--- title: Apto Reviews meta_title: 'Apto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 37 reviews by the users' company size, role or industry to find out how Apto works for a business like yours. aggregate_rating: rating_value: 3.3 review_count: 37 scale: '5' date_modified: '2026-09-22' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate ---

Apto Reviews & Product Details

Pricing

Pricing provided by Apto.

Apto CRM & Deal Management

$129
per user/month

User Insights

Average based on 37 real user reviews.

Perceived Cost

$$$$$
CB
casey b.
Executive Managing Director
Small-Business (50 or fewer emp.)
"If you are considering Apto as your new CRM; Don't Do It"
0.5/5
What do you like best about Apto?

Apto is our CRM and has been for the past 5+ years. It functions as a basic database CRM and we have 10,000+ contacts and 6,000+ properties in the system. Review collected by and hosted on G2.com.

What do you dislike about Apto?

Do NOT switch to Apto. While it may look good on the surface, they have technicians constantly tinkering in the background and they regularly break things. Right now we are having to manually audit through over 5,000 companies who mysteriously had their contacts disconnected. Apto customer support says 'we don't know what happened. Sorry.' This new admin task will cost us literally hundreds of man hours worth of lost productivity and undoes years of hard work. What prompted me to write this review (something I NEVER do) is that this is just the next iteration of a long list of similar issues. Again, if you're considering Apto, keep looking. It is not worth it. Review collected by and hosted on G2.com.

Becky J.
BJ
Becky J.
A
Small-Business (50 or fewer emp.)
"Like the fact that everything is interconnected and easy to switch between."
4.5/5
What do you like best about Apto?

It's fast and easy to input information into the database and it's also customizable. I like the ability to be able to see all the important information at a glance. Review collected by and hosted on G2.com.

What do you dislike about Apto?

Having to wait maybe 24 hours before you can get a question answered. It would be nice to have a "chat" section, because having to wait 24 hours before getting an answer to a question really slows down the process of getting things done because of the wait time. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Verified User in Commercial Real Estate
Small-Business (50 or fewer emp.)
"Review of Apto"
2/5
What do you like best about Apto?

It does allow to store and retrieve a tremendous amount of data. Review collected by and hosted on G2.com.

What do you dislike about Apto?

Far too many clicks to input data. Much too time consuming inputting data. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Verified User in Commercial Real Estate
Mid-Market (51-1000 emp.)
"Real Estate contacts"
5/5
What do you like best about Apto?

It's very friendly user, it loads quickly and it's very productive Review collected by and hosted on G2.com.

What do you dislike about Apto?

It is kind of antique and not modern at all Review collected by and hosted on G2.com.

LW
Lee W.
Small-Business (50 or fewer emp.)
"Very Pleased with Apto"
5/5
What do you like best about Apto?

I love that Apto provides an all in one solution. I have a contact database that cross links to my property database as well as all my listings and deals. I also love the fact that I am building my own Comp database Review collected by and hosted on G2.com.

What do you dislike about Apto?

IT takes some time to learn but it is not hard. IT is just as a broker we have limited time. The more you use it the better you get. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Great customer service"
3.5/5
What do you like best about Apto?

They always have quick, friendly and helpful customer service. Typically, my issues are solved on the first outreach. Review collected by and hosted on G2.com.

What do you dislike about Apto?

It would be great if Apto had access to virtual assistants to help input data into one's CRM. Lately, it seems like communication has been minimal with regards to new product features/improvements. Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great customer service"
3.5/5
What do you like best about Apto?

Customer service is usually very quick with fixing issues and helping you customize your platform. Review collected by and hosted on G2.com.

What do you dislike about Apto?

There are a lot of restrictions for things you cannot do with the platform, that seem like it should be a quick fix. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
AC
Verified User in Commercial Real Estate
Small-Business (50 or fewer emp.)
"Great CRM"
5/5
What do you like best about Apto?

Apto is easy to use and navigate, and makes collaboration throughout the office easy. Review collected by and hosted on G2.com.

What do you dislike about Apto?

Only downside is sometimes too much info on pages and need to customize. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Verified User in Commercial Real Estate
Small-Business (50 or fewer emp.)
"Great CRM for Commercial Real Estate"
5/5
What do you like best about Apto?

The ability to link properties to a contact Review collected by and hosted on G2.com.

What do you dislike about Apto?

The Apto maps feature is dated and does not always work like it should. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Verified User in Commercial Real Estate
Small-Business (50 or fewer emp.)
"Daily User of Apto"
5/5
What do you like best about Apto?

It keeps my calls and conversations and allows me to remember what we spoke about Review collected by and hosted on G2.com.

What do you dislike about Apto?

Contacts can get lost if you don't add them to groups Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Apto.

Apto CRM & Deal Management

$129
per user/month
Apto Comparisons
Apto Features
Contact & Account Management
Opportunity & Pipeline Management
Task / Activity Management