G2

Stuessy B.

Patient Engagement & Operations Manager

Hospital & Health Care

Mid-Market (51-1000 emp.)

3/9/2026

"Transformative Personalization, Needs UX Enhancement"

4/5

What do you like best about Sailthru by Marigold?

I like how powerful Sailthru by Marigold's behavioral personalization and 360° customer profiling are. It really helps us move beyond generic email marketing by understanding user behavior across our website and campaigns. This way, we can deliver hyper-targeted messaging that resonates with our Hong Kong audience. The automation builder is extremely flexible, allowing us to create complex customer journeys without needing any coding skills—covering things like welcome sequences, cart abandonment, and re-engagement flows. I also value the deep analytics and insights it offers, which are crucial for measuring performance clearly and optimizing campaigns in real-time. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The user interface feels outdated in certain parts and can be slow at peak hours, which affects daily workflow efficiency. Some of the analytics dashboards are not as flexible as we’d like, making it harder to build custom reports for local stakeholders quickly. Suggestions for improvement include fully customizable dashboards to build our own widgets, faster real-time analytics, better multi-touch attribution, and more localization for Hong Kong users. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

I use Sailthru by Marigold to unify user behavior data, automate personalized journeys, and eliminate manual tasks. It solves issues of generic messaging and fragmented data, allowing hyper-targeted campaigns and 1-to-1 communication, significantly lifting engagement and conversion rates. Review collected by and hosted on G2.com.