# Apto Reviews **Vendor:** Apto **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.3/5.0 **Total Reviews:** 37 ## About Apto Apto is the leading CRM and deal management software for commercial real estate brokers. Whether you’re an individual broker or part of a team, Apto is your one-stop shop for all the tools you need to manage your contacts, unlock more leads, close more deals, and grow your business. Features: - Built-in Property Data - Contact Management - Prospecting Tools - Deal Management - Reports & Dashboards With all of your data organized the way you think and applied the way you work, it’s clear why Apto is the commercial real estate software of choice for nearly 10,000 brokers worldwide. Apto was founded in 2012 and our headquarters are located in Denver, CO. ## Apto Reviews ### 1. If you are considering Apto as your new CRM; Don't Do It **Rating:** 0.5/5.0 stars **Reviewed by:** casey b. | Executive Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Apto?** Apto is our CRM and has been for the past 5+ years. It functions as a basic database CRM and we have 10,000+ contacts and 6,000+ properties in the system. **What do you dislike about Apto?** Do NOT switch to Apto. While it may look good on the surface, they have technicians constantly tinkering in the background and they regularly break things. Right now we are having to manually audit through over 5,000 companies who mysteriously had their contacts disconnected. Apto customer support says 'we don't know what happened. Sorry.' This new admin task will cost us literally hundreds of man hours worth of lost productivity and undoes years of hard work. What prompted me to write this review (something I NEVER do) is that this is just the next iteration of a long list of similar issues. Again, if you're considering Apto, keep looking. It is not worth it. **What problems is Apto solving and how is that benefiting you?** Nothing. They continually break things like a bull in a china shop which is causing us to be super unproductive by constantly having to pick up the pieces and put everything back together. ### 2. Like the fact that everything is interconnected and easy to switch between. **Rating:** 4.5/5.0 stars **Reviewed by:** Becky J. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Apto?** It's fast and easy to input information into the database and it's also customizable. I like the ability to be able to see all the important information at a glance. **What do you dislike about Apto?** Having to wait maybe 24 hours before you can get a question answered. It would be nice to have a "chat" section, because having to wait 24 hours before getting an answer to a question really slows down the process of getting things done because of the wait time. **What problems is Apto solving and how is that benefiting you?** 1.Being able to connect the properties with the owners and the companies. 2.Being able to group entities so you can send out blast emails. 3.Being able to run reports that show us the information/patterns, etc. of what we are looking for in our database. 4. Being able to target specific things in reports. 5.Being able to customize reports so we get the just the information that we need. 6.I like that the reports are updated as the database is updated. The benefits are that these things get done so much faster by using Apto. ### 3. Review of Apto **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Apto?** It does allow to store and retrieve a tremendous amount of data. **What do you dislike about Apto?** Far too many clicks to input data. Much too time consuming inputting data. **Recommendations to others considering Apto:** It requires too many clicks to input data. Far too time consuming. **What problems is Apto solving and how is that benefiting you?** Just trying to manage my contacts and track specific properties. Its overkill for my purposed. ### 4. Real Estate contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Apto?** It's very friendly user, it loads quickly and it's very productive **What do you dislike about Apto?** It is kind of antique and not modern at all **Recommendations to others considering Apto:** Love it, it is very easy to use **What problems is Apto solving and how is that benefiting you?** Some records cannot be saved if there are certain patterns blocked ### 5. Very Pleased with Apto **Rating:** 5.0/5.0 stars **Reviewed by:** Lee W. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Apto?** I love that Apto provides an all in one solution. I have a contact database that cross links to my property database as well as all my listings and deals. I also love the fact that I am building my own Comp database **What do you dislike about Apto?** IT takes some time to learn but it is not hard. IT is just as a broker we have limited time. The more you use it the better you get. **What problems is Apto solving and how is that benefiting you?** All the cross linking helps me build a more complete picture when I speak to a prospect. I can pull them up and see every piece of property they own as well as any past notes, etc. IT makes me the expert in their eyes. ### 6. Great customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Apto?** They always have quick, friendly and helpful customer service. Typically, my issues are solved on the first outreach. **What do you dislike about Apto?** It would be great if Apto had access to virtual assitants to help input data into one's CRM. Lately, it seems like communication has been minimal with regards to new product features/improvments. **What problems is Apto solving and how is that benefiting you?** Apto have consolidated all of my information into one traveling CRM. Business Development, contacts, pipeline, key dates, reminders, etc. and all been helpful from a time savings and organizational standpoint. ### 7. Great customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Apto?** Customer service is usually very quick with fixing issues and helping you customize your platform. **What do you dislike about Apto?** There are a lot of restrictions for things you cannot do with the platform, that seem like it should be a quick fix. **What problems is Apto solving and how is that benefiting you?** Helping keep a organized system which helps in the day-to-day business. Having a system that helps track all calls, email and follow-ups is important. ### 8. Great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2021 **What do you like best about Apto?** Apto is easy to use and navigate, and makes collaboration throughout the office easy. **What do you dislike about Apto?** Only downside is sometimes too much info on pages and need to customize. **What problems is Apto solving and how is that benefiting you?** Office and deal collaboration. ### 9. Great CRM for Commercial Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Apto?** The ability to link properties to a contact **What do you dislike about Apto?** The Apto maps feature is dated and does not always work like it should. **What problems is Apto solving and how is that benefiting you?** Apto allows me to efficiently prospect for new business and follow up with existing contacts. ### 10. Daily User of Apto **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Apto?** It keeps my calls and conversations and allows me to remember what we spoke about **What do you dislike about Apto?** Contacts can get lost if you don't add them to groups **Recommendations to others considering Apto:** Stop using spreadsheets and get Apto **What problems is Apto solving and how is that benefiting you?** Apto allows me to stay in touch with clients. ## Apto Discussions - [How much does Apto cost?](https://www.g2.com/discussions/how-much-does-apto-cost) - [Does Apto have an app?](https://www.g2.com/discussions/does-apto-have-an-app) - [Is Apto a salesforce?](https://www.g2.com/discussions/is-apto-a-salesforce) - [Is Apto a CRM?](https://www.g2.com/discussions/is-apto-a-crm) - [View Apto pricing details and edition comparison](https://www.g2.com/products/apto/reviews/apto-review-51706?section=pricing&secure%5Bexpires_at%5D=2026-05-15+10%3A47%3A19+-0500&secure%5Bsession_id%5D=2ff0eaf2-0592-4d1c-9799-9f1ba589349e&secure%5Btoken%5D=b8f80666c7670f5ac0920be95f34e12656c60a9f76d63ace87d0c260fa7de3cd&format=llm_user) ## Apto Features **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making ## Top Apto Alternatives - [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) - 3.3/5.0 (13 reviews) - [ClientLook](https://www.g2.com/products/clientlook/reviews) - 3.6/5.0 (12 reviews) - [AscendixRE](https://www.g2.com/products/ascendixre/reviews) - 4.3/5.0 (9 reviews)