# Best Marketing Automation Software - Page 5

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io&segment=all)

**Sponsored**

### Influ2

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-03T20%3A13%3A50Z&secure%5Bdisplayable_resource_id%5D=2183&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=77648&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=77648&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D5%26segment%3Dall&secure%5Btoken%5D=e5d9b8c424afcaccc8f4a4e74eabae7b22dba223f90b416a72d8e932203db9e5&secure%5Burl%5D=https%3A%2F%2Fpba.influ2.com%2Fabm-ads%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2-Clicks&secure%5Burl_type%5D=custom_url)

### [Dashly](https://www.g2.com/products/dashly/reviews)

Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation. Put it on another level with call scheduling and video calls. With proactive messaging, a chatbot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live chat messages, pop-up windows and emails. Features: - Capture leads using chatbot made in easy-to-use Chatbot Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Make the best offers using pop-up; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - Analyze your performance building funnels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Dashly?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dashly?

- **Seller:** [Dashly](https://www.g2.com/sellers/dashly)
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @dashly  
39 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a7949e84f2c2332c76d5b1de12103fbdc412b33c9a12a1ba4891394ee1de2c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18558027%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 90% Small, 10% Medium

#### What Do G2 Reviewers Say About Dashly?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **automation speed** of Dashly, enabling quick setup for bots and effective lead data collection.
- Users are impressed by the **automation efficiency** of Dashly, enabling quick bot setup and effective lead management.
- Users benefit from **quick automation features** that streamline user replies and enhance lead collection effectively.
- Users praise the **responsive support** of Dashly, enhancing their marketing metrics and revenue with customizable solutions.
- Users value the **user-friendly email marketing** of Dashly, noting improved metrics and revenue growth.

##### Cons

- Users find the interface **not intuitive** , but appreciate the helpful customer support for setup and customization.
- Users face challenges with **deletion issues** , finding it difficult to resolve problems independently.
- Users find **editing difficulties** challenging, often needing assistance to resolve problems effectively.
- Users face **email issues** with Dashly, particularly regarding newsletter deliverability challenges affecting communication effectiveness.
- Users struggle with **error issues** , finding it challenging to resolve problems independently and facing bugs in features.

#### What Are Recent G2 Reviews of Dashly?

**["A good product for support and marketing automation"](https://www.g2.com/survey_responses/dashly-review-10775054)**

**Rating:** 4.5/5.0 stars

_— Alex N._

[Read full review](https://www.g2.com/survey_responses/dashly-review-10775054)

**["A chatbot for automatically answering simple questions from users about your site"](https://www.g2.com/survey_responses/dashly-review-10792412)**

**Rating:** 5.0/5.0 stars

_— Sabina V._

[Read full review](https://www.g2.com/survey_responses/dashly-review-10792412)

#### What Are G2 Users Discussing About Dashly?

- [What is Dashly used for?](https://www.g2.com/discussions/what-is-dashly-used-for)

### [Encharge](https://www.g2.com/products/encharge/reviews)

Encharge helps small businesses and startups to grow their revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey. 2,000 companies, from solopreneurs to some of the most promising and successful startups like Landbot, rely on Encharge for their email marketing and marketing automation needs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 366

#### How Do G2 Users Rate Encharge?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Encharge?

- **Seller:** [Encharge](https://www.g2.com/sellers/encharge)
- **Year Founded:** 2018
- **HQ Location:** Oborishte, BG
- **Twitter:** @EnCharge  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6760f9b35a927160eeede9c3abd44a631980cf6789ada2906759e39fd2e756db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fencharge%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Education Management
- **Company Size:** 92% Small, 4% Medium

#### What Do G2 Reviewers Say About Encharge?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **clean and user-friendly interface** of Encharge, backed by excellent documentation and support.
- Users value the **automation efficiency** of Encharge, enabling quick and effective management of email workflows and customer journeys.
- Users love the **intuitive interface** of Encharge, making it easy to navigate and build automations seamlessly.
- Users appreciate the **powerful automation features** of Encharge, allowing quick setup and flexibility in workflows.
- Users love the **easy setup** of Encharge, appreciating its convenience and seamless integration with existing tools.

##### Cons

- Users face a **steep learning curve** with Encharge, particularly when setting up advanced workflows and navigation.
- Users are frustrated by **missing features** like native in-app messaging and limited analytics, affecting overall productivity.
- Users find the **limited selection of pre-built templates** in Encharge restricts customization and onboarding efficiency.
- Users find Encharge's **limited features** frustrating, especially its lack of form capabilities and outdated templates.
- Users often find **integration issues** frustrating, particularly the lack of native and newer payment API integrations.

#### What Are Recent G2 Reviews of Encharge?

**["Intuitive Workflow Automation with Room for More Integrations"](https://www.g2.com/survey_responses/encharge-review-4814868)**

**Rating:** 5.0/5.0 stars

_— Troy L._

[Read full review](https://www.g2.com/survey_responses/encharge-review-4814868)

**["We automated our entire customer journey"](https://www.g2.com/survey_responses/encharge-review-11154079)**

**Rating:** 5.0/5.0 stars

_— Tamas J._

[Read full review](https://www.g2.com/survey_responses/encharge-review-11154079)

#### What Are G2 Users Discussing About Encharge?

- [What is Encharge used for?](https://www.g2.com/discussions/what-is-encharge-used-for) - 2 comments

### [Drip](https://www.g2.com/products/drip/reviews)

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.

**Average Rating:** 4.4/5.0

**Total Reviews:** 468

#### How Do G2 Users Rate Drip?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Drip?

- **Seller:** [Drip](https://www.g2.com/sellers/drip)
- **HQ Location:** Minneapolis, MN
- **Twitter:** @getdrip  
12,804 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0848af88b5ca8b1ffcaef6395f627ed7eb2f4776f93ae1edce416d056e517590&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16264928%2F&secure%5Burl_type%5D=linkedin_company_website)  
155 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small, 7% Medium

#### What Do G2 Reviewers Say About Drip?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies.
- Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features.
- Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing.
- Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics.
- Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently.

##### Cons

- Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups.
- Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix.
- Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows.
- Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints.
- Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip.

#### What Are Recent G2 Reviews of Drip?

**["Behavior-Based Automation That Sends the Right Message at the Right Time"](https://www.g2.com/survey_responses/drip-review-12864021)**

**Rating:** 4.0/5.0 stars

_— Prabhat C._

[Read full review](https://www.g2.com/survey_responses/drip-review-12864021)

**["Drip turned our product events into something marketing could actually use"](https://www.g2.com/survey_responses/drip-review-13076322)**

**Rating:** 4.5/5.0 stars

_— Yaroslav B._

[Read full review](https://www.g2.com/survey_responses/drip-review-13076322)

#### What Are G2 Users Discussing About Drip?

- [What is Drip used for?](https://www.g2.com/discussions/what-is-drip-used-for)
- [What is Getdrip?](https://www.g2.com/discussions/what-is-getdrip)
- [What is drip ecommerce?](https://www.g2.com/discussions/what-is-drip-ecommerce)
- [How much does drip cost?](https://www.g2.com/discussions/how-much-does-drip-cost)
- [Is drip a CRM?](https://www.g2.com/discussions/is-drip-a-crm)

### [Manago AI](https://www.g2.com/es/products/manago-ai/reviews)

Manago AI es una plataforma de compromiso con el cliente que ayuda a los mercadólogos a conectar sus datos, entender a cada cliente, comunicarse en cada canal y obtener resultados. Con la confianza de más de 2,000 marcas, Manago AI ofrece a los mercadólogos la rapidez, claridad y confianza para pasar de la idea a la campaña en vivo en minutos a través de correo electrónico, SMS, WhatsApp y web. No se requiere recurso técnico.

**Average Rating:** 4.4/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Manago AI?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.0/10)
- **Personalización:** 8.1/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Manago AI?

- **Vendedor:** [Manago AI](https://www.g2.com/es/sellers/manago-ai)
- **Año de fundación:** 2011
- **Ubicación de la sede:** Kraków, PL
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website)  
347 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Especialista en Automatización de Marketing, Especialista en Marketing
- **Top Industries:** Marketing y publicidad, Venta al por Menor
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Manago AI?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **flexibilidad y adaptabilidad** de Manago AI, lo que permite soluciones personalizadas para sus necesidades de automatización de marketing.
- Los usuarios aprecian la **eficiencia de automatización** de SALESmanago, lo que permite integraciones personalizadas y capacidades de marketing mejoradas sin problemas.
- Los usuarios elogian el **excelente soporte al cliente** de SALESmanago, destacando la capacidad de respuesta y la utilidad a lo largo de su asociación.
- Los usuarios elogian la **automatización avanzada de campañas y la integración perfecta con Salesforce** , mejorando efectivamente su estrategia de marketing.
- Los usuarios aprecian el **constructor de correos electrónicos intuitivo** en SALESmanago, mejorando en gran medida la comunicación con los clientes y la eficiencia de la automatización.

##### Cons

- Los usuarios experimentan una **curva de aprendizaje pronunciada** con Manago AI, requiriendo tiempo y esfuerzo para lograr una configuración óptima.
- Los usuarios encuentran la **interfaz no intuitiva** , lo que hace que sea un desafío navegar y utilizar todas las funciones de manera efectiva.
- Los usuarios encuentran algunos aspectos de la plataforma **complejos y poco amigables para el usuario** , afectando la usabilidad general y el acceso a funciones.
- Los usuarios encuentran la **complejidad** de Manago AI desafiante, ya que no todas las funciones son fácilmente accesibles o fáciles de usar.
- Los usuarios informan de **problemas de características** , incluyendo una integración limitada de SMS y una navegación difícil para herramientas menos utilizadas con frecuencia.

#### What Are Recent G2 Reviews of Manago AI?

**["Constructor de boletines intuitivo y rico en funciones con automatizaciones confiables y gran soporte"](https://www.g2.com/es/survey_responses/manago-ai-review-12970320)**

**Rating:** 4.0/5.0 stars

_— Paulina ._

[Read full review](https://www.g2.com/es/survey_responses/manago-ai-review-12970320)

**["Una plataforma sólida para la automatización del marketing"](https://www.g2.com/es/survey_responses/manago-ai-review-13135615)**

**Rating:** 5.0/5.0 stars

_— Martyna K._

[Read full review](https://www.g2.com/es/survey_responses/manago-ai-review-13135615)

#### What Are G2 Users Discussing About Manago AI?

- [¿Para qué se utiliza SALESmanago?](https://www.g2.com/es/discussions/what-is-salesmanago-used-for)

### [Actito](https://www.g2.com/products/actito/reviews)

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

**Average Rating:** 4.3/5.0

**Total Reviews:** 174

#### How Do G2 Users Rate Actito?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Actito?

- **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa)
- **Company Website:** www.ibexa.co
- **Year Founded:** 1999
- **HQ Location:** Oslo, Norway
- **Twitter:** @IBEXA  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 47% Medium, 34% Small

#### What Do G2 Reviewers Say About Actito?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool.
- Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management.
- Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts.
- Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals.
- Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective.

##### Cons

- Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors.
- Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability.
- Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive.
- Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity.
- Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors.

#### What Are Recent G2 Reviews of Actito?

**["Precise Customer Tracking and Powerful Automated Outreach"](https://www.g2.com/survey_responses/actito-review-12870721)**

**Rating:** 5.0/5.0 stars

_— Laverne N._

[Read full review](https://www.g2.com/survey_responses/actito-review-12870721)

**["Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder"](https://www.g2.com/survey_responses/actito-review-12853358)**

**Rating:** 4.5/5.0 stars

_— Naomi M._

[Read full review](https://www.g2.com/survey_responses/actito-review-12853358)

#### What Are G2 Users Discussing About Actito?

- [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for)

### [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews)

SuperOffice is a leading European CRM provider, guided by our mission to be Europe’s most loved CRM. We help growing businesses build valuable, effortless customer relationships with our award-winning CRM platform for sales, marketing and customer service. Tailored specifically for B2B professionals, SuperOffice equips organizations with the necessary tools and insights to effectively understand and respond to customer needs. Available on both desktop and mobile platforms, this CRM solution streamlines the customer journey, enhances personalized communication, and ultimately boosts customer satisfaction, regardless of location. SuperOffice CRM is particularly beneficial for sales teams, marketing departments, and customer service representatives. These professionals require a centralized platform to manage interactions and data, making SuperOffice an ideal choice for organizations aiming to improve productivity and prioritize customer engagement. The software supports a wide range of use cases, including tracking sales leads, managing marketing campaigns, providing customer support, and analyzing customer feedback, making it an essential tool for any organization focused on a customer-centric approach. Key features of SuperOffice CRM include robust contact management, sales automation, and advanced reporting capabilities. The contact management system allows users to efficiently store and organize customer information, ensuring easy access to crucial data when needed. Sales automation tools streamline the sales process by automating repetitive tasks, enabling sales professionals to concentrate on relationship-building rather than administrative duties. Additionally, the reporting features deliver valuable insights into customer behavior and sales performance, empowering teams to make informed, data-driven decisions. The Board view feature allows sales representatives and managers to maintain an overview of all sales activities, facilitating quicker sales cycles. For marketers, SuperOffice CRM enhances the customer journey through automated lead management and workflows, utilizing smart triggers to optimize marketing efforts. The platform also supports AI-powered content creation, enabling users to generate personalized images, copy, and calls-to-action (CTAs). This capability allows marketers to strengthen relationships and maintain effective communication at every customer touchpoint. Service teams can leverage SuperOffice CRM to provide efficient and consistent support by unifying customer information and interaction history. The organized request management system categorizes inquiries clearly, speeding up response times. Features such as autoreplies and response templates further enhance communication efficiency, while built-in reporting and analytics offer insights to continuously improve service quality. SuperOffice CRM stands out as a versatile and powerful tool that addresses the diverse needs of businesses looking to enhance their customer relationships.

**Average Rating:** 4.4/5.0

**Total Reviews:** 176

#### How Do G2 Users Rate SuperOffice CRM?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SuperOffice CRM?

- **Seller:** [SuperOffice AS](https://www.g2.com/sellers/superoffice-as)
- **Company Website:** www.superoffice.com
- **Year Founded:** 1990
- **HQ Location:** Oslo, Oslo
- **Twitter:** @SuperOffice  
779 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3263bf440738a4c9aee0a7000235c96e9be24db55f20d2efb89676410e4b535e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperoffice-as%2F&secure%5Burl_type%5D=linkedin_company_website)  
316 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Wholesale, Computer Software
- **Company Size:** 59% Small, 34% Medium

#### What Do G2 Reviewers Say About SuperOffice CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** in SuperOffice CRM, highlighting its intuitive navigation and customizable features.
- Users find SuperOffice CRM to be **very intuitive** , making it easy to navigate and manage company communications.
- Users highly value the **quick and helpful customer support** provided by SuperOffice CRM, enhancing their overall experience.
- Users value the **helpful support** of SuperOffice CRM, appreciating the quick response and effective communication from the teams.
- Users highlight the **user-friendly design** of SuperOffice CRM, making customer management intuitive and efficient.

##### Cons

- Users face **persistent bugs** in SuperOffice CRM, particularly with the Android app and slow updates for fixes.
- Users find the **time-consuming onboarding process** cumbersome, making it hard to integrate addons efficiently.
- Users face **integration issues** with SuperOffice CRM, lacking connections to essential secondary systems and encountering bugs on Android.
- Users desire the addition of **missing features** in SuperOffice CRM, hindering marketing functionality and overall user experience.
- Users experience **connectivity issues** with SuperOffice CRM, leading to delays and complications during document editing and uploads.

#### What Are Recent G2 Reviews of SuperOffice CRM?

**["Simple, Versatile CRM and Contract Management with SO"](https://www.g2.com/survey_responses/superoffice-crm-review-12971029)**

**Rating:** 5.0/5.0 stars

_— Åge P._

[Read full review](https://www.g2.com/survey_responses/superoffice-crm-review-12971029)

**["Intuitive and great support"](https://www.g2.com/survey_responses/superoffice-crm-review-8622654)**

**Rating:** 5.0/5.0 stars

_— Pär G._

[Read full review](https://www.g2.com/survey_responses/superoffice-crm-review-8622654)

### [Revotas](https://www.g2.com/products/revotas/reviews)

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences.

**Average Rating:** 4.8/5.0

**Total Reviews:** 58

#### How Do G2 Users Rate Revotas?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customization :** 9.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Revotas?

- **Seller:** [Revotas](https://www.g2.com/sellers/revotas)
- **Year Founded:** 2009
- **HQ Location:** Boston, MA
- **Twitter:** @RevotasHQ  
58 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1982fe38fb09c2b1dc0ce406bcce908e239ea42b8f1b7d196479f8cc93a32ac0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevotas%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Textiles
- **Company Size:** 53% Medium, 47% Small

#### What Do G2 Reviewers Say About Revotas?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and reliable customer support** of Revotas, highlighting their professionalism and helpfulness.
- Users appreciate the **helpful and responsive support team** of Revotas, enhancing their daily workflow and productivity.
- Users value the **quick and reliable customer engagement** of Revotas, enhancing their marketing content production effectively.
- Users love the **ease of use** of Revotas, praising its flexibility for segmentation and helpful customer support.
- Users praise the **easy setup** of Revotas, appreciating its flexible usability and responsive support team.

##### Cons

- Users find the **complex reporting** screens challenging initially, impacting the ease of use for newcomers to Revotas.
- Users find the **dashboard issues** can hinder initial use, though it improves with familiarity over time.
- Users find the **reporting inadequate** , indicating a need for better integration and development in this area.
- Users find the **learning curve steep** for some reporting screens, requiring time to adapt before enjoying the benefits.
- Users note a **learning difficulty** with some reporting screens, requiring time to become familiar before effective use.

#### What Are Recent G2 Reviews of Revotas?

**["Professional, innovative and supportive"](https://www.g2.com/survey_responses/revotas-review-11228882)**

**Rating:** 4.5/5.0 stars

_— Cem S._

[Read full review](https://www.g2.com/survey_responses/revotas-review-11228882)

**["Performance Marketing Specialist"](https://www.g2.com/survey_responses/revotas-review-11221784)**

**Rating:** 5.0/5.0 stars

_— Ömer Y._

[Read full review](https://www.g2.com/survey_responses/revotas-review-11221784)

### [ConvergeHub](https://www.g2.com/products/convergehub/reviews)

ConvergeHub is the all-in-one CRM built to accelerate revenue from pipeline to paycheck. Designed for businesses of all sizes—from small startups to enterprise-grade organizations—it unifies Sales, Marketing, Support, and Billing into one powerful platform. Your teams can attract leads, close deals, support customers, and get paid faster—all from a single, streamlined workspace. With robust automation, deep customization, and a 360° customer view, ConvergeHub helps you manage every stage of the customer lifecycle and drive scalable growth without switching tools. Highlights: 360° customer view with omnichannel touchpoints Built-in campaigns, quotes, invoices, and support cases Custom dashboards, automation, and reporting tools Integrates with QuickBooks, DocuSign, RingCentral, Office365, Zapier, and more

**Average Rating:** 4.8/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate ConvergeHub?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ConvergeHub?

- **Seller:** [ConvergeHub](https://www.g2.com/sellers/convergehub)
- **Year Founded:** 2016
- **HQ Location:** San Francisco Bay Area, California
- **Twitter:** @convergehub  
1,799 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d9f5d42b15eb50a05817f452aad19cc3e66fafa9f1172a6378a88f77cfe226d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconvergehub%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 97% Small

#### What Are Recent G2 Reviews of ConvergeHub?

**["Awesome CRM-Software with outstanding support!"](https://www.g2.com/survey_responses/convergehub-review-9302524)**

**Rating:** 5.0/5.0 stars

_— André P._

[Read full review](https://www.g2.com/survey_responses/convergehub-review-9302524)

**["ConvergeHub Streamlines CRM, Sales, Marketing, Support, and Billing in One Platform"](https://www.g2.com/survey_responses/convergehub-review-12938035)**

**Rating:** 5.0/5.0 stars

_— Hector Francisco A._

[Read full review](https://www.g2.com/survey_responses/convergehub-review-12938035)

#### What Are G2 Users Discussing About ConvergeHub?

- [What is ConvergeHub used for?](https://www.g2.com/discussions/what-is-convergehub-used-for)

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

### [Act-On](https://www.g2.com/es/products/act-on/reviews)

Act-On Software proporciona soluciones que capacitan a los mercadólogos para involucrar a los objetivos de marketing en cada paso del ciclo de vida del cliente. Act-On hace que los datos de los clientes sean procesables para que los mercadólogos puedan soñar en grande y construir programas de automatización de marketing inteligentes y efectivos para hacer crecer sus negocios y generar un mayor valor de vida del cliente, todo con el tiempo más rápido para obtener valor. Act-On capacita a los mercadólogos para: • Crecer y expandir sus negocios a escala a través de la generación de demanda B2B, ventas y transacciones B2C, y características de marketing para clientes. Orquestar y optimizar todo el recorrido del cliente, desde el conocimiento hasta la defensa, construyendo un compromiso continuo y personalizado que transforma a los visitantes en prospectos, prospectos en clientes potenciales calificados, y clientes potenciales calificados en clientes de por vida. • Ofrecer experiencias de marca excepcionales a lo largo del ciclo de vida del cliente automatizando los recorridos de compra, personalizando las comunicaciones y campañas, y mejorando la afinidad y lealtad a la marca. Aprovechar las capacidades automatizadas de Act-On para atraer nuevos prospectos, involucrar a sus contactos y guiar a los clientes potenciales hacia decisiones de compra más frecuentes y lucrativas. • Impulsar la adopción medible de productos y la retención de clientes mediante la ejecución de programas integrales de incorporación y capacitación, estrategias de adopción de productos y retención de clientes, y promociones de nuevos productos y servicios. Desde nuevos contactos hasta socios leales, puede usar Act-On para involucrar a su audiencia, convertirlos en embajadores de la marca y mantenerlos regresando por más. Con informes y análisis interactivos y dinámicos para evaluar, mostrar y mejorar el rendimiento, la Plataforma Act-On está diseñada para ofrecer valor de marketing de crecimiento para empresas y mercadólogos de cualquier tamaño, forma, ubicación y escala. Las características de la plataforma incluyen: • Recorridos de compra automatizados y adaptables • Integraciones profundas con sistemas CRM líderes y conferencias web • Seguimiento del compromiso de los visitantes del sitio web e informes de intención • Puntuación dinámica de clientes potenciales, segmentación y nutrición • Escucha, prospección, publicación y defensa en redes sociales • Formularios web, páginas de destino y plantillas de correo electrónico fáciles de diseñar • Correos electrónicos transaccionales y activados por eventos • Precios basados en contactos activos para facturación por uso real Entendemos el marketing. Entendemos sus desafíos. Y estamos aquí para ayudarle a sobresalir con cada cliente y cada campaña.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10)
- **Personalización:** 7.6/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Act-On?

- **Vendedor:** [Act-On Software](https://www.g2.com/es/sellers/act-on-software)
- **Sitio web de la empresa:** www.Act-On.com
- **Año de fundación:** 2008
- **Ubicación de la sede:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Especialista en Marketing
- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios destacan la **facilidad de uso** en Act-On, complementada por un soporte excepcional y características fáciles de usar.
- Los usuarios elogian el **soporte al cliente de primera categoría** de Act-On, destacando respuestas rápidas y recursos valiosos como seminarios web y horas de éxito.
- Los usuarios destacan el **constructor de correos electrónicos de primera categoría** de Act-On, mejorando su estrategia de marketing con potentes características y vistas previas en dispositivos.
- Los usuarios elogian la **excepcional gestión de correos electrónicos** de Act-On, con un constructor robusto y un excelente soporte que mejora la productividad general.
- Los usuarios elogian a Act-On por su **excelente soporte y actualizaciones constantes** , mejorando significativamente su experiencia de marketing por correo electrónico.

##### Cons

- Los usuarios expresan preocupaciones sobre **características faltantes** en Act-On, especialmente en lo que respecta a las herramientas de IA y las capacidades del compositor de correos electrónicos.
- Los usuarios encuentran la **interfaz de usuario poco intuitiva** , lo que lleva a experiencias inconsistentes y dificultades durante la implementación.
- Los usuarios encuentran **problemas de correo electrónico** como la reutilización limitada de contenido y una experiencia visual engorrosa en el compositor de correos electrónicos de Act-On.
- Los usuarios experimentan una **curva de aprendizaje** desafiante con Act-On, particularmente al navegar por su interfaz y problemas de implementación.
- Los usuarios sienten que Act-On tiene **características limitadas** en comparación con los competidores, lo que dificulta la eficiencia y la experiencia del usuario.

#### What Are Recent G2 Reviews of Act-On?

**["Plataforma robusta de e-marketing"](https://www.g2.com/es/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/es/survey_responses/act-on-review-17560)

**["Solución de Marketing Unificada con Gran Soporte y Precios"](https://www.g2.com/es/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/es/survey_responses/act-on-review-13175213)

### [HCL Unica](https://www.g2.com/products/hcl-unica/reviews)

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

**Average Rating:** 4.2/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate HCL Unica?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HCL Unica?

- **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies)
- **Year Founded:** 1999
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @hcltech  
425,043 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=956a02ad8dbfeae42d5674b0244526801e33ae7988583df05d94f7af84d4ede2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1756%2F&secure%5Burl_type%5D=linkedin_company_website)  
246,058 employees on LinkedIn®
- **Ownership:** NSE - National Stock Exchange of India

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Large, 27% Small

#### What Do G2 Reviewers Say About HCL Unica?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise HCL Unica for its **automation efficiency** , enabling streamlined operations and improved data-driven decision-making.
- Users highlight the **game-changing automation features** of HCL Unica, streamlining operations and enhancing strategic decision-making.
- Users value HCL Unica for its ability to enhance **customer engagement** through targeted, personalized marketing campaigns.
- Users value the **responsive customer support** of HCL Unica, enhancing their experience and resolving issues effectively.
- Users value the **engagement efficiency** of HCL Unica, significantly enhancing customer interactions and marketing success.

##### Cons

- Users face a steep learning curve due to the **expertise required** for setup and maintenance of HCL Unica.
- Users find the **learning curve steep** , requiring significant time and expertise to effectively set up HCL Unica.
- Users experience **inefficiency** with HCL Unica due to its complicated interface and high setup and maintenance costs.
- Users find HCL Unica's **interface not intuitive** , resulting in challenges for beginners navigating the system effectively.
- Users find the **time-consuming setup** of HCL Unica challenging, requiring significant effort and technical expertise.

#### What Are Recent G2 Reviews of HCL Unica?

**["Intuitive and Fast, Ideal for Efficient Advertising"](https://www.g2.com/survey_responses/hcl-unica-review-12064816)**

**Rating:** 5.0/5.0 stars

_— David F._

[Read full review](https://www.g2.com/survey_responses/hcl-unica-review-12064816)

**["Unlocking Marketing Potential with HCL Unica"](https://www.g2.com/survey_responses/hcl-unica-review-11002847)**

**Rating:** 4.5/5.0 stars

_— Kenneth J._

[Read full review](https://www.g2.com/survey_responses/hcl-unica-review-11002847)

#### What Are G2 Users Discussing About HCL Unica?

- [What is HCL Unica used for?](https://www.g2.com/discussions/what-is-hcl-unica-used-for) - 1 upvote

### [OptiPub](https://www.g2.com/products/optipub/reviews)

OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement.

**Average Rating:** 4.9/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate OptiPub?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 9.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind OptiPub?

- **Seller:** [OptiPub](https://www.g2.com/sellers/optipub)
- **Year Founded:** 2018
- **HQ Location:** Baltimore, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f21bf06ebb699fc2de84a5e8ac4125fdc6e53eb3849a3747ac9abef79f9d9306&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptipub%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing
- **Company Size:** 94% Small, 6% Medium

#### What Do G2 Reviewers Say About OptiPub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** from OptiPub, highlighting their expertise and responsiveness in resolving email challenges.
- Users highlight the **expertise in email deliverability** from OptiPub, significantly improving their email marketing effectiveness.
- Users commend the **extensive feature variety** of OptiPub, making it an invaluable all-in-one platform for publishing businesses.
- Users value the **exceptional responsiveness** of OptiPub, enhancing their email marketing effectiveness and support experience.
- Users value the **customizability** of OptiPub, enabling tailored solutions to meet unique business needs effectively.

##### Cons

- Users find a steep **learning curve** with OptiPub, requiring time and team effort to navigate effectively.
- Users experience **integration issues** with OptiPub, requiring patience due to ongoing development and learning curve challenges.
- Users note the **missing reporting features** in OptiPub, hampering efficiency and functionality until improvements are made.
- Users find the **not intuitive interface** requires a knowledgeable team to navigate effectively and ensure a smooth experience.
- Users find that **OptiPub is time-consuming** due to its integration and learning curve, requiring substantial patience.

#### What Are Recent G2 Reviews of OptiPub?

**["Intuitive AI Email Service"](https://www.g2.com/survey_responses/optipub-review-12643888)**

**Rating:** 5.0/5.0 stars

_— Cody A._

[Read full review](https://www.g2.com/survey_responses/optipub-review-12643888)

**["OptiPub Has Been a Huge Upgrade!"](https://www.g2.com/survey_responses/optipub-review-13068247)**

**Rating:** 5.0/5.0 stars

_— Kasio M._

[Read full review](https://www.g2.com/survey_responses/optipub-review-13068247)

### [Magnews](https://www.g2.com/products/magnews/reviews)

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

**Average Rating:** 4.7/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Magnews?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Magnews?

- **Seller:** [MagNews](https://www.g2.com/sellers/magnews)
- **Year Founded:** 2000
- **HQ Location:** Faenza, Milano, Parigi, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b222dbf34f22ffca719107794455d00c60252fa762a6b63a08e0434fc22d4abd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmagnews%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 59% Small, 35% Medium

#### What Do G2 Reviewers Say About Magnews?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliable data analysis** of Magnews, finding it easy to use and always up to date.
- Users find the **analytics tools** easy to use, reliable, and consistently updated for effective data analysis.
- Users praise Magnews for its **reliable data analytics** , noting ease of use and consistent updates enhance performance.
- Users praise the **reliability and ease of use** in Magnews for data management and analysis.
- Users value the **reliable delivery and data analysis** of Magnews, praising its ease of use and consistent updates.

##### Cons

- Users report a **tiny bug with the customised cancellation link** that affects usability but is not a major concern.

#### What Are Recent G2 Reviews of Magnews?

**["A versatile and efficient platform for marketing needs"](https://www.g2.com/survey_responses/magnews-review-7192689)**

**Rating:** 5.0/5.0 stars

_— Verified User in Philanthropy_

[Read full review](https://www.g2.com/survey_responses/magnews-review-7192689)

**["A platform forever"](https://www.g2.com/survey_responses/magnews-review-10940232)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/magnews-review-10940232)

#### What Are G2 Users Discussing About Magnews?

- [What is Magnews used for?](https://www.g2.com/discussions/what-is-magnews-used-for)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Customization :** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [emfluence Marketing Platform](https://www.g2.com/es/products/emfluence-marketing-platform/reviews)

La Plataforma de Marketing de emfluence está diseñada pensando en ti, ofreciendo una interfaz intuitiva y potentes características para optimizar tus esfuerzos de marketing digital. Ya sea que estés lanzando campañas personalizadas, gestionando múltiples marcas o elaborando estrategias, nuestra plataforma te capacita para tener éxito con: - Automatización de Email: Crea flujos de trabajo automatizados que nutran clientes potenciales y generen conversiones. - Marketing por Email: Diseña y envía fácilmente campañas de email impactantes, con opciones avanzadas de personalización como contenido condicional. - Gestión de Redes Sociales: Programa, publica y monitorea tus publicaciones en redes sociales desde un solo lugar. - Marketing por SMS: Involucra a tu audiencia con campañas de SMS oportunas y relevantes. - Páginas de Aterrizaje: Crea páginas de aterrizaje de alta conversión para capturar clientes potenciales. - Informes Automatizados: Comprende el impacto de tus campañas de marketing aprovechando informes personalizados y análisis a través de canales, activos, personas y lugares. - Seguimiento de Sitios Web: Rastrea las interacciones de los visitantes en tu sitio web para optimizar estrategias de marketing. - Puntuación de Clientes Potenciales: Prioriza clientes potenciales basándote en su compromiso e interacciones. - Calendario de Marketing: Planifica, programa y gestiona tus campañas de marketing en un calendario centralizado. Experimenta el equilibrio perfecto entre usabilidad y funcionalidad con la Plataforma de Marketing de emfluence, y lleva tu marketing al siguiente nivel.

**Average Rating:** 4.3/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate emfluence Marketing Platform?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 9.0/10)
- **Personalización:** 8.5/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 9.3/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind emfluence Marketing Platform?

- **Vendedor:** [emfluence](https://www.g2.com/es/sellers/emfluence)
- **Año de fundación:** 2003
- **Ubicación de la sede:** Kansas City, MO
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9a25b63c4e65dbc28d233ef2f67cd122be3fdd649588eb4b0b779ed8e73fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201590%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 empleados en LinkedIn®
- **Propiedad:** Private
- **Teléfono:** 816-472-4455

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad
- **Company Size:** 53% Medium, 36% Small

#### What Are Recent G2 Reviews of emfluence Marketing Platform?

**["Cumplimiento Robusto y Marketing B2B Simplificado"](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12955503)**

**Rating:** 4.0/5.0 stars

_— Usuario verificado en Dispositivos médicos_

[Read full review](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12955503)

**["Marketing simplificado con cumplimiento de GDPR"](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12951994)**

**Rating:** 4.5/5.0 stars

_— Landrum L._

[Read full review](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12951994)

#### What Are G2 Users Discussing About emfluence Marketing Platform?

- [¿Cuáles son los beneficios y desventajas de usar emfluence para tus campañas de marketing por correo electrónico?](https://www.g2.com/es/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns)
- [¿Para qué se utiliza la plataforma de marketing emfluence?](https://www.g2.com/es/discussions/what-is-emfluence-marketing-platform-used-for)
- [What is the best marketing automation software?](https://www.g2.com/es/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software)
- [¿Cómo elijo una plataforma de automatización de marketing?](https://www.g2.com/es/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment
- [What does a marketing automation platform do?](https://www.g2.com/es/discussions/what-does-a-marketing-automation-platform-do)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

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