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Vero Cloud Reviews & Product Details

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is a marketing automation platform built for internet scale. With Vero, make every message count.

Seller

Vero

Languages Supported

English

Product Description

ero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is a marketing automation platform built for internet scale. With Vero, make every message count.

Overview by

Chris Hexton (CEO and Co-Founder at Vero)

Discussions

Vero Cloud Community

Pricing

Pricing provided by Vero Cloud.

Starter

Starting at $54.00

Pro

Starting at $219.00

View More Pricing Information

Top-Rated Alternatives

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Vero Cloud Media

The workflow canvas makes it easy to design, visualise and manage even complex email journeys

Vero Cloud Demo - Logic and Action steps

All the tools you need to customize messages and journeys so your customers receive the right message, at the right time.

Vero Cloud Demo - Email Drag & Drop Editor

Our new drag-and-drop editor enables any team member, whether they have no HTML knowledge or a lot, to get their next campaign idea live faster.

Craft any email automation you can dream up using Vero's powerful tools: schedule one-off campaigns, recurring campaigns (hourly, daily or weekly), design drip and automated campaign workflows and trigger transactional emails, all in one place.

Investigate and deep dive into your customer lifecycle. View all of the data Vero knows about each of your customers.

Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimise the performance of your campaigns. Choose biggest number of statistical significance.

Vero Cloud Reviews (32)

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Rory S.

CEO

Mid-Market (51-1000 emp.)

6/30/2020

"legit product, from a company who seem to be refreshingly straightforward to work with."

5/5

What do you like best about Vero Cloud?

Good, transparent pricing. Flexible roadmap to suit customer needs. The team knows this space deeply. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

It would be nice to do more in app etc (other channels) - that is a limitation. Previously, emails could be slow to deliver, but that has been fixed (after discussion with them) Review collected by and hosted on G2.com.

Vincent T.

Founder

Small-Business (50 or fewer emp.)

9/30/2025

"A foundational part of how we build software at UNO"

5/5

What do you like best about Vero Cloud?

Being able to integrate customer communication directly on our customer database has been a game changer in terms of creating personalised emails with up to date information at scale without massive issues moving data around as we had with previous vendors on a dated architecture Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

We had a little bit of trouble getting some triggered emails running initially but those seem to have been ironed out now. It should be noted we were one of the first of their clients to move over to their new stack so expected this Review collected by and hosted on G2.com.

Soham W.

Mid-Market (51-1000 emp.)

4/20/2024

"Great app to work with ."

5/5

What do you like best about Vero Cloud?

This is a very good app to work with , specially the interface is really good and we think this should be there on everyone's phone or pc

I recommend this software Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

The only disadvantage of this is it has a few bugs we can work on and the developer can surely fix it soon Review collected by and hosted on G2.com.

Frank S.

Data Analyst

Small-Business (50 or fewer emp.)

8/8/2023

"Fantastic Email Campaigning System"

3.5/5

What do you like best about Vero Cloud?

The ability to segment users by any user or tracked event property (or event in general) and program automated campaigns based on the user's tracked events and properties. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

The inability to mass-prune user properties, like in the case where you need to remove a certain property from all users equally. The API can handle single-user property removals, but not all users all at once. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/30/2023

"Best email marketing software for a microservice landscape"

4/5

What do you like best about Vero Cloud?

The possibilities to fetch data remotely from other services inside our company. And there good support in the slack channel. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

The lack of performance of the application, can be really slow sometimes. Review collected by and hosted on G2.com.

Rashmi R.

Associate Project Manager 2

Computer Software

Small-Business (50 or fewer emp.)

8/21/2023

"My take on Vero Cloud"

4/5

What do you like best about Vero Cloud?

It is designed to cater the needs of modern marketing teams and can be used to send customised marketing messages. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

It is very much dependent on the development team on how they using it. Review collected by and hosted on G2.com.

Suraj S.

Deputy Manager

Small-Business (50 or fewer emp.)

3/5/2023

"Best emailing system"

4.5/5

What do you like best about Vero Cloud?

I can make my mail templates easily and send it to lot of customers across different platforms. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Some extensions are lagging sometimes otherwise its good. Review collected by and hosted on G2.com.

justin c.

Electrical and Instrumentation Planner

Mid-Market (51-1000 emp.)

1/6/2022

"My experience With Vero Workflows"

4/5

What do you like best about Vero Cloud?

Its was very intuitive and allowed me to easily craft and send messages across platforms to boost product sales. We interpreted it with our email system to allow quick follow ups. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

I didn't like that some of the integration features did not work as smooth as I would have liked. Review collected by and hosted on G2.com.

Dino T.

Mid-Market (51-1000 emp.)

8/6/2020

"Great transactional email service"

5/5

What do you like best about Vero Cloud?

At OpenAgent we run all our transactional emails though Vero and have been very impressed with i's performance and functionality. The tool provides both great APIs as well as interface to create segments, campaigns, email templates as well as push in parameters.

The customer service is also top notch and local - for us in Australia anyway. Highly recommended Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Pushing a lot of event can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the national in the pricing approach. Review collected by and hosted on G2.com.

Michał P.

Enterprise (> 1000 emp.)

5/29/2020

"We're happy with Vero's features for behavioural and transactional emails"

4.5/5

What do you like best about Vero Cloud?

Simple interface, feature rich:

- user segmentation,

- log searching,

- quite complex flows building

- possibility to insert parts of emails from our "dictionaries" (retrieved live from our servers)

One of the best things is good contact with Vero staff and their helpfulness and friendly attitude. :-) Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Some dev-focused features, like versioning wouldn't hurt. :-) Review collected by and hosted on G2.com.

Recommendations to others considering Vero Cloud:

Great if You want non-dev people to run all messaging efforts.

It'll be a good tool for fairly simple to quite advanced use cases.

The pricing was better to us compared to other tools we considered (Intercom etc.)

I'd think twice if you need precise versioning and integration with developer flows - here You might be missing some features.

Anyway, the Vero staff is friendly and open. They have never done any "hard-selling" on us by pushing to use features we didn't need.

Quite the opposite, they've helped us set up stuff, optimise our account and run things smoothly. Good guys! :-) Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

Communication with clients:

- confirming bookings and reminding of them — with transactional emails

- re-activating some of them — with behavioural flows

The main benefit is that almost all of required actions might be done by non-developers.

Which makes life easier for all the company. :-) Review collected by and hosted on G2.com.