# Best Marketing Automation Software - Page 3

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 507

### Category Stats (Jul 2026)

- **Average Rating:** 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,900+ Authentic Reviews
- 507+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-29T07%3A25%3A16Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D3&secure%5Btoken%5D=e6ecdc555c3ff2a1ab9fad1c8408cf3e9babc3bd70c5ee87db1203d635b96e28&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

[
D·engage
](https://www.g2.com/products/d-engage/reviews)

By [D·engage](https://www.g2.com/sellers/d-engage)

[

4.6/5(138)

](https://www.g2.com/products/d-engage/reviews)

What do users say?

Users consistently praise the platform for its ease of use and responsive support, which facilitate quick campaign setup and management. The ability to integrate data seamlessly enhances personalizati

Pros and Cons

[
Ease of Use (58)
](https://www.g2.com/products/d-engage/reviews?qs=pros-and-cons)[
Learning Curve (23)
](https://www.g2.com/products/d-engage/reviews?qs=pros-and-cons)

### [D·engage](https://www.g2.com/products/d-engage/reviews)

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

**Average Rating:** 4.6/5.0

**Total Reviews:** 137

#### How Do G2 Users Rate D·engage?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind D·engage?

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** dengage.com
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deee8e3810ad5c076721e40803d8c989763e976971e5aabd701368f4aaa3763d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdengage%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 40% Medium, 39% Small

#### What Do G2 Reviewers Say About D·engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of D·engage, making it easy to implement comprehensive marketing strategies.
- Users commend the **responsive and helpful customer support** of D·engage, enhancing campaign optimization and overall experience.
- Users find D·engage's **comprehensive solutions** and responsive support essential for optimizing digital marketing efforts.
- Users appreciate the **effective customer engagement** capabilities of D·engage, enhancing communication and driving successful marketing strategies.
- Users love the **user-friendly interface** of D·engage, which enhances their overall experience and simplifies tasks.

##### Cons

- Users find the **learning curve steep** , as building segments and the interface can be quite challenging initially.
- Users find D·engage has **limited features** , particularly in WhatsApp integration and onsite personalization capabilities.
- Users experience **missing features** in D·engage, particularly with integration and data processing delays affecting functionality.
- Users feel that the **reporting dashboard needs improvement** and lacks depth in customization and results.
- Users experience **slow customer support** , often needing to resolve issues independently, which impacts their overall experience.

#### What Are Recent G2 Reviews of D·engage?

**["5 years, 3 implementations: journey builder and remote segments stood out"](https://www.g2.com/survey_responses/d-engage-review-13070856)**

**Rating:** 5.0/5.0 stars

_— Alperen D._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856)

**["Backbone for our business..."](https://www.g2.com/survey_responses/d-engage-review-10307725)**

**Rating:** 5.0/5.0 stars

_— Nilay A._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725)

#### What Are G2 Users Discussing About D·engage?

- [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote

[
SAP Engagement Cloud...
](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

By [SAP](https://www.g2.com/sellers/sap)

[

4.3/5(640)

](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

What do users say?

Users consistently praise the ease of use and powerful automation features of SAP Engagement Cloud, highlighting its intuitive interface that simplifies campaign management and segmentation. Many appr

Pros and Cons

[
Ease of Use (76)
](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?qs=pros-and-cons)[
Missing Features (40)
](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?qs=pros-and-cons)

### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

**Average Rating:** 4.3/5.0

**Total Reviews:** 614

#### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 22% Small

#### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management.
- Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch.
- Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies.
- Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness.
- Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively.

##### Cons

- Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality.
- The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users.
- Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform.
- Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process.
- Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)**

**Rating:** 5.0/5.0 stars

_— Supraja B._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)

**["Powerful Automations with a Learning Curve"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13134530)**

**Rating:** 4.5/5.0 stars

_— Arturo G._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13134530)

#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

[
vcita
](https://www.g2.com/products/vcita/reviews)

By [vcita](https://www.g2.com/sellers/vcita)

[

4.5/5(81)

](https://www.g2.com/products/vcita/reviews)

What do users say?

Users consistently praise the ease of use and customer support provided by vCita, highlighting how it simplifies scheduling, client management, and invoicing. Many appreciate its ability to integrate

Pros and Cons

[
Ease of Use (13)
](https://www.g2.com/products/vcita/reviews?qs=pros-and-cons)[
Integration Issues (7)
](https://www.g2.com/products/vcita/reviews?qs=pros-and-cons)

### [vcita](https://www.g2.com/products/vcita/reviews)

vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all.

**Average Rating:** 4.5/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate vcita?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind vcita?

- **Seller:** [vcita](https://www.g2.com/sellers/vcita)
- **Year Founded:** 2010
- **HQ Location:** St. Petersburg Florida
- **Twitter:** @vCita  
1,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c8add0ce36b69183c81d5250f6d26a15ecbe1fcfdedf21fcbf3ea6f4a400ed3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1816111%2F&secure%5Burl_type%5D=linkedin_company_website)  
150 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Alternative Medicine, Marketing and Advertising
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About vcita?

_AI-generated summary from verified user reviews_

##### Pros

- Users find vCita's **ease of use** exceptional, simplifying client bookings and enhancing schedule management effortlessly.
- Users appreciate the **automated reminders and confirmations** that streamline client management and enhance overall efficiency.
- Users value the **exceptional customer support** from Vcita, noting quick responses and helpful assistance for their needs.
- Users admire the **seamless integration** with websites and calendars, enhancing the booking experience for clients.
- Users appreciate the **seamless integrations** with websites and calendars, enhancing appointment booking and client interaction.

##### Cons

- Users face **integration issues** with vcita, struggling with syncing calendars and requiring additional apps for task management.
- Users express a desire for **missing features** like partial refunds and better integration with task management tools.
- Users find vcita **expensive** , needing to upgrade for basic features and facing limits on document uploads.
- Users face a **lack of integration** with other services, complicating workflow and task management on vcita.
- Users experience significant **linking issues** with vcita, causing confusion and inconsistency between platforms, affecting usability.

#### What Are Recent G2 Reviews of vcita?

**["Outstanding backend system transformed my business"](https://www.g2.com/survey_responses/vcita-review-9522081)**

**Rating:** 5.0/5.0 stars

_— Neil D._

[Read full review](https://www.g2.com/survey_responses/vcita-review-9522081)

**["A god-send for our non-profit community mental health service"](https://www.g2.com/survey_responses/vcita-review-12206525)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/vcita-review-12206525)

#### What Are G2 Users Discussing About vcita?

- [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do)
- [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app)
- [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work)
- [What is vcita used for?](https://www.g2.com/discussions/what-is-vcita-used-for) - 1 upvote

[
Voyado
](https://www.g2.com/products/voyado/reviews)

By [Voyado](https://www.g2.com/sellers/voyado)

[

4.5/5(81)

](https://www.g2.com/products/voyado/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Voyado, which simplifies complex tasks and enhances customer engagement. The platform's reliable customer support and seamless inte

Pros and Cons

[
Ease of Use (24)
](https://www.g2.com/products/voyado/reviews?qs=pros-and-cons)[
Limited Features (10)
](https://www.g2.com/products/voyado/reviews?qs=pros-and-cons)

### [Voyado](https://www.g2.com/products/voyado/reviews)

Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI.

**Average Rating:** 4.5/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Voyado?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Voyado?

- **Seller:** [Voyado](https://www.g2.com/sellers/voyado)
- **Company Website:** www.voyado.com
- **Year Founded:** 2005
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44c04497939e8532917f59533adf9ee323d0c2d37ce360822f3772cdf2995585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F825768%2F&secure%5Burl_type%5D=linkedin_company_website)  
388 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 47% Medium, 30% Small

#### What Do G2 Reviewers Say About Voyado?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive and user-friendly interface** of Voyado, streamlining tasks and enhancing overall usability.
- Users appreciate the **fast and professional customer support** from Voyado, enhancing their overall experience and satisfaction.
- Users love the **intuitive and user-friendly interface** of Voyado, enabling effective marketing without technical barriers.
- Users commend the **helpful support** from Voyado, enhancing their overall experience with the platform's features and integration.
- Users praise the **easy setup** of Voyado, appreciating its straightforward documentation and user-friendly design.

##### Cons

- Users find Voyado's **limited features** frustrating, particularly for advanced analysis and on-site messaging flexibility.
- Users feel the **missing features** hinder full utilization of Voyado, particularly in reporting and statistics capabilities.
- Users find the **learning curve steep** due to insufficient documentation and slow onboarding, affecting overall ease of use.
- Users face **integration issues** with Voyado, requiring significant setup effort and custom coding to align with existing systems.
- Users find the **complex features** of Voyado frustrating, requiring developers for setups and a steep learning curve.

#### What Are Recent G2 Reviews of Voyado?

**["Streamlined GDPR Compliance with Powerful Segmentation"](https://www.g2.com/survey_responses/voyado-review-12975624)**

**Rating:** 4.0/5.0 stars

_— Giuliana S._

[Read full review](https://www.g2.com/survey_responses/voyado-review-12975624)

**["Efficient Automation and GDPR Compliance for HR"](https://www.g2.com/survey_responses/voyado-review-12955776)**

**Rating:** 4.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/voyado-review-12955776)

#### What Are G2 Users Discussing About Voyado?

- [What is Voyado used for?](https://www.g2.com/discussions/what-is-voyado-used-for)

[
edrone
](https://www.g2.com/products/edrone/reviews)

By [edrone](https://www.g2.com/sellers/edrone)

[

4.8/5(242)

](https://www.g2.com/products/edrone/reviews)

What do users say?

Users consistently praise the platform for its intuitive interface and excellent customer support, which make it easy to implement and use for marketing automation. The comprehensive features allow fo

Pros and Cons

[
Customer Support (20)
](https://www.g2.com/products/edrone/reviews?qs=pros-and-cons)[
Learning Curve (6)
](https://www.g2.com/products/edrone/reviews?qs=pros-and-cons)

### [edrone](https://www.g2.com/products/edrone/reviews)

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 237

#### How Do G2 Users Rate edrone?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind edrone?

- **Seller:** [edrone](https://www.g2.com/sellers/edrone)
- **Year Founded:** 2016
- **HQ Location:** Krakow, Małopolska
- **Twitter:** @edrone\_me  
1,508 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8c37378e2843434ca5ee5ea1c589d66121060e349e336f54a757c2794f56072&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5185135%2F&secure%5Burl_type%5D=linkedin_company_website)  
215 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 73% Small, 26% Medium

#### What Do G2 Reviewers Say About edrone?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend edrone for its **quick and helpful customer support** , enhancing overall user experience and satisfaction.
- Users praise edrone for its **ease of use** , highlighting the user-friendly interface and effective customer support.
- Users find edrone to be an **easy-to-use and helpful app** , complemented by excellent customer support and clear communication.
- Users praise the **intuitive design** of edrone, enhancing ease of use and facilitating smooth onboarding experiences.
- Users are impressed by the **comprehensive automation** features of edrone, enhancing engagement and saving valuable time.

##### Cons

- Users face a **steep learning curve** with edrone, citing initial challenges and basic data absorption issues.
- Users face a **learning difficulty** with edrone, requiring time and resources to overcome initial challenges.
- Users find **missing features** frustrating, especially limited customization and non-functional mobile chat options.
- Users find the **complex setup** challenging, requiring time to learn and adapt to advanced workflows.
- Users experience a **difficult setup** , facing initial complexities and challenges with installation and advanced features.

#### What Are Recent G2 Reviews of edrone?

**["Exceptional Marketing Automation Tool for E-commerce"](https://www.g2.com/survey_responses/edrone-review-10655834)**

**Rating:** 5.0/5.0 stars

_— Marcin C._

[Read full review](https://www.g2.com/survey_responses/edrone-review-10655834)

**["Smart Marketing Automation Platform"](https://www.g2.com/survey_responses/edrone-review-12209118)**

**Rating:** 4.0/5.0 stars

_— Saurabh B._

[Read full review](https://www.g2.com/survey_responses/edrone-review-12209118)

#### What Are G2 Users Discussing About edrone?

- [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for)

[
ProFundCom
](https://www.g2.com/products/profundcom/reviews)

By [ProFundCom](https://www.g2.com/sellers/profundcom)

[

4.9/5(40)

](https://www.g2.com/products/profundcom/reviews)

What do users say?

Users consistently praise the exceptional customer service and ease of use of ProFundCom, highlighting how responsive support enhances their experience and helps them maximize the platform's capabilit

Pros and Cons

[
Customer Support (19)
](https://www.g2.com/products/profundcom/reviews?qs=pros-and-cons)[
Learning Curve (6)
](https://www.g2.com/products/profundcom/reviews?qs=pros-and-cons)

### [ProFundCom](https://www.g2.com/products/profundcom/reviews)

ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate ProFundCom?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ProFundCom?

- **Seller:** [ProFundCom](https://www.g2.com/sellers/profundcom)
- **Year Founded:** 2003
- **HQ Location:** London, GB
- **Twitter:** @ProFundCom  
793 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b22f7b9f21a1dcee70027a63a749ca1ec8fb4b1338778ed87a454bed5dd8715&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprofundcom---email-marketing-for-finance&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Investment Management
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About ProFundCom?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of ProFundCom, enhancing usability and satisfaction throughout their experience.
- Users value ProFundCom for its **exceptional customer engagement** , enhancing efficiency and support in fundraising initiatives.
- Users appreciate the **seamless integrations** of ProFundCom, enhancing efficiency and support for marketing and sales processes.
- Users value the **ease of use** of ProFundCom, enhancing their digital marketing efficiency and customization capabilities.
- Users appreciate the **ease of use and excellent service** offered by ProFundCom for effective email marketing.

##### Cons

- Users experience a **learning curve** due to the many features, but support helps ease the transition.
- Users find the system to be **not intuitive** , as the multitude of features complicates navigation and usability.
- Users find ProFundCom to be **expensive** compared to lower-cost alternatives, impacting accessibility for smaller firms.
- Users find the **time-consuming process** of manual updates frustrating, hindering efficiency in campaign management.
- Users note **dashboard issues** , wishing for a more modern UI and broader template selection for ease of use.

#### What Are Recent G2 Reviews of ProFundCom?

**["Exceptional Service with Cutting-Edge Analytics"](https://www.g2.com/survey_responses/profundcom-review-12555289)**

**Rating:** 5.0/5.0 stars

_— Tom S._

[Read full review](https://www.g2.com/survey_responses/profundcom-review-12555289)

**["User-Friendly and Highly Competent"](https://www.g2.com/survey_responses/profundcom-review-12692797)**

**Rating:** 4.5/5.0 stars

_— Marco B._

[Read full review](https://www.g2.com/survey_responses/profundcom-review-12692797)

#### What Are G2 Users Discussing About ProFundCom?

- [What is ProFundCom used for?](https://www.g2.com/discussions/what-is-profundcom-used-for)

[
Marketing Star
](https://www.g2.com/products/marketing-star/reviews)

By [Resulticks](https://www.g2.com/sellers/resulticks)

[

4.7/5(23)

](https://www.g2.com/products/marketing-star/reviews)

What do users say?

Users consistently praise the user-friendly interface of Marketing Star, highlighting its simplicity and effectiveness in managing campaigns across multiple channels. The platform's automation feature

Pros and Cons

[
Ease of Use (12)
](https://www.g2.com/products/marketing-star/reviews?qs=pros-and-cons)[
Integration Difficulty (2)
](https://www.g2.com/products/marketing-star/reviews?qs=pros-and-cons)

### [Marketing Star](https://www.g2.com/products/marketing-star/reviews)

Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Marketing Star?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Marketing Star?

- **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks)
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @Resulticks  
2,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1efcbb0a03d89df73436ec15e6408098061ed7df046777104821dc618636c3a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresulticks%2F&secure%5Burl_type%5D=linkedin_company_website)  
372 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 39% Small, 35% Medium

#### What Do G2 Reviewers Say About Marketing Star?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketing Star to be **easy to use** , streamlining campaign management with its helpful features and quick setup.
- Users love the **automation efficiency** of Marketing Star, streamlining workflows and optimizing campaigns with ease.
- Users find Marketing Star's **helpful features** invaluable for managing campaigns efficiently and improving marketing strategies.
- Users find Marketing Star **incredibly intuitive** , simplifying campaign management and enhancing overall marketing efficiency.
- Users appreciate the **automation features** of Marketing Star, streamlining marketing tasks and enhancing campaign management efficiency.

##### Cons

- Users express frustration with the **limited integration options** , making it challenging to connect with essential tools like HubSpot.
- Users express frustration over the **limited integration options** , particularly lacking connections with essential tools like HubSpot.
- Users note a **lack of integrations** , limiting connection with essential tools like HubSpot, which hampers workflow efficiency.
- Users find the **limited integration** with other tools restricts their workflow and overall usability of Marketing Star.
- Users are frustrated by the **limited integrations** available, which restrict connections with essential tools like HubSpot.

#### What Are Recent G2 Reviews of Marketing Star?

**["Streamlined Campaign Management with Smart Automation"](https://www.g2.com/survey_responses/marketing-star-review-12004950)**

**Rating:** 4.5/5.0 stars

_— Pradip S._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950)

**["User-Friendly Tool Saving Campaign Costs"](https://www.g2.com/survey_responses/marketing-star-review-12033758)**

**Rating:** 4.5/5.0 stars

_— Falva F._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758)

[
Vendasta AI Platform
](https://www.g2.com/products/vendasta-ai-platform/reviews)

By [Vendasta](https://www.g2.com/sellers/vendasta)

[

4.5/5(540)

](https://www.g2.com/products/vendasta-ai-platform/reviews)

What do users say?

Users consistently praise the Vendasta AI Platform for its ease of use and robust support, which streamline digital marketing tasks and enhance client engagement. Many appreciate how the platform cons

Pros and Cons

[
Helpful (51)
](https://www.g2.com/products/vendasta-ai-platform/reviews?qs=pros-and-cons)[
Learning Curve (24)
](https://www.g2.com/products/vendasta-ai-platform/reviews?qs=pros-and-cons)

### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)

From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Visit our Trust Center at trust.vendasta.com for security documentation, compliance certifications, and data privacy details.

**Average Rating:** 4.5/5.0

**Total Reviews:** 533

#### How Do G2 Users Rate Vendasta AI Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Vendasta AI Platform?

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta  
3,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Vendasta AI Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction.
- Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs.
- Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly.
- Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless.
- Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity.

##### Cons

- Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage.
- Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize.
- Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex.
- Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform.
- Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**["Amazing AI Assistants, Simple to Use, and Fairly Priced"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)**

**Rating:** 5.0/5.0 stars

_— Carl B._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)

**["Revolutionized Our Client AI Integration"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)**

**Rating:** 5.0/5.0 stars

_— Chris H._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

[
Brevo Customer Data Platform
](https://www.g2.com/products/brevo-customer-data-platform/reviews)

By [Brevo](https://www.g2.com/sellers/brevo)

[

4.6/5(95)

](https://www.g2.com/products/brevo-customer-data-platform/reviews)

What do users say?

Users consistently praise the platform for its ease of use and intuitive interface, making it accessible for both beginners and experienced marketers. The ability to create and manage marketing campai

Pros and Cons

[
Ease of Use (18)
](https://www.g2.com/products/brevo-customer-data-platform/reviews?qs=pros-and-cons)[
Expensive (4)
](https://www.g2.com/products/brevo-customer-data-platform/reviews?qs=pros-and-cons)

### [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews)

Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors.

**Average Rating:** 4.6/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate Brevo Customer Data Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Brevo Customer Data Platform?

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** www.brevo.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo\_official  
16,032 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
898 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small, 7% Medium

#### What Do G2 Reviewers Say About Brevo Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design.
- Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform.
- Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs.
- Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience.
- Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs.

##### Cons

- Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings.
- Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort.
- Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively.
- Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity.
- Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks.

#### What Are Recent G2 Reviews of Brevo Customer Data Platform?

**["Easy-to-use tool for Customer Communication and Marketing Automation"](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)**

**Rating:** 4.0/5.0 stars

_— Carmen B._

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)

**["Brevo has been my reliable system for marketing automation for years."](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)**

**Rating:** 5.0/5.0 stars

_— Helen W._

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)

[
Vero Cloud
](https://www.g2.com/products/getvero/reviews)

By [Vero](https://www.g2.com/sellers/vero)

[

4.4/5(37)

](https://www.g2.com/products/getvero/reviews)

What do users say?

Users consistently praise the intuitive interface and powerful features of Vero Cloud, which enable effective email marketing and automation. Many appreciate its ability to integrate data seamlessly,

Pros and Cons

[
Business Enhancement (1)
](https://www.g2.com/products/getvero/reviews?qs=pros-and-cons)[
Learning Curve (1)
](https://www.g2.com/products/getvero/reviews?qs=pros-and-cons)

### [Vero Cloud](https://www.g2.com/products/getvero/reviews)

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

**Average Rating:** 4.4/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Vero Cloud?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Vero Cloud?

- **Seller:** [Vero](https://www.g2.com/sellers/vero)
- **Company Website:** www.getvero.com
- **Year Founded:** 2012
- **HQ Location:** Sydney, NSW
- **Twitter:** @getvero  
2,403 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c3d60cc3e3c603ece7f12a20ba5fbe9cc8fea930d0151de0f9befcf1dee69fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetvero%2F%3ForiginalSubdomain%3Dau&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 46% Medium

#### What Do G2 Reviewers Say About Vero Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that Vero Cloud's **integration with customer databases** significantly enhances personalized communication and efficiency.
- Users value the **transparent pricing** and flexible roadmap of Vero Cloud, along with the team's deep industry knowledge.
- Users praise the **easy integration** of Vero Cloud, enhancing personalized communication without data management hassles.
- Users find the **easy integrations** of Vero Cloud transformative for personalizing emails with up-to-date information.
- Users highlight the **easy setup** of Vero Cloud, streamlining customer communication and enhancing personalized email efficiency.

##### Cons

- Users faced a **learning curve** with Vero Cloud, encountering initial troubles with triggered emails during setup.
- Users note a **limitation in app functionality** , wishing for more integration with other channels.
- Users find the **limited features** restrict their ability to fully utilize Vero Cloud's capabilities.
- Users find the **limited texting features** of Vero Cloud restrictive, wishing for more in-app communication options.
- Users find the **platform limitations** restrict their ability to perform more functions within the app.

#### What Are Recent G2 Reviews of Vero Cloud?

**["The right price for the right features"](https://www.g2.com/survey_responses/vero-cloud-review-12523101)**

**Rating:** 5.0/5.0 stars

_— Elyes G._

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101)

**["Customer engagement platform that gets the job done"](https://www.g2.com/survey_responses/vero-cloud-review-12804942)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942)

#### What Are G2 Users Discussing About Vero Cloud?

- [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for)

[
Optimove
](https://www.g2.com/products/optimove/reviews)

By [Optimove](https://www.g2.com/sellers/optimove)

[

4.6/5(234)

](https://www.g2.com/products/optimove/reviews)

What do users say?

Users consistently praise the platform for its ease of use and powerful segmentation capabilities, which streamline campaign management and enhance customer engagement. The intuitive interface and res

Pros and Cons

[
Ease of Use (55)
](https://www.g2.com/products/optimove/reviews?qs=pros-and-cons)[
Learning Curve (18)
](https://www.g2.com/products/optimove/reviews?qs=pros-and-cons)

### [Optimove](https://www.g2.com/products/optimove/reviews)

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 230

#### How Do G2 Users Rate Optimove?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Optimove?

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove  
5,475 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website)  
572 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 51% Medium, 31% Small

#### What Do G2 Reviewers Say About Optimove?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Optimove, enjoying its intuitive interface and flexible implementation.
- Users value the **dedicated customer support** with quick access to expert solutions, enhancing their overall experience with Optimove.
- Users value the **comprehensive analytics** provided by Optimove, enhancing campaign evaluation and continuous improvement.
- Users appreciate the **seamless integration of data-driven insights** with personalized engagement, enhancing their marketing strategies significantly.
- Users value the **seamless integration of data-driven insights** for personalized customer engagement and targeted campaigns with Optimove.

##### Cons

- Users find the **learning curve steep** , facing initial difficulties with features and a complicated interface.
- Users experience **slow performance** with Optimove, encountering waiting times and system delays, especially during heavy database loads.
- Users find the **missing features** in Optimove limit effectiveness, affecting usability and overall experience.
- Users find the **data management processes frustrating** , especially with issues like batch loads and a lack of reporting flexibility.
- Users highlight **integration issues** with Optimove, emphasizing the need for careful planning and broader data integration options.

#### What Are Recent G2 Reviews of Optimove?

**["easy and user-friendly good support"](https://www.g2.com/survey_responses/optimove-review-10631324)**

**Rating:** 4.5/5.0 stars

_— minas m._

[Read full review](https://www.g2.com/survey_responses/optimove-review-10631324)

**["Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement"](https://www.g2.com/survey_responses/optimove-review-11841342)**

**Rating:** 4.0/5.0 stars

_— Tina M._

[Read full review](https://www.g2.com/survey_responses/optimove-review-11841342)

#### What Are G2 Users Discussing About Optimove?

- [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for)

[
Thryv
](https://www.g2.com/products/thryv/reviews)

By [Thryv](https://www.g2.com/sellers/thryv)

[

4.3/5(2,012)

](https://www.g2.com/products/thryv/reviews)

What do users say?

Users consistently praise the ease of use and responsive support provided by Thryv, highlighting how it simplifies business management tasks like scheduling and client communication. Many appreciate t

Pros and Cons

[
Ease of Use (102)
](https://www.g2.com/products/thryv/reviews?qs=pros-and-cons)[
Missing Features (60)
](https://www.g2.com/products/thryv/reviews?qs=pros-and-cons)

### [Thryv](https://www.g2.com/products/thryv/reviews)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,893

#### How Do G2 Users Rate Thryv?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Thryv?

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Company Website:** Thryv.com
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv  
8,415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website)  
5,883 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small, 9% Medium

#### What Do G2 Reviewers Say About Thryv?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Thryv to be **easy to use** , seamlessly integrating various features for efficient team collaboration.
- Users appreciate the **automation features** of Thryv, enabling streamlined follow-ups and consistent client engagement.
- Users love the **automation features** of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns.
- Users value the **great customer support** from Thryv, highlighting its helpfulness and comprehensiveness.
- Users appreciate the **powerful automation features** of Thryv, finding it easy to use and engaging.

##### Cons

- Users express disappointment over **missing features** and constant glitches, undermining their overall experience with Thryv.
- Users find the **learning curve challenging** , requiring time and support to navigate the many features effectively.
- Users experience **constant glitches** with Thryv, leading to dissatisfaction and a lack of essential export options.
- Users find **limited features** in Thryv, such as insufficient data management and challenging segmentation capabilities.
- Users find Thryv to be **expensive** , especially with additional setup and customization costs due to its complexity.

#### What Are Recent G2 Reviews of Thryv?

**["All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money"](https://www.g2.com/survey_responses/thryv-review-12972196)**

**Rating:** 5.0/5.0 stars

_— Alan H._

[Read full review](https://www.g2.com/survey_responses/thryv-review-12972196)

**["Keap/Thryv has helped me grow my business in ways I never thought I could"](https://www.g2.com/survey_responses/thryv-review-8053452)**

**Rating:** 5.0/5.0 stars

_— Heather W._

[Read full review](https://www.g2.com/survey_responses/thryv-review-8053452)

#### What Are G2 Users Discussing About Thryv?

- [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for)
- [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv)
- [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments
- [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software)
- [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments

[
Pushwoosh
](https://www.g2.com/products/pushwoosh/reviews)

By [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6)

[

4.4/5(50)

](https://www.g2.com/products/pushwoosh/reviews)

What do users say?

Users consistently praise the intuitive interface and strong customer support of Pushwoosh, which make it easy to design and manage campaigns. The platform's ability to segment audiences and automate

Pros and Cons

[
Ease of Use (21)
](https://www.g2.com/products/pushwoosh/reviews?qs=pros-and-cons)[
Reporting Issues (5)
](https://www.g2.com/products/pushwoosh/reviews?qs=pros-and-cons)

### [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews)

Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month.

**Average Rating:** 4.4/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Pushwoosh?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Pushwoosh?

- **Seller:** [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6)
- **Year Founded:** 2014
- **HQ Location:** Rockville, MD
- **Twitter:** @Pushwoosh  
893 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0f330dc46fd6062949c1e09c8344cebb24c510e2b9171876d106ab82709422a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3733012%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 58% Small, 32% Medium

#### What Do G2 Reviewers Say About Pushwoosh?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Pushwoosh to be **incredibly easy to use** , simplifying campaign design and customer journey tracking efficiently.
- Users highly value the **quick and responsive customer support** of Pushwoosh, enhancing their overall experience and reliability.
- Users enjoy the **personalized automation workflows** of Pushwoosh, streamlining their marketing campaigns effectively.
- Users value the **easy journey creation** tools, enabling personal and timely communication for improved engagement and retention.
- Users find the **easy integration** of Pushwoosh simple and effective for diverse campaign needs and functionalities.

##### Cons

- Users find the **reporting issues** in Pushwoosh lacking detail and lacking more analytical options for better insights.
- Users are frustrated with the **poor dashboard performance** , lacking detailed analytics and a welcoming user interface.
- Users feel that **feature improvements** are needed in analytics, tagging, and documentation for a better experience.
- Users find the **interface unintuitive** , causing difficulty in discovering features and understanding statistics effectively.
- Users experience **notification delays** in Pushwoosh, impacting timely information delivery and overall effectiveness.

#### What Are Recent G2 Reviews of Pushwoosh?

**["Fast integration, great team, and a platform that genuinely evolves"](https://www.g2.com/survey_responses/pushwoosh-review-13036148)**

**Rating:** 5.0/5.0 stars

_— Davit G._

[Read full review](https://www.g2.com/survey_responses/pushwoosh-review-13036148)

**["Smooth Implementation and Responsive Support Team"](https://www.g2.com/survey_responses/pushwoosh-review-12960182)**

**Rating:** 5.0/5.0 stars

_— Diana T._

[Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12960182)

#### What Are G2 Users Discussing About Pushwoosh?

- [What is a mobile push notification?](https://www.g2.com/discussions/pushwoosh-what-is-a-mobile-push-notification) - 1 comment
- [What is the best push notification service?](https://www.g2.com/discussions/pushwoosh-what-is-the-best-push-notification-service)
- [Is Pushwoosh free?](https://www.g2.com/discussions/is-pushwoosh-free) - 1 comment
- [What is Pushwoosh?](https://www.g2.com/discussions/what-is-pushwoosh) - 1 comment

[
Conversion
](https://www.g2.com/products/conversion-conversion/reviews)

By [Conversion](https://www.g2.com/sellers/conversion)

[

5/5(22)

](https://www.g2.com/products/conversion-conversion/reviews)

What do users say?

Users consistently praise the ease of use and modern interface of the platform, highlighting how it simplifies complex marketing tasks and integrates data seamlessly. The AI features enhance efficienc

Pros and Cons

[
Market Segmentation (5)
](https://www.g2.com/products/conversion-conversion/reviews?qs=pros-and-cons)[
Missing Features (2)
](https://www.g2.com/products/conversion-conversion/reviews?qs=pros-and-cons)

### [Conversion](https://www.g2.com/products/conversion-conversion/reviews)

Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.

**Average Rating:** 5.0/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Conversion?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Conversion?

- **Seller:** [Conversion](https://www.g2.com/sellers/conversion)
- **Company Website:** conversion.ai
- **Year Founded:** 2020
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00bc687c30b90bf071c612e4a998a2b36d2eaa2e1c3a4fc8a1fdb0726be2ceea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68479230&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 41% Large, 36% Medium

#### What Do G2 Reviewers Say About Conversion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible and dynamic segmentation** in Conversion, leading to faster and more effective marketing efforts.
- Users value the **automation features** of Conversion, streamlining processes and enhancing efficiency across marketing efforts.
- Users appreciate the **ease of use** of Conversion, enjoying the smooth migration and intuitive interface for quick adoption.
- Users appreciate the **time efficiency** of Conversion, reducing campaign setup from hours to mere minutes.
- Users praise the **automation efficiency** of Conversion, significantly reducing campaign setup time and enhancing workflow flexibility.

##### Cons

- Users note the **missing features** in Conversion, highlighting areas that still need development and maturation for optimal use.
- Users find that **inefficiencies** arise when inadequate marketing strategies are executed faster without proper guidance or maturity in features.
- Users find some **limited features** in Conversion, indicating areas that are still evolving and need improvement.
- Users find Conversion to be **not intuitive** , experiencing challenges due to the transition from legacy MOps systems.
- Users experience **slow performance** due to workflow builder quirks and UI responsiveness issues that hinder usability.

#### What Are Recent G2 Reviews of Conversion?

**["Best Vendor Relationship We Have Had in Martech"](https://www.g2.com/survey_responses/conversion-review-12697986)**

**Rating:** 5.0/5.0 stars

_— Kate A._

[Read full review](https://www.g2.com/survey_responses/conversion-review-12697986)

**["The Ops Team Finally found a life vest to stop from drowning."](https://www.g2.com/survey_responses/conversion-review-12697953)**

**Rating:** 5.0/5.0 stars

_— Mario A._

[Read full review](https://www.g2.com/survey_responses/conversion-review-12697953)

[
Leadsquared Marketing...
](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

By [LeadSquared](https://www.g2.com/sellers/leadsquared)

[

4.4/5(234)

](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

What do users say?

Users consistently praise the ease of use and robust lead management features of Leadsquared Marketing Automation, highlighting its ability to streamline marketing efforts and improve efficiency. Many

Pros and Cons

[
Automation Features (2)
](https://www.g2.com/products/leadsquared-marketing-automation/reviews?qs=pros-and-cons)[
Campaign Issues (2)
](https://www.g2.com/products/leadsquared-marketing-automation/reviews?qs=pros-and-cons)

### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 219

#### How Do G2 Users Rate Leadsquared Marketing Automation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadsquared Marketing Automation?

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared  
1,470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®
- **Phone:** 848-248-4002

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 44% Small, 37% Medium

#### What Do G2 Reviewers Say About Leadsquared Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates.
- Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows.
- Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams.
- Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams.
- Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates.

##### Cons

- Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors.
- Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively.
- Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues.
- Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support.
- Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**["LeadSquared Makes Managing and Assigning Sales Leads Effortless"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)

**["Effortless Lead Management with Room for Integration Improvement"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)**

**Rating:** 4.5/5.0 stars

_— Nitin S._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)

#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

- [‹ Prev‹ Prev](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=2#product-list)
- [1](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score#product-list)
- [2](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=2#product-list)
- 3
- [4](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=4#product-list)
- [5](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=5#product-list)
- [6](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=6#product-list)
- [7](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=7#product-list)
- …
- [33](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=33#product-list)
- [34](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=34#product-list)
- [Next ›Next ›](/categories/marketing-automation?Tag=Landing%2525252525252520Pages&order=g2_score&page=4#product-list)

Spotlight Categories

[Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)

[Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)

[Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr)

[VoIP Providers](https://www.g2.com/categories/voip)

[Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.