--- title: Market Leader Reviews meta_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 258 scale: '5' date_modified: '2026-07-17' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews **Vendor:** Market Leader **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.2/5.0 **Total Reviews:** 258 ## About Market Leader A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. ## Market Leader Pros & Cons **What users like:** - Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information. (1 reviews) **What users dislike:** - Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures. (4 reviews) - Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues. (4 reviews) - Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support. (2 reviews) - Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate. (2 reviews) - Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support. (1 reviews) - Users report significant **email issues** with Market Leader, experiencing poor service and unreliable lead delivery. (1 reviews) - Users highlight the **expensive costs** of Market Leader, expressing disappointment over lack of results and support. (1 reviews) - Hidden Costs (1 reviews) - Inaccurate Information (1 reviews) - Learning Difficulty (1 reviews) ## Market Leader Reviews ### 1. Gene Popik review **Rating:** 3.0/5.0 stars **Reviewed by:** Gene P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** Ease of reviewing client data and auto emails **What do you dislike about Market Leader?** Cannot save email drafts. Need easier instructions. Support is slow. **Recommendations to others considering Market Leader:** Find a method to make customers reply **What problems is Market Leader solving and how is that benefiting you?** ZERO responses - they use my site to review searches, but never answer emails ### 2. MISLEADING - DISHONEST - NOT RECOMMENDED **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Market Leader?** Absolutely NOTHING. They are RUDE, hang up on you when you prove them wrong or prove they lied to you. They always fail to follow up on promised tasks. They dare you to mess with them. Absolutely disgusting that these people actually host professional real estate agents customer databases. SCARY! **What do you dislike about Market Leader?** ATTN REALTORS! BEWARE OF THIS COMPANY. Absolutely disgusting customer service and they will try to TAKE ADVANTAGE OF YOU! I DO NOT RECOMMEND THIS COMPANY. Purchased "leads" from this company, and when I canceled the service for the "leads", Market Leader got NASTY. They locked me out of my CRM tool, and suspended all of my email campaigns, in essence, suspending my entire business. They offer an Upgraded version of their CRM tool, and it's called "Market Leader Pro". This service costs $99 per month, it gives you additional tools in the CRM. It allows you to put your database on automatic email campaigns, provides additional tools to edit your website, provides thousands of templates for emails, paper letters, brochures, etc. They sold me their "lead service" for $374 per month, for a mere 10 leads per month. When I became aware that the leads were complete garbage (I would only get Names and Email addresses), I decided to cancel. When being sold on the service by Jerald Long, he told me that the leads were of consumers in my back yard that were looking to BUY NOW. Come to find out, the leads I was getting were nothing more than Names and Email addresses. They didn't provide phone numbers, addresses, desired home or any other pertinent information. Coincidentally, NONE of the leads ever responded to my emails. NOT EVEN ONE. Also, the names of the leads were so sketchy and the email addresses even more so. When I let Market Leader know that I didn't want to pay for, or receive any more leads, they got absolutely confrontational, and threatened ME with a lawsuit! When I explained how the leads were terrible, they advised me to use a website called www.pipl.com They said I could, in essence, stalk a consumer via their email address and located their phone number or facebook page. From there, I could make an unsolicited contact to the lead, and try to sell them a home that way. WHAT??? WHAT A TOTAL JOKE! Had their slimy, professional scammer of a sales rep told me that I would have to literally stalk the leads, and call them unannounced, I would have NEVER agreed to purchase them. WHO WOULD? WOULD YOU? Would you pay $37 per lead? $37 per lead that you're going to need to spend an hour stalking, to hopefully locate their phone number and call them unannounced? HECK NO! When I refused to pay $375 for 10 leads, they SUSPENDED MY ENTIRE ACCOUNT, in essence suspending my entire business. I told Market Leader that I would continue to pay the $99 for their Market Leader Pro upgrade, they refused. I explained to them that the $99 service and the $375 per month service, were separate services offered by them. They replied with, well if you don't continue to buy leads from us as you said you were, why would we want to offer you the PRO upgrade? Unbelievable. These people are absolute scam artists. Their company is small because anytime you call, you get the same couple of people on the phone. NONE of them sound happy to be there. I'd bet the issues start at the top. When I told their CLIENT SERVICES MANAGER LEANNE that I was going to leave reviews and possibly sue them, she laughed at me and told me "If you want to sue us, you'll need to sue us in Washington state. Good luck with that sir". This is how these sleeze-balls treat their clients. REALTORS, don't allow yourself to get scammed into a lead providing service by them. For one, the leads are absolutely terrible and are definitely NOT verified prior to passing them on to you. For two, dare cross them, and they will try their best to freeze or ruin your business. They have only BEGUN to hear from Eddie Santos. I plan on filing complaints/feedback with my state's AG, the BBB, and every social media platform that I can get my hands on. How dare you guys extort money from new agents that are trying to grow a business. DISGUSTING. DON'T DO BUSINESS WITH PEOPLE, THEY HAVE NO RESPECT FOR REALTORS. STAY AWAY FROM THEM, TAKE MY WORD ON IT, THEY COST ME THOUSANDS OF DOLLARS IN LOST BUSINESS. **Recommendations to others considering Market Leader:** DO NOT USE THIS COMPANY FOR ANYTHING. BEWARE! THEY ARE A SCAM COMPANY. **What problems is Market Leader solving and how is that benefiting you?** They refuse to remove restrictions from my CRM tool because I refuse to buy their WEAK LEADS. ### 3. Good CRM for keeping in contact with customers **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron P. | Real Estate Agent, realtor in greer, greer real estate, new homes, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** I like being able to set up the listing alerts. Clients have told me they called me because I kept in contact with them and sent them homes that fit what they were looking for **What do you dislike about Market Leader?** Its hard to check emails quickly and I can't print them directly from email page. I also wish it would text me reminders that I have set for different clients **Recommendations to others considering Market Leader:** It is a good platform to keep leads and potential clients engaged with minimal effort once set up **What problems is Market Leader solving and how is that benefiting you?** It helps me to maintain contact and keep in touch with potential clients ### 4. Market Leader CRM **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | Realtor, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Market Leader?** The ability to capture and nurture leads, set reminders for action, all the buyer and seller campaigns, and the ability to do direct mail or bulk print. **What do you dislike about Market Leader?** I would like to see an incresing focus on seller lead generation and broader posing to social media. **Recommendations to others considering Market Leader:** It's a very good tool for new real estate agents and it is not a compicated system. I've used ML since 2010 wiith 2 companies. **What problems is Market Leader solving and how is that benefiting you?** ML gives me the ability to generate leads and maintain communication with propsects. The system does help convert leads. Buyers really like the daily or weekly listing alerts. ### 5. Market Leader **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Market Leader?** Innovative marketing strategies, easy to use, reasonably priced and great customer service and technical support. **What do you dislike about Market Leader?** Leads are not required to leave a phone number. However, many people would probably not even register if they had to. I do the same at sites for other products. **What problems is Market Leader solving and how is that benefiting you?** I am able to store and quickly access all of my business leads in once location. ### 6. Live person to person Support system is superb **Rating:** 5.0/5.0 stars **Reviewed by:** Ted B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** the program for organizing and customer followup and the support **What do you dislike about Market Leader?** would like dot loop contact information to automatically interface with market leader **What problems is Market Leader solving and how is that benefiting you?** organizing, followup ### 7. Market Leader is my primary data base and marketing channel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** The best part is being able to see and track customers when they are shopping. I also ike being able to add all of my clients to the data base. **What do you dislike about Market Leader?** When I first started using the system, it would automatically create a follow-up contact date for new users. That was taken away approximately one year ago and I miss not having it. In completing the review, I see that there are a lot of programs within the system that I am not using, and have not even tried. Not all of the programs are intuitive, and I don't have the time to figure them out! **Recommendations to others considering Market Leader:** It is an excellent system that keeps me organized. I have referred it to other brokers highly recommend it to other real estate professionals. **What problems is Market Leader solving and how is that benefiting you?** Creating a reliable contact system for my clients. They often compliment me on my ability over time to stay in contact with them, and my follow-up when they contact me. ### 8. Totally Misleading! Be Careful **Rating:** 0.0/5.0 stars **Reviewed by:** Wendy T. | Real Estate Broker, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2017 **What do you like best about Market Leader?** Although the CRM is easy to use and has a lot of nice features DO NOT MAKE THE MISTAKE OF UPGRADING TO PRO! **What do you dislike about Market Leader?** I attempted to upgrade to PRO on June 25th for a 30 day free trial. The program was not compatible with my Placester website and we immediately had problems. After 4 days of not even being able to access Market Leader I called to cancel the free trial just to get all of my programs back to working order and was told NO. Mind you this is Friday, June 30th before the July 4th holiday. I was told I would be billed on July 1st for $99 because regardless of when I signed on that is when their billing happens. I was also told they would not help me convert back to the basic version until after I was billed THE NEXT DAY! Being that they were then closed for the holiday weekend I continued to have no access to my CRM until July 5th. At which time I had to call twice just to get the information to try to convert back to the basic version. And was told again that my trial expired (AFTER 4 DAYS) because of their billing cycle and if I wanted 30 days free I would have had to sign up on the first day of the month. NOT COOL! Avoid doing business with these people. They are a a total rip off and their customer service is terrible. I am still trying to get the issues I am having fixed. Total mess! **What problems is Market Leader solving and how is that benefiting you?** NONE....It has caused way more problems then it was worth. **Official Response from Shara Maurer:** > Hi Wendy - We apologize for any difficulties you experienced trying Pro. When you changed the DNS settings on your domain, it prevented you from accessing your site and are sorry you encountered interruptions over a holiday weekend. We're happy you're still making the most of our CRM and marketing center, with whatever website works best for you. At the end of the day, everyone's business needs and preferences will vary and the most important thing is that you are able to manage and grow your business in a way that best works for you. Again, we apologize for your frustrations and appreciate your feedback. ### 9. Great all in one! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** Lead generation, follow up automated, CRM, marketing - all in one place!! **What do you dislike about Market Leader?** I would like you to integrate with BombBomb email videos and KCM (keeping current matters). I would also like to see your mobile app more user friendly **Recommendations to others considering Market Leader:** Just do it!! **What problems is Market Leader solving and how is that benefiting you?** Closings are happening! ### 10. Outstanding Software **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin K. | Licensed Realtor, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** Organized Layout, easy to use and always UP. **What do you dislike about Market Leader?** Market Leader tends to have varying levels of support competency. I have encountered great support techs and some very weak ones. Overall support is average. **Recommendations to others considering Market Leader:** I would recommend Market Leader to serious sales professionals. **What problems is Market Leader solving and how is that benefiting you?** Tracking leads and productivity of promotions. Market Leader helps keep track of active prospects in a very simple a searchable data base. Layout is great. Upgraded search features have improved user capabilities. ### 11. Very intuitive to learn the system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Market Leader?** Seeing what leads are looking at and how many times they looked at a property **What do you dislike about Market Leader?** There's really nothing I don't like. Works well **Recommendations to others considering Market Leader:** The pro version is worth it **What problems is Market Leader solving and how is that benefiting you?** Staying in contact with plans and reminders ### 12. Scamming Liars, beware of them! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Market Leader?** nothing they are liars who omit need to know information very money hungry and aggressive **What do you dislike about Market Leader?** everything especially the lies, this company is full of money hungry aggressive smackers they function worse than used car sales men they are fraud they never call you back and lock you into contracts for everything! to get out of the secret contracts they charge you more money when you speak they talk over you attempting to tell you why you need the service or shouldn't cancel **Recommendations to others considering Market Leader:** DON't do it and don't trust a word they say **What problems is Market Leader solving and how is that benefiting you?** lies, in addition they never call you back and they pretend to be helpful but they are just lying, this business practice is simply unfair. ### 13. I have been using since Roll Out and its still converting Higher than my Other sites **Rating:** 5.0/5.0 stars **Reviewed by:** Scott A. | Licensed Sales Agent, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** No other site I have used sends suggested properties to keep my front in center with clients. **What do you dislike about Market Leader?** The site does not index so there is no chance of any organic traffic **Recommendations to others considering Market Leader:** Don't focus on what it does not do and just use it **What problems is Market Leader solving and how is that benefiting you?** Now that Market Leader Syncs with goggle I know when a clients is calling me and my life is happy ### 14. One stop shopping **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Market Leader?** One place to run my business ! Can’t get any easier than that **What do you dislike about Market Leader?** I’d like More in depth training and webinars **What problems is Market Leader solving and how is that benefiting you?** Contacts with database Website content Campaignsmarketing materials Ease of marketing listings ### 15. MlKT Leader **Rating:** 4.0/5.0 stars **Reviewed by:** Rose H. | Sales Associate/Realtor, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** The mobile app. It is very user friendly. Much easier than having to log in. **What do you dislike about Market Leader?** Not reallly anything. I find it easy to use , don’t have to login, saves my info. **Recommendations to others considering Market Leader:** Makes like easier, especially in a busy realtor world. **What problems is Market Leader solving and how is that benefiting you?** The ability to email my clients directly from the app with out having to go to the page , log in, etc. ### 16. Love my website **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas E. | Real Estate Broker, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** I love the easy access and the one stop shop of a true crm **What do you dislike about Market Leader?** The market place app sucks, takes forever to load won’t remember you and not an easy to read firmat **Recommendations to others considering Market Leader:** Use the full tool not just parts **What problems is Market Leader solving and how is that benefiting you?** Tracking leads and even notes with all my clien ### 17. Generally a good ecperience **Rating:** 4.0/5.0 stars **Reviewed by:** Earl W. | Broker, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** The ability to see what prospects are doing. **What do you dislike about Market Leader?** There is no good email template. I don't like the continuing changes to the layout. After every change, I have to learn how to do what I want. **Recommendations to others considering Market Leader:** Be sure to take advantage of all the training provided. **What problems is Market Leader solving and how is that benefiting you?** staying in touch long term. ### 18. Allows me to keep up with my database and their activities on my websites. **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos W. | Member, Public Relations and Communications, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** Mostly the ability to know in real time where they are in the purchasing and selling stages as well as being able to get needed documents esigned from anywhere in the world **What do you dislike about Market Leader?** I don't really have any dislikes but also know that I haven't explored or used all of the attributes **Recommendations to others considering Market Leader:** If you're a KW agent why use anything else when the systems were primarily created for our use. **What problems is Market Leader solving and how is that benefiting you?** Time saving applications and clarity of use by Clients as being user friendly. ### 19. Long Term ML Subscribert **Rating:** 4.5/5.0 stars **Reviewed by:** David H. | Owner/Broker Associate, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** Instant alerts to show we have a new lead **What do you dislike about Market Leader?** The inability to link our gmail account to ML Email **Recommendations to others considering Market Leader:** Provide the ability to link to gmail accounts and not send emails from ML **What problems is Market Leader solving and how is that benefiting you?** Backend system and ability to auto drip buyers and sellers ### 20. Love Market Leader! **Rating:** 5.0/5.0 stars **Reviewed by:** Kris C. | Self Employed, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Market Leader?** I love that the drip campaigns look so awesome and professional. Allowing for even the newest agent to look professional. **What do you dislike about Market Leader?** The same characteristics that make a newer agent look like a rock star, limit the personalization a more experienced might want. **Recommendations to others considering Market Leader:** If you are looking for an easy to use marketing company, Market Leader is one of the best I have found. Simple to use, professional looking and affordable. A winning trifecta! **What problems is Market Leader solving and how is that benefiting you?** I use this as a drip marketing campaign **Official Response from Shara Maurer:** > And we love you, Kris. Thank you so much for your feedback and for taking the time to leave us a review. We've worked really hard to give our agents the best tools we can and value your opinion. We appreciate you, Kris! ### 21. GREAT HELP AND SUPPORT **Rating:** 3.5/5.0 stars **Reviewed by:** Taffie D. | Realtor/Assistant Office Manager, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** SUPPORT AND HELP is excellent so are the webinars **What do you dislike about Market Leader?** NOT INTEGRATED WITH FACEBOOK AS A CRM better cma tool and better mobile app **Recommendations to others considering Market Leader:** integrate as a crm with facebook **What problems is Market Leader solving and how is that benefiting you?** TOTAL FOLLOW UP AFTER CONTRACTS WITH CUSTOM CAMPAIGN I CREATED. **Official Response from Shara Maurer:** > Thanks so much for your review and feedback, Taffie. We couldn't be happier to hear our support and training programs have been valuable for you! And we're currently looking into integrations for future development - We hear you, loud and clear! ### 22. Great CRM and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Bradley R. | Real Estate Consultant, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** It is easy to use and very user friendly. **What do you dislike about Market Leader?** Having to constantly update contacts using the notes and history tabs. **Recommendations to others considering Market Leader:** Simple and easy to use. **What problems is Market Leader solving and how is that benefiting you?** Constantly staying in front of clients and keeping them informed. ### 23. Don't waste your time with market leader leads via house values **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Market Leader?** nothing. the dashboard is good but not worth paying 100 dollars a month. **What do you dislike about Market Leader?** The leads are beyond horrible. I am paying 300 and some change for leads that are not leads. The leads they provide come from house values where people are inquiring about how much their home is worth. To get their home value score they must click on a link that an Agent will contact them for further information. However, when you contact them most are wrong number, don't know who you are and are hostile, or never hear anything from them after sending an email. To make things worse you have to stay with them for a minimum of 6 months. What a nightmare. **Recommendations to others considering Market Leader:** use free version, do not waste time with leads or pro. **What problems is Market Leader solving and how is that benefiting you?** none ### 24. Business Suite is awesome! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** We have so much control over what our leads have access to and seeing everything they are viewing and saving makes it that much easier to communicate with them. **What do you dislike about Market Leader?** some of the upgrades I don't like- i like to be able to go from client to client instead of going back to the dashboard or looking up their name **What problems is Market Leader solving and how is that benefiting you?** dripping by way of campaigns to all of our clients ### 25. Still new to Market Leader, more to learn **Rating:** 3.5/5.0 stars **Reviewed by:** Mike C. | Licensed Realtor, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** Contact managment system is pretty good. **What do you dislike about Market Leader?** More mobile functionality would be nice. **What problems is Market Leader solving and how is that benefiting you?** Staying in contact with my past clients. That I need to stay in touch more often. **Official Response from Shara Maurer:** > Thanks for taking the time to review us, Mike. We encourage all new users to check out our Million Dollar Pipeline Program and Power Hour for resources to maximize the system, real estate strategies, and best practices! ### 26. Market Leader is a good system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** Leads generated from the web site are texted to me, professional look of web site **What do you dislike about Market Leader?** Don't always get direct emails... sometimes I am notified that a client has sent me a direct email, other times I don't know I've been contacted until I log into the email section of the web site. **What problems is Market Leader solving and how is that benefiting you?** Web site looks professional and it's easy to keep track of leads. ### 27. Market Leader is awesome. I have had it for about 9 years **Rating:** 5.0/5.0 stars **Reviewed by:** Don K. | Real Estate Residential Sales, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** Wide variety of function and especially the search results are very attractive. Clients love it. One of the best attributes is that it keeps up dated with the MLS. **What do you dislike about Market Leader?** Sometimes I am overwhelmed by all the functionality. That is why the Webinar was so helpful. **Recommendations to others considering Market Leader:** You must try this user friendly program. It is very user friendly. **What problems is Market Leader solving and how is that benefiting you?** ease of contact with clients--record keeping **Official Response from Shara Maurer:** > Wow, Don - 9 years and counting! We appreciate you and always value your feedback. We're so glad you've found our training and webinars helpful! ### 28. Strong system **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Licensed Real Estate Sales Associate, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Market Leader?** Good follow up system, easy accessibility, simple features, leads are routed quickly and information is available and accurate **What do you dislike about Market Leader?** Interface would be better, but overall it’s fine **What problems is Market Leader solving and how is that benefiting you?** Handling follow up, generating more leads, staying organized and tracking business plans ### 29. I have been a subscriber since 2005 **Rating:** 5.0/5.0 stars **Reviewed by:** Kathi M. | Realtor, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** The entire package of contacts, reminders, campaigns, etc **What do you dislike about Market Leader?** You need to capture valid, verified phone numbers like Zillow so I can call immediately **Recommendations to others considering Market Leader:** need to require VALID, verified ph numbers like Zillow as that phone contact is how Zillow gets the connection immediately to the agent **What problems is Market Leader solving and how is that benefiting you?** lead generation . My follow up is better since I attended the "Million Dollar pipeline" courses ### 30. Good program, lots of training and opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Market Leader?** I like the online training and chance to be a part of a facebook group, as well as all of the resources that Marketleader provides **What do you dislike about Market Leader?** I wish there were less things in Marketleader, so I could focus in on the truly beneficial programs better. **Recommendations to others considering Market Leader:** utilize their online training. **What problems is Market Leader solving and how is that benefiting you?** Networking, connecting with clients, best strategies for my money. ### 31. Market Leader keeps us aware of customers who need attention and we easily stay in touch. **Rating:** 5.0/5.0 stars **Reviewed by:** Bob H. | Realtor, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** The ease of putting a customer on a plan. **What do you dislike about Market Leader?** We use Market Leader as our CRM, what we haven't found productive is the lead generation tools Market Leader offers. **What problems is Market Leader solving and how is that benefiting you?** Our leads are organized and we are able to stay in front of the right leads to build relationships and be able to help people when the time is right. ### 32. Market Leader has been good for integrating my leads and follow-up with drip campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** I like having the ability to see the activity of each lead each day. This allows me to contact leads and stay top of mind when they have already been on my site looking at a new listing. **What do you dislike about Market Leader?** Not having a text autoresponder to new leads. An option to create Facebook ads and integrate leads into CRM from FB. **What problems is Market Leader solving and how is that benefiting you?** Combination IDX website with CRM. Use campaigns for lead follow up short and long term. Use marketing designs to send email blasts.Trac lead current activity. ### 33. Great CRM **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Market Leader?** I like the ease of inputting new contacts and then being able to assign them to tasks to get reminders to followup and stay in front of my contacts. **What do you dislike about Market Leader?** I do not like the mobile application as you can not read your emails on your phone. Have to go to your computer to do so. On the website/email side I do not like that I can't view my emails on outlook. I am not able to flag or organize my emails. **What problems is Market Leader solving and how is that benefiting you?** none ### 34. My Friends and Colleagues are Competitors too or I'd Recommend it More. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** HTML editing function. Plus a good set of templates for email responses. **What do you dislike about Market Leader?** It would be great to see the names of all of the actual new contacts in the daily update. For example, if we get 12 returning visits, who are those people? There's also the problem with the ability to customize the banner: with only one size choice, it really limits creativity. **Recommendations to others considering Market Leader:** Call the excellent customer support. **What problems is Market Leader solving and how is that benefiting you?** It's a good platform to integrate MLS and web presence. ### 35. Keeps me Organized! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** I like the reminders, it keeps me on track with follow up! **What do you dislike about Market Leader?** So far I haven't found anything I dislike. **What problems is Market Leader solving and how is that benefiting you?** It keeps me in contact with my clients and allows me to see when they engage with my emails. ### 36. Market Leader Survey **Rating:** 5.0/5.0 stars **Reviewed by:** Luis The Realtor G. | Licensed Realtor: http://www.luisgonzalezpropertysells.com/, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** It allows you to target new and old client in a very professional way. **What do you dislike about Market Leader?** Trying to import a group of client to our CRM is not working **What problems is Market Leader solving and how is that benefiting you?** So easy to keep in touch with previous client through they multiple campaigns, and getting repeated business. ### 37. Does the job **Rating:** 4.0/5.0 stars **Reviewed by:** Brad G. | Realtor, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** Versatility of the CRM. Easy to use and keep track of my database **What do you dislike about Market Leader?** Not especially happy with the quality of the paid leads. I get a lot of bad email addresses and phone numbers **What problems is Market Leader solving and how is that benefiting you?** Staying in contact with my database ### 38. I have had ML for several years and have been very happy with your product and services. **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberley G. | Productivity Coach, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** I love that it integrates with my KW and the ease of use. **What do you dislike about Market Leader?** Wish the leads were scrubbed a little more. **What problems is Market Leader solving and how is that benefiting you?** As a full time PC within my MC, ML has the ability to tackle tasks that I do not have time for. ### 39. Great data management tools for real estate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Market Leader?** Flexibility of setting up data base structure **What do you dislike about Market Leader?** Difficult to create custom marketing materials **Recommendations to others considering Market Leader:** Have users do the Million Dollar Pipeline Program webinar, to morequickly learn how to use the data base system. **What problems is Market Leader solving and how is that benefiting you?** Customer follow-up ststemization ### 40. The site is very easy to use once you get accustom to the many features it offers **Rating:** 5.0/5.0 stars **Reviewed by:** Tom N. | Licensed Realtor, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** Ease of use and format is user friendly. All my client information in one location **What do you dislike about Market Leader?** client labeling but it is probably there and i haven't explored it yet? **What problems is Market Leader solving and how is that benefiting you?** client access is easy and ### 41. A decent product, could use improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Rodney A. | Broker Associate, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** It integrates directly with my InTouch Pro website **What do you dislike about Market Leader?** The pages and newsletters are visually boring. **Recommendations to others considering Market Leader:** request more relevant and visually stimulating marketing materials **What problems is Market Leader solving and how is that benefiting you?** Capturing more leads. Best benefit is real time notification of leads **Official Response from Shara Maurer:** > We appreciate your review, Rodney. It's feedback like yours that allows us to better understand your experience and improve whenever possible. Thank you! ### 42. Started since 2011 and love the updates **Rating:** 5.0/5.0 stars **Reviewed by:** Paul A. | Realtor, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Market Leader?** That my buyers can communicate with me without a call. **What do you dislike about Market Leader?** That the website can not have any input with Java Script for my robot! **What problems is Market Leader solving and how is that benefiting you?** organizing my business ### 43. Unknown **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Market Leader?** Ability to store all contact in 1 place and ability to import from other sources **What do you dislike about Market Leader?** nothing major, but perhaps the email authorization process gets funky at times, where an email comes through as undeliverable. Would be nice to catch it then and there and not let it come through unless/until verified. **Recommendations to others considering Market Leader:** use it **What problems is Market Leader solving and how is that benefiting you?** ability to keep my contacts in the loop and updated ### 44. Market Leader has great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie T. | Realtor Sales Associate, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** I like the fast response to any questions or problems and the quick resolution. **What do you dislike about Market Leader?** I have no comments. I like Market Leader. **What problems is Market Leader solving and how is that benefiting you?** getting qualified leads. Growing my referrals. ### 45. Great Database Management! **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy K. F. | Broker Associate, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** Easy to use and nice lay out, dashboard, etc. **What do you dislike about Market Leader?** Trying to manage / update multiple leads at once can be tricky. **What problems is Market Leader solving and how is that benefiting you?** Keeping track of contacts is easier. ### 46. market leader review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Market Leader?** its easy to use .log in is easy finding the leads you need setting follow up is easy making contact with the leads is easy **What do you dislike about Market Leader?** at t his point t here is nothing i dislike about the program **What problems is Market Leader solving and how is that benefiting you?** getting leads in a new home or getting their homes on the market and sold ### 47. Hassels **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Market Leader?** It places contacts in a format to scroll threw. **What do you dislike about Market Leader?** Not able to have preset responses, I want set up responses to send when responding to emails. **What problems is Market Leader solving and how is that benefiting you?** n\a ### 48. Good source for storage of contacts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Market Leader?** Central location for customer relationship management. **What do you dislike about Market Leader?** Limited ability to auto-time contact schedule by client. **What problems is Market Leader solving and how is that benefiting you?** Good marketing tools. ### 49. Market Leader has TERRIBLE products and ever worse customer service **Rating:** 0.0/5.0 stars **Reviewed by:** Michael D. | Career Counselor and Productivity Coach, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2017 **What do you like best about Market Leader?** They have an effective sales pitch. Promise to provide leads. **What do you dislike about Market Leader?** Their technology looks like it came from the 1990s. The "leads" they sold were all worthless. They disconnected my email at the beginning of January and wouldn't restore until February. I exported everything and went elsewhere. **Recommendations to others considering Market Leader:** Don't use them. You will be unhappy with your website, unhappy with the CRM, and really unhappy with their customer service. **What problems is Market Leader solving and how is that benefiting you?** I wanted leads and an effective CRM. ### 50. important **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Market Leader?** the insights it gives you , really important **What do you dislike about Market Leader?** nothing special , could relate with our softwares **What problems is Market Leader solving and how is that benefiting you?** analitics ## Market Leader Discussions - [Does anyone know the steps to cancel?](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) - 2 comments, 1 upvote - [Does Market Leader offer any product training?](https://www.g2.com/discussions/training-e095bc7c-6bca-487d-af74-ca729fd63287) - 2 comments, 1 upvote - [Can I import my contacts from Gmail?](https://www.g2.com/discussions/importing-contacts) - 2 comments, 1 upvote - [Does Market Leader integrate with my other lead sources?](https://www.g2.com/discussions/integrations-7b43d985-6e29-4535-910d-93eb097ef079) - 2 comments, 1 upvote - [Can I use Market Leader CRM on my mobile device or tablet?](https://www.g2.com/discussions/mobile-responsiveness) - 2 comments, 1 upvote - [View Market Leader pricing details and edition comparison](https://www.g2.com/products/market-leader/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+19%3A11%3A29+-0500&secure%5Bsession_id%5D=1c7a4808-18fd-4a75-9463-f16aced3d1eb&secure%5Btoken%5D=7a1cf7d90d32ba14cd5acb039fc6506df7a36cb8b8538e96c2c0ffa0b45483a0&format=llm_user) ## Market Leader Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Market Leader Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,495 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) - 3.1/5.0 (122 reviews)