emfluence Marketing Platform Reviews

I really like how easy the marketing platform is to use. I expected it to be challenging to navigate and edit but in actuality, it's really easy to use. I was intimidated at first, but once I logged in, I realized how simple it was to add, edit, and place content within your platform.

Since using the platform, we've cut down over an hour of time spent on our marketing deliverables!

The only thing that I haven't found to be as easy is the dividers within our template, but I've reached out to our contact on this and am sure it's user error :).. I'll find out soon!

The biggest problem we faced before emfluence was the amount of time we spent putting the deliverable together and compiling analytics each month. Now with emfluence I have everything I need all in one place and it's changed everything.. Most important, it's saved us a lot of time and headaches.

I love how my team can schedule out all sorts of post, messages and more using the social calendar! It helps us put together campaigns in advance to save time in the long run. The platform is also super intuitive and quick to learn.

It would be nice to see more future integrations, but for now this fits all of our needs.

This platform has worked great for our needs as a small organization, but I have no doubt based on my own usage that it could serve as an enterprise level solution too. Having used other platforms, like Marketo and Salesforce Marketing Cloud, it's got everything and more to compete.

We use the emfluence platform for email newsletters, event reminders and social posting, as well as ad hoc sends and posts. As a group of volunteers, this tool definitely simplifies the process for us.

The marketing platform helps build great looking emails, schedule delivery, and send to targeted groups of customers.

I've not used another platform, so nothing to compare to.

If your business gets little traction from social media efforts or your messages are lost to too much "noise," then the emfluence Marketing Platform might be worth the effort to get the right message to the right audience.

We are able to reach customers and prospects who fit into particular segments, as defined by us, rather than rely on a single message reaching those segments by sending to everyone. It ensures that only those whom we want to receive a message are sent a message. Not all our business prospects are prospects for all segments of our business.

I love that the staff is responsive if there are issues or questions and I really love that if I have platform needs, they can either help me find a way to accomplish it - and even sometimes build it into the functionality for others too.

Nothing. Love the price, love the functionality, love the team!

You get 80% of the functionality of the bigger players with only 10% of the hassle and a fraction of the price tag. Its a great value.

both transactional and promotional messaging across multiple brands; easy enough for me to manage it all without it being a full-time job. Flexibility to customize, robust wysisyg when i don't have time to customize.

The ease of searching for content and being able to pull the information in detail. I don't use the full amount of emfluence except sourcing the people that we send emails to. I just have access to results.

If I am searching for a certain person, you have to match exact and not alternate ways of searching a name. I, again, don't use the email portion but I do wish there was an easier way to split up the territories or target market to make sending out a little easier than doing one email at a time.

I seems great for getting data in one area and seeing behaviors of each email sent out. I don't use it very much in depth beyond pulling lists so all I could recommend is that you use that information to the fullest.

Leads to our clients - helping them figure out who is interested in their brand. It is great to show the activity each email has so we can improve or compare for the next one!

The customization in creating a personalized message that can be sent to massive list of prospects has allowed me to generate and qualify leads that have driven my line of work.

Sometimes the formatting can get thrown off in creating a campaign and will occasionally cause me to redo a project. I dislike that it can also be difficult to send a prospect a message that has already been sent without having to create a whole new campaign.

I would suggest reaching out to the team at emfluence to find out all the capabilities. I originally tried to learn it all on my own but using the team to help would be a strong suggestion.

I am making sure we stay relevant in the eyes of a prospect by keeping in touch with them using an automated system. The data collected from their interaction allows me to qualify leads from a prospect list that I otherwise would not be able to manage. we have also had an issue with CRM integrationl.

This is an all-in-one tool. Lot's a features available to you, and that's so convenient. The contact list management is pretty good. Building queries is straight forward. We don't use the survey tool, so I can't speak to that. The Support team is extremely responsive, which is something that has improved over the last 3 years. Custom landing pages is a great feature, as is the online form builder. Our list isn't large enough to dabble in A/B testing, but I know it can do it. There's lot's of functionality there.

This would be a great tool for a company who can design their own emails, as there aren't any designed templates provided in the tool. There are very few basic structure templates, but you have do so much work on them to make them look decent. For a company like ours, we don't have anyone internal who can design modern looking HTML emails for us, and we don't have the budget to pay an agency to do that for us each time we want to run a new campaign. We wanted a tool that would be easy for us to make our own emails, but we find ourselves frustrated by our own design limitations. The tool only has 5 or 6 fonts to choose from, which also is a bummer for us basic users. If you pay emfluence to have a basic template created (Your header, your footer, blank space between), it's ~ $300 a pop. Our main purpose for this tool is to send nice emails, and we feel we are missing the mark, or aren't satisfied with the quality of the emails we are able to create internally.

We are sending basic email marketing (A newsletter every month, and a couple of other random campaigns, etc) We aren't doing anything earth shattering, and therefore we don't have a lot of great benefits. We are ready to take it to the next level.

Platform is easy to use. The social media component is great to track for when we need to collect data for sponsorship opportunities. The email portion really drills down with results after an email is sent. We like that it connects to our website so we can control popup advertising on our website. Easy to organize the contacts within the system and separate them into special groups so we can use those groups for opt-in, opt-out campaigns.

Would like more control of templates. There are portions of the template that we can't edit so we have to contact emfluence and usually we then need to pay for them to change something. It would be nice if we could edit more of it. Sometimes I struggle with the emails with graphics lining up, the template won't take a hard return when I want one. It's a little editing in the coding to fix it.

Customer service is awesome.

Event registration goes up when we send out emails. We can monitor social posts to help secure sponsorship opportunities. We like the tracking on social so we can see how many likes, opens and so forth. The Google analytics on the emails is nice. This keeps all our correspondence with email, social and surveys all in one place.

I have been a long time user and onboarded the platform with 2 different companies. The best selling feature is the reporting an analytics. They allow you to move beyond email and into omni channel marketing quickly and effectively.

Your customer base is managed by email address - which makes it difficult when you are managing an environment with business and personal addresses

We serve many segments - prospective, student, employees and alumni - we are able to reach each population using branded templates that vary by location. I very much appreciate being able to talk through life cycles and develop campaigns that don't require constant change.

It is easy to use and the functions are endless. I think the workflow capability of the platform is incredible. It makes the process of creating campaigns very visual and easy to come up with concepts.

The design platform is a little confusing to use. When I try to design layouts for emails, it feels very rigid and at times I have a hard time getting it to be perfectly responsive. I typically design things in Adobe software, so I am used to having free reign of what I am doing. I know that the rigid form is probably helpful to those who are professional creatives.

Just do it! It is an amazing tool and you receive support from even the highest ranking employees. We recently met up with Emfluence to discuss some capabilities now that we have been customers for 5 years and got to speak directly with David.

the Marketing Platform is helping us work around a pretty outdated IT department. Emfluence has been a great resource for figuring out different paths we can take to achieve our desired outcomes.

The platform is simple to use with a robust set of options to ensure your goals are met through automation, delivery and ultimately your ROI needs. As a mostly digital/social club, we saw event registrations and survey engagement soar each time we used the platform in advance of our programs. Having a volunteer board meant some training was involved but it was smooth and very effective for our team.

As a mobile team always on the move I would have liked a mobile-friendly app to work with for changes on the fly, etc. Not the end of the world as the desktop version does what we need it to do.

Highly recommended.

Reaching a large membership on a frequent basis to educate and convert event registrations for various monthly programs we host. We also use it for surveys and social media when we can.

I absolutely love the pre-flight check feature! You get the benefits of both Litmus and Returnpath all rolled up into the price and platform with emfluence. It's a ton of fun to see how your email renders across screens, browsers and ESPs, especially when you have a large and varied audience.

I have yet to find something I dislike about the platform itself. The only drawback is lack of integrations, but the emfluence team has been great with finding solutions for these issues.

Definitely sign up for a demo. Once you see how intuitive the platform is you'll want to jump in and get your hands dirty playing with all the features.

Using the emfluence platform with SMCKC, we have been able to streamline our event surveys with actionable results, as well as create mini sites for various campaigns throughout the year.

It is robust enough that no matter what I am asked to do, there is a way to do it.

The email preview does not accurately reflect what the email really looks like in any environment and I have to send the email to see the result.

Customer support is really good.

I can customize communications to my audience. I can automate communications. I can save money on campaigns that used to be printed and mailed. We are able to copy and tweak communications quickly and easily. We post on facebook and twitter and have developed a following. We have surveyed audiences to find out how they feel about things. We can see who opens our communications and who clicks on our call-to-actions, so that we know who is more engaged with the various parts of our message.

I think overall the platform is intuitive and easy to use. I like the email rendering and SPAM check features. This gives me piece of mind before sending an email to a large group.

I feel like there still could be some improvements to their surveying tools. I had asked for skip logic for awhile and what they added definitely helps but also could be much improved. There is some quirky things about creating email drafts. I wish there was a format painter like you see in Word.

We are using content blocks on build release notifications so we can notify specific customers what they have reported in the past is actually fixed in this release. This has been a long time coming and already getting positive response.

From the beginning, it was very user-friendly to use. From importing lists, building emails, scheduling messages, to even designing workflows with decision logic built in. Very useful.

Reporting is a little cumbersome and lacking when I'd like a simple report of the information visible on the reporting screen, you can't just simply download that information into one report.

Customer service is great. If you have an idea of a feature or function, they will work closely with you to at least attempt to develop it for you in the platform.

Tracking information is always key and Emfluence definitely gives us enough ability to track who reads and opens our messages. And with A-B testing options in Enfluence, we can test which looks and content are most effective.

The opportunity to send a specific message to a customer that is catered for them.

The time it takes for me to pull the reports from Real Green (3), reformat them, set up the file in emfluence, find that file in the long list of those done in the past, and attach the file to the template requires too much time. I have to do this for each day I am sending out and can sometimes take close to an hour. But I realize that the outcome is better than we have had in the past.

Customers can quickly confirm with us through email with minimal effort on their part. An email means no call into the office tying up a representative.

I have been a certified user of Emfluence for more than 5 years. To me they are a leader in reporting capability and getting your message to the right place - the inbox.

The one thing I don't like is that each recipient is indexed by email address - so you can't sen to a preferred and secondary email record.

More than anything - the ease of working with the team is what will bring you in and keep you as a customer. Consider them a partner - not a vendor.

We have utilized the platform and the team in implementing in bound marketing strategies designed around student enrollment and alumni engagement.

Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients.

Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges.

Emfluence is a superb email platform no matter how frequently you're sending communications. The platform has not only enhanced the quality of our emails, but also the capabilities and tools we have at our resources.

The calendar and dashboards are easy to digest and the contact import system is simple and easy to use.

The new email drafting layout, which is more like other platforms, i.e. Pardot, Marketo, etc., is a little less user-friendly than it once was. However, new users will not notice this, especially if they're used to this kind of email tool.

The local support for this platform is much better than competitive options, especially the big ones. We've had good experience with the customer help side as well as the platform itself.

We are able to send out one-off emails with ease while maintaining a few landing pages and the ever-important newsletter list which continues to grow.

The ease of use - very intuitive. And anything we don't understand, we are able to get a quick and easy explanation.

More customizable dashboards would be nice.

It is well worth the monthly costs. The support is outstanding and they are pushing themselves constantly to evolve with the industry. It is not over-engineered or contain too many features that ultimately go unused.

We are a B2B business so the platform easily meets our email needs - Automation and Design needs. The survey features are very good. The visual layout of automation makes it easy.

Easy to use and extremely robust feature set. Love the calendar feature especially, but use the email deep dive metrics most often. It's a small thing but I love that I can sort the reporting page to find my best open or click through rate.

I wish it had visual click maps (show which link was clicked if two had the same URL). Would love cross-email link reporting (perhaps with custom URLs)?

The calendar feature helps plan out all channel comms. Automation features make nurture and onboarding crazy fast and easy. Excellent deep dive reporting numbers by email campaign. Everything is faster than other platforms, saving me valuable time.

The emfluence platform is incredibly intuitive and easy to use. They provide top notch training so you feel super comfortable and are always available to answer questions and support.

Email templates are pretty rigid, the ability to customize them a bit more would be great.

The ability to connect all our digital channels from one place is fantastic. We've also always struggled with reporting and the reporting function on the platform couldn't be easier to use.

I like the ability to schedule automatic emails and to have it work with our other applications with ease. It is also easy to drop code in from our external site that we design our emails in.

I dislike how complicated it is to do simple things. I oftentimes struggle to make changes to groups and to create the proper group based on the criteria.

We are sending out our weekly/monthly emails to customers. We realize the benefit that it has allowed us to take a lot of the leg work out of sending these manually and transitioning to sending them automatically as people qualify for these things.

The ease of pulling together results for campaigns.

There are third parties that we prefer using for surveys (i.e. survey gizmo) to integrate into our landing pages. If there was a more user-friendly way of creating surveys, and tracking data from forms on landing pages, I think it would be a more essential platform.

It is a great platform for email marketing.

Email marketing is a necessity for our clients so having the ability to efficiently create an email, and make edits to an email without a developer touching the code, helps save a ton on time.

Emfluence brings life to our marketing and communications needs. The ability to keep an eye on everything we're sending in one place is great.

When setting up email sends, the navigation isn't as intuitive as you might expect. If this could be cleaned up, the tool would be more useful.

In our nonprofit world, it's critical to maintain relationships with our donors. Emfluence makes communication easy.

I like how setting up an email is broken into steps, it makes it really easy to go through the whole process. Also the reporting is comprehensive and easy to download.

Every time I'm editing an email and need to scroll down to lower text, I lose the editing bar at the top of the email. I would like if that was frozen at the top so I can access it whenever needed.

While I'm not part of the social media production, I know that has helped us launch to a whole new audience, which has been helpful.

That it's local and it's supporting KC business. I also LOVE the preflight check function.

It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't upload them quickly or clearly.

Have a image hosting client handy as well.

We're actually not really sure - but we're clearly seeing what kinds of platforms clients are seeing our emails through.

Autonomy. Security - minimal risk. Ease of sharing information with team - test emails etc.

Template is rigid. No option to include individual social shares in email, such as twitter. I would like to have more templates - but do not have the graphic design capabilities to include

This is a great tool for a non-profit such as ourselves. It can be integrated into the weekly communications plan easily and allows for main database mining to be conducted off-site.

Communication with database.

We are engaging our database with our website - bringing them relevant content and getting them to visit more. This has a commercial value to us as it supports our Adsense placements, allowing Emfluence to pay for itself!

The option to send out intense surveys. Also, that there is social media integrations.

There isn't the ability to see who did or didn't open the message. Wish there was an ability to post through Instagram.

Shortening the amount of time it takes for us to send a daily email to our members. More efficient.

I like that the platform is really integrated and allows for a lot of different marketing actions.

That we only utilize a small part of the platform.

We use it for sending out a mass email newsletter once a week during the gardening season and less frequently through the rest of the year. We have also done a survey once and a pop-up box on our website a few times. The pop-up box really helps gaining subscribers to the newsletter.

I like the sizing of the email and the content blocks already built. I like the ability to drop in pictures to text box as well. I like that you can make a template that allows you to have a base built and add to it for different emails.

Theres not much so far I dislike. I think the font issues (or remember to change each block to one font) is the only thing im not a huge fan of.

Multiple people can access and run their marketing campaigns.

The emfluence email platform is very capable of handling our content from a simple social post all the way to an automated, integrated campaign. The best part: its very easy to use, and integrates with our other tools.

More automation options would be ideal for internal emails. For example, we have a static group of Sales reps we send communication to internally, and don't have an option to automate emails for those who don't open without creating a dynamic group.

It can handle digital marketing needs, and has exciting potential with CRM integration (we're looking towards that, just haven't got it set up yet).

We are engaging with customers, and helping our Sales team do the same. This is new for marketing in our company, and helping give us an understanding of who we work with.

I like the ability to schedule ahead for my emailers & social posts, plus the ease of producing reports.

I'd like to be able to post to Instagram from the platform also. And it would be nice to be able to post all of the FB photo options there, instead of just a single photo. But it's nice that even if I post straight to FB to get those options that the reporting does get included in emfluence afterward.

We are a small business (and therefore limited staff and resources). The emfluence Marketing Platform helps me as Marketing Director to actually perform like a whole Marketing Department. :-)

The platform is very easy to use, it doesn't take long to figure it out.

Updating contacts one at a time. This is an area that I maybe need to investigate to see if there's a better way to do it.

The training that is available is a huge part of the success of this product. Everyone there is invested in your success.

We are able to automate so many responses that were done manually before.

I love how easy it is to manage all of my different accounts. Any time I have problems the support team is quick to help fix them.

I wish it were easier to delete contacts

Emfluence is a robust email marketing platform. The capabilities go way beyond just email. Creating groups and running reports is crucial for what we do. The ability to post to social and create automated workflows makes everyone's life easier.

Increasing online sales for our members.

We use Emfluence primarily for a newsletter and are very pleased with the results. It is much more user friendly than other programs I have used and makes a nice looking newsletter. My favorite thing is that it has few hidden quirks that often show up after you use a program for a while.

It takes a while to get used to the terminology. The dashboard has a lot of icons that are not very large, so it can take awhile to find what you need.

The newsletter sign up is integrated with our web site and it's great that it automatically adds new sign ups to the database.

We're a small software start up company. emfluence was a great decision for us based on easy interface, support, and ability to track in Salesforce.

We're still in our first year - nothing to report at this time.

Our goal is connecting with customers with purpose and cadence. It is too soon to measure benefits.

Particular favorite features include:

- Bulk Data Updating: quickly ID and update the appropriate records to allow personalization of your emails

- Client Approval Process: it's built into the platform and protects the agency and client, as both have to approve before emails can launch and it's all documented.

- Easy personalization of the From name and subject line: important when you're supporting national and local programs

- Integration with Litmus for email render testing: such a time-saver!

Third-party integrations are not as substantial with other platforms, though they were always willing to explore and develop custom solutions.

I really like the testing and scheduling features.

Not much. The emfluence team is very helpful, so if there is some feature I dislike, they work to accommodate a change.

I schedule all emails and social posts through the emfluence Marketing Platform. Their testing features are helpful and their support team is fantastic.

I was able to get my e-mails crafted and then ensure quality, test and make sure what I am sending is going to look great to the end user.

In sending e-mails, I didn't have any issues or problems.

B2B e-mails to engage our member retailers with e-mail blasts.

The support given by Emfluence and the easy to use template they developed for us.

I don't really have any complaints. The platform is easy.to use.

We are getting great customer contact with good tracking for outcomes.

Continues getting better with each iteration. The new uses for surveys make this a highly useful piece of my marketing outreach. The social platform is also a huge help as we increase our messaging tempo to help build our brand.

The survey platform is useful, but not as robust as others on the market. Some tweaks would make it much more valuable.

make sure you use the training to get the most out of the platform.

Social scheduling, email marketing, workflow planning and resolution

The workflows for creating and deploying campaigns is fast and intuitive. Really solid reporting, with ability to view results at campaign and tactical level. Good support. Continual product enhancement.

It'd be nice to have an optional workflow for deploying social posts to multiple platforms/accounts at the same time.

I was surprised how robust and intuitive this tool is. Definitely give it a demo.

We've increased emails and social posts due to the easier processes for creation and deployment.

I love the work flow functions! The integration of coding makes it easy to customize.

Having to bulk update contact lists each week is very annoying.

Contacting our customers, bringing featured products to their attention, keeping our company relevant.

Working with Emfluence was a breeze. The Emfluence representative that I worked with was very informative and always made sure that they had everything they needed to run our email campaigns.

Sometimes it was hard to get in touch with someone at Emfluence, but overall this didn’t effect my experience.

We had a client in which we needed to advertise the rebranding of their company. This included many email marketing campaigns that we couldn’t have pulled off without Emfluence. With Emfluence’s reporting, we were able to measure the effectiveness of the email campaigns.

How easy it is to insert contacts and how easy it is to send out test emails. The employees are pretty fantastic too.

I'm still learning how to do templates. It's probably easy, but I haven't had a lot of time to figure it out.

Great platform, easy to navigate. The information on who the contacts are (phone number, job, etc.) are much better than the platforms I've used before.

Getting more information out to wholesalers with Emfluence has been awesome. I can't wait to start using it for the consumer side.

I know that when I call emfluence, I get to talk to a person. And it's always been a person who knows the answer I need and is eager to help me. Thanks for being very approachable.

I don't feel like we really have a rep who is looking out for us and wanting to make sure that we use the emfluence platform to its fullest. I've had to contact them.

We send out emailers and schedule our social media through emfluence. It saves time and allows me to track results, particularly for the emails.

Very helpful with customer service and reporting. I am a new user and they have been responsive to my questions.

don't have anything that I dislike so far

customer retention. Increase in repeat purchases

The platform is easy to use and able to let me go back and look at all previous posts.

The size limitation on photos. Instagram is not yet able to schedule this way

The social media platform. It is helpful when planning marketing materials to be able to reference previous years

This e-communications platform is so easy to use and everything is archived. For banks that is the perfect balance.

It's not quite as intuitive as others, the online help is good, but we hate to bother people if we can find the info in the help section.

A coordinated communications effort across social media and ongoing onboarding of new customers via email. Increased engagement and increase new account opening.