Best Marketing Analytics Tools - Page 16

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 650

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,000+ Authentic Reviews
  • 650+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

XMPie

XMPie is a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle. Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation. With a strong tradition of innovation and expertise, XMPie focuses on helping service providers stay ahead of the curve in the constantly evolving world of print and digital communications.

Average Rating: 4.0/5.0

Total Reviews: 11

How Do G2 Users Rate XMPie?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.3/10)
  • Data Collection: 7.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind XMPie?

  • Seller: Xerox
  • Year Founded: 1906
  • HQ Location: Norwalk, CT
  • Twitter: @Xerox
    151,437 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47,892 employees on LinkedIn®
  • Ownership: NYSE:XRX

Who Uses This Product?

  • Company Size: 50% Small, 33% Medium

What Are Recent G2 Reviews of XMPie?

What Are G2 Users Discussing About XMPie?

AdBraze

AdBraze is an all-in-one marketing automation platform: streamline the marketing workflow, minimize the routine of media buyers, boost efficiency within the creative team and scale fast.

Average Rating: 4.5/5.0

Total Reviews: 3

Who Is the Company Behind AdBraze?

  • Seller: AdBraze
  • Year Founded: 2020
  • HQ Location: Podilskyi, UA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AdBraze?

Admers

Admers is a feature-packed marketing analytics and reporting platform. Discover how we can help you stay ahead of your competition: Improve relationships with your clients by using our easy to understand visual reports that will illustrate the impact of your work on your clients’ business growth. Don’t miss the opportunity to optimize client campaigns with the help of our clients overview dashboard where you can see the most vital KPIs from different clients in one place. Save time with our dashboards that collect data from different data sources and make the routine account checkups 10x faster. Gain data driven insights on the whole marketing funnel with special Admers features that allow you to compare related metrics from different sources in one place revealing the true synergy between different marketing platforms.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Admers?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Admers?

  • Seller: Admers
  • Year Founded: 2020
  • HQ Location: Vilnius, LT
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Are Recent G2 Reviews of Admers?

What Are G2 Users Discussing About Admers?

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Agency360.io

Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate Agency360.io?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Agency360.io?

  • Seller: Agency360 ApS
  • HQ Location: København V., DK
  • Twitter: @Agency360io
    5 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Agency360.io?

AI-generated summary from verified user reviews

Pros
  • Users feel confident in their choice of Agency360.io, appreciating its robust analytics for effective business reporting.
  • Users recognize Agency360.io as the best tool available, effectively meeting their reporting needs for client businesses.
Cons
  • Users express concerns over the lack of information, feeling uncertain about certain aspects of Agency360.io.

What Are Recent G2 Reviews of Agency360.io?

What Are G2 Users Discussing About Agency360.io?

Apteco Orbit

Apteco Orbit is an end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns - all on one intuitive platform. Apteco Orbit offers one place to create audience lists, visualise your data, and activate and optimise high-performance marketing campaigns. Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips.

Average Rating: 4.0/5.0

Total Reviews: 5

How Do G2 Users Rate Apteco Orbit?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Apteco Orbit?

  • Seller: Apteco
  • Year Founded: 1987
  • HQ Location: Warwick, England, United Kingdom
  • Twitter: @Apteco
    646 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Apteco Orbit?

Bench

Bench provides the first all-in-one automated solution for managing and analyzing cross-channel programmatic campaigns.

Average Rating: 4.6/5.0

Total Reviews: 4

How Do G2 Users Rate Bench?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Bench?

  • Seller: Bench
  • Year Founded: 2012
  • HQ Location: Sydney, AU
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Large, 60% Small

What Are Recent G2 Reviews of Bench?

BERA

BERA’s Predictive Brand Technology automates the real-time collection, analysis, and measurement of consumer insights then turns them into predictive analytics to optimize a brand’s strategy to grow, measure and maximize financial outcomes. Our solution is powered by the world’s largest syndicated brand equity data stream that automates the real-time collection, analysis, and measurement of 100+ consumer-based metrics, across 4,000+ brands in 200+ sectors globally. With BERA, brands can discover which metrics determine their brand’s equity, see which audiences offer the best brand growth opportunities, and how to activate the right brand positioning strategy to make smarter brand decisions, grow financial outcomes, and drive business impact.

Average Rating: 4.5/5.0

Total Reviews: 8

How Do G2 Users Rate BERA?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind BERA?

Who Uses This Product?

  • Company Size: 50% Medium, 38% Large

What Do G2 Reviewers Say About BERA?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time tracking of over 100 metrics, enhancing their understanding of brand equity across industries.
  • Users value BERA's comprehensive metrics for tracking brand equity and identifying expansion opportunities in real-time.
  • Users value the real-time tracking of 100+ metrics with BERA, enhancing their understanding and brand equity insights.
  • Users value the real-time feedback from BERA, enhancing their understanding of brand equity across industries.
  • Users value the real-time tracking of over 100 metrics in BERA, improving their understanding of brand equity.
Cons
  • Users find the time-consuming processes of manual data transfer from BERA hinder productivity and increase error risks.
  • Users find the time-consuming manual data transfer from BERA frustrating and prone to errors, affecting efficiency.

What Are Recent G2 Reviews of BERA?

DataQ

Easily connect to the best-in-breed SaaS apps you already use to scale and grow your business like never before. Designed for the everyday performance marketer, DataQ's features and algorithms provide the most relevant e-commerce insights, audience segment, and ongoing sync to your media campaigns. DataQ quickly and easily connects with your core technologies and apps, serving as an add-on tool to enhance your advertising campaigns. With one-click features and prescriptive recommendations analyzed specifically to your customers and products, marketers are empowered to elevate their approach to customer relationships. Our goal is to be your guiding light to long-term customer relationships. DataQ's features include: Automatic Syncs DataQ keeps your data synced from your online stores to your marketing channels like Facebook and Google Ads. No more manual exports or manual list loading. Customer Intelligence Gain access to intelligence and actionable insights that were built to make marketers improve all of their media campaigns. Unlimited Activations Maximize your campaign ROI by activating your top-performing segments across multiple marketing channels. Unlimited Users Give the entire team access to our powerful platform and scale-out execution like never before. Smart Segments Leverage our data-driven smart segments to easily optimize campaign performance and unlock a world of fresh strategic possibilities. Private Client Workspaces Agency clients get their own private workspaces. Quickly toggle between clients to get reports and build segments, all from one log-in.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate DataQ?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind DataQ?

  • Seller: DataQ
  • Year Founded: 2012
  • HQ Location: San Diego, US
  • LinkedIn® Page: www.linkedin.com
    2,451 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of DataQ?

DAXRM

DAXRM – The All-in-One SEO & Marketing Operating System for Agencies DAXRM is an all-in-one digital agency extended relationship management platform — built by marketers, for marketers. It combines SEO, paid media, analytics, reporting, and client management into a single, powerful ecosystem. With DAXRM, all your marketing data lives in one place. Track performance across SEO, PPC, local search, social media, and conversions, uncover growth opportunities, and automate reporting — without juggling multiple tools. DAXRM delivers a true all-in-one SEO solution, including Local Rank Tracking, SEO Audits, Marketing & SEO Dashboards, and advanced white-label reporting designed specifically for agencies. Powerful Reporting & White-Label Solutions DAXRM offers two powerful reporting options: Google Looker Studio Integration Instantly generate advanced, customizable dashboards using Looker Studio. Create professional, white-labeled reports with live data at the click of a button. In-Built Custom Drag-and-Drop Reporting Design fully white-labelled reports using DAXRM’s built-in reporting engine. Drag, drop, customize, and schedule automated reports to be delivered to clients daily, weekly, or monthly — no third-party tools required. Perfect for agencies that want flexibility, automation, and full branding control. Advanced SEO & Local Rank Tracking With DAXRM Local Rank Tracker, monitor keyword rankings across any city, region, device, or search engine in real time. Track Google & Bing rankings Monitor local map pack performance Compare historical time periods Analyze ranking volatility and trends Identify SEO opportunities faster Pair this with automated SEO Audits to uncover technical issues, on-page gaps, and optimization opportunities — all in one dashboard. Marketing & SEO Dashboards DAXRM’s Marketing and SEO Dashboards give you a complete overview of your campaigns: SEO performance & keyword visibility Paid media ROI Website traffic & conversions Local SEO & GMB insights Social media engagement All data is visualized in clean, easy-to-understand dashboards that clients love. Built for Agencies: White-Label Everything DAXRM is a fully white-label solution for agencies: Custom domain Agency branding & logo Branded client dashboards White-labeled reports & emails Client-friendly portals Your clients see your brand, not a third-party tool. DAXRM — We streamline your marketing data, so you can focus on insights and growth. DAXRM – Key Features ● Client Management Manage clients and projects, access real-time marketing data, generate invoices, create reports, and centralize communication — all from one platform. ● Project Management Organize tasks, manage teams, and track progress using customizable project templates built for marketing workflows. ● All-in-One SEO Solution Local rank tracking, SEO audits, keyword monitoring, performance analysis, and actionable insights — no extra tools required. ● Marketing & SEO Dashboards Pre-built and custom dashboards that showcase SEO, PPC, traffic, conversions, and ROI in one unified view. ● Looker Studio Reporting Leverage the power of Looker Studio to create highly customizable, interactive, and white-labeled reports instantly. ● In-Built White-Label Reporting Custom drag-and-drop reports with automated scheduling for hands-free client reporting. Marketing & Analytics Integrations ● Google Ads Manage PPC campaigns, analyze performance, track ROI, and explore keyword insights. ● Google Analytics Understand user behavior, segment audiences, track conversions, and measure campaign success. ● Google My Business (GBP) Track local search visibility, calls, directions, reviews, and engagement. ● Google Search Console Monitor search queries, pages, indexing status, and average rankings. ● Facebook Page Insights Analyze engagement, reach, demographics, and audience interactions. ● Facebook Ads Optimize ad performance, track conversions, and measure ROI. ● Microsoft Ads Manage PPC campaigns, keyword performance, reporting, and ROI tracking. ● Bing Webmaster Tools Review search performance, crawl errors, rankings, and page insights. ● Accounting & Other Integrations Xero and additional connectors to centralize business and marketing data.

Average Rating: 5.0/5.0

Total Reviews: 10

How Do G2 Users Rate DAXRM?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind DAXRM?

  • Seller: DAXRM
  • Year Founded: 2024
  • HQ Location: Melbourne, AU
  • Twitter: @DigiAgencyXRM
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Small, 20% Large

What Do G2 Reviewers Say About DAXRM?

AI-generated summary from verified user reviews

Pros
  • Users highlight the time-saving features of DAXRM, streamlining client management and reporting in one platform.
  • Users appreciate DAXRM for its effective content creation strategies that enhance SEO and optimize digital presence.
  • Users praise DAXRM for its excellent customer support, enhancing their experience and facilitating seamless operations.
  • Users appreciate the uncomplicated data management of DAXRM, facilitating easy visualization and tailored SEO strategies.
  • Users love the user-friendly design of DAXRM, allowing easy navigation for team members without technical expertise.
Cons
  • Users desire more integration options in DAXRM, particularly with platforms like Twitter, Instagram, and YouTube.
  • Users find keyword issues in DAXRM frustrating, hoping for improved automated tools in future updates.
  • Users find a lack of information regarding special functions, making them difficult for less experienced team members to implement.
  • Users find the learning curve steep, requiring programming knowledge for some advanced features of DAXRM.
  • Users feel that the limited customization of DAXRM restricts their ability to tailor reports effectively for campaigns.

What Are Recent G2 Reviews of DAXRM?

Deftly

Deftly is a cloud-based platform designed for digital marketing professionals, in both agency and corporate settings. More than just a digital marketing dashboard, Deftly allows you to sync your data from Google Analytics, Facebook, and much more, all in an intuitive presentation format and then add context alongside your marketing data to make it easier to understand (text analysis, images, posts, videos, embedded website pages). You can include important business objectives in your marketing reports and then overlay them with your marketing performance analytics, whether it be sales data or event attendees from a spreadsheet.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Deftly?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Deftly?

  • Seller: Meshfrog
  • HQ Location: N/A
  • Twitter: @DeftlyDigital
    14 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Deftly?

What Are G2 Users Discussing About Deftly?

ExtendInsights

Start working from one place without jumping between systems. ExtendInsights connects your business data across NetSuite, Salesforce, HubSpot, Google Analytics, Stripe, Chargebee, and more directly into Excel. There, you can analyze, update, and report on live data without time-consuming exports, CSV processes, or manual rework. Instead of exporting from each system and stitching data together manually, ExtendInsights lets you access everything in one place—live, connected, and ready to go. Writeback is also available for NetSuite, Salesforce, and HubSpot. Whether you’re building live financial reports, updating records in bulk, analyzing saved searches or queries, combining multiple data sources, or creating executive dashboards, ExtendInsights eliminates manual steps and accelerates every part of your workflow. ExtendInsights brings analytics, data management, and financial reporting together in a single Excel-based experience. Create, edit, and update records in NetSuite, Salesforce, and HubSpot while simultaneously analyzing live data, all without switching tools or relying on CSVs. The result is faster workflows, fewer errors, and more time spent on insights instead of data preparation. Your team already works in Excel. Now they can do everything there. Key features: Visualize data using dynamic pivot tables and charts Build fast, accurate, and auditable financial reports Leverage data source security to keep data secure CloudExtend empowers users to make faster, more insightful decisions by creating innovative, user-friendly applications that integrate workplace productivity tools with platforms they use every day to automatically add emails, events, and files to NetSuite from Gmail and Outlook, or use Excel and Power BI to improve reporting and analysis capabilities for popular data sources. Our integration apps eliminate hundreds of hours of manual work, significantly reduce data import times, and provide a 360-degree view of customer activity.

Average Rating: 4.5/5.0

Total Reviews: 48

How Do G2 Users Rate ExtendInsights?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)

Who Is the Company Behind ExtendInsights?

  • Seller: CloudExtend by Celigo
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Redwood City, US
  • Twitter: @cloudextendIO
    253 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Accounting, Retail
  • Company Size: 54% Medium, 42% Small

What Do G2 Reviewers Say About ExtendInsights?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of ExtendInsights, appreciating simple uploads and efficient data management.
  • Users find the integrations with Excel and other platforms enhance convenience and efficiency in data management.
  • Users value the ease of use and efficiency of ExtendInsights for managing data and simplifying tasks.
  • Users value the accuracy of information provided by ExtendInsights, facilitating effective data-driven decisions.
  • Users value the efficient data analysis capabilities of ExtendInsights, dramatically reducing report preparation time.
Cons
  • Users face data retrieval issues, as ExtendInsights sometimes doesn't read configured data, affecting overall efficiency.
  • Users note that slow data loading hampers efficiency, especially with limited data exposure in SuiteQL.
  • Users find the slow loading of ExtendInsights frustrating, as it hampers their ability to efficiently access data.
  • Users find the slow processing of ExtendInsights frustrating, especially with limited data retrieval speeds from Netsuite.
  • Users find it challenging to determine the appropriate fields for templates, leading to confusion and inefficiency.

What Are Recent G2 Reviews of ExtendInsights?

What Are G2 Users Discussing About ExtendInsights?

Heeet

Heeet is a multi-touch tracking and attribution solution to track and credit every customer interaction across channels, giving businesses a clear, data-driven view of what drives conversions and ROI.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Heeet?

  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Heeet?

  • Seller: Heeet
  • Year Founded: 2020
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium

What Do G2 Reviewers Say About Heeet?

AI-generated summary from verified user reviews

Pros
  • Users value Heeet for its accurate attribution tracking, effectively linking LinkedIn engagement to revenue outcomes.
  • Users rave about the exceptional customer support from Heeet, providing quick answers and comprehensive setup guidance.
  • Users find Heeet's ease of use exceptional, praising effortless setup and helpful customer support throughout their experience.
  • Users find Heeet's exceptional customer service invaluable for smooth setup and ongoing support in using the tool.
  • Users find the SEO analytics integration of Heeet invaluable for tracking performance in Salesforce effectively.

What Are Recent G2 Reviews of Heeet?

Lumenad

Lumenad is advertising intelligence software that enables hassle-free organization, management and reporting of cross-channel data. Marketing teams can use Lumenad as the source-of-truth to drive performance of digital advertising campaigns. Our software takes the guesswork out of media data analysis, enabling marketers to quickly and accurately draw conclusions and make campaign optimizations. Reporting – whether it’s throughout the campaign or upon its conclusion – is a high-quality, seamless experience and has been built with a marketer in mind.

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate Lumenad?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 5.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Lumenad?

  • Seller: LumenAd
  • Year Founded: 2015
  • HQ Location: Missoula, US
  • Twitter: @wearelumenad
    105 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Lumenad?

What Are G2 Users Discussing About Lumenad?

Mediahawk

Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter. Mediahawk - leading call tracking software – has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Along with developing pioneering technology, we’re proud of our reputation for providing a friendly, responsive and knowledgeable client service. “Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.” Director of Sales and Marketing, Dormy Care Communities “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.” Managing Director, Receptional

Average Rating: 3.7/5.0

Total Reviews: 5

How Do G2 Users Rate Mediahawk?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)

Who Is the Company Behind Mediahawk?

  • Seller: Mediahawk
  • Year Founded: 2002
  • HQ Location: Milton Keynes, GB
  • Twitter: @mediahawk
    839 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Mediahawk?

What Are G2 Users Discussing About Mediahawk?

Objective Platform

Objective Platform is a Marketing Mix Modelling (MMM) software that helps businesses measure, analyse and optimise the performance of their media investments across online and offline channels. Designed for privacy-first marketing, it enables brands to understand which channels and campaigns drive ROI, even without cookies or user-level tracking. Who uses Objective Platform? Used by enterprise and mid-sized companies in telecommunications, automotive, utilities, energy, FMCG, beauty and health, retail and insurance, the platform provides a unified, data-driven view of marketing performance to guide strategic and tactical budget decisions. Key features include: 1. Advanced Econometric Modelling – Configurable Bayesian-style models that transparently evaluate channel and campaign ROI. 2. Scenario Planning & Optimisation – Forecast media scenarios, compare campaigns and plan budgets to drive up to 20% sales uplift. 3. Omnichannel Data Management – Seamlessly integrate data from 200+ sources with automated ingestion, mapping, validation and dashboard-ready reporting. 4. Privacy-Compliant Measurement – Measures media effectiveness without personal identifiers, suited for the cookieless ecosystem. 5. Brand Attribution Dashboards – Link brand equity and perception with sales impact. Understand how brand strength influences outcomes and how media spend affects brand over time. 6. Dynamic Marketing Insights – Drill into campaign, channel, advertised products and customer-level analytics. Distinguish between new vs. returning customers, online vs. in-store performance, and long-term vs. short-term effects With Objective Platform, organisations can: - Identify the highest-performing channels, campaigns and advertised products - Reallocate spend for up to 20% sales uplift - Plan, test and optimise campaign budgets before execution - Comply with data privacy regulations while maintaining measurement accuracy - Empower marketing and finance teams with a shared source of truth Leading brands such as Unilever, Deutsche Telekom Group, Vattenfall and PostNL use Objective Platform to gain complete control over their media investments and plan for growth.

Average Rating: 4.6/5.0

Total Reviews: 4

How Do G2 Users Rate Objective Platform?

  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Objective Platform?

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About Objective Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced insights from Objective Platform's MMM, enabling data-driven decisions and optimizing marketing efforts.
  • Users find the intuitive interface of Objective Platform enhances ease of use and simplifies data-driven decision-making.
  • Users value the advanced insights from Objective Platform, enabling data-driven decisions and cross-channel performance clarity.
  • Users value the advanced analytics of Objective Platform, enhancing their data-driven decision-making and optimizing ROI effectively.
  • Users value the attribution accuracy of Objective Platform, which enhances data-driven decisions and campaign effectiveness.
Cons
  • Users find the complexity of Objective Platform to be time-consuming and challenging for newcomers.
  • Users find the learning curve challenging, as it can be time-consuming and complicated for newcomers.
  • Users find the learning difficulty of Objective Platform can be time-consuming and complicated for newcomers.
  • Users find the time-consuming nature of the Objective Platform challenging, especially for newcomers navigating its complexities.
  • Users find the time-consuming processes of the Objective Platform challenging, especially for newcomers navigating the system.

What Are Recent G2 Reviews of Objective Platform?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026