--- title: Apto Reviews meta_title: 'Apto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 37 reviews by the users' company size, role or industry to find out how Apto works for a business like yours. aggregate_rating: rating_value: 3.3 review_count: 37 scale: '5' date_modified: '2026-06-15' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Apto Reviews **Vendor:** Apto **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.3/5.0 **Total Reviews:** 37 ## About Apto Apto is the leading CRM and deal management software for commercial real estate brokers. Whether you’re an individual broker or part of a team, Apto is your one-stop shop for all the tools you need to manage your contacts, unlock more leads, close more deals, and grow your business. Features: - Built-in Property Data - Contact Management - Prospecting Tools - Deal Management - Reports & Dashboards With all of your data organized the way you think and applied the way you work, it’s clear why Apto is the commercial real estate software of choice for nearly 10,000 brokers worldwide. Apto was founded in 2012 and our headquarters are located in Denver, CO. ## Apto Reviews ### 1. If you are considering Apto as your new CRM; Don't Do It **Rating:** 0.5/5.0 stars **Reviewed by:** casey b. | Executive Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Apto?** Apto is our CRM and has been for the past 5+ years. It functions as a basic database CRM and we have 10,000+ contacts and 6,000+ properties in the system. **What do you dislike about Apto?** Do NOT switch to Apto. While it may look good on the surface, they have technicians constantly tinkering in the background and they regularly break things. Right now we are having to manually audit through over 5,000 companies who mysteriously had their contacts disconnected. Apto customer support says 'we don't know what happened. Sorry.' This new admin task will cost us literally hundreds of man hours worth of lost productivity and undoes years of hard work. What prompted me to write this review (something I NEVER do) is that this is just the next iteration of a long list of similar issues. Again, if you're considering Apto, keep looking. It is not worth it. **What problems is Apto solving and how is that benefiting you?** Nothing. They continually break things like a bull in a china shop which is causing us to be super unproductive by constantly having to pick up the pieces and put everything back together. ### 2. Like the fact that everything is interconnected and easy to switch between. **Rating:** 4.5/5.0 stars **Reviewed by:** Becky J. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Apto?** It's fast and easy to input information into the database and it's also customizable. I like the ability to be able to see all the important information at a glance. **What do you dislike about Apto?** Having to wait maybe 24 hours before you can get a question answered. It would be nice to have a "chat" section, because having to wait 24 hours before getting an answer to a question really slows down the process of getting things done because of the wait time. **What problems is Apto solving and how is that benefiting you?** 1.Being able to connect the properties with the owners and the companies. 2.Being able to group entities so you can send out blast emails. 3.Being able to run reports that show us the information/patterns, etc. of what we are looking for in our database. 4. Being able to target specific things in reports. 5.Being able to customize reports so we get the just the information that we need. 6.I like that the reports are updated as the database is updated. The benefits are that these things get done so much faster by using Apto. ### 3. Review of Apto **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Apto?** It does allow to store and retrieve a tremendous amount of data. **What do you dislike about Apto?** Far too many clicks to input data. Much too time consuming inputting data. **Recommendations to others considering Apto:** It requires too many clicks to input data. Far too time consuming. **What problems is Apto solving and how is that benefiting you?** Just trying to manage my contacts and track specific properties. Its overkill for my purposed. ### 4. Real Estate contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Apto?** It's very friendly user, it loads quickly and it's very productive **What do you dislike about Apto?** It is kind of antique and not modern at all **Recommendations to others considering Apto:** Love it, it is very easy to use **What problems is Apto solving and how is that benefiting you?** Some records cannot be saved if there are certain patterns blocked ### 5. Very Pleased with Apto **Rating:** 5.0/5.0 stars **Reviewed by:** Lee W. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Apto?** I love that Apto provides an all in one solution. I have a contact database that cross links to my property database as well as all my listings and deals. I also love the fact that I am building my own Comp database **What do you dislike about Apto?** IT takes some time to learn but it is not hard. IT is just as a broker we have limited time. The more you use it the better you get. **What problems is Apto solving and how is that benefiting you?** All the cross linking helps me build a more complete picture when I speak to a prospect. I can pull them up and see every piece of property they own as well as any past notes, etc. IT makes me the expert in their eyes. ### 6. Great customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Apto?** They always have quick, friendly and helpful customer service. Typically, my issues are solved on the first outreach. **What do you dislike about Apto?** It would be great if Apto had access to virtual assitants to help input data into one's CRM. Lately, it seems like communication has been minimal with regards to new product features/improvments. **What problems is Apto solving and how is that benefiting you?** Apto have consolidated all of my information into one traveling CRM. Business Development, contacts, pipeline, key dates, reminders, etc. and all been helpful from a time savings and organizational standpoint. ### 7. Great customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Apto?** Customer service is usually very quick with fixing issues and helping you customize your platform. **What do you dislike about Apto?** There are a lot of restrictions for things you cannot do with the platform, that seem like it should be a quick fix. **What problems is Apto solving and how is that benefiting you?** Helping keep a organized system which helps in the day-to-day business. Having a system that helps track all calls, email and follow-ups is important. ### 8. Great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2021 **What do you like best about Apto?** Apto is easy to use and navigate, and makes collaboration throughout the office easy. **What do you dislike about Apto?** Only downside is sometimes too much info on pages and need to customize. **What problems is Apto solving and how is that benefiting you?** Office and deal collaboration. ### 9. Great CRM for Commercial Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Apto?** The ability to link properties to a contact **What do you dislike about Apto?** The Apto maps feature is dated and does not always work like it should. **What problems is Apto solving and how is that benefiting you?** Apto allows me to efficiently prospect for new business and follow up with existing contacts. ### 10. Daily User of Apto **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Apto?** It keeps my calls and conversations and allows me to remember what we spoke about **What do you dislike about Apto?** Contacts can get lost if you don't add them to groups **Recommendations to others considering Apto:** Stop using spreadsheets and get Apto **What problems is Apto solving and how is that benefiting you?** Apto allows me to stay in touch with clients. ### 11. Very Useful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Apto?** Integrations with Salesforce and streamlined setup. **What do you dislike about Apto?** Not enough flexibility in terms of naming objects/fields. **Recommendations to others considering Apto:** Use it. **What problems is Apto solving and how is that benefiting you?** Getting our Database in order and tracking our deal pipeline. ### 12. Great CRM making day to day much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Apto?** The reminders you can set for yourself are very helpful. Seeing how your volume of calls compares to those at your company helps motivation. The flow of the program is easy to follow. **What do you dislike about Apto?** Very small dislike for how strict you have to be for search criteria when creating a report. There is a learning curve but once learned, easy to implement. **What problems is Apto solving and how is that benefiting you?** Reminding myself to follow up with clients. Communication with management. Communication with marketing. ### 13. Apto - Limited by Salesforce but appreciative of their commercial real estate customization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Apto?** The commercial real estate components are thought out (yes some words they choose for describing fields show they don't have as much commercial real estate experience), but for the most part - many items were thought of that are useful to us. **What do you dislike about Apto?** The whole leasing component... stacking plans seemed awesome in theory but the spaces get tied to wrong leases when you progress deals and it's just a mess if you have a big retail center for lease. Also, dislike that they won't continue on with Apto Commissions (leaving us to figure out invoicing and payment details ourselves.) Wish this was 1. still available 2. not an extra cost. **Recommendations to others considering Apto:** Have someone at your company who can configure your Salesforce - Apto Org. well. **What problems is Apto solving and how is that benefiting you?** Reporting of deals. Only some people at the company are tech savy enough to progress deals, which shows the interface isn't intuitive to everyone. ### 14. Decent product, TERRIBLE customer service **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Apto?** You can make it as detailed or simple as you want. It's really up to you. **What do you dislike about Apto?** Customer service is terrible. They used to have a call line you could call w/ questions. Now they have a ticketing system where it's impossible to get someone on the line. They email you 24 hrs later, you respond, wait another 24 hours, you respond, wait another 24 hours. What should be a 10 minute call takes a week to resolve. It's insane. **Recommendations to others considering Apto:** Purchase if you have the time to build it out. **What problems is Apto solving and how is that benefiting you?** Client relationship manager. ### 15. Very satisfied **Rating:** 5.0/5.0 stars **Reviewed by:** Brett T. | Sales Representative | The Retail Investment Group, Commercial Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2018 **What do you like best about Apto?** I really like how Apto tracks my prospects and the ease to record activity. Apto also prompts you for follow up dates which I have found useful so contact do not slip between the cracks. **What do you dislike about Apto?** Entering contacts/properties is very time intensive. For a single property, you first have to set up a company record, then a contact record before you link to a property record. While it is an intensive process, if you do it properly it creates a bullet proof, comprehensive database. **Recommendations to others considering Apto:** If you are willing to invest your time and effort into building a database, I honestly think Apto is a great way to go. Apto leverages the power of the salesforce platform with a great CRE skin. **What problems is Apto solving and how is that benefiting you?** As a fairly new broker who is focused primarily on outbound activity, Apto has become vital to tracking opportunities and holding me accountable to my necessary outbound prospecting. I recommend it to everyone in my office. That being said not everyone has liked it. ### 16. Aptotude is a great tool to keep track of prospects for Brokers **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen S. | Senior Associate / Team Operations, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2016 **What do you like best about Apto?** My favorite part of Apto is the ability to set reminders easily and that it is able to easily track calls and notes on calls. **What do you dislike about Apto?** The one thing that I dislike about Apto is the time consuming efforts to enter each piece of info on a prospect, but it should pay off in the long run. I would prefer is you could download a file into apto and have it auto create contacts and companies. **Recommendations to others considering Apto:** Apto can be overwhelming at times with the amount of time it takes to enter data into the system, but once you get the hang of it, its very helpful **What problems is Apto solving and how is that benefiting you?** I am a real estate broker that uses the application when cold calling. I have been able to take notes whilst calling and it automatically saves the data. It has helped me when i forget info about a prospect or whether i have left them a voicemail recently/what our recent conversation was about. ### 17. Better Solutions than Apto out there **Rating:** 0.0/5.0 stars **Reviewed by:** Chris W. | Vice President of Sales, Commercial Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2017 **What do you like best about Apto?** I like the ability to track deal flow and print out reports and the ability for the team to make changes, and that is about it. **What do you dislike about Apto?** They truly do get you to sign up and promise the world and then once that contract is signed, all promises go out the window. I dont think anyone in the organization has any real estate experience. We wanted something basic that would notify us when a critical date for a contract came up. Though they have the timelines, they said no one ever uses those. Really? The customer service is the worst, you talk with one person and they point the finger somewhere else. **What problems is Apto solving and how is that benefiting you?** The problem is data conversion - we paid extra to have my REA database converted over and there was no consistency on what was transferred. I needed to go through each contact to ensure the data was correct. There are so many bugs with this program. ### 18. Apto = HORRIBLE! Don't waste your time like they wasted mine. **Rating:** 0.0/5.0 stars **Reviewed by:** Greg L. | 2020 - 2021 President of the Florida CCIM Chapter's East Coast District, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about Apto?** Nothing. Their sales people will tell you that Apto will do anything you want it to; don't believe them. I think they are on a tear to grab as much market share as they can to make themselves a buy-out/take-over candidate or to sell out to a more "real" competitor. **What do you dislike about Apto?** After repeated affirmations from their sales and tech support staff that the program would do what I wanted - which was to link contacts to properties to related lending sources (debt and equity) - it did none of those things. They wasted eight months of implementation time, and ever after never having used the program, I had to fight with them to obtain a full refund. I was also never made aware at all about the OEM and Embedded Licensing restrictions that these 'app skin' providers face as part of using SalesForce as their data engine. This severely limits the customization and flexibility required in designing a truly dynamic, interactive, and robust database. **Recommendations to others considering Apto:** All of the CRE CRM programs offer widely different features, and appeal to users of diverse technological and CRE skill sets. I would strongly recommend that in addition to honestly assessing your tech savvy, and how much of an IT/administration role you want to play in the implementation and data management process, to identify the top five most important things you want your database to accomplish for you. Some users will want an multi-layered, inter-relational database with all data fields connected and referenced - while others may want customizable reporting, pipeline tracking, deal progression, and something that facilitates more back-office operations. I also suggest obtaining a customized demo or tutorial showing EXACTLY how that program will meet your most important needs. Many offer free trial periods, or will allow you to access a 'dummy' database so you can directly test the features that are most important. **What problems is Apto solving and how is that benefiting you?** The only thing Apto provided me was an 8-month delay in my data implementation. There was no benefit - only agita and frustration. ### 19. Apto for my CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2017 **What do you like best about Apto?** I've never been a huge fan of any CRM, but for the time that I used this with my group, it did seem to cover all of the essentials and basics that you would want a CRM to cover. **What do you dislike about Apto?** Again - most of my dislike is not geared towards Apto, but more appropriately headed towards my dislike for all CRM's. Never found one that I like. If there was one thing that I didn't like - I don't think my CRM synced directly to my email. This could have been more of a user error though - now that I'm thinking about it. **Recommendations to others considering Apto:** One recommendation that I can make is making it more syncable to emails. Again - not sure if it was a user based error - which it most likely was. **What problems is Apto solving and how is that benefiting you?** Apto is good for a CRM and tracking deals and clients. ### 20. Essential for Commercial Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Apto?** Apto tailors our CRM to our specific business niche. **What do you dislike about Apto?** May need 3rd party apps instead of native apps for certain functions. **Recommendations to others considering Apto:** It's an investment in making your business better! **What problems is Apto solving and how is that benefiting you?** All-in-one CRM. ### 21. Apto review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Apto?** We are using this software as a CRM and also to track our pipeline. The software has a lot of great features and the interface is good. One of the features that I like the most is the automated reporting feature. It will email me when certain conditions are met. The salesforce app for the iPhone is also very handy. **What do you dislike about Apto?** One of the things I do not like is the way that contacts are entered. You have to enter the company first and then enter in the contact and it has to be done in a certain order. It would be better if you could create it all from the same page as opposed to having to close out one page to do the other. **What problems is Apto solving and how is that benefiting you?** One of the functions that we are using this for is to track lease expirations. The automated reporting feature has helped us to stay more on top of this part of our business. We have a team as well and we are using apto to share tasks and to keep a centralized db of these tasks. ### 22. My Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Apto?** Easily to set up the reminder, that's the most important for me. **What do you dislike about Apto?** Fill out the field by putting information requires much time, therefore the price is a little bit high. **Recommendations to others considering Apto:** Apto is very helpfull as soon as you get use of it, so you will realize it is the one of the best. **What problems is Apto solving and how is that benefiting you?** I'm working for Leads Pro Realty, we used this software to make record for the leads (Clients) and set up appointment for them by using the reminder to remind us when the leads have appointment. ### 23. Good but not seamless **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2016 **What do you like best about Apto?** The platform can capture many details and pieces of information. Also can be linked to your phone. **What do you dislike about Apto?** The product is not customizable enough so a user can mold it to his or her individual needs. **Recommendations to others considering Apto:** There is a learning curve and it takes time but it is a good product. **What problems is Apto solving and how is that benefiting you?** It is a solid CRM for real estate. The benefit is facing information organized in an efficient manner. ### 24. Mac users beware **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2016 **What do you like best about Apto?** Apto is extremely customizable with a flexible layout. **What do you dislike about Apto?** The lack of customer support for mac users especially up front when selling users on their product. Exact requirements were difficult to find and the salesperson (also using a Mac) never mentioned there would be separate requirements to sync with my other programs. **Recommendations to others considering Apto:** If you have a Mac ensure that you are using the correct Exchange Server in order to sync your contacts, emails, and calendar. I spent weeks trying to get this set up properly and finally learned we need to upgrade the company's back end to allow the Mac users to sync properly. **What problems is Apto solving and how is that benefiting you?** Used for CRM. Would be beneficial if I could sync to my Outlook. ### 25. We use it daily as our primary crm is **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2017 **What do you like best about Apto?** Taylored to CRE industry. Stacking charts are good. **What do you dislike about Apto?** Difficult to data mine. support is limited. Original design structure is Mickey Mouse. **Recommendations to others considering Apto:** Like any application it has its limitations we feel as though we are using 10% of its power. **What problems is Apto solving and how is that benefiting you?** Tracking real estate information. Contact manager, ### 26. Horrible **Rating:** 0.0/5.0 stars **Reviewed by:** George A. M. | Commercial Real Estate Broker, Commercial Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2016 **What do you like best about Apto?** The platform is well designed, easy to use as a beginner. Support is fine util you pay, after that you just looking for them and their time frame is weeks. **What do you dislike about Apto?** Support. Support its just missing. I was forced not to work for three weeks because of that. Especially Jacqueline on support she doesn't know our business neither the platform **Recommendations to others considering Apto:** Just do not go there! expensive and not having support, you know how vital is support in our business **What problems is Apto solving and how is that benefiting you?** No benefits, expensive I am switching to Real nex. ### 27. Apto **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2016 **What do you like best about Apto?** Apto is a good option to capture data and info and store in one location. Easy to sync contacts and information to outlook which is very beneficial. The fact that it is able to work on mobile applications and desktop as well makes it easy to use wherever you are. **What do you dislike about Apto?** I dislike the amount of tabs there are that don't necessarily connect well to one another. For example, for me to enter a contact I have to first enter a company in a separate tab before I can then enter the contact. There is a lot of unnecessary back and forth steps I find in the interface that are time consuming and unnecessary. **Recommendations to others considering Apto:** Try it out for a while before you make the decision. It is certainly a platform you have to work with a few times before you get the hang of it so I recommend spending some time to become more familiar and really understand how it works. **What problems is Apto solving and how is that benefiting you?** Solving the problem of keeping content and information captured in one location, and being better able to follow up with contacts and prospects in short term or ling term increments. It is helping me stay more productive and on top of follow-ups and reminders that may otherwise be forgotten. The benefits I have realized include the ability to quantify and control my prospects and keep on top of current business, ongoing business and prospective business which is important. ### 28. Apto **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2016 **What do you like best about Apto?** The accounting software and CRM. The accounting software that we use is very well This also links with other websites **What do you dislike about Apto?** The CRM takes extra steps to add contacts. When adding contacts you have to add the company in first and then the contact and address **Recommendations to others considering Apto:** Give 4 months to implement ot **What problems is Apto solving and how is that benefiting you?** Accounting works really well ### 29. Commercial brokerage software which can be further customized to each organization. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Apto?** Apto team and support continuously update and add features to the software as necessary. Many features available, software specifically tailored to CRE. **What do you dislike about Apto?** High level of customization sometimes leads to difficulties in setting up reports that should be easy to configure. There have been several bugs in certain modules including deal booking and commissions. **Recommendations to others considering Apto:** This is the preeminent CRE software for brokers and is the most complete solution. **What problems is Apto solving and how is that benefiting you?** Web based software allows entire organization to collaborate and find relationships which would otherwise go unnoticed. Ability for team to update contacts simultaneously allows for live information to be available. ### 30. Use Apto as my CRM, sales tracking software **Rating:** 3.5/5.0 stars **Reviewed by:** Michael C. | Associate, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2016 **What do you like best about Apto?** ease of use. Keeps track of calls made, can easily make notes after each and have contacts for each company all in one place. also can use on the go with iPhone app. **What do you dislike about Apto?** Inputting the data is a tedious task. People in our organization are still concerned over transparency and have not fully utilized it to its potential **What problems is Apto solving and how is that benefiting you?** Easily track my book of business. Benefits are huge as all cloud based, automatically updating and accessible from anywhere ### 31. Needs work. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2016 **What do you like best about Apto?** The marketing of the product, which it failed to live up to. **What do you dislike about Apto?** Bad customer service. Did not work as advertised. **What problems is Apto solving and how is that benefiting you?** Commercial real estate agent. ### 32. Apto is too complicated **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2016 **What do you like best about Apto?** I like that all of my coworkers can register their clients so everyone can see and to avoid stepping on eachother's toes. **What do you dislike about Apto?** I dislike how complicated and long everything takes. You have to enter a company name, then a contact, then a pursuit.... I wish I could just do that all at the same time. **What problems is Apto solving and how is that benefiting you?** I am trying to keep track of all of my phone calls that I have made, all the emails I have sent and all the meetings/ conference calls I have coming up. Scheduling a meeting in Apto and having it linked to my email was a major benefit for me as it just made my life a whole lot easier. ### 33. Apto Works! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2015 **What do you like best about Apto?** Efficient platform for organizing information as well as maintaining diligent follow-up schedules. Our team used to have a separate license before our firm adopted a company-wide platform. The user-ability has declined a bit now that we have a shared global system; however, the ease of use is still prevalent. **What do you dislike about Apto?** Some of the unique aspects of Apto have disappeared since we switched to a shared global system. For instance, under the contact name there were fields to log square footage, lease expirations, lease rates, etc. It was like having a comp right under the contact name. This user function made Apto unique to real estate. There are still other functions that are helpful and not available with a regular SalesForce license, but missing these fields makes the cold calling process much slower. **Recommendations to others considering Apto:** Stay up to date w/ tasks **What problems is Apto solving and how is that benefiting you?** We are able to share listing and assignment data/notes with teammates simultaneously which is leading to more efficient communication between our team members. It allows us to group information in an organized manner to deliver to landlords and prospects during weekly, monthly, quarterly, etc. presentations. ### 34. Apto Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2016 **What do you like best about Apto?** I'd say the simplicity of use is the biggest benefit. **What do you dislike about Apto?** some incapabilities to synchronize with other systems **What problems is Apto solving and how is that benefiting you?** database management. ### 35. Great for Real Estate **Rating:** 3.0/5.0 stars **Reviewed by:** Jonathan R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2015 **What do you like best about Apto?** basic and useful. I like how you are able to track your clients easily. **What do you dislike about Apto?** some of the custom objects are hard to integrate with Marketo but overall its a good app. Needs more improvement but it always grows **Recommendations to others considering Apto:** Have a clean data before migrating **What problems is Apto solving and how is that benefiting you?** tracking the pass through ### 36. I really enjoy working within the software, it's very user friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Greg R. | Research Analyst, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2015 **What do you like best about Apto?** The software is very user friendly and easy to use. **What do you dislike about Apto?** Some of the fields could be updated to make it more use able for different service lines. **What problems is Apto solving and how is that benefiting you?** I'm able to see who has worked with whom at different companies. Which makes it easier to make calls. ### 37. Apto review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2015 **What do you like best about Apto?** integration with email and phone systems **What do you dislike about Apto?** lack of ease when entering comp information **Recommendations to others considering Apto:** dont give up **What problems is Apto solving and how is that benefiting you?** cold calling is much more efficient. able to keep all info in one place for ease of access and see when colleagues are contacting people you work with. ## Apto Discussions - [How much does Apto cost?](https://www.g2.com/discussions/how-much-does-apto-cost) - [Does Apto have an app?](https://www.g2.com/discussions/does-apto-have-an-app) - [Is Apto a salesforce?](https://www.g2.com/discussions/is-apto-a-salesforce) - [Is Apto a CRM?](https://www.g2.com/discussions/is-apto-a-crm) - [View Apto pricing details and edition comparison](https://www.g2.com/products/apto/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-02+15%3A26%3A34+-0500&secure%5Bsession_id%5D=815743a9-bd3e-466d-9c88-6daeee4e4149&secure%5Btoken%5D=554f7393a989dd76872d6857a8d0c8e11965bc88a9b0d942b1b8328ac77a8918&format=llm_user) ## Apto Features **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making ## Top Apto Alternatives - [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) - 3.3/5.0 (13 reviews) - [ClientLook](https://www.g2.com/products/clientlook/reviews) - 3.6/5.0 (12 reviews) - [AscendixRE](https://www.g2.com/products/ascendixre/reviews) - 4.3/5.0 (9 reviews)