--- title: Market Leader Reviews meta_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 258 scale: '5' date_modified: '2026-11-11' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate ---

Market Leader Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the detailed lead generation of Market Leader, which provides comprehensive contact information for prospects. (1 mentions)
Users express frustration with poor customer support, highlighting deceptive practices and unhelpful service when seeking assistance. (4 mentions)
Users are frustrated by the poor lead quality from Market Leader, often receiving irrelevant and misleading information. (4 mentions)
Users criticize the not user-friendly experience of Market Leader, citing misleading leads and poor customer service. (2 mentions)
Users find the lack of phone numbers for leads frustrating and detrimental to ethical business practices in real estate. (2 mentions)
Users report significant billing issues with Market Leader, citing unresponsive support and unfulfilled service promises. (1 mentions)

Top Pros or Advantages of Market Leader

Top Cons or Disadvantages of Market Leader

Market Leader Reviews (258)

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Market Leader Reviews (258)

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3.2
258 reviews
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Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
Originally submitted 4/28/2025
"SCAM / Garbage Leads"
0/5
What do you like best about Market Leader?

Nothing is good about this scam of a service. They are terrible Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

They lie on the initial call telling you that you will receive leads in certain zip codes...however, they will send other "leads" from other "nearby" zip codes - that are NOT nearby. They do NOT vet them (as they claim) in any way by checking the email addresses. It is a SCAM and a complete waste of money. Customer service is difficult to reach. They bury a "cancellation notification" in the contract, which they don't provide until you ASK for it...so you must call 60 days from the end of the term (already established) to cancel the service. It's set up to keep you on the hook for their garbage. They are completely unhelpful and make excuses for the garbage they send, calling it a "bonus" if you have more than the allotment...they were ALL terrible. Do Not Buy this service. Review collected by and hosted on G2.com.

Christopher M. S.
CS
Christopher M. S.
Real Estate Broker/Realtor
Enterprise (> 1000 emp.)
"Detailed Leads Are Great, But Missing Phone Numbers Is a Major Flaw"
3.5/5
What do you like best about Market Leader?

Leads coming in that are detailed and provide contact infomation Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

Information provided by the prospect does not allow for a phone number, which is very inappropriate Review collected by and hosted on G2.com.

JT
jack t.
Team Leader
Small-Business (50 or fewer emp.)
"extremely disappointing"
0/5
What do you like best about Market Leader?

I do not like anything about this company. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

My experience with Market Leader over the past six months has been extremely disappointing. Despite investing $700 per month, I have not received a single valid lead relevant to my service areas. Instead, the leads provided have consistently come from locations over two hours away, which are completely outside my target market. Despite multiple attempts to resolve this issue in the first two months, Market Leader failed to make any adjustments.

What’s more concerning is their refusal to cancel my membership or issue a refund for the services that were clearly not delivered as promised. This lack of accountability and disregard for customer concerns is deeply troubling and speaks to a fundamental failure in their service model.

I would caution any professional considering Market Leader to seriously reconsider. This experience has not only been a financial burden but has also taken valuable time and resources away from focusing on my business. I strongly recommend exploring more reliable and customer-focused alternatives Review collected by and hosted on G2.com.

Darien S.
DS
Darien S.
BIC
Small-Business (50 or fewer emp.)
"You don't get what you pay for!"
0/5
What do you like best about Market Leader?

Absolutely nothing. Worst service I have ever signed up for in almost 10 years of Real Estate. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

98% of the "leads" sent DONT HAVE PHONE NUMBERS, ONLY EMAILS ADDRESSES. Biggest scam for real estate leads I have ever seen in my career. The automatic emails sound very sketchy and essentially offer these leads an agency relationship without a formal consultation and agency disclosure. Highly unethical and not conducive to running an ethical Real Estate Business. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"The worst company I have ever used."
0/5
What do you like best about Market Leader?

I do not like anything about this company. They try to manipulate the terms of their contracts to make their customers pay more than what they are contracted for. The leads they provide are complete garbage, and their customer service is awful. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

I dislike everything about this company DO NOT USE THEM. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Terrible Best to Avoid"
0.5/5
What do you like best about Market Leader?

Nothing. They are a terrible company. Just read review on Reddit and google them. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

They are scam artist stealing money. They provide fake and garbage leads with wrong contact information. Terrible customer service. Review collected by and hosted on G2.com.

Tammy A.
TA
Tammy A.
Broker/owner Real Estate and Property Management
Small-Business (50 or fewer emp.)
"Collaborating Marketing and Real Estate for a Win"
5/5
What do you like best about Market Leader?

I like best the communication which is immediate when you need to speak to the account manager or their customer service! I always know they are there for me on any situation and handle my issue efficiently and professionally. I truly learn from their training department as well. My team and I have been through several and I still have so much to learn. One thing I have learned is I have to understand that Market Leader is part of my team and to share with them more on ideas or struggles or even compliments. Their marketing leadership has been truly a lifesaver for my business. We are working together to help my business grow. The website is amazing and user friendly as well as the dashboard. The key is "talk to them" they will teach you how to use it so you can maximize sales. I receive many contacts daily and the app on my phone makes it especially user friendly. I can be on top of a mountain in the Black Hills and respond to a lead! I truly appreciate market leader. The ease it takes to work within the dashboard and with their training is key because the real estate world is tough out here. The ease of implementation and integration of their tools is key. The number of features they offer for me as the Broker and my team makes our jobs so much more easy and fun as well. It takes away the stress of waiting on hold for long periods, or being frustrated because the app is not user friendly! Market leader has amazing customer support which I started with in this review and I stand by them and their system. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

I have not experienced anything I don't like. It is my own schedule and discipline in training and utilizing all the training they offer that I struggle with. I am training new agents coming in and I have to push myself to make more time for training. But as far as Market Leader, no issues! They answer to the phone, they are attentive to issues, they offer training, they are on it! I appreciate them. I am working on my own discipline to utilize their tools more often. There is absolutely nothing to date that I don't like about Market leader! Review collected by and hosted on G2.com.

DC
Deborah C.
Small-Business (50 or fewer emp.)
"Market Leader should be avoided!"
0/5
What do you like best about Market Leader?

Absolutely nothing. It is actually detrimental to the reputation of my business. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

The leads are of poor quality and many leads express the feeling of being "harassed" by the many auto-generated responses to their browsing. I have been sent messages of STOP, JUST LOOKING....... all because of the pestering messages that the system sends. Out of 90+ leads I have 1 person seriously looking for a home and needing help. It is a waste of time and creates a negative view of your name due to the pestering of their system. They will not work with you, they only threaten if you mention non-payment. The product looks and sounds great, but for realtors, it is nothing more than a scam. Legal recourse for potentially damaging my business name? It's a thought. Review collected by and hosted on G2.com.

TH
Tina H.
Realtor
Small-Business (50 or fewer emp.)
"Great results and wonderful support from Market Leader"
5/5
What do you like best about Market Leader?

One of the best things I like about Market Leader is that all the auto drip emails are already written! Customer Support is Beyond Excellent!!! And the Monthly Newsletter is fantastic and is getting me traction with my leads! Plus I can easily market my listings to my entire database and on social sites!!! Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

Can't think of a thing! Love Market Leader! Review collected by and hosted on G2.com.

PS
Phil S.
Small-Business (50 or fewer emp.)
"Ease Of Use - Reach Any City, Data Collection"
5/5
What do you like best about Market Leader?

I love the fact that you can generate leads in any city or zip code so long as there is availability. If you want to generate leads in a city that has higher priced real estate, you can with Market Leader without being charged excessive fees like they do on other lead generation platforms. Market Leader is more democratic and charges the same fee regardless of location. This in itself is the most aspirational, goal-oriented, and leveling of the playing field aspect about Market Leader that I absolutely love. Plus, you can change targeted cities at any time without incurring any additional fees. This is absolutely fantastic. I also love the insights into the leads' behavior, what emails they click on, when they are on your website, what homes they are looking at, automatic nurturing of leads, and what activities I should do to connect with a lead. Review collected by and hosted on G2.com.

What do you dislike about Market Leader?

The biggest challenge is I wish Market Leader could verify the phone number before they send the lead. Also wish they could enable a lead to view multiple homes/clicks and then capture their information after 5 to 10 clicks. Review collected by and hosted on G2.com.