emfluence Marketing Platform Reviews & Product Details

I love how easy it is to navigate and use. We use the survey tool frequently and love its functionality. Emails look so much more polished and professional when you send them via emfluence. The use of journeys and workflows can be extremely beneficial to help us improve the client experience through specific and strategic touchpoints. Review collected by and hosted on G2.com.

Sometimes i'm unaware of the newest features, and templates can be difficult to build. Also, there are times when the formatting gets wonky and you have to just take all the copy out and reformat it. That can get annoying. Review collected by and hosted on G2.com.

I love how easy it is to manage all of my different accounts. Any time I have problems the support team is quick to help fix them. Review collected by and hosted on G2.com.

I wish it were easier to delete contacts Review collected by and hosted on G2.com.

Customer account rep is friendly and their physical offices are in the same city. Review collected by and hosted on G2.com.

Technical support is limited and not customer centric, limited resources, no direct integration to CRM, no SMS platform, lack of bandwidth for custom integration which is needed because no api solutions, limited knowledge base or general users in the market making it hard to find talent to use tool. Review collected by and hosted on G2.com.

The email setup is easy and is just plug and play. The social platform along with calendar allows you to maintain on schedule while showing any one else that is on the platform to view what is coming up. While leading the group I was also able to oversee and approve each email before it went out, something that Emfluence already has intergrated. Review collected by and hosted on G2.com.

The email templates are far too simple and reduce or limit the ability to stand out from others in our market. The data that is shown is far too simple and the design of the data, while not as important, is extremely basic and difficult to easily present. The worst part is definetly the support system, while they are great it is difficult being charged hourly for something that I am already paying for; many other similar software platforms help in the initial setup. Review collected by and hosted on G2.com.

With the drag and drop email platform, it is easy to design emails, surveys and landing pages. Review collected by and hosted on G2.com.

When searching for an email or post from the previous year, you have to review the whole year, you can't just select a quarter. Review collected by and hosted on G2.com.

The support from emfluence is amazing. Additionally, the emfluence team also listens to users when making enhancements. Review collected by and hosted on G2.com.

Such a minor thing, but it's a bit difficult to organize assets (emails, landing pages, etc.) without folders. This may just be a personal preference. Review collected by and hosted on G2.com.

I really like how easy the marketing platform is to use. I expected it to be challenging to navigate and edit but in actuality, it's really easy to use. I was intimidated at first, but once I logged in, I realized how simple it was to add, edit, and place content within your platform.

Since using the platform, we've cut down over an hour of time spent on our marketing deliverables! Review collected by and hosted on G2.com.

The only thing that I haven't found to be as easy is the dividers within our template, but I've reached out to our contact on this and am sure it's user error :).. I'll find out soon! Review collected by and hosted on G2.com.

The marketing platform helps build great looking emails, schedule delivery, and send to targeted groups of customers. Review collected by and hosted on G2.com.

I've not used another platform, so nothing to compare to. Review collected by and hosted on G2.com.

I love that the staff is responsive if there are issues or questions and I really love that if I have platform needs, they can either help me find a way to accomplish it - and even sometimes build it into the functionality for others too. Review collected by and hosted on G2.com.

Nothing. Love the price, love the functionality, love the team! Review collected by and hosted on G2.com.

I love how my team can schedule out all sorts of post, messages and more using the social calendar! It helps us put together campaigns in advance to save time in the long run. The platform is also super intuitive and quick to learn. Review collected by and hosted on G2.com.

It would be nice to see more future integrations, but for now this fits all of our needs. Review collected by and hosted on G2.com.

The ease of searching for content and being able to pull the information in detail. I don't use the full amount of emfluence except sourcing the people that we send emails to. I just have access to results. Review collected by and hosted on G2.com.

If I am searching for a certain person, you have to match exact and not alternate ways of searching a name. I, again, don't use the email portion but I do wish there was an easier way to split up the territories or target market to make sending out a little easier than doing one email at a time. Review collected by and hosted on G2.com.

The customization in creating a personalized message that can be sent to massive list of prospects has allowed me to generate and qualify leads that have driven my line of work. Review collected by and hosted on G2.com.

Sometimes the formatting can get thrown off in creating a campaign and will occasionally cause me to redo a project. I dislike that it can also be difficult to send a prospect a message that has already been sent without having to create a whole new campaign. Review collected by and hosted on G2.com.

I have been a long time user and onboarded the platform with 2 different companies. The best selling feature is the reporting an analytics. They allow you to move beyond email and into omni channel marketing quickly and effectively. Review collected by and hosted on G2.com.

Your customer base is managed by email address - which makes it difficult when you are managing an environment with business and personal addresses Review collected by and hosted on G2.com.

The platform is simple to use with a robust set of options to ensure your goals are met through automation, delivery and ultimately your ROI needs. As a mostly digital/social club, we saw event registrations and survey engagement soar each time we used the platform in advance of our programs. Having a volunteer board meant some training was involved but it was smooth and very effective for our team. Review collected by and hosted on G2.com.

As a mobile team always on the move I would have liked a mobile-friendly app to work with for changes on the fly, etc. Not the end of the world as the desktop version does what we need it to do. Review collected by and hosted on G2.com.

The opportunity to send a specific message to a customer that is catered for them. Review collected by and hosted on G2.com.

The time it takes for me to pull the reports from Real Green (3), reformat them, set up the file in emfluence, find that file in the long list of those done in the past, and attach the file to the template requires too much time. I have to do this for each day I am sending out and can sometimes take close to an hour. But I realize that the outcome is better than we have had in the past. Review collected by and hosted on G2.com.

It is easy to use and the functions are endless. I think the workflow capability of the platform is incredible. It makes the process of creating campaigns very visual and easy to come up with concepts. Review collected by and hosted on G2.com.

The design platform is a little confusing to use. When I try to design layouts for emails, it feels very rigid and at times I have a hard time getting it to be perfectly responsive. I typically design things in Adobe software, so I am used to having free reign of what I am doing. I know that the rigid form is probably helpful to those who are professional creatives. Review collected by and hosted on G2.com.

The calendar and dashboards are easy to digest and the contact import system is simple and easy to use. Review collected by and hosted on G2.com.

The new email drafting layout, which is more like other platforms, i.e. Pardot, Marketo, etc., is a little less user-friendly than it once was. However, new users will not notice this, especially if they're used to this kind of email tool. Review collected by and hosted on G2.com.

I like the ability to schedule automatic emails and to have it work with our other applications with ease. It is also easy to drop code in from our external site that we design our emails in. Review collected by and hosted on G2.com.

I dislike how complicated it is to do simple things. I oftentimes struggle to make changes to groups and to create the proper group based on the criteria. Review collected by and hosted on G2.com.

Emfluence brings life to our marketing and communications needs. The ability to keep an eye on everything we're sending in one place is great. Review collected by and hosted on G2.com.

When setting up email sends, the navigation isn't as intuitive as you might expect. If this could be cleaned up, the tool would be more useful. Review collected by and hosted on G2.com.

I like how setting up an email is broken into steps, it makes it really easy to go through the whole process. Also the reporting is comprehensive and easy to download. Review collected by and hosted on G2.com.

Every time I'm editing an email and need to scroll down to lower text, I lose the editing bar at the top of the email. I would like if that was frozen at the top so I can access it whenever needed. Review collected by and hosted on G2.com.

That it's local and it's supporting KC business. I also LOVE the preflight check function. Review collected by and hosted on G2.com.

It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't upload them quickly or clearly. Review collected by and hosted on G2.com.

Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients. Review collected by and hosted on G2.com.

Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges. Review collected by and hosted on G2.com.

The option to send out intense surveys. Also, that there is social media integrations. Review collected by and hosted on G2.com.

There isn't the ability to see who did or didn't open the message. Wish there was an ability to post through Instagram. Review collected by and hosted on G2.com.

I like the sizing of the email and the content blocks already built. I like the ability to drop in pictures to text box as well. I like that you can make a template that allows you to have a base built and add to it for different emails. Review collected by and hosted on G2.com.

Theres not much so far I dislike. I think the font issues (or remember to change each block to one font) is the only thing im not a huge fan of. Review collected by and hosted on G2.com.

It is robust enough that no matter what I am asked to do, there is a way to do it. Review collected by and hosted on G2.com.

The email preview does not accurately reflect what the email really looks like in any environment and I have to send the email to see the result. Review collected by and hosted on G2.com.