--- title: Market Leader Reviews meta_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 258 scale: '5' date_modified: '2026-07-17' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews **Vendor:** Market Leader **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.2/5.0 **Total Reviews:** 258 ## About Market Leader A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. ## Market Leader Pros & Cons **What users like:** - Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information. (1 reviews) **What users dislike:** - Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures. (4 reviews) - Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues. (4 reviews) - Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support. (2 reviews) - Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate. (2 reviews) - Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support. (1 reviews) - Users report significant **email issues** with Market Leader, experiencing poor service and unreliable lead delivery. (1 reviews) - Users highlight the **expensive costs** of Market Leader, expressing disappointment over lack of results and support. (1 reviews) - Hidden Costs (1 reviews) - Inaccurate Information (1 reviews) - Learning Difficulty (1 reviews) ## Market Leader Reviews ### 1. Totally misrepresented. **Rating:** 0.0/5.0 stars **Reviewed by:** James C. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2022 **What do you like best about Market Leader?** We didn't find any upsides. Market Leader wanted us to use their CRM when we already have one. We tried to get out of our commitment 7 days after we signed up and Market Leader Management wouldn't take our calls. We kept getting transferred to a lower level employee that couldn't make any decisions. **What do you dislike about Market Leader?** Hard to get a hold of anyone. Leads were terrible, not vetted. No names to a lot of the leads, wrong phone numbers and emails. These leads were not vetted at all. Very frustrating. Worse money I've spent as a Realtor. Would not recommend Market Leader to any Real Estate Professional. To add to the frustration, they just charged my credit card to extend our program, which I did not authorize or want. This is a nightmare. **What problems is Market Leader solving and how is that benefiting you?** Market Leader hasn't solved any of our issues. Market Leader was not a benefit to us. It was an expensive mistake! Realtors beware. Tired of getting ripped off by these terrible companies that over represent their business and feed off Realtors. ### 2. This is the worst experience that anyone can have **Rating:** 0.0/5.0 stars **Reviewed by:** Georgeta T. | Director of Finance, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2023 **What do you like best about Market Leader?** Nothing, no help lies and more Thus company does not deliver what they promised **What do you dislike about Market Leader?** They gave unprofessional account managers. Charles Riggs flat out lied to me, forced more months of charges and no refunds for paid leads not delivered. **What problems is Market Leader solving and how is that benefiting you?** They created more problems that solved. Worst experience in my life. ### 3. Market Leader Compared to ? **Rating:** 4.5/5.0 stars **Reviewed by:** Lee Ann S. | Real Estate Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Market Leader?** Market Leader needs very little to no training to navigate their system. Other systems took too much training and still don't understand how to use them correctly. Market Leader offers more user-friendly options, such as a newsletter already built. You just added your branding **What do you dislike about Market Leader?** Honestly, there were little to no downsides of using Market Leader. **What problems is Market Leader solving and how is that benefiting you?** With Market Leader, I had more engagements from my clients, SOI **Official Response from Emily Tanner:** > Lee Ann, thank you so much for taking the time to provide us with your feedback! We are delighted to hear the system is working for you. If we can work to improve anything in the future, please let us know. Thank you! ### 4. Market Leader Great Value **Rating:** 3.5/5.0 stars **Reviewed by:** Rachell L. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2023 **What do you like best about Market Leader?** Market leader is easy to use and customize. I could do most anything myself without having to have a professional designer make changes. **What do you dislike about Market Leader?** Market Leader was slow to adapt to being mobile responsive, something they now do. **What problems is Market Leader solving and how is that benefiting you?** Market Leader allows me to be in control of my real estate website and have IDX functionality. No need to build your own. **Official Response from Emily Tanner:** > Rachell, thank you so much for your review! We are appreciative you took the time to let us know how we're doing and how the system is working positively for you. If you have any additional feedback, please let us know. Thank you! ### 5. DO NOT USE! WORST EXPERIENCE EVER!!! **Rating:** 0.0/5.0 stars **Reviewed by:** Jessica M. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Market Leader?** Nothing. I've had it for 4 months and the leads are crap. **What do you dislike about Market Leader?** Everything. I've had it for 4 months and the leads are crap. Not one solid or hot lead. The customer service is horrible once you sign up they DO NOT care about you! **What problems is Market Leader solving and how is that benefiting you?** They solve nothing! I've expressed my complaints with them and I have to threaten in order for someone to respond. ### 6. 1000% A SCAM **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Market Leader?** Nothing. ALL FRAUD, SCAM - STAY AWAY!!!!!!!!!!!!!!!! They lie on the sales call, never follow up. No one in the company knows what is going on. And you have to stay in the contract. STAY AWAY!!! **What do you dislike about Market Leader?** One of the worst companies I have ever done business with. Lied about the process and did not get 1 SINGLE REAL lead in 6 months! Check out all their complaints on BBB as well. AVOID THIS FRAUDULENT COMPANY; this is all a bait and switch. **What problems is Market Leader solving and how is that benefiting you?** NONE, they refuse to help/ follow up and don't stand by what their support staff says. They all claim that support is wrong when you speak with a manager(which takes forever to get one).. ### 7. Market leader very bad CRM. **Rating:** 0.0/5.0 stars **Reviewed by:** Douglas B. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Market Leader?** No upsides. A waste of my time and money. No confirmed lead in 4 months! **What do you dislike about Market Leader?** The consultants don't help. They give you the same old run around. Buyer beware! No successful lead generation. Waste of time and money. So Called leads don't have legitimate phone numbers. **What problems is Market Leader solving and how is that benefiting you?** None. Waste of my time! ### 8. Scam!!!! **Rating:** 0.0/5.0 stars **Reviewed by:** Bob M. | Real Estate Broker/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Market Leader?** Snazzy looking website. Looks professional. **What do you dislike about Market Leader?** Complete ripoff. The leads appear to all be bots. No responses from so-called buyers. **What problems is Market Leader solving and how is that benefiting you?** None. Fake lead generation site. ### 9. DO NOT FALL FOR THIS SCAM. YOU WILL REGRET IT IMMEDIATELY **Rating:** 0.0/5.0 stars **Reviewed by:** Megan M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Market Leader?** Nothing - they are a scam. They trick you into a 6 month contract and refuse to let you out of it even thought they do not deliver on their promises within said contract! **What do you dislike about Market Leader?** I dislike everything about Market Leader. I cannot believe I fell for this scam. It is a total waste of money and really hurts new agents who are just trying to get by. **What problems is Market Leader solving and how is that benefiting you?** None. They are helping me solve none. They are totally unresponsive, and unprofessional and I'm surprised that they're still in business. ### 10. Fraudulent, ADD YOUR OTHER emails & they say YOUR online looking for a home **Rating:** 0.0/5.0 stars **Reviewed by:** Daniel D. | Property Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Market Leader?** bsolutely lies & misleading-ALL they do is tell you what you'd like to hear **What do you dislike about Market Leader?** not lead gen at all Disgusting rip off-disgusting & illegal **Recommendations to others considering Market Leader:** Follow the program **What problems is Market Leader solving and how is that benefiting you?** THEY ARE NOT EVEN IN THE A LEAGUE FOR THEM TO MENTION ZILLOW. rip off big time ### 11. No Good Leads **Rating:** 0.0/5.0 stars **Reviewed by:** Cassidy D. | Owner/Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Market Leader?** The upsides are that they are responsive. **What do you dislike about Market Leader?** They will not let me out of my contract. They are holding me hostage. All the leads are duds. The leads they send me already have a realtor or are not looking to sell with a realtor. The leads only leave an email and they don't respond back to emails. **Recommendations to others considering Market Leader:** NONE, not a good lead provider **What problems is Market Leader solving and how is that benefiting you?** NONE ### 12. Very satisfied Market Leader client. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2022 **What do you like best about Market Leader?** Support when needed. Always answers promptly. **What do you dislike about Market Leader?** Price a little high but.. is what it is. **What problems is Market Leader solving and how is that benefiting you?** Maintaining website and providing leads ### 13. Mediocre product, decent crm **Rating:** 0.0/5.0 stars **Reviewed by:** Bill N. | Realtor, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Market Leader?** The CRM is decent but unfortunately the leads are of a lessor quality. **What do you dislike about Market Leader?** Quality of leads, Customer service, deceptive sales practices **What problems is Market Leader solving and how is that benefiting you?** Unfortuneately, none ### 14. They lied 🤥 Wish I would of read the reviews before hand **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Market Leader?** They lied to me. The guy was really nice. Told me I would be getting good seller lead, Sellers who were looking to sell. Nothing in 3 months. I was told also that I could cancel after 3 months. When I called to cancel. He was like, I'm sorry you can cancel until 6 months. I said no I was told I could cancel after 3 months. He was like the contract says 6mts. What a smooth lying company. I trusted the nice guy on the end of the phone. Most of the leads were fake addresses, no phone numbers to call, I received no reply from emails. All they wanted was for me pay more money for additional service. I said NO cancel. So they still won't cancel. PLEASE DON'T TRUST THEM. They will lie to you. I told them so they record for training purposes, I won't the recording. Oh no we can't give you the recording, only used when we go to court. SEE YOU in COURT! **What do you dislike about Market Leader?** False talkers! Lied 🤥 🤥 not worth all the stress of trying to cancel something that isn't working. I told him I was a new realtor and just wanted to Try it for 3 months and I didn't want a hard time to cancel in case it didn't work. They 🤥 **Recommendations to others considering Market Leader:** RUN- they lie **What problems is Market Leader solving and how is that benefiting you?** No benefits! Fake leads! ### 15. Customer Service/Helpdesk - Wonderful Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Market Leader?** Market Leader is a great tool but as someone using the platform and not knowing the backend, it sometimes requires me to call the helpdesk. Everyone I have spoken to has always been extremely nice and patient and tried to help but one person in particular has shown that they can resolve the issues and understand the platform and integrations/connections better than others. Yong Son is fantastic and my entire team has his number and name to use when we need support. He is excellent. **What do you dislike about Market Leader?** Sometimes the support tries to be helpful but does not actually understand the platform and how to resolve an issue and it wastes a lot of time. improvements for platform are another story. At this time i'm satisfied but in future can see more capabilities and features that i'd request. Right now I'll say having a few standouts as people to escalate to or bring in for an issue that the customer service support person you get on the phone may not be equipped to resolve would be key. I dont expect anyone to know everything that works in customer support and I certainly understand everyone must start somewhere and learns as they go so instead of just giving up on the issue or passing us on, or saying theyre fixing it and to call back tomorrow, maybe have an escalation person they can have join the call and educate them as well as the customer so everyone does not waste time. I'm sure some of us (customers) are not always explaining the "issue" clearly either so feeling like the customer support person can add another team member to the call without feeling dumb or like they dont know what theyre doing, would be helpful. Sometimes its just asking the right questions to understand the problem or having to deal with the problem once and watching/listening to someone else ask quesoitns and resolve it will benefit everyone. So, I dont think anyone in customer service should ever feel like they need to pretend to know the answer or that they are fixing it. It wastes my time and they dont learn. I'd much rather have someone say, i'm not sure i'm understanding the problem or how to resolve it. Let me add someone else to this call and see if two heads are better than one or call you back with a team member more familiar with this. Yong Son was someone I would certainly say understands the product and how to interact with and communicate with us realtors as customers in an honest and efficient way. Thank you to all who have supported us and are learning the position and the system. **What problems is Market Leader solving and how is that benefiting you?** godaddy.com and in touch pro domain links ### 16. False leads **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2022 **What do you like best about Market Leader?** Some leads have potential but nothing has resulted in any sales. **What do you dislike about Market Leader?** They are sending me seller leads of people that already have their home listed on the MLS. When I contacted them, they said that still counted as a lead **Recommendations to others considering Market Leader:** Train staff to assist customers who are having difficulties faulty leads. Do not give leads to realtors which they already have their home on the market. This is illegal for realtors to contact customers who already have a realtors. **What problems is Market Leader solving and how is that benefiting you?** Sending seller leads that already have their home listed on the MLS ### 17. Sorry I wasted my money! **Rating:** 0.0/5.0 stars **Reviewed by:** Rosemary F. | Licensed Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Market Leader?** Not happy with anything. Wow can't hit next don't like my honest opinion **What do you dislike about Market Leader?** Wasted time, leads that are not verified and they unlist when you contact them **Recommendations to others considering Market Leader:** Don't waste your money **What problems is Market Leader solving and how is that benefiting you?** Nothing ### 18. Money Down the Drain **Rating:** 0.0/5.0 stars **Reviewed by:** Chris R. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Market Leader?** Clean, easy to navigate backend. I appreciate the text message every time someone visits my website. **What do you dislike about Market Leader?** The leads are trash. $450 a month for 10 leads. You will receive 4 visitors, not 10, that will look at a total of 2 listings, then fall off the face of the earth. You will then email your account manager, but they will never email you back - EVER. If I did not create my own google ads campaign, which drove more traffic, I would have realized MarketLeader is not worth it. Also, the website does not let users fine-tune the price range they will search in. If the client's budget is 425K, they will have to search up to 450K, or cut them off at 400K. Clients won't appreciate viewing listings out of their price range, or missing listings that ARE in their price range. **What problems is Market Leader solving and how is that benefiting you?** My brokerage already provides a website and a CRM, I can buy cheaper leads elsewhere. I like getting a text message whenever a contact has visited my site. ### 19. This operation is a fraud!!!! **Rating:** 0.0/5.0 stars **Reviewed by:** Joy V. | REAL ESTATE BROKER, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2021 **What do you like best about Market Leader?** NOTHING!!! THEY WILL TAKE YOUR MONEY, NOT DELIVER AND THEN DO EVERYTHING POSSIBLE TO JUSTIFY THEY CANNOT!!! **What do you dislike about Market Leader?** They completely misrepresented what they would do, then stalled, fought me every inch of the way, finally reversed one charge, and I am still fighting them on the other which they debited WITHOUT my authorization after I told them I was canceling, AND THEY ARE STILL TRYING TO DEBIT MY CARD WHEN I AM NOT ONLY NOT RECEIVING THEIR SERVICE, BUT I HAVE SHUT DOWN THE EMAIL WHICH THEY HAVE FOR ME, AND THEY ARE STILL TRYING TO FORCE ME TO PAY!!!! I HAVE HAD TO LOCK THE CARD AND THEY ARE STILL TRYING TO DEBIT IT FOR A SERVICE I HAVE NEVER RECEIVED IN THREE MONTHS!!! **What problems is Market Leader solving and how is that benefiting you?** NO PROBLEMS HAVE BEEN SOLVED AND MANY HAVE BEEN CREATED. THE ONLY BENEFIT I'VE REALIZED IS I SHOULD HAVE READ THE REVIEWS BEFORE I EVER GOT INVOLVED WITH THESE CROOKS!!! I CAN'T BELIEVE THEY'RE STILL IN BUSINESS AND THAT ANYONE HAS GIVEN THEM ANY KIND OF A DECENT RATING. ### 20. SCAMMERS **Rating:** 0.0/5.0 stars **Reviewed by:** Tiya N. | R, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2021 **What do you like best about Market Leader?** Absolutely nothing. This is the worst experience. **What do you dislike about Market Leader?** Where to start... False advertisement, services not rendered, no customer service, fake leads We're coming up to our 3rd month with them and were promised a dedicated agent with NO CONTACT from him whatsoever. Our initial salesman stopped responding after they charged our account for the first time. Took 8 days for the initial salesman to help get our website up and 2 weeks to get a "lead". All "leads" have been either fake or non-responsive via text, call, voicemail, or email. We tried to cancel and per the terms and conditions we followed guidelines but were told those terms and conditions did not apply to contract accounts, which we requested a copy of, with no response. We've attempted to reach out for assistance multiple times and every time we're told something different. "assistance" is merely a link to a webinar which we've completed. Do not sign up and get robbed like us. **Recommendations to others considering Market Leader:** Organically find your own leads. Do NOT sign up for market leader. **What problems is Market Leader solving and how is that benefiting you?** None ### 21. Bait and switch program. Beware! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Market Leader?** They did provide prepared marketing emails for listings. **What do you dislike about Market Leader?** Leads were terrible. Not sure what advertising they were using but most of the leads were not even looking to buy real estate. I was told there would be phone numbers. They don't require phone numbers, so most leads did not have them. They offered a special promotion of 10 extra leads a month and a 3 month review with option to cancel. After I signed the contract, they came back with another contract that didn't have those promotions. When I questioned it, the sales person said not to worry, that it I would have the same promotion. In the end, he was lying. It was not the same promotion. I've spent way to much time trying to get out of this contract. They said the contract had me in a 6 month contract. Because I had saved my emails from the sales person, I was able to get out of it. Not one lead actually did anything. It was a total waste of time and money. There are other programs that are much better than this one. The underhanded changing of contracts and then not standing by what was agreed to really raises business ethics questions. I'm surprised they can remain in business. **What problems is Market Leader solving and how is that benefiting you?** It's a lead generation program for real estate agents. ### 22. Don't waste money on Market Leader-Massive Con **Rating:** 0.0/5.0 stars **Reviewed by:** Johnny M. | Broker, Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Market Leader?** Until they get your signature and credit card they are responsive and pretty likable. Then it's downhill after they get your credit card #. Like most Facebook ad companies. They are horrible **What do you dislike about Market Leader?** They misrepresent what they can deliver. Overpromise and under-deliver. They lie about QUALITY LEADS. That is just NOT the case. If you complain they say you're not following up correctly. I sell over $8M a year in homes. I know how to follow up. **Recommendations to others considering Market Leader:** Don't waste your money on Market Leader **What problems is Market Leader solving and how is that benefiting you?** They don't care and have zero interest in making things right. They have enough gullible agents to go through and they don't care about the ones they screw over. I spent a lot of time developing a 14 day 18 touch program that works great. With Market Leader there we ZERO quality leads in 6 months. I still sold 31 houses from Jan- Nov 2021 with NO Market leader Leads being viable. A waste of a massive amount of money. Absolutely no benefit by giving this company money ### 23. The #1 Real Estate Lead System for Real Estate Agents **Rating:** 5.0/5.0 stars **Reviewed by:** Gideon B. | Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Market Leader?** The platform is Very user friendly and the tutorials guide you through the process **What do you dislike about Market Leader?** Unfortunately, there are no dislikes that I have presently. **Recommendations to others considering Market Leader:** Market Leader is a great product. There leads are not garbage leads. Get these leads and work them. **What problems is Market Leader solving and how is that benefiting you?** Our agents have a system that aids them in generating business ### 24. A True All-in-one CRM Tool for Realtors!!! Follow up with out doing the work!! **Rating:** 5.0/5.0 stars **Reviewed by:** John B. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Market Leader?** The fact this system learns about you. It is designed to improve your overall work production. Its in saine sounding but that is what it does and it does it well. **What do you dislike about Market Leader?** I can still get a little lost in the marketing stuff but that is why they have trainings and I just need to do them. **Recommendations to others considering Market Leader:** You will always have the help you need. I am amazed every time I end up in a sticky situation or think that there is no way they could get any better, and they do. Plus, they will give you leads. **What problems is Market Leader solving and how is that benefiting you?** I love them and have zero problems. ### 25. Don't buy leads - a cautionary tale. **Rating:** 0.0/5.0 stars **Reviewed by:** Margaret C. | REALTOR **Reviewed Date:** January 27, 2022 **What do you like best about Market Leader?** Slick salespeople were good and friendly. **What do you dislike about Market Leader?** Absolutely not transparent. Guaranteed leads for x amount or a refund. Now I'm asking for a refund and they're saying I have to have requested it sooner. This was not disclosed. I'm not happy at all. If they come through and give me the refund owed for leads that were verified by support as returned, I will change this review. **What problems is Market Leader solving and how is that benefiting you?** I cannot get a refund for leads that were not delivered. Unfortunately, I saw no benefits. Not a single lead turned into anything even over time. Don't pay for leads. Use your sphere, grow your business. ### 26. Please DO NOT sign up for them!!! They will try and trick you and will not cancel your service!!!! **Rating:** 0.0/5.0 stars **Reviewed by:** Brionna F. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Market Leader?** Nothing! The company is a scam. The initial guy was very nice and told me that I would have the service for 30 days free and if I did not like it I would be able to cancel the service. I contacted them for the service to be canceled before the beginning of the next month and they responded a week later stating that they have tried to reach me to no avail which is a huge lie I always answer and have my phone on me Im a freaking realtor and that because they haven't been able to contact me I have to wait until 6 months of up to make any changes to the account. **What do you dislike about Market Leader?** The leads are fake. They are not people who are in anyway qualified. Half of them put fake email addresses and 9/10 put fake numbers. The people do not contact you for help and do not answer any emails or return calls. Then at the beginning of the month they make sure to release all of the "leads" they said you would receive all at one time like they were holding a list of shitty ones just for you. They have also been reported to the BBB 156 times within the past year and I have also filled a complaint. Do not sign up with them. They will trick you. **Recommendations to others considering Market Leader:** Don't do it! **What problems is Market Leader solving and how is that benefiting you?** None. They are taking $276 dollars a month from me for a service that doesn't work, hasnt worked, and that I have asked to have canceled since the 30 free period. ### 27. Market Leader is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Robin R. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Market Leader?** Most of the leads are "actively buying" leads, not just window shoppers. **What do you dislike about Market Leader?** The window shopper leads that only wanted more information about a property but didn't intend to buy or sell anything within the next 12 months. **What problems is Market Leader solving and how is that benefiting you?** I appreciate the business coming to me, instead of me marketing and looking for the business myself. It's a lazy way of doing business, I suppose! ### 28. Realtor **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas B. | R, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2022 **What do you like best about Market Leader?** Great dashboard that helps me keep track of clients **What do you dislike about Market Leader?** Not necessary to have color coding of leads **Recommendations to others considering Market Leader:** I'd highly recommend- best service I have used as an agent. **What problems is Market Leader solving and how is that benefiting you?** Being able to follow up ### 29. I have successfully used ML for over 15 years. It is the main source of my lead generation. **Rating:** 3.5/5.0 stars **Reviewed by:** Matt T. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Market Leader?** The online lead generation and the CRM they are simple to use manually **What do you dislike about Market Leader?** I find the automated systems are not thorough enough and a little complicated to set up for me. There seems to be a big learning curve. Recently there has been a significant drop off with the amount of leads being generated. There does not seem to ba a solution to this issue **What problems is Market Leader solving and how is that benefiting you?** Generating leads in this COVID world is difficult. ML has assisted me greatly. **Official Response from Shara Maurer:** > Thanks, Matt. We sincerely appreciate you taking the time to share your experience and feedback. And thank you for 15 years! We look forward to continuing to serve you and roll out some pretty great enhancements and game-changing features (cough-next-level-automation-cough) in 2022. Stay tuned! ### 30. All of these leads are fake or not serious inquiries at all **Rating:** 0.0/5.0 stars **Reviewed by:** Laura A. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Market Leader?** Nothing, they literally scam you into using their website and lead search **What do you dislike about Market Leader?** They do not even meet the minimum lead requirements that they say they guarantee. The leads they provide are either fake info or just people browsing that are not serious inquiries at all. The website is not customizable and it looks very unprofessional. They will coerce you into signing on with them for 6 months and you'll be locked into paying hundreds of dollars a month with no results. **Recommendations to others considering Market Leader:** DO NOT waste your money. You're much better off doing nothing at all than paying for these trash "leads" **What problems is Market Leader solving and how is that benefiting you?** Not at all Market Leader has only caused more problems as now I have to go about fighting to cancel it ### 31. Professional and outstanding website development **Rating:** 5.0/5.0 stars **Reviewed by:** Marilyn Elaine P. | Global Mobility Tax Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Market Leader?** I find the customer service most helpful **What do you dislike about Market Leader?** I like everything about it so farI find the customer service most helpful **Recommendations to others considering Market Leader:** I will highly recommend market leader to others **What problems is Market Leader solving and how is that benefiting you?** creating an attractive website which will generate many leads ### 32. Market Leader Site Has It All **Rating:** 5.0/5.0 stars **Reviewed by:** Linda W. | Sales Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Market Leader?** The fact that I can send listings directly from the MLS. Love the campaigns also. **What do you dislike about Market Leader?** Nothing, I've been with them for several years and find it worth the money **What problems is Market Leader solving and how is that benefiting you?** Having all options in one place makes keeping track of customers easier. I can send listings, emails for special holidays, the monthly newsletter and campaigns keeps me top of mind with customers. ### 33. Avoid at all cost **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Market Leader?** The client interface is clean for customers to use. **What do you dislike about Market Leader?** The leads are horrible. Fake emails and phone numbers. No customer support. **What problems is Market Leader solving and how is that benefiting you?** No problems have been solved. I have only lost money and lost confidence in lead gen companies ### 34. Grant helped me **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2022 **What do you like best about Market Leader?** The customer service was phenomenal. Grant gave me excellent suggestions and guidance on updating my website. **What do you dislike about Market Leader?** There aren't enough font options. That is all I dislike at the moment **What problems is Market Leader solving and how is that benefiting you?** Building my personal brand. Client engagement increases. ### 35. Well worth the investment **Rating:** 5.0/5.0 stars **Reviewed by:** Mark K. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Market Leader?** They do everything that they said they were going to do. **What do you dislike about Market Leader?** I need to improve my personal I.T. skills to make the best use out of it. **What problems is Market Leader solving and how is that benefiting you?** Not really solving any problems, but the benefits are quality leads. ### 36. Realtor **Rating:** 5.0/5.0 stars **Reviewed by:** Susie L. | Sales Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Market Leader?** The website is very good. The leads come in promptly and most of the time the information is correct. **What do you dislike about Market Leader?** Sometimes the buyers/sellers put in bogus info but that is common for on line leads. **Recommendations to others considering Market Leader:** It is very user friendly and the information is easily displayed **What problems is Market Leader solving and how is that benefiting you?** No problems really. I have received good leads that I am cultivating. ### 37. Absolutely Terrible **Rating:** 0.0/5.0 stars **Reviewed by:** Erik M. | Real Estate Agent, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2021 **What do you like best about Market Leader?** Nothing, everything was terrible with their service. I am appalled their overall rating is 4 stars. **What do you dislike about Market Leader?** I am so disappointed I got scammed into using MarketLeader. The leads are absolutely horrible. I called and emailed every single lead that came in multiple times. I received one email response during my whole term. The platform shows if the leads are opening their emails, 90% did not. I had to return close to 30 leads because they were fake accounts (why am I responsible for digging into fake accounts). I called after two months and tried to cancel and they would not let me. After my 6 month contract was up, I then started getting billed on a month to month bases (price went up too). When I saw I got charged at the beginning of the 7th month, I instantly called and told them I did not want the 7th month (I had previously requested cancel multiple times). They told me I did not request cancel is the correct timeframe and that they would not refund me. They straight up robbed me of a lot of money. I can not believe how terrible this entire experience was. If you are reading this before committing, I beg of you to not use their service. So bad. **What problems is Market Leader solving and how is that benefiting you?** I solved zero problems with Market Leader. They created an abundance of problems for me. Worst service I have ever received. ### 38. Market Leader is a Rip-off **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2022 **What do you like best about Market Leader?** There was nothing at all that I liked. M **What do you dislike about Market Leader?** Gave false leads & out of area requests. **Recommendations to others considering Market Leader:** They're out for their financial gain not yours. Told that I could cancel if not satisfied in 3 months, never happened. Always placed blame of not being successful on agent. **What problems is Market Leader solving and how is that benefiting you?** None ### 39. Please don't waste your money on this overpromising and underdelivering company! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Market Leader?** Nothing, terrible leads and worse customer service. **What do you dislike about Market Leader?** I was overpromised great quality and heavily filtered leads, however they were no better than a cold call, IF they even had a phone number. I now run my own ads and get leads for 1/10 of the cost I paid Market Leader. I tried to cancel and was told I had to email and confirm my cancellation to not be charged. I then realized I should at least transfer all of these leads to my CRM so I don't lose them once I cancel. They cancelled my membership without my confirming or signing to cancel and deleted all of my leads. I spoke with their managers Avery and a few others, he promised they'd try to help and would call me right back. I said I'd prefer to wait on hold, he insisted he'd call back in 15 minutes. Avery never called back. What a waste of $2,000. LEARN FROM MY MISTAKE! LEARN TO RUN YOUR OWN ADS! **Recommendations to others considering Market Leader:** Don't waste your money, find another company or learn to run your own ads! **What problems is Market Leader solving and how is that benefiting you?** I realized that their customer service team is not interested in rectifying the situation and my time on the phone with them trying to come to a resolution was a waste. ### 40. Excellent Platform for An Agent **Rating:** 5.0/5.0 stars **Reviewed by:** Miriam O. | Broker/Owner, Odegard Real Estate Group, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Market Leader?** Ease of use, particularly the website. It's simple and adaptable to mobile and desktop, which is where 95% of buyers will be searching. Not a lot of frills, but who needs them, really? Simple, easy to navigate for the consumer. **What do you dislike about Market Leader?** I find the campaigns a bit confusing, but then again, it's up to me to take the tutorials and figure it out. **Recommendations to others considering Market Leader:** Give it a serious look. It's affordable, easy to use and makes your marketing look polished and professiona. **What problems is Market Leader solving and how is that benefiting you?** Problem solving: increasing my digital footprint, and having a website/CRM/email and text capabilities all in one. Benefits: it's nice to be able to refer clients to my website for information (eg., Client Resources page that I was able to create). It's also relatively inexpensive, especially compared to other programs. My former brokerage, Keller Williams, integrated Market Leader within the brokerage and encouraged it's use. I regret that I didn't fully appreciate it when I had it for free. After I started using it, I realized how great it was and took it with me to my next brokeage. ### 41. I have had great success using Market Leader and will continue to do so. **Rating:** 5.0/5.0 stars **Reviewed by:** Rhonda B. | REALTOR®, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2021 **What do you like best about Market Leader?** The CRM is easy to use and keeps track of all emails sent out. **What do you dislike about Market Leader?** I wish that a phone number was required of the customers. **What problems is Market Leader solving and how is that benefiting you?** The CRM helps me keep up with the customers until they become clients. ### 42. Tried for months. Got nothing. Never connected to MLS. No response to my complaints. **Rating:** 0.0/5.0 stars **Reviewed by:** Peter B. | Broker / Principal Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Market Leader?** The feeling of hope when I initially set it up. **What do you dislike about Market Leader?** Lack of response, lack of results, inability to finish setting my service up. **What problems is Market Leader solving and how is that benefiting you?** We received a few appointments but none were valuable. Out of the 3-4 appointments set each week, most were no-shows. Out of the contacts we were able to reach, many were not even close to being buyers. Many of the people on the other end of the line were confused in some way as to why we were calling. Ive never had to cold call, but I can imagine this type of response is what you'd expect to receive from a random list of phone numbers with no real qualification or standard. ### 43. Loving it so far, excited to see where it takes me **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren W. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Market Leader?** The training available and the access to app **What do you dislike about Market Leader?** Not all contacts are required to input their phone number **What problems is Market Leader solving and how is that benefiting you?** This is my first month with Market Leader and I'm still waiting to see how it turns out. ### 44. I wish I had chosen Market Leader sooner! **Rating:** 5.0/5.0 stars **Reviewed by:** Paul G. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Market Leader?** I really like the outstanding customer service. Spencer D. is great! **What do you dislike about Market Leader?** There are a couple small formatting errors in my website information that I have yet to contact their support crew for but that is not a big deal! **Recommendations to others considering Market Leader:** Don't hesitate. It is money well spent and much more affordable than other lead generation services. **What problems is Market Leader solving and how is that benefiting you?** I am getting more sales leads, which is awesome! ### 45. really bad leads and miss information about cancellation **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Market Leader?** their story to get you in was good there performance was terrible after a year **What do you dislike about Market Leader?** i was lied to by a representative about cancellation and tricked into buying more on the assumption i could cancel the existing when i did they changed their story of course and have been as usual a lot more aggressive to get approx $2500 than all my calls to get what i bargained for **What problems is Market Leader solving and how is that benefiting you?** none they only want money and not to provide what i bargained for their agent even admitted i was short changed and never heard from him again dont waste money with these people ### 46. Great Lead Gen and CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Shelly M. | Real estate agent, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2021 **What do you like best about Market Leader?** This is an easy platform to navigate and leads come to you. **What do you dislike about Market Leader?** I have not found a downside to using Market Leader. **Recommendations to others considering Market Leader:** Try it; you won't be disappointed. **What problems is Market Leader solving and how is that benefiting you?** I am using it to generate more leads and so far it has been beneficial. ### 47. Failure to provide service they promise **Rating:** 0.0/5.0 stars **Reviewed by:** Marcus. B. | National Brokerage Manager - West, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Market Leader?** They have a decent platform to manage a website. **What do you dislike about Market Leader?** I spent a year paying for leads from their platform - the leads were not good and not a single lead turned into an actual workable contact. I continued however using their website platform - paid up front for 12 months. In the last year about 6 months into my pre-paid period, my website was taken down from their platform - no notice - no explanation. I sent an email (was not able to find a single way to contact them via phone) inquiring why my site was down. I got one response asking me to clarify what brokerage I was with and I responded same day - that was the last I heard. I have now emailed multiple times asking for additional info and had ZERO response, they are simply ignoring me. I paid for 12 months - got 6 and cannot get a response as to why they took my site down or about getting a refund for the months my site is not up that I pre-paid for. When they wanted to sell me leads the called me non-stop trying to get me to give them more money - when they failed to provide the service I pre-paid for they cannot respond to any communication. **Recommendations to others considering Market Leader:** Do not waste your money - horrible support and low quality leads. **What problems is Market Leader solving and how is that benefiting you?** Have not solved any problems with them as they refuse to respond to me - at this point I see ZERO benefit in their service and would discourage anyone that asked from wasting their money. ### 48. Horrible, Absolutely Horrible **Rating:** 0.0/5.0 stars **Reviewed by:** Wayne L. | Sales and Customer Service, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Market Leader?** There was nothing that was helpful or useful! The leads are horrible! 70%+ leads have no phone numbers. The leads that do have numbers only 10% are working. **What do you dislike about Market Leader?** The leads are horrible! Worthless is how I would best describe the system. The programs description is nothing like the product that is delivered. 70%+ leads have no phone numbers. The leads that do have numbers only 10% are working. I got only 2 responses back from the hundreds of emails I sent. **What problems is Market Leader solving and how is that benefiting you?** I was not able to get any help or recourse from ML! The representative that I spoke with was my "account manager", his name is Avery Lee. He told me I was obligated for one year. He then told me that I could opt out after 6 months, then he told me if I tried it for 3 months, "really tried it" he would let me cancel. This is an expensive SCAM avoid at all costs. ### 49. Great customer Service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Market Leader?** I can't speak too much on the platform itself because I am new to using it, however Kaylyn from Market Leader has been amazing to work with. She had to answer so many questions for me and always gave a very pleasant and prompt response. We had to change what service I was going to be using super last minute, and Kaylyn worked with me every step of the way. I really appreciate her going out of her way for me! Highly recommend. **What do you dislike about Market Leader?** I am brand new but leads are coming in already with fake emails. **What problems is Market Leader solving and how is that benefiting you?** Nothing at this point. Benefits- platform is easy to use and keep track of. ### 50. Won't let me cancel **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Market Leader?** I like that they take my money and refuse to cancel when asked to cancel. **What do you dislike about Market Leader?** Everything. Horrible service. 5-9 leads for the price you pay per month compared to others that provide 25-75 leads per month for the same cost. **What problems is Market Leader solving and how is that benefiting you?** Nothing. The problem I'm trying to solve now, is how to cancel and not give them my money anymore month to month. I have another CRM system I am using, so ML's crm is worthless and have no value to me, just the leads - 4 leads in the past 30 days in unacceptable. over promising and underdelivering. ## Market Leader Discussions - [Does anyone know the steps to cancel?](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) - 2 comments, 1 upvote - [Does Market Leader offer any product training?](https://www.g2.com/discussions/training-e095bc7c-6bca-487d-af74-ca729fd63287) - 2 comments, 1 upvote - [Can I import my contacts from Gmail?](https://www.g2.com/discussions/importing-contacts) - 2 comments, 1 upvote - [Does Market Leader integrate with my other lead sources?](https://www.g2.com/discussions/integrations-7b43d985-6e29-4535-910d-93eb097ef079) - 2 comments, 1 upvote - [Can I use Market Leader CRM on my mobile device or tablet?](https://www.g2.com/discussions/mobile-responsiveness) - 2 comments, 1 upvote - [View Market Leader pricing details and edition comparison](https://www.g2.com/products/market-leader/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-26+05%3A04%3A27+-0500&secure%5Bsession_id%5D=befc73ba-a0a8-4c77-befd-3afd94944626&secure%5Btoken%5D=dd24c3b21175de1bd5835a5f9b1b934a7969aa8d4e72d25a2ea5ef4fcf5ff5ca&format=llm_user) ## Market Leader Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Market Leader Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) - 3.1/5.0 (122 reviews)