Opal
Opal is the visual home for marketing plans, campaigns, and content. Built for enterprise marketing organizations, Opal helps teams connect strategy to execution, collaborate across channels, and see how every asset fits into the bigger picture. Opal is truly built for how marketers work today. With visual plans, dynamic workflows, true-to-life content previews, approvals, presentations, and Gem AI, Opal gives marketers one place to see what’s happening. In Opal, marketing organizations can plan strategy, connect it to cross-channel execution, and manage team workflows in one place instead of relying on a fragmented tech stack. Opal replaces random files and disconnected point solutions, with one shared source of truth. Teams can manage workflows, gather feedback, approve content, and create presentations without losing context. The result is faster alignment and greater visibility across the entire marketing organization. Leading brands like Starbucks, Target, Wendy’s, Microsoft, SAP, and more use Opal to bring marketing together across teams, channels, and regions. Learn more at workwithopal.com. Opal is a privately held software company founded in 2011 and headquartered in Portland, Oregon.
Average Rating: 4.1/5.0
Total Reviews: 225
How Do G2 Users Rate Opal?
- Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
- Task Management: 7.9/10 (Category avg: 9.0/10)
- Planning: 8.2/10 (Category avg: 8.8/10)
- Visibility: 8.5/10 (Category avg: 8.9/10)
Who Is the Company Behind Opal?
- Seller: Opal
- Company Website:
- Year Founded: 2011
- HQ Location: Portland, OR
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LinkedIn® Page: www.linkedin.com
134 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Manager, Marketing Specialist
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 40% Large, 34% Medium
What Do G2 Reviewers Say About Opal?
AI-generated summary from verified user reviews
Pros
- Users find the ease of use in Opal invaluable for effectively managing and visualizing their advertising campaigns.
- Users value the seamless team collaboration features of Opal, enhancing communication and workflow efficiency across marketing efforts.
- Users love Opal for its exceptional visibility, integrating marketing plans and enhancing collaboration across teams effectively.
- Users value Opal for its intuitive integration of marketing channels, creating a clear and collaborative planning environment.
- Users value the organizational clarity of Opal, enhancing collaboration and simplifying complex marketing workflows effectively.
Cons
- Users note that the learning curve with Opal can be steep, requiring guidance for effective onboarding and navigation.
- Users find that Opal is not intuitive, complicating their experience with searching and onboarding processes.
- Users often find the overwhelming experience of Opal due to its complex interface and steep learning curve.
- Users often face slow loading times with Opal, which affects navigation and initial user experience.
- Users find Opal has several bug issues that hinder usability, including unresponsive links and unsaved changes.
What Are Recent G2 Reviews of Opal?
"Effortless Collaboration with Shareable Boards and Auto-Updating Content"
Rating: 4.5/5.0 stars
— Lucia W.
"Boosts Team Alignment and Task Visibility"
Rating: 4.5/5.0 stars
— Ana Sofia V.

