--- title: Market Leader Reviews meta_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 258 scale: '5' date_modified: '2026-08-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews **Vendor:** Market Leader **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.2/5.0 **Total Reviews:** 258 ## About Market Leader A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. ## Market Leader Pros & Cons **What users like:** - Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information. (1 reviews) **What users dislike:** - Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures. (4 reviews) - Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues. (4 reviews) - Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support. (2 reviews) - Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate. (2 reviews) - Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support. (1 reviews) - Users report significant **email issues** with Market Leader, experiencing poor service and unreliable lead delivery. (1 reviews) - Users highlight the **expensive costs** of Market Leader, expressing disappointment over lack of results and support. (1 reviews) - Hidden Costs (1 reviews) - Inaccurate Information (1 reviews) - Learning Difficulty (1 reviews) ## Market Leader Reviews ### 1. Amazing service! Great leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Cory C. | Living Realty Inc , Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Market Leader?** Love the step by step follow up system. Easy to use. And live all the reminders as well. **What do you dislike about Market Leader?** It does not include unit numbers in buildings. Just the building it’s self. Also, they should make a phone number a mandatory field for potential clients to fill out. **What problems is Market Leader solving and how is that benefiting you?** Great reminders and great email drip plans ### 2. Good simple system **Rating:** 4.0/5.0 stars **Reviewed by:** Jack S. | Realtor , Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Market Leader?** I can see what my buyers are looking at and timliness **What do you dislike about Market Leader?** I have used Salesforce previously and this as good a system **Recommendations to others considering Market Leader:** Go ahead and jump in **What problems is Market Leader solving and how is that benefiting you?** More sales ### 3. Absolutely AVERAGE **Rating:** 0.0/5.0 stars **Reviewed by:** Kristina McCann E. | Broker Associate, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2018 **What do you like best about Market Leader?** There wasn't really anything I liked about this service. They locked me into a contract (12 months) and even though I expressed that the leads were average at best...they wouldn't let me out of my contract. Now, mind you - I am a diligent online lead "worker". It is my specialty. And these leads were far, far, far below average. Never mind that though! Any company who literally won't let you out of a contract with even a 90 day "you meet me and I meet you service" is obviously trying to lock you down into a disreputable service. **What do you dislike about Market Leader?** See above. There was literally nothing I liked about this firm. I tried to get out of my contract after being about 60 days in and consistently expressed my desire to get out of the product. **Recommendations to others considering Market Leader:** Stay away from ANY company that would force you to maintain a contract you're not happy with! **What problems is Market Leader solving and how is that benefiting you?** None! Literally none and I buy leads from EVERYWHERE. The web interface was extraordinarily average, too. STAY AWAY. ### 4. Good CRM system and email campaigs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Market Leader?** The MLS searches my customers can do, through my market leader CRM back end dashboard **What do you dislike about Market Leader?** Registering multiple domain names to point to the same website, is somehow not allowed. I do not understand why, as I would like to use a few other domain names to point to my website. **What problems is Market Leader solving and how is that benefiting you?** Registering multiple domain names to point to the same website, is somehow not allowed. I do not understand why, as I would like to use a few other domain names to point to my website. Benefits for customers to search the IDX MLS listings and CRM system follow up. **Official Response from Shara Maurer:** > Hi Christina - thank you so much for your review. We appreciate you taking the time to share your experience with our products! We're glad you're happy with the search capabilities your Market Leader website provides your clients, as well as the insights you get through your CRM and dashboard. Apologies if you've had issues pointing multiple domains to your Market Leader website - GOOD NEWS! Many agents on our platform point multiple domains to their ML website and is definitely something we can help you with. This is typically setup through the registrar where you've purchased the domain, but we're happy to walk you through that process! Give us a call at (877)450-0088 and we'll get you taken care of. Again, thank you for taking the time to share your experience! ### 5. Very good CRM customer relationship management system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2019 **What do you like best about Market Leader?** Very good CRM customer relationship management system; easy to use email campaigns, marketing through website, blogs etc... **What do you dislike about Market Leader?** Have not received enough leads to the website yet, and SSL certificate cannot be issued for more than one domain name for the same website, through market leader after I requested it. **What problems is Market Leader solving and how is that benefiting you?** Very long hold times on the tech support line ### 6. Love it!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Market Leader?** Keeps me on top of mind with potential and past clients as well as my sphere automatically and I do not have to even think about it since it's automatic. **What do you dislike about Market Leader?** Set up and learning are probably the only things I dislike **What problems is Market Leader solving and how is that benefiting you?** Keeping on top of mind and the benefits that come with follow up and staying in touch ### 7. Tracking & accountability at it's best! **Rating:** 5.0/5.0 stars **Reviewed by:** Margaret B. | Associate Broker-Residential Sales "Sells NY Team", Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** Database is organized. Recent contacts are there as soon as you log in. I can see what they have been looking at so I can call them with intelligent conversations. **What do you dislike about Market Leader?** I have trouble marketing my exclusive listings and getting them added to my featured property. **Recommendations to others considering Market Leader:** I have a 4 person team. In terms of marketing, everything is branded to the team, maintaining my systems & requirements as far as client care. Each agent's marketing is customized with their information so the client is in touch with their specific agent. Every touch remains personal. As a team leader, I can see the activity and correspondence with each agent & client. This helps me with training and conversion conversations for each team member. The agent using the database is able to prioritize their pipeline in terms of appointments. The clients receive the information they need and do not feel harassed by their agents. We follow up and they actually reach out to us when they are ready to implement their search. I am able to transfer the leads between agents as well so the work load is better managed. I can file transaction paperwork, send emails to specific groups, utilize campaigns and newsletters as part of my follow up and contacting my database. The mobile feature assists me in responding to a contact while I am on the road. The ability to sink your goggle contacts on your phone is a great way to keep your contact manager growing! I'm always adding additional options offered to me or tweaking something that was already in place.Market Leader offers training videos that give you fantastic ideas. Implement at your pace! My business has grown tremendously and my team loves the fact that I can provide this system to them! **What problems is Market Leader solving and how is that benefiting you?** I can see the number of contacts my team members are working with and can see the follow up. **Official Response from Shara Maurer:** > Thank you so much for your review, Margaret! You may have learned that shortly after you left your review we released our Listing Marketing Automation feature, that makes marketing your exclusive listings a breeze. We appreciate the time you took to share your Market Leader experience with others! ### 8. Professional, Outstanding overall CRM! **Rating:** 5.0/5.0 stars **Reviewed by:** Mary L. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Market Leader?** Being able to engage with the customer with ease! User friendly website! Building a pipeline of potential clients! **What do you dislike about Market Leader?** Can't think of anything.I cannot say enough good things. **Recommendations to others considering Market Leader:** Invest in this product and you will see your business grow! **What problems is Market Leader solving and how is that benefiting you?** Guarantee business each year! ### 9. Go For Market leader **Rating:** 5.0/5.0 stars **Reviewed by:** Henry H. | Realtor, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Market Leader?** Easy to follow format. Very user friendly. **What do you dislike about Market Leader?** Buyers must give valid e mail or phone or they can not register. Some buyers leave no contact information **Recommendations to others considering Market Leader:** Try it, you'll like it. **What problems is Market Leader solving and how is that benefiting you?** Keeps my time line with clients up to date. Lets me prioritize my buyers and helps me keep them in a specific price range.. ### 10. Create a presence with your clients **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Market Leader?** Maintaining contact with a focused email or direct print campaign that is focused on the clients interest as either a buyer or seller. The CRM system allows me to see when a client checks the website and opens an email. Looking for some new and fresh idea's? Market leader training provides excellent webinar based training. **What do you dislike about Market Leader?** I've been using Market Leader for 3+ years with and find that most of the issues I've raised over the years have had a solution provided. Often I find a very large Zip code I work needs to be broken down with mapping. **Recommendations to others considering Market Leader:** Compare it for 90 days with current solution. **What problems is Market Leader solving and how is that benefiting you?** Maintaining contact with new prospects acquired through my website SEO, leads purchased through all the leading suppliers and importing contacts from other sources. ### 11. The "GO TO PLACE FOR LEADS" **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine R. | Professional Realtor, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2018 **What do you like best about Market Leader?** Ease of use and lead generation. I receive several leads a week on this program. **What do you dislike about Market Leader?** I wish we had a way to get phone numbers also. (Can't register without it) **Recommendations to others considering Market Leader:** If you need a good lead generation program, consider Market Leader. Easy to use and lots of leads received. **What problems is Market Leader solving and how is that benefiting you?** More leads ### 12. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer Z. | Realtor, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Market Leader?** Interface and customer service. Ryder is amazing. She is always available. I gave gotten several listings from my leads, also. The interface is easy to use and the update is even better. **What do you dislike about Market Leader?** Why can't leads be free? Lol! I love the product. **What problems is Market Leader solving and how is that benefiting you?** Needing leads and a great website. ### 13. Market Leader - Easy to Use / Works Great **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie S. | Realtor - Relocation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about Market Leader?** I’ve used Market Leader for several years. I use it as my CRM, prepare marketing materials, reminders and more. **What do you dislike about Market Leader?** There is nothing that I dislike; it is easy to use. **Recommendations to others considering Market Leader:** Try it; you’ll like it. **What problems is Market Leader solving and how is that benefiting you?** It helps me to stay in touch with my customers on a regular basis. ### 14. A new customer using Market Leader **Rating:** 5.0/5.0 stars **Reviewed by:** Tony F. | Managing Broker, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Market Leader?** The CRM is what I like best, I was formerly with Sharper agent and love the new platform. I have not tried the lead generation system yet **What do you dislike about Market Leader?** So far nothing. as a newer user of Market Leader I'm very pleased. **What problems is Market Leader solving and how is that benefiting you?** A quick solution to staying in touch with my clients, family and fiends. I can see who is opening my emails and I'm getting more response back when I send out from the marketing designs. ### 15. A Long Time User **Rating:** 5.0/5.0 stars **Reviewed by:** Karen W. | Real Estate Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Market Leader?** I’ve depended on Market Leader since 2006 as my database, and communication tool: newsletter, epostcards and holiday greetings. A reasonably priced way to say ‘Hi’ and keep me in their mind. **What do you dislike about Market Leader?** Can’t be specific enough when creating searches. **What problems is Market Leader solving and how is that benefiting you?** One client who said he wasn’t “really interested “ I noticed was looking at what I’d been sending through the Market Leader system. Upon calling, I discovered he’d changed his mind. Sold him a condo in the Ritz for a million nine. ### 16. Best website available **Rating:** 5.0/5.0 stars **Reviewed by:** karen c. | Realtor Sales Associate, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2019 **What do you like best about Market Leader?** Marketing all the listings in your office on Facebook, Linkedin, Twitter **What do you dislike about Market Leader?** Can't think of anything at the moment. I used to use top producer but it's been years. Don't really have anything else to compare it to. Much better than just e-edge **What problems is Market Leader solving and how is that benefiting you?** I used Placester and never got a single lead. I have gotten 13 to 15 website visitors and clients since I started with market leader. ### 17. Market Leader InTouch CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** The software is easy to use and connects my most important marketing tools, email, website, customer and prospect data, and the MLS. I can easily pull up a contact, search for listings, and send them in just a few minutes, and the system tracks what they receive, open, and like. **What do you dislike about Market Leader?** The system needs a better dashboard to show me contact status all at once. The mobile version does this better than the desktop, but the mobile is missing a lot of the functionality I really need. **Recommendations to others considering Market Leader:** Good product that is easy to use. Other products offer more features and tools but are also harder to use and learn. **What problems is Market Leader solving and how is that benefiting you?** I can easily track the status of each contact and my lead funnel. I can see at a glance the last time I contacted someone to be sure no one is neglected. With Listing Alerts and marketing drip campaigns, it is easy to stay in touch. I especially like that I can mix electronic and direct mail marketing campaigns and run them from one place. ### 18. Market Leader Broker for 10 Years **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Market Leader?** I own a real estate company in New York and another one in Florida. We use the Market Leader Business Suite in both locations and provide individual websites to all of our agents. I feel this is the best technology in real estate and the best tool we can provide for our agents to help them be successful. **What do you dislike about Market Leader?** We utilize our own lead generation campaigns to drive traffic to our Market Leader public pages. These campaigns include google, craigslist, social media, etc. **What problems is Market Leader solving and how is that benefiting you?** We use the Market Leader Business Suite for lead capture and automatic contact management to help with lead conversion. We have agents who use the system properly get 80-100 new leads per month with multiple sales every month. ### 19. I have had great results with Market Leader. **Rating:** 4.5/5.0 stars **Reviewed by:** Sydney W. | RE/MAX Hall of Fame REALTOR, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Market Leader?** The leads are real and they respond well to our phone calls if we have responded fast (within minutes or hours) of their requests for a CMA. or listings. **What do you dislike about Market Leader?** Some leads are bogus. But that is to be expected with leads coming from the internet. **Recommendations to others considering Market Leader:** Respond to the leads as soon as possible for best results. **What problems is Market Leader solving and how is that benefiting you?** A steady stream of Seller leads. Many of whom allow a home visit. ### 20. Market lead has a great product **Rating:** 5.0/5.0 stars **Reviewed by:** David G. | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Market Leader?** Being able to stay in front of my clients with all kinds of marketing. The Monthly newsletter is one way as well as Guerrilla marketing to buyers and sellers. These are sent out on a monthly basis and give quick tools for my clients to view. **What do you dislike about Market Leader?** Not being able to like up business ads where the lead comes directly into my CRM. I run Facebook ads and would like those leads directly entered into my system. If we had that type of system then we could have automated follow up. **Recommendations to others considering Market Leader:** You need a CRM to keep up with your clients and engage them. **What problems is Market Leader solving and how is that benefiting you?** Giving my clients access to the MLS but being on my site to view it. When they use my site to search they don't make their way to the listing agents report they stay on my generated report. ### 21. LOVE IT **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** educational opportunities- million dollar pipeline is a great series of webinars that I hop on every time they are available and so easy to access to review. marketing materials, customer service is always super helpful **What do you dislike about Market Leader?** change, seems like a lot of constant change lately and having to relearn how to do things, but I guess that's improving the system, would like it to be easier to access info and drip campaigns from the app. **Recommendations to others considering Market Leader:** would love to see some sort of text code attached to the listings so we can put a sign rider that says text this number to and it takes the buyer to the single property website created for that listing **What problems is Market Leader solving and how is that benefiting you?** easy contact management, easy to produce marketing materials I have tools that other agents aren't using in their business right at my fingertips. ### 22. All-In-One CRM is a Good Value **Rating:** 5.0/5.0 stars **Reviewed by:** Eric B. S. | Founder and Team Leader, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** We use their Business Suite version to manage a team of five agents at a fraction of the cost of similar products. Easy to learn for both agents and admins. The system comes with baked-in marketing and optional lead generation. **What do you dislike about Market Leader?** The email client is dated. The public-facing Website also needs freshening and more flexibility in terms of customization (not a show stopper). **Recommendations to others considering Market Leader:** Great for newbies or growing a team. Easy to learn. Good support. **What problems is Market Leader solving and how is that benefiting you?** Market Leader manages online leads that flow into it from a variety of real estate Web portals as well as the provided Website, which includes a robust IDX feed. The built-in CRM offers flexible lead rotation/assignment. options. Our production has increased threefold in the six years we have been with them. You can set up new users in minutes. ### 23. New agent, loving my leads... **Rating:** 5.0/5.0 stars **Reviewed by:** Joyce J. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2018 **What do you like best about Market Leader?** I love that I get leads every few days from people actively looking. Not all of them pan out but I am just following the process laid out by the Million Dollar Pipeline Program and I am getting responses! **What do you dislike about Market Leader?** Nothing so far. There are a few features that I would like to see in the CRM but otherwise, I am loving it! **What problems is Market Leader solving and how is that benefiting you?** I am a new agent with a large SOI but not a lot of business yet. This allows me to meet new people who are actively looking. I have gotten 6 leads so far and one of them is communicating with me and is relocating to the area. We will be looking at homes in the next few weeks. ### 24. Good Marketing Options **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2019 **What do you like best about Market Leader?** I enjoy the functionality of their email system in the guise that it is person by person trackable. **What do you dislike about Market Leader?** I do not like the email limits nor the cost compared to its predecessor. **Recommendations to others considering Market Leader:** I would consider it for print marketing. I would consider it for drip campaigns and 1:1 contact. **What problems is Market Leader solving and how is that benefiting you?** We use this for print marketing and drip campaigns for customers and leads. Benefits are seeing who opens emails. ### 25. Excellent product for client organization **Rating:** 5.0/5.0 stars **Reviewed by:** Noah S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Market Leader?** The tools and ease of use My assistant uses it and generates leads for me to use. **What do you dislike about Market Leader?** There is really nothing I dislike it is well laid out and really helps us get leads **Recommendations to others considering Market Leader:** Use the full version it is worth the money. Watch the webinars and you will learn something. I was able to get questions answered too. **What problems is Market Leader solving and how is that benefiting you?** Keeping my clients up to date and organized, they can set searches on their own and are reminded that I am there to help them. ### 26. Very Knowledgeable - Love the website **Rating:** 5.0/5.0 stars **Reviewed by:** Jerilyn W. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2018 **What do you like best about Market Leader?** The power of the program. The constant changing and updating. **What do you dislike about Market Leader?** The constant changing and updating. Meaning sometimes when I am in a hurry and something has changed. It is still a little dated on the cell phone side from an agent stand point. **What problems is Market Leader solving and how is that benefiting you?** The benefits are awesome! Once I switched over to ML my business expanded. I make the clients sign in and I think that weeds some of the looky people. I have a small team and have found this program to be awesome. I have a small team and love this. If I have any issues I just call Adele and she resolves it and gives me other ideas. ### 27. Great Real Estate CRM Plus **Rating:** 5.0/5.0 stars **Reviewed by:** Edward C. | Managing Broker, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Market Leader?** How comprehensive and multi-faceted the program is. **What do you dislike about Market Leader?** The program has so many facets that it takes a little bit to understand it. **What problems is Market Leader solving and how is that benefiting you?** Finding a way to effectively keep in touch with clients. Once it is set up it gives me more time to do other things. ### 28. Ryder is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Richard L. | Broker/CEO, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Market Leader?** Sales team and customer service. Ryder is very helpful and patient with all the questions I ask her. Got a listing in my first week (7 leads) for $260,000 **What do you dislike about Market Leader?** Not really much I don’t like. CRM is great. Leads are great. **What problems is Market Leader solving and how is that benefiting you?** Getting for sale listings ### 29. Market Leader is a great Lead Source **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** I love the ease of Market Leader. The program offers the ability to reach out immediately to an interested party. **What do you dislike about Market Leader?** I don't like that the client can only search one zip code for an automated email blast. I also don't like that the leads are not screened before they come. **Recommendations to others considering Market Leader:** Market Leader is a great resource for leads. It's not a quick sell in most cases, but if you work it, you will have results. I also pay Market Leader for leads outside of my company. I think it makes sense financially for me. **What problems is Market Leader solving and how is that benefiting you?** Market Leader is my pipe line. When my business is waining, I always go back and reach out to those in the pipeline. ### 30. Great service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Market Leader?** The market leader system was very user friendly and provided some good quality leads. Alex, my account executive, provided top-notch service the entire time from sign up onward. Anytime I had any question or concern he responded promptly and solved it for me. Would definitely recommend this service to colleagues or another Realtor looking to drive more traffic to their website. **What do you dislike about Market Leader?** Some users would register and not understand that they were now signed up for automatic emails. **What problems is Market Leader solving and how is that benefiting you?** More leads and ability to see full transparency when it comes to their search behavior. ### 31. Best all in one product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2018 **What do you like best about Market Leader?** I like that MarketLeader provides everything I need....CRM, text alerts, scripts, marketing, campaigns - everything! I have tried other CRM products but so far none compare to MarketLeader. **What do you dislike about Market Leader?** The mobile app needs work (but it is my understanding this will be revamped in 2019) **Recommendations to others considering Market Leader:** Just do it!! **What problems is Market Leader solving and how is that benefiting you?** Great CRM,marketing tools are awesome, easy to share on facebook, I am closing sales and building relationships with my marketleader leads ### 32. Market Leader Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Market Leader?** People are being added to my database, I also like the monthly market reports. **What do you dislike about Market Leader?** I receive a lot of false emails and phone numbers, about 90% of the people don't answer their phone or respond to emails. **Recommendations to others considering Market Leader:** Better / Shorter Tutorial Videos **What problems is Market Leader solving and how is that benefiting you?** The drip campaigns are a nice way to keep people updated on the market and helps keep my face in front of them. ### 33. Realtor **Rating:** 5.0/5.0 stars **Reviewed by:** Debra M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** I can always check ML to see which actions I have taken and which action vs notes I have for each client. **What do you dislike about Market Leader?** If i put a date in the dates, I would like ML to somehow highlight the name or star it or something letting me know to open up this client to see what is time pressing. **What problems is Market Leader solving and how is that benefiting you?** it keeps me organized. ### 34. Organized interface and awesome customer care! **Rating:** 5.0/5.0 stars **Reviewed by:** Jay A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2018 **What do you like best about Market Leader?** The customer care side of the company is great. Anytime we have an issue we're able to discuss it one on one and get any problems solved. **What do you dislike about Market Leader?** The print marketing needs some updating, as well as the email and video marketing. **What problems is Market Leader solving and how is that benefiting you?** Easy tracking of clients, this system ensures no one gets overlooked. ### 35. Powerful CRM & Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Shawna B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** That you can set up a lot to happen automatically and not have to think about it. **What do you dislike about Market Leader?** That I need to spend more time to set up cool automated stuff! **Recommendations to others considering Market Leader:** Intergrations with Microsoft 365 **What problems is Market Leader solving and how is that benefiting you?** Ways to keep in touch with online leads. I've closed enough transactions to pay for my site for a long time. ### 36. Well organized CRM system. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2018 **What do you like best about Market Leader?** Marketing and CRM Layout. Notification of people viewing my webpage. **What do you dislike about Market Leader?** performance evaluator. Not knowing who viewed my webpage. **Recommendations to others considering Market Leader:** I would like to be able to send group text messages from Market Leader to my clients. **What problems is Market Leader solving and how is that benefiting you?** Keeping up with my clients and staying top of mind ### 37. Good Overall Solution for Real Estate Agents **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** Website looks good and the back end was sufficient **What do you dislike about Market Leader?** The website did not have lots of "Google Juice". The visitors did not stay as long as they do on our other websites. Also, there was not a way to for us to force the users to sign in after viewing some homes. **Recommendations to others considering Market Leader:** Market Leader is a good option. **What problems is Market Leader solving and how is that benefiting you?** With this CRM (client relationship manager) you can automatically keep in touch with your clients. This is a must have system for real estate agents ### 38. Market LEader **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Market Leader?** Drip campaign is alright, good way to stay in touch with peeps. **What do you dislike about Market Leader?** Needs better tutorial videos and shorter ones too. I'm not trying to watch an hour-long tutorial **What problems is Market Leader solving and how is that benefiting you?** not solving much, leads have no been too great ### 39. Keeps me on top of my pipeline **Rating:** 3.5/5.0 stars **Reviewed by:** Marianne S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** Automated marketing. Database. Ability to make notes during contact and reminders!!! **What do you dislike about Market Leader?** I don't like not being able to pull up all transactions **What problems is Market Leader solving and how is that benefiting you?** I can keep all my prospects and clients straight. I love that I cann set reminders for calls/contacts and make notes. ### 40. I am a big fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2018 **What do you like best about Market Leader?** I love the ease of the marketing materials--our agents don't need to be a graphic designer in order to have professional flyers and marketing pieces. **What do you dislike about Market Leader?** The email service is very antiquated. Clunky. No good way to organize emails and not supported by Outlook. The dashboard is a little less user friendly than the other lead generation platforms we use. **What problems is Market Leader solving and how is that benefiting you?** For our agents having one source where they can do it all. ### 41. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Market Leader?** Great leads, ease of use. Much easier than previous system **What do you dislike about Market Leader?** The new changes are not user friendly. Liked the prior platform better. **What problems is Market Leader solving and how is that benefiting you?** In comparison to our other account through Real Geeks, this one is much easier to use. ### 42. We Love Market Leader! **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon F. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** We love the marketing tools that market leader provides! **What do you dislike about Market Leader?** It could use some updating, as i've noticed it is slightly outdated in certain aspects. **Recommendations to others considering Market Leader:** More updates! **What problems is Market Leader solving and how is that benefiting you?** More marketing strategies! It is very beneficial. ### 43. Great CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Christine M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** Easy to use and always have videos or training available to help you learn more **What do you dislike about Market Leader?** Not sure I would have to think about it a bit. I generally like the platform. **Recommendations to others considering Market Leader:** It is easy and effective and they have great support. **What problems is Market Leader solving and how is that benefiting you?** It is easy to create campaigns and set clients up and also great templates for email, flyers postcards for all types of Marketing. ### 44. Overall I love Market Leader and InTouch for Coldwell Banker **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly V. | Branch Vice President, Fallsgrove Sales Office, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** I love the ease of marketing to groups vial email and simply sharing links for social media. I also like being able to personalize marketing pieces and adding video and weblinks. **What do you dislike about Market Leader?** it is hard to get my database lists uploaded on the first try, and the system frequently times out so I cannot tell if the new contacts are uploaded. I need tis to happen seamlessly so I can do more marketing. **Recommendations to others considering Market Leader:** make uploading contact lists easier than before. I currently sync, but have other sources that come as an excel list and when I copy into your template they don't upload easily or timely. it takes forever! **What problems is Market Leader solving and how is that benefiting you?** Staying more consistent with my marketing and sharing it on more platforms. ### 45. Not all it claims to be **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** I like best that you can email & schedule reminders right from the customer database. **What do you dislike about Market Leader?** I really dislike the restructuring that was done some time in 2017. The way records are kept track of and grouped is completely different and no training on the changes was offered. **What problems is Market Leader solving and how is that benefiting you?** I can set reminders to keep in contact with customers. ### 46. Excellent Real Estate CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Jason S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2018 **What do you like best about Market Leader?** Reminders, Automated Email Campaigns, Automated Direct Mail Campaigns, Custom Postcards and Just Listed Flyers **What do you dislike about Market Leader?** The software can be glitchy at times with duplicate reminders. Ability to integrate teams is a little difficult. **What problems is Market Leader solving and how is that benefiting you?** Keeping contact with past clients and potential leads. ### 47. Great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Helene K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** Consumer facing website and ease-of-use **What do you dislike about Market Leader?** Price for pro The price for a pro can be a little high month to month anymore end of the training would be awesome **What problems is Market Leader solving and how is that benefiting you?** Lead follow up and reminders are the best for staying in touch with ### 48. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Linda K. | Principal Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Market Leader?** CRM makes my life soooo much easier. Don't know what I'd do without it **What do you dislike about Market Leader?** The marketing pieces use Silverlight which is not very user friendly **Recommendations to others considering Market Leader:** Most valuable tool I use **What problems is Market Leader solving and how is that benefiting you?** Great tool for keeping track of clients and keeping in contact on a consistent basis ### 49. great because I had some leads to follow up with, bad because there was not a phone number to reach **Rating:** 5.0/5.0 stars **Reviewed by:** Marie R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2018 **What do you like best about Market Leader?** I like having contacts to contact in my inbox! **What do you dislike about Market Leader?** I dislike not having a phone number. The purpose for lead generation is having accurate information for a call. **Recommendations to others considering Market Leader:** the leads are better than Zillow **What problems is Market Leader solving and how is that benefiting you?** building my business ### 50. Great Marketing Tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Janan B. | Real Estate Consultant | e-PRO REALTOR®, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** Market Leader provides a great CRM that integrates with everything I do at Keller Williams Realty. I love the marketing materials and the way I can customize just about everything! There is great flexibility in the ways I can use the marketing materials provided, as well as how I can create my own from scratch if I choose to. I use them for drip campaigns, sharing on social media, as well as print marketing. **What do you dislike about Market Leader?** The only complaint I could express was with a print mailing I did and it was sent through a third-party company and some that were returned as undeliverable were not in very good condition. I felt like the card stock used was not high enough quality. **What problems is Market Leader solving and how is that benefiting you?** Keeping track of my database and keeping in constant contact through drip marketing campaigns, using reminders to keep me on top of what I need to do each day. Very valuable to my business! **Official Response from Shara Maurer:** > Thanks so much for your review and feedback! We're sorry things didn't go perfectly with your print campaign. It's feedback like yours that allows us to better understand your experiences and improve wherever possible. We appreciate you, Janan! ## Market Leader Discussions - [Does anyone know the steps to cancel?](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) - 2 comments, 1 upvote - [Does Market Leader offer any product training?](https://www.g2.com/discussions/training-e095bc7c-6bca-487d-af74-ca729fd63287) - 2 comments, 1 upvote - [Can I import my contacts from Gmail?](https://www.g2.com/discussions/importing-contacts) - 2 comments, 1 upvote - [Does Market Leader integrate with my other lead sources?](https://www.g2.com/discussions/integrations-7b43d985-6e29-4535-910d-93eb097ef079) - 2 comments, 1 upvote - [Can I use Market Leader CRM on my mobile device or tablet?](https://www.g2.com/discussions/mobile-responsiveness) - 2 comments, 1 upvote - [View Market Leader pricing details and edition comparison](https://www.g2.com/products/market-leader/reviews?login_required=true&page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A16%3A10+-0500&secure%5Bsession_id%5D=dc8c45a1-0f68-4df7-92f7-8ccbe1694af4&secure%5Btoken%5D=78e4a0916e1aad1531e480c0c20be31e21f7f0e4c882e50d304a3dffd7bac556&format=llm_user) ## Market Leader Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Market Leader Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) - 3.1/5.0 (122 reviews)