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Emfluence is a very solid budget ESP. No, it doesn't have all the bells and whistles some of the industry leaders have, but I was personally surprised how close it is when I first began using it. Some features, like being able to easily make dynamic groups with a point-and-click query builder, are great - totally no-code.
One thing I love about Emfluence is the support - it is truly excellent. The team is very responsive and knowledgable, and have even been able to make tweaks to the back-end configuration for my client's specific needs. You will not catch any of the bigger companies doing that! Review collected by and hosted on G2.com.
Difficult to schedule your workflows (automated campaigns) - unlike other platforms, there's no capability to say "start on x date at y time." Rather, their continuously running, so you need to control contacts flowing through the workflow by controlling when they flow into a group.
My other dislike is the rigid requirement that all custom attributes are stored only at the contact level, rather than the group level. In other words, any custom data points you want in the system have to be created on the contact record. This may not be a huge thing, but does set emfluence behind a Salesforce Marketing Cloud for example. Review collected by and hosted on G2.com.
Thank you for sharing your experience with the emfluence Marketing Platform! We're thrilled to hear that you find our platform to be a solid option with great features like dynamic groups and excellent support. We appreciate your feedback on scheduling workflows and storing custom attributes, and we'll definitely take that into consideration for future improvements. If you have any specific suggestions or further feedback, please feel free to reach out to our support team. We're here to help and ensure you have a positive experience with our platform. Thank you for choosing emfluence for your automated marketing campaigns!
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