DIY survey option. I had grown disenchanted with a couple of the other products in the category and needed a fresh option. Programming is straightforward. Account team is very helpful and always willing to review. ### 8. SightX is an ever-evolving tool with great features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about SightX?** The flexibility and control I have to build, DISTRIBUTE, and analyze data in one platform is incredible! The different question types have enriched my ability to collect insights and the reporting features and new template have allowed me to save countless hours on projects, which makes my market research pricing more competitive for clients. **What do you dislike about SightX?** Ada is a good start, but the tool is very glitchy. It crashes SightX often. Even when I have the question analysis tool open, she often cannot read the page and her outputs are not useful. Sometimes I use her functions but more often than not I abandon them and ask my question in ChatGPT instead. **What problems is SightX solving and how is that benefiting you?** With the addition of a second user license, I'm able to build surveys with a partner and make quick revisions rather than build everything from scratch. By looping her in, I've significantly cut down on the number of team mates using external (and worse quality) survey tools. ### 9. SightX Review from ARW **Rating:** 5.0/5.0 stars **Reviewed by:** Anita K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about SightX?** Easy to use software Great customer service **What do you dislike about SightX?** It doesn't have some of the features that Qualtrics has, but it looks like some of them are being added as we speak. **What problems is SightX solving and how is that benefiting you?** Writing surveys and some AI features on the ready to help me through the process ### 10. Quick and easy research platform, but support for complex projects is limited. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about SightX?** The question types are pretty advanced and allow me to create the survey that I need without charging extra for specific "premium" questions. I like that it is an all-inclusive price because it allows me to price studies for my clients easily. **What do you dislike about SightX?** I needed additional support on a project, we signed a contract, but the team was unable to deliver and walked away from the project. This left me in an uncomfortable spot with my client. I have stopped using SightX and partnered with a new supplier who is able to provide additional services when I need help. **What problems is SightX solving and how is that benefiting you?** SightX give me the tools I need to create custom surveys for my clients and quickly analyze the results. I get more advanced functionality and features than SurveyMonkey, but I am not paying Qualtrics or AYTM prices for "premium" question types. ### 11. Fantastic Customer Service using the Platform and Panel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about SightX?** I really appreciate the customer service, especialy how attentive, helpful, knowledgeable, and speedy they were in solving my issues and answering any questions. The platform is also filled with features that are great to work with when using several methodologies such as Conjoint Analysis, MaxDiff, Concept Testing, etc. They also provide templates that give great general direction and their programming logic capabilities are more advanced than what SurveyMonkey provides. I appreciate their analysis UI and the several ways I can parse through the survey data via crosstabs, individual responses, excel output, and more. It is all easy to use and accessible to implement. **What do you dislike about SightX?** There are a few software limitations, especially when it comes to programming surveys with specific, complex logic around respondent count and quotas. I am hoping that their future product roadmap may include solutions/features that will ameliorate this. **What problems is SightX solving and how is that benefiting you?** Running custom, proprietary studies using external panels. Conducting surveys with advanced programming logic. Streamlining analyzing custom studies via their response platform. ### 12. Great DIY Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about SightX?** Overall, the platform is super easy to use, and has a lot to offer. It has better visualizations and programming capabilities compared to other DIY platforms. The client service team is also super helpful; they're always available to quickly help you out or provide a second set of eyes on something, and are open to building out capabilities to serve your specific needs (i.e. programming a segmentation algorithm.) Not to mention, everyone I've crossed paths with so far seems to just be a genuinely nice person, which goes a long way. **What do you dislike about SightX?** There are a few minor limitations as far as programming goes, and there doesn't yet seem to be much incorporation of some of the system 1/BSci principles. However, I definitely acknowledge that those are likely more challenging to build into an automated system, so it's not that surprising of a gap, and I think it would be an opportunity for SightX to further develop ahead of the competition, but isn't currently a gap TO the competition. **What problems is SightX solving and how is that benefiting you?** Significant cost savings vs. full service options, and the ability to turn around urgent projects super fast - I literally just ran a project overnight to answer a high visibility product concern. ### 13. Powerful tools for a great price **Rating:** 5.0/5.0 stars **Reviewed by:** Spencer B. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about SightX?** The array of insights we can leverage from the platform has been a gamechanger for our business. This platform has leveled our Marketing and Cateogry Insightis team up tremendously since switching to SightX. We have also been given a great supporting team from SightX that has made our onboarding smooth and effecient. **What do you dislike about SightX?** Nothing at the moment. Everything has gone to plan. **What problems is SightX solving and how is that benefiting you?** Getting to know our consumer shopping habits, priorities, and barriers. ### 14. Growing platform, great support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about SightX?** The SightX platform offers a lot of features that our previous platform did not. Our clients are impressed with the data we are now able to give them. The learning curve was smooth; most things are easy to figure out even if they are not immediately apparent. The customer service from our account representative(s) is always extremely fast and they are always willing to jump on a call to get things fixed. Any problems encountered are resolved quickly. **What do you dislike about SightX?** The platform can be a bit buggy; we run into small issues semi-frequently that have to be resolved by the platform engineers. There are some quality of life, data customization and UI features that were present on our previous platform that we don't have on SightX, which would improve our workflow. **What problems is SightX solving and how is that benefiting you?** We are able to provide our company and other clients with high-quality data through innovative methodologies. ### 15. The SightX platform has been a breath of fresh air compared to the platform we were using prior **Rating:** 4.0/5.0 stars **Reviewed by:** Bill D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2024 **What do you like best about SightX?** The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched. **What do you dislike about SightX?** reporting functionality in the platform could use some work. Though, having polished output when survey designs are so custom is probably a pipe dream, so I get it. **What problems is SightX solving and how is that benefiting you?** My Consumer Insights team is small, and we dont have a big budget, so we've always been limited in how many times we could do formal consumer testing. Having a platform that allows us to reach the right consumers, at this price range, has allowed us to put the consumer first and let the consumers vioce drive decisions. ### 16. Great all-in-one research platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about SightX?** The ability to manage all of our use cases in one platform just makes things so much more efficient for both our time and budget. Very ease to use and integrate into our workflow. **What do you dislike about SightX?** Being able to have more qualitative research capabilities would be a great addition. **What problems is SightX solving and how is that benefiting you?** It's solving our need for an easier and faster way to do things across our varied research use cases, especially since we can also collaborate in the platform. Even our team members with much less experience can run, maange, and analyze all sorts of projects. We can make decisions faster and do a lot more with less. ### 17. Sports Marketing Surveyor **Rating:** 4.5/5.0 stars **Reviewed by:** Simon R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about SightX?** I use SightX not super frequently but every time I use it I am impressed by how simple it is to dive into more complex findings. Peter from the team has been very helpful in customer support and helped build surveys with me which is super helpful. **What do you dislike about SightX?** We need event specific surveys for some of the work we do which is difficult to get with SightX. **What problems is SightX solving and how is that benefiting you?** We use Surveying with our clients to help measure partnership performance. ### 18. Amazingly Adaptable and Trustworthy Data **Rating:** 5.0/5.0 stars **Reviewed by:** Socrates H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2024 **What do you like best about SightX?** The SightX platform is extremely adaptable and creative. I've used one her survey services before and none have matched the insights and analytical data provided through SightX. The other piece I find helpful is how you're able to have flexibility in performing data research on your own with built-in trust from a data hygiene perspective. Lastly the customer success management engangement SightX provides is top level. **What do you dislike about SightX?** Nothing I can consider a major deficiency **What problems is SightX solving and how is that benefiting you?** Data hygine through adaptable insights and analytical reporting. ### 19. This is a very easy tool with great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia M. | Brand Strategy Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about SightX?** Easy data exports to excel, powerpoint, etc. **What do you dislike about SightX?** Sometimes survey exports to a word doc are uneven, unaligned. **What problems is SightX solving and how is that benefiting you?** Understanding consumers desires and pain points. ### 20. Fast insights for a start-up style company **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2023 **What do you like best about SightX?** We are small company launching in a new space and don't have the luxury of a full internal insights team. SightX has been great for our team--the site is very easy to use, build, and analyze results. The team has been very helpful in recommending question structures, reviewing surveys, and giving advice on how to capture insights and reach the right people. Results are also real time and so executing surveys are fast and efficient. I've used SightX when at larger companies before and have been very happy with how well it works at our small start-up style company too, it seems like their solutions/services can scale with whatever level of support you need. **What do you dislike about SightX?** Not neceesarily a dislike, but if you are using SightX the way our team is, just be aware that the questionnaire builds and pulling down results is done by your team not a full bundled into a fancy presentation at the end. For us, this is exactly what we needed and wanted for our size and budget, so we are happy! But if you need more full service support or don't have any experience with research/insights, make sure you request and budget for extra support. **What problems is SightX solving and how is that benefiting you?** We use SightX to get consumer insights primarily for new products -- e.g. naming, packaging, usage, claims ranking, consumer targeting, pricing analysis, and pipeline ### 21. SightX FTW: Intuitive platform to get consumer insights quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Molly K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2024 **What do you like best about SightX?** The intuitive platform and ready-to-implement library of survey items made it easy to craft and deploy a survey to my audience. If I had a question about survey flow or best practices, their team exceeded my customer service expectations. As for analysis, the data renders in an appealing ready-for-presentation format, and I especially appreciate the in-platform/ in-experience pivot table option to explore how different data points come together for richer storytelling. **What do you dislike about SightX?** I can’t pinpoint a shortcoming of the platform. **What problems is SightX solving and how is that benefiting you?** Helping validate (or invalidate) the hypothesis of who is primary target. ### 22. SightX is the Rx **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about SightX?** First and foremost, SightX is a market research company with great leadership - they get it. This foundation guides a practical approach in developing its insights platform. In comparison, too many companies in the DIY space are trying to force fit their tech "solution" and lack a full understanding of how to conduct research. Also, SightX offers really good customer support and is a good value for the money. **What do you dislike about SightX?** Not much. SightX regularly evolves its question and analysis tools to meet the needs of researchers. There is an opportunity to develop a friendlier way of exporting data & charts into PowerPoint to avoid re-work/editing. **What problems is SightX solving and how is that benefiting you?** The SightX platform offers a sound solution for most insights work and question types. Any piece of software takes some getting used to - the SightX learning curve is relatively short and steep. ### 23. Great cost-effective platform for market research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about SightX?** SightX has 90% of the functionality at 25% of the cost of other platforms like Qualtrics. It's everything needed to do quick, accurate research with a wide variety of methodologies like conjoint, maxdiff, van westendorp, etc. **What do you dislike about SightX?** SightX isn't currently as advanced as other leading platforms, but is rapidly adding functionality and will soon give market leaders a run for their money **What problems is SightX solving and how is that benefiting you?** SightX allows me to design and conduct market research studies on client's behalf to address questions like consumer interest and willingness to pay in a new product concept ### 24. Versatile, learnable product, startup-friendly pricing, and PHENOMENAL customer-facing team **Rating:** 5.0/5.0 stars **Reviewed by:** Eli E. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2023 **What do you like best about SightX?** The SightX tool is sophisticated and flexible. Our team appreciated that we were able to design a pricing survey with all the types of questions we had initially envisioned. By far the best thing was that both our account manager and customer success lead were incredibly responsive, helpful, and supportive of our work, meeting with us multiple times per week to brainstorm ways to maximize usefulness of the tool, get top-quality data back, **What do you dislike about SightX?** No downsides here. Platform is affordable (nice startups program), product is high-quality, and the team is awesome. **What problems is SightX solving and how is that benefiting you?** We used SightX to conduct a consumer willingness to pay survey ### 25. Outstanding survey platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2023 **What do you like best about SightX?** The best part is all the tools built into the back end of the platform — I can run all sorts of analyses myself, without having to hire a data scientist **What do you dislike about SightX?** As great as it is, it still feels like it's a work in progress. Sometimes there are little glitches and buying panel respondents is still a manual process **What problems is SightX solving and how is that benefiting you?** Fielding surveys and — more importantly — analysizing the results from those surveys ### 26. Easy to Use DIY Platform with better features **Rating:** 5.0/5.0 stars **Reviewed by:** Yogesh C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about SightX?** SightX is an easy to use DIY survey platform. There are 2 specific features that makes SightX distinct from other DIY platforms. 1. The platform can translate surveys into multiple languages and collect data from multiple languages and capture into one location. This is extremely helpful for multi-country surveys where the survey is identical. 2. They also have a built in feature where you can push the survey out by text messaging. This is very helpful for countries where text messaging helps increase response rates **What do you dislike about SightX?** It would be great if responses can also be translated so that word cloud and sentiment analysis can also be used. **What problems is SightX solving and how is that benefiting you?** I used the platform for employee research and for very tactical research where i had a quick turnaround (eg. 24 hour turnaround) or when i had access to current customers who i could push surveys out to. ### 27. Exceptional service and powerful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle F. | Brand Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about SightX?** The SightX team is incredibly responsive, knowledgeable and helpful. They're on their game. The platform is intuitive and powerful. With its personal touch and robust technology, SightX is definitely my go-to. **What do you dislike about SightX?** I can't say there's anything that I dislike. **What problems is SightX solving and how is that benefiting you?** Garnering market and customer insights - quickly and easily. ### 28. I lead the research department at a digital publishing company. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about SightX?** I like the speed I can get data back, and the ease of building surveys, and being able to create personas. **What do you dislike about SightX?** More customization between different campaigns, full-service options. **What problems is SightX solving and how is that benefiting you?** The need to get quick insights around a variety of different topics to support our revenue department. ### 29. Great platform and great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2023 **What do you like best about SightX?** The continuous introduction of new functions and also the responsiveness of the support team **What do you dislike about SightX?** Since the platform is still fairly new, advanced solutions might not be available yet **What problems is SightX solving and how is that benefiting you?** Bringing survey fielding in house and effectively reduced our cost. Furthermore, analysis in platform gives us instant results we can show to our clients ### 30. Great service, Great Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about SightX?** I love the versatility, the access to national panels and the comparitive tools. **What do you dislike about SightX?** Nothing to report, it has been a great experience so far. **What problems is SightX solving and how is that benefiting you?** Always very helpful with the surveys we perform throughout the UK. Special mention to Kelly & Steven!! ### 31. Our team has had a pleasant experience with the SightX platform and our account representatives. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2023 **What do you like best about SightX?** The platform's functionality is extremely intuitive, which is a major benefit as a data analyst whose job it is to provide unqie, valuable insights. **What do you dislike about SightX?** Some of the responses our surveys receive aren't taken the most seriously. **What problems is SightX solving and how is that benefiting you?** Understanding consumer demographics, phychographics, and behaviors towards a specific product, service, industry, etc. ### 32. Learning the Consumer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2022 **What do you like best about SightX?** SightX is an easy-to-use platform that enables our company to hear directly from shoppers and consumers. SightX people are great to work with too. They partner at the level that we need to answer questions quickly and completely. **What do you dislike about SightX?** There are a few views, like % of surveyists, that would be a 'nice to have' addition. **What problems is SightX solving and how is that benefiting you?** In this dynamic environment, we are able to track attitudes and behaviors in real time as well as validate new concepts. ### 33. Quick and Intuitive Setup; Deep Analytical Tools; Fast Responses **Rating:** 5.0/5.0 stars **Reviewed by:** Samar P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2020 **What do you like best about SightX?** Intuitive dashboard Fast integration Quick responses from customers Deep analytics not supported anywhere else **What do you dislike about SightX?** Overall, we have a very good experience so not much to say here. **Recommendations to others considering SightX:** The analytics are awesome and their team is great to work with! **What problems is SightX solving and how is that benefiting you?** We wanted to get insights into what was most important for our potential customers and how they felt about current solutions. We quickly got a thousand responses and they have been the foundation of how we have designed our product. ### 34. Everything you need bundled into one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Emma K. | Global Consumer Insights, Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about SightX?** The functionalities and capabilities of the SightX platform are so robust, yet it remains user-friendly and intuitive. From setting up a survey, to cleaning the data, to viewing/filtering the results, every aspect of SightX is easy and quick. It's up to the user to decide the complexity of the work they want done. From more complex (ANOVA, regression, etc.) to more basic (cross-tabs, filtering, etc.) the platform provides a seamless experience. Regardless of what you're trying to do, SightX gives the user the ability to do it. The team evaluated each of our use cases and built out new functionalities to accommodate for pretty much anything we needed to do. **What do you dislike about SightX?** When our team first started using SightX, there were far fewer options for things like quota management and conditional display, but over the past few months, the SightX team has added so many useful features that there is truly no longer anything that I dislike about the platform. **What problems is SightX solving and how is that benefiting you?** Our team has now shifted to mostly quick-turn, in-house market research projects because of SightX. Before, we were doing custom work that could take months. Now, with SightX, our projects are taking just a few days to complete. We are handing over results to teams in a matter of days and they are able to act quickly. ### 35. Best kept secret! **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth F. | Senior Manager, Insights & Innovation, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2021 **What do you like best about SightX?** I love how SightX's interface is very intuitive to use. You can be up & running in no time at all. I also like the reassurance that it won't let you field a survey with broken logic. **What do you dislike about SightX?** The graphics in the reporting function could be better, but that's the least important thing to me anyway. **What problems is SightX solving and how is that benefiting you?** Before SightX, we did a lot more guessing. Now when we have a question about what consumers think, or which idea would be stronger, we set up a survey and have a definitive answer - fast! ### 36. Amazing support team and survey building tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Charlene S. | Certified Business Relationship Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about SightX?** The support staff was supportive and treated my project as a top priority. The team collected all my survey data in less than 4 hours. I have used other survey tools and SightX is the best! Better than Qualtrics or Survey Monkey. **What do you dislike about SightX?** Nothing! This team and tool was just that good. **Recommendations to others considering SightX:** If you are working on a dissertation, this is the best data collection tool. **What problems is SightX solving and how is that benefiting you?** The completion of my dissertation using the SightX as my data collection tool. ### 37. Great user friendly and intuitive survey platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about SightX?** SightX is extremely easy to use and very user-friendly. It is cost effective and the quick results are great for real time decision making. The SightX team is also always helpful and quick to respond to any questions which makes launching surveys a seamless expereince! **What do you dislike about SightX?** The only downside is that sometimes the quality of the long response answers are not as helpful as with other pre-screened services. **What problems is SightX solving and how is that benefiting you?** We have used SightX to test innovation concepts, new packaging designs and brand updates. ### 38. The Best Intermediate Survey Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about SightX?** Very easy to use, good help desk functionality (quick response time), clean interface **What do you dislike about SightX?** Not quite as advanced as other survey platforms out there but this is a great intermediate platform at an affordable price. **What problems is SightX solving and how is that benefiting you?** Customer surveying, paneling - easy way to set up feedback quickly ### 39. SightX Top Services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2021 **What do you like best about SightX?** The quick, reliable customer service; cleaning data service; UI/UX **What do you dislike about SightX?** {"type":"object","properties":{"translation":{"type":"string"}}} **What problems is SightX solving and how is that benefiting you?** problems: filtering; benefits: SMS/different types of survey deployment, and options for different question types ### 40. Love the tool, and your support has been amazing! SightX for the win! **Rating:** 5.0/5.0 stars **Reviewed by:** Joe C. | Head of Customer Experience & Insight, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2021 **What do you like best about SightX?** Customer support, ease of use, and of course the insights! **What do you dislike about SightX?** Nothing i can say i dislike, tool has been great and there are regular product updates **Recommendations to others considering SightX:** Just go for it, even if you're not comfortable with some of the research methodology, the support team will help you and get the job done. **What problems is SightX solving and how is that benefiting you?** Product Positioning & Pricing ### 41. Wonderful platform, amazing customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about SightX?** The platform is so fast and flexible. Also, the customer service Tim offers is incredible **What do you dislike about SightX?** It's a fairly manual setup, but SightX offers tons of support to be sure your needs are met **What problems is SightX solving and how is that benefiting you?** Consumer market research ### 42. Very good client service, some quirks to iron out **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about SightX?** The client service is very responsive, the analysis is great **What do you dislike about SightX?** There aren't a lot of fonts available... **What problems is SightX solving and how is that benefiting you?** I can do basic analysis filtering the data without using excel ### 43. Great Insights for CPG Companies **Rating:** 5.0/5.0 stars **Reviewed by:** Joe Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2020 **What do you like best about SightX?** Great customer service and immediate insights. **What do you dislike about SightX?** No dislikes to be honest. It's a tremendous tool. **What problems is SightX solving and how is that benefiting you?** Rather than just use our gut instinct about new products, costs and design, we are able to craft surveys with the help of SightX, where they find the right audience to respond and get immediate, understandable insights to better our business in order to serve our customers better. It also saves money on the backend, instead of going through expensive trial and error when going to market. ### 44. Marketing data survey's for our CPG company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2020 **What do you like best about SightX?** The fluidity of creating a survey and the ability to receive results very fast. **What do you dislike about SightX?** Nothing. Everything was super streamlined and easy to understand. **Recommendations to others considering SightX:** If you need to create a survey and gather data for any marketing campaigns, future products, or just a poll in general, use SightX. The user experience is incredible, you can build almost any type of survey you want and the company provides all the resources and assistance needed for you to be successful. **What problems is SightX solving and how is that benefiting you?** Compiling data on future products and branding logos for our own company. We will continue to work with them! ### 45. Intuitive Product Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly R. | Licensed Associate Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2020 **What do you like best about SightX?** My team and I have been able to successfully conduct a national survey and analyze the proper target market for our business. The tools are endless and the customer service is second to none! **What do you dislike about SightX?** Nothing! I’m so happy with everything this service has to offer. **Recommendations to others considering SightX:** Use SightX! I did so much research before choosing to work with them and they are far better than any others I could have chosen. **What problems is SightX solving and how is that benefiting you?** We have realized our potential revenue for our start up and our target market as well as what we should be charging our clients. The deep analytics have been incredible and I can’t wait to use it for more ### 46. Much needed end-to-end research platform **Rating:** 5.0/5.0 stars **Reviewed by:** Erika S. | Research & Strategy | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2020 **What do you like best about SightX?** Having a full web-based project portal makes it much easier for me to work with my team members remotely. Support by SightX throughout the onboarding process has been unparalleled – responsive, clear and helpful. They took the time to understand our unique research need and has helped us learn how to best use SightX for our project. SightX has proven to be a very efficient, yet powerful, research solution for our business. **What do you dislike about SightX?** Nothing really, have been a very happy user! **What problems is SightX solving and how is that benefiting you?** We needed a solution to join up our multiple research projects across different offices, and the fact that one platform with all capabilities that is online based makes it easy for all to use. ### 47. A much needed disruption to the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Neil J. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2020 **What do you like best about SightX?** For anyone who cares about understanding their customers or consumers and getting deep but quick human and business insights, SightX is the platform for you! We've been using SightX for 3+ years and are really happy with it. The genius of SightX is its ease of use, its flexbility and the lightning-quick insights it generates at the click of a button. We'd got so frustrated with other products on the market that had limited front-end or back-end functionality or needed complex/time-consuming coding. We want meaningful data, analysis and insights, easily and quickly. SightX gives us all of this. Furthermore, SightX keeps us regularly updated with new releases and features. We value a company that is continually innovating and that stays current. **What do you dislike about SightX?** The features that were missing in the past that we wanted, like sentiment analysis and the ability to clean our data, have now been added or are in the process of being added. **What problems is SightX solving and how is that benefiting you?** We needed a flexible platform that could give us quick but robust insights and that we could use for small or large data sets. We needed the front-end survey and the analytical capability on the back-end. SightX has enabled us to mobilize quickly with our clients and provide them with rich insights. We've helped our clients be more informed/more aware/more insightful/more successful because of SightX. This enhances our reputation. ### 48. Very pleased with SightX market research software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2020 **What do you like best about SightX?** We really like the automated insights - it streamlines the whole process for us, and gives us an idea of what we data we can drill down into. As intermediate users, these serve as examples, and have been really helpful. The survey builder is also really powerful, and have proven to be far easier to use than the other systems we've experimented with in the past. All in all, I feel like we have an improved understanding of our customers, and that equates to a competitive advantage. **What do you dislike about SightX?** I'd like to better understand how AI works so we can full use of it. I trust it's working, I'd just like a little more insight into how it works. Beyond that informational piece, I'm really pleased with my SightX results and experience. **What problems is SightX solving and how is that benefiting you?** We're a media business, and we need to understand what messages resonate for our users so we can engage them. We also need to be able to create surveys that ask the right questions, and can be quickly adapted as we gather results. And we need easy reporting on the results of those items. We're slowly becoming more aware of the importance of creating segments, and that will be our focus next. ### 49. Not only a fantastic platform, but fantastic partners too. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2020 **What do you like best about SightX?** We have worked with a variety of research partners and software in the past, and the hands-on support we’ve received from the SightX team is unparalleled. **What do you dislike about SightX?** Some 'aesthetic touches' (e.g. being able to customise the interface to align with the client's brand colours) would be beneficial. **What problems is SightX solving and how is that benefiting you?** The product is extremely good quality and is also constantly improving in line with our needs and feedback. The team are 100% committed to ensuring we get the most out of every project. We are proud to be working with SightX, as are our clients. ### 50. powerful insights automation tech; easy user interface; in-depth analytics; several business apps **Rating:** 5.0/5.0 stars **Reviewed by:** Jay P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2020 **What do you like best about SightX?** Its the complete "end to end" insights solution: from research design, to sampling to meaningful insights. Every step automated and quality controlled. A market researcher's best friend. **What do you dislike about SightX?** Nothing! The founders and developers and are a pleasure to work with. **What problems is SightX solving and how is that benefiting you?** SightX has provided us a channel into brands that need to conduct sound online market research quickly. ## SightX Discussions - [What is SightX used for?](https://www.g2.com/discussions/what-is-sightx-used-for) - [No question](https://www.g2.com/discussions/37783-no-question) - 2 upvotes - [View SightX pricing details and edition comparison](https://www.g2.com/products/sightx/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+13%3A06%3A20+-0500&secure%5Bsession_id%5D=d2e9f7ca-291f-43d6-81b2-6b8294cc7335&secure%5Btoken%5D=5dcd181e7f074facc82939e9b71ab399d1131f0478489b4fe121cbd93f952951&format=llm_user) ## SightX Features **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top SightX Alternatives - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) - 4.4/5.0 (2,911 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) - 4.4/5.0 (931 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,180 reviews)