Best Marketing Automation Software - Page 3

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 713

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,300+ Authentic Reviews
  • 713+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Klaviyo, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=customer-io)

Appier AIQUA

AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios.

Average Rating: 4.6/5.0

Total Reviews: 23

How Do G2 Users Rate Appier AIQUA?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Appier AIQUA?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • Twitter: @GoAppier
    1,230 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 61% Medium, 35% Small

What Do G2 Reviewers Say About Appier AIQUA?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly interface of Appier AIQUA, making it easy to navigate and use effectively.
  • Users appreciate the user-friendly interface of Appier AIQUA, ensuring a seamless and efficient experience.
  • Users value the user-friendly interface of Appier AIQUA, which enhances their overall experience without disruptions.
  • Users appreciate the user-friendly interface of Appier AIQUA, facilitating seamless event uploads without delays.

What Are Recent G2 Reviews of Appier AIQUA?

What Are G2 Users Discussing About Appier AIQUA?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 628

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 23% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Leadsquared Marketing Automation

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

Average Rating: 4.4/5.0

Total Reviews: 225

How Do G2 Users Rate Leadsquared Marketing Automation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadsquared Marketing Automation?

  • Seller: LeadSquared
  • Year Founded: 2011
  • HQ Location: Bangalore
  • Twitter: @LeadSquared
    1,470 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,063 employees on LinkedIn®
  • Phone: 848-248-4002

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Education Management, Marketing and Advertising
  • Company Size: 45% Small, 36% Medium

What Do G2 Reviewers Say About Leadsquared Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the seamless integration of automation features in Leadsquared, enhancing collaboration and efficiency across teams.
  • Users appreciate the ease of use of Leadsquared, praising its effective implementation and seamless CRM integration.
  • Users appreciate the seamless sales and marketing integration in Leadsquared, enhancing collaboration and visibility across teams.
  • Users value the native sales and marketing unification in Leadsquared, enabling real-time updates and streamlined collaboration.
  • Users benefit from the time efficiency of Leadsquared Marketing Automation, enabling seamless collaboration and streamlined campaign management.
Cons
  • Users find regional admin permissions limited, complicating campaign management and causing potential overwrites of global settings.
  • Users find limited customization challenging, as it complicates complex campaigns and restricts flexibility in reports.
  • Users experience poor customer support with slow response times and unknowledgeable team members, hindering effective campaign management.
  • Users find Leadsquared Marketing Automation expensive, especially since each automation incurs additional costs, leading to budget concerns.
  • Users find the inefficient regional admin permissions cause complications and accidental overwrites in campaign management.

What Are Recent G2 Reviews of Leadsquared Marketing Automation?

What Are G2 Users Discussing About Leadsquared Marketing Automation?

vcita

vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all.

Average Rating: 4.5/5.0

Total Reviews: 79

How Do G2 Users Rate vcita?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 9.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.7/10 (Category avg: 8.5/10)

Who Is the Company Behind vcita?

  • Seller: vcita
  • Year Founded: 2010
  • HQ Location: St. Petersburg Florida
  • Twitter: @vCita
    1,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Alternative Medicine, Marketing and Advertising
  • Company Size: 86% Small, 11% Medium

What Do G2 Reviewers Say About vcita?

AI-generated summary from verified user reviews

Pros
  • Users find vcita's ease of use exceptional, benefiting from seamless integrations and automated features that enhance productivity.
  • Users love the automated reminders and bookings, making client management seamless and efficient for their businesses.
  • Users commend the exceptional customer support from vcita, providing quick assistance and helpful solutions for their needs.
  • Users appreciate the seamless integration capabilities of vcita, enhancing client interaction and streamlining business management.
  • Users value the seamless integration options of vcita, enhancing client interaction and streamlining business operations.
Cons
  • Users face integration issues with vcita, particularly with Google Calendar syncing and availability inaccuracies.
  • Users express frustration over missing features like partial refunds, limited uploads, and costly adjustments to templates.
  • Users find vcita expensive, facing additional costs for basic adjustments and limitations on document uploads.
  • Users find the lack of integration with other services frustrating, leading to disjointed workflows and inefficiencies.
  • Users report linking issues with vcita, resulting in syncing problems and miscommunication with other platforms.

What Are Recent G2 Reviews of vcita?

What Are G2 Users Discussing About vcita?

Voyado

Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI.

Average Rating: 4.5/5.0

Total Reviews: 82

How Do G2 Users Rate Voyado?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Voyado?

  • Seller: Voyado
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Stockholm, SE
  • LinkedIn® Page: www.linkedin.com
    386 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 48% Medium, 29% Small

What Do G2 Reviewers Say About Voyado?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive and user-friendly interface of Voyado, simplifying complex tasks and enhancing productivity.
  • Users value the fast and helpful support from Voyado, enhancing their experience with the platform.
  • Users love the intuitive and user-friendly interface of Voyado, enhancing their ability to create personalized campaigns effortlessly.
  • Users commend the helpful support from Voyado, enhancing their experience with fast assistance and professionalism.
  • Users value the easy setup of Voyado, appreciating its straightforward process and excellent documentation for seamless onboarding.
Cons
  • Users note the limited features of Voyado, particularly for advanced analysis and on-site messaging flexibility.
  • Users wish for missing features in Voyado, particularly specific reporting options for enhanced usability and insights.
  • Users find the learning curve steep due to inadequate documentation and slow onboarding processes, causing frustration.
  • Users face integration issues with Voyado, especially during the initial setup and connecting with other tools.
  • Users find the complex features of Voyado frustrating, requiring developer involvement and extensive reading to navigate effectively.

What Are Recent G2 Reviews of Voyado?

What Are G2 Users Discussing About Voyado?

Vendasta AI Platform

From small agency to enterprise, Vendasta is the AI customer acquisition and engagement platform for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. These AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Vendasta is a SOC 2 Type 2 attested organization committed to maintaining strong security and data privacy standards. Visit our Trust Center at trust.vendasta.com to access security documentation, compliance certifications, and data privacy information.

Average Rating: 4.5/5.0

Total Reviews: 537

How Do G2 Users Rate Vendasta AI Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Vendasta AI Platform?

  • Seller: Vendasta
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Saskatchewan
  • Twitter: @Vendasta
    3,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    742 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Management Consulting
  • Company Size: 84% Small, 11% Medium

What Do G2 Reviewers Say About Vendasta AI Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support of Vendasta AI Platform, enhancing onboarding and ongoing assistance effectively.
  • Users appreciate the ease of use of the Vendasta AI Platform, which simplifies marketing tasks and enhances efficiency.
  • Users highly value the outstanding customer support from Vendasta, appreciating quick responses and a positive, validating attitude.
  • Users love the comprehensive tools and AI services within Vendasta AI Platform, streamlining their marketing and support needs.
  • Users value the time-saving efficiency of Vendasta AI, transforming manual tasks into automated solutions effortlessly.
Cons
  • Users face a challenging learning curve due to complex integrations and automations that hinder user experience.
  • Users find the limited features of Vendasta AI Platform restrict their usage and complicate the overall experience.
  • Users find the difficult learning curve challenging, often needing extensive support to navigate the platform effectively.
  • Users find missing features and limited capabilities hinder the Vendasta AI Platform's effectiveness and usability.
  • Users find the complexity of Vendasta AI Platform concerning, often struggling with setups and integrations impacting performance.

What Are Recent G2 Reviews of Vendasta AI Platform?

What Are G2 Users Discussing About Vendasta AI Platform?

edrone

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.

Average Rating: 4.8/5.0

Total Reviews: 237

How Do G2 Users Rate edrone?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 9.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind edrone?

  • Seller: edrone
  • Year Founded: 2016
  • HQ Location: Krakow, Małopolska
  • Twitter: @edrone_me
    1,508 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    219 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 73% Small, 26% Medium

What Do G2 Reviewers Say About edrone?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive automation capabilities of edrone, enhancing customer engagement and saving time in operations.
  • Users commend the quick and helpful customer support, highlighting the professionalism and friendliness of the staff.
  • Users commend the excellent customer engagement offered by edrone, highlighting the professionalism and clear communication from the team.
  • Users appreciate the comprehensive automation features of edrone, enhancing customer engagement and saving valuable time.
  • Users highlight the excellent customer support and ease of use, enhancing their experience with edrone.
Cons
  • Users often find missing features limiting for segmentation and functionality, particularly on mobile devices.
  • Users find the difficult setup of edrone challenging, especially with complex workflows and initial installation issues.
  • Users face a steep learning curve with edrone, finding initial setup and data absorption challenging.
  • Users find the complex setup of edrone challenging, especially during initial installation and workflow configuration.
  • Users find the difficult learning curve of edrone frustrating, particularly with outdated manuals and complex setup processes.

What Are Recent G2 Reviews of edrone?

What Are G2 Users Discussing About edrone?

ProFundCom

ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape.

Average Rating: 4.8/5.0

Total Reviews: 43

How Do G2 Users Rate ProFundCom?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.9/10)
  • Customization : 9.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind ProFundCom?

  • Seller: ProFundCom
  • Company Website:
  • Year Founded: 2003
  • HQ Location: London, GB
  • Twitter: @ProFundCom
    793 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Investment Management
  • Company Size: 79% Small, 16% Medium

What Do G2 Reviewers Say About ProFundCom?

AI-generated summary from verified user reviews

Pros
  • Users greatly value the responsive customer support of ProFundCom, enhancing their overall experience and satisfaction.
  • Users value the customer engagement insights from ProFundCom, enhancing efficiency and targeting in fundraising efforts.
  • Users appreciate the seamless integrations of ProFundCom, enhancing efficiency and providing exceptional support for marketing efforts.
  • Users appreciate the ease of use of ProFundCom, highlighting its intuitive interface and quick integration capabilities.
  • Users appreciate the ease of use and outstanding customer service of ProFundCom, enhancing their email marketing efforts significantly.
Cons
  • Users face a steep learning curve due to the platform's extensive features, though support aids in the transition.
  • Users find ProFundCom to be not intuitive, citing complex navigation and a steep learning curve due to numerous functions.
  • Users find ProFundCom expensive, especially for small firms, suggesting a need for more accessible pricing options.
  • Users find the time-consuming nature of manually updating mailing lists and learning the platform frustrating.
  • Users feel the dashboard issues hinder the experience, desiring a more modern UI and diverse templates.

What Are Recent G2 Reviews of ProFundCom?

What Are G2 Users Discussing About ProFundCom?

Pushwoosh

Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month.

Average Rating: 4.4/5.0

Total Reviews: 49

How Do G2 Users Rate Pushwoosh?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Pushwoosh?

  • Seller: Pushwoosh
  • Year Founded: 2014
  • HQ Location: Rockville, MD
  • Twitter: @Pushwoosh
    893 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    48 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 57% Small, 33% Medium

What Do G2 Reviewers Say About Pushwoosh?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Pushwoosh, making campaign designs and customer journey tracking simple and effective.
  • Users value the quick and responsive customer support from Pushwoosh, enhancing their overall experience and satisfaction.
  • Users value the automation capabilities of Pushwoosh, enabling hassle-free payment management and personalized communication.
  • Users value the easy journey creation tools in Pushwoosh, leading to personalized and engaging email communications.
  • Users value the easy integration of Pushwoosh, appreciating its simplicity and comprehensive functionality for diverse needs.
Cons
  • Users find the reporting issues in Pushwoosh inadequate and suggest improvements for better analytics and insights.
  • Users find the dashboard issues frustrating, particularly with slow loading times and limited reporting options.
  • Users suggest enhancements, particularly for analytics and documentation improvements, to better utilize Pushwoosh's capabilities.
  • Users find the admin UI unintuitive, with hidden features and a lack of polished reports, complicating usage.
  • Users experience notification delays with Pushwoosh, impacting timely message reception and report generation.

What Are Recent G2 Reviews of Pushwoosh?

What Are G2 Users Discussing About Pushwoosh?

Marketing Star

Marketing Star is a multichannel marketing platform designed specifically for small and medium-sized businesses. It combines essential marketing channels including Email, SMS, WhatsApp, QR Codes, Web Forms, Landing Pages, and Social Media into a single platform, eliminating the need to manage multiple disconnected tools. Many marketing solutions are either too complex and costly for growing businesses or too limited to support long-term growth. Marketing Star bridges that gap by providing powerful multichannel marketing capabilities in an easy-to-use interface. Non-technical marketers and business owners can create and launch their first campaign in minutes, without any coding or technical expertise. The platform enables businesses to map and automate customer journeys visually across channels from a single canvas. Users can personalize communications using customer data, conduct A/B testing, and monitor campaign performance through real-time analytics covering delivery, engagement, and conversions. Marketing Star also includes data enrichment capabilities to help businesses improve audience quality and expand customer reach. With flexible pricing options, businesses can choose from tiered monthly plans or pay-as-you-go channel usage. This allows growing teams to scale their marketing efforts without committing to volumes or features they don't need yet.

Average Rating: 4.7/5.0

Total Reviews: 23

How Do G2 Users Rate Marketing Star?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 9.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Marketing Star?

  • Seller: Resulticks
  • Year Founded: 2014
  • HQ Location: Seattle, WA
  • Twitter: @Resulticks
    2,106 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    392 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 39% Small, 35% Medium

What Do G2 Reviewers Say About Marketing Star?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Marketing Star exceptional, simplifying marketing automation and campaign management effortlessly.
  • Users value the automation efficiency of Marketing Star, which streamlines marketing tasks and enhances campaign management.
  • Users highlight the helpful features of Marketing Star, simplifying campaign management and enhancing audience engagement.
  • Users find the intuitive user interface of Marketing Star makes creating and managing campaigns effortless and efficient.
  • Users appreciate the automation features of Marketing Star, streamlining marketing tasks and enhancing campaign management efficiency.
Cons
  • Users find the integration difficulty with Marketing Star limits connectivity with essential tools, affecting workflow efficiency.
  • Users express frustration with limited integration options, particularly missing crucial connections like HubSpot, impacting workflow efficiency.
  • Users express frustration over the lack of integrations, limiting connections with essential tools in their workflow.
  • Users express frustration over limited integration with other tools, hindering connectivity and workflow efficiency.
  • Users are frustrated by the limited integrations available, which restrict connections with essential tools like HubSpot.

What Are Recent G2 Reviews of Marketing Star?

Optimove

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

Average Rating: 4.6/5.0

Total Reviews: 232

How Do G2 Users Rate Optimove?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Optimove?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • Twitter: @Optimove
    5,475 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    553 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 51% Medium, 31% Small

What Do G2 Reviewers Say About Optimove?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Optimove, benefiting from its intuitive interface and efficient automation features.
  • Users value the dedicated customer support of Optimove, enhancing their experience with expert assistance and seamless operations.
  • Users value the robust analytics of Optimove, enhancing their ability to measure and optimize campaign performance effectively.
  • Users value the seamless integration of data-driven insights in Optimove, enhancing personalized customer engagement and campaign efficiency.
  • Users value the advanced customer segmentation of Optimove, enhancing targeted marketing and overall engagement effectively.
Cons
  • Users find a steep learning curve with Optimove, noting the complexity can be overwhelming initially.
  • Users often face slow performance with Optimove, experiencing long wait times and system delays during heavy usage.
  • Users find the missing features in Optimove limit effectiveness, noting the need for better scheduling and deliverability tools.
  • Users find integration issues with Optimove challenging, requiring careful planning and execution for optimal functionality.
  • Users experience slow loading times with Optimove, particularly during data processing and when managing multiple campaigns.

What Are Recent G2 Reviews of Optimove?

What Are G2 Users Discussing About Optimove?

Maestra

Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - A dedicated Forward Deployed Marketer who handles migration, implementation, flow and segment setup, on-site experiences, and ongoing optimization – included in every plan.

Average Rating: 4.7/5.0

Total Reviews: 77

How Do G2 Users Rate Maestra?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Maestra?

  • Seller: Maestra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Arlington, MA
  • LinkedIn® Page: www.linkedin.com
    117 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 44% Medium, 40% Small

What Do G2 Reviewers Say About Maestra?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional customer support from Maestra, which aids in achieving marketing goals efficiently.
  • Users praise the ease of use of Maestra, enabling seamless campaign creation and effective team collaboration.
  • Users value the strong support from Maestra’s account managers and support team, enhancing overall satisfaction and success.
  • Users commend Maestra for its effective automation, enhancing campaign management and enabling personalized user communication effortlessly.
  • Users appreciate the seamless integrations offered by Maestra, enhancing their workflow and ease of use across platforms.
Cons
  • Users find the learning curve challenging, often feeling lost when setting up segments and needing support.
  • Users find the interface not intuitive, leading to confusion and a steep learning curve for effective use.
  • Users find the segmentation issues challenging, often feeling confused and relying on support for assistance.
  • Users find complex navigation in Maestra, reporting difficulties in intuitive filtering and setting up user-friendly campaigns.
  • Users find Maestra's features limited, requiring reliance on support and facing integration challenges during setup.

What Are Recent G2 Reviews of Maestra?

Vero Cloud

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

Average Rating: 4.4/5.0

Total Reviews: 37

How Do G2 Users Rate Vero Cloud?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 7.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Vero Cloud?

  • Seller: Vero
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Sydney, NSW
  • Twitter: @getvero
    2,403 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 53% Small, 47% Medium

What Do G2 Reviewers Say About Vero Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find the seamless customer communication integration in Vero Cloud transformative for personalized and efficient email outreach.
  • Users commend the detailed understanding of Vero Cloud, appreciating the knowledgeable team's insights and flexibility.
  • Users find the easy integration with customer communication essential for creating personalized emails efficiently and effectively.
  • Users find that easy integrations with Vero Cloud streamline personalized email creation, enhancing efficiency and data management.
  • Users find the easy setup of Vero Cloud enables seamless integration for personalized communication effortlessly.
Cons
  • Users faced a steep learning curve initially with Vero Cloud, but improvements have since been made.
  • Users find the limited in-app functionality a drawback, wishing for more channels and features to enhance their experience.
  • Users note the limited features of Vero Cloud, wishing for more in-app functionality and channel options.
  • Users find the limited texting features of Vero Cloud restrictive, wishing for more in-app communication options.
  • Users find the in-app functionality limited, wishing for more options and channels to enhance their experience.

What Are Recent G2 Reviews of Vero Cloud?

What Are G2 Users Discussing About Vero Cloud?

Thryv

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

Average Rating: 4.3/5.0

Total Reviews: 1,894

How Do G2 Users Rate Thryv?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Thryv?

  • Seller: Thryv
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dallas, TX
  • Twitter: @thryv
    8,415 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,823 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About Thryv?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use with Thryv, particularly for scheduling appointments and managing customer interactions.
  • Users appreciate the efficient automation features of Thryv, which enhance productivity and streamline marketing efforts.
  • Users praise the outstanding customer support of Thryv, emphasizing its helpfulness and responsiveness throughout their experience.
  • Users value the automation features of Thryv, enhancing efficiency and ensuring consistent client follow-ups effortlessly.
  • Users appreciate the helpful features of Thryv, enhancing productivity and streamlining communication effectively.
Cons
  • Users highlight several missing features in Thryv, such as invoice creation and customizable calendar availability.
  • Users face a challenging learning curve with Thryv, making it difficult to utilize its full potential effectively.
  • Users express dissatisfaction with pricing limitations and functionality issues that hinder their overall experience with Thryv.
  • Users find Keap's limited features frustrating, lacking essential elements like inventory management and customizable reporting.
  • Users find Thryv's pricing expensive and limiting, creating challenges with user licenses and contact list limits.

What Are Recent G2 Reviews of Thryv?

What Are G2 Users Discussing About Thryv?

OneSignal

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

Average Rating: 4.7/5.0

Total Reviews: 1,211

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How Do G2 Users Rate OneSignal?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind OneSignal?

  • Seller: OneSignal
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Mateo, California
  • Twitter: @onesignal
    5,546 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 53% Small, 24% Medium

What Do G2 Reviewers Say About OneSignal?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of OneSignal, enabling quick setup and effortless notification management across platforms.
  • Users love the ease of setting up notifications on OneSignal, enhancing user engagement with real-time analytics.
  • Users love the easy setup and cross-platform notifications of OneSignal, appreciating real-time engagement analytics.
  • Users find the easy setup of OneSignal significantly simplifies sending notifications and managing user engagement.
  • Users love the automation features of OneSignal, enabling efficient multichannel strategies and seamless content distribution.
Cons
  • Users find missing features in OneSignal, such as improved segmentation and better popup management, limiting its effectiveness.
  • Users find there is a learning curve that makes understanding features and integration somewhat challenging at first.
  • Users find the limited features of OneSignal hinder their ability to create diverse and complex messaging options efficiently.
  • Users find OneSignal to be expensive, as many advanced features require a paid plan, limiting accessibility for beginners.
  • Users experience notification issues with OneSignal, finding unreliable delivery and challenges with VOIP notifications across devices.

What Are Recent G2 Reviews of OneSignal?

What Are G2 Users Discussing About OneSignal?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025