Best Marketing Analytics Tools - Page 16
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Admers is a feature-packed marketing analytics and reporting platform. Discover how we can help you stay ahead of your competition: Improve relationships with your clients by using our easy to unders
- 67% Mid-Market
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more.
- 100% Small-Business
5 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs.
- 67% Enterprise
- 33% Small-Business
44 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Bench provides the first all-in-one automated solution for managing and analyzing cross-channel programmatic campaigns.
- 60% Enterprise
- 60% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
BERA’s Predictive Brand Technology automates the real-time collection, analysis, and measurement of consumer insights then turns them into predictive analytics to optimize a brand’s strategy to grow,
- 50% Mid-Market
- 38% Enterprise
- Overview
- User Satisfaction
- Seller Details
Camphouse is a marketing management platform that provides global brands and agencies with one cloud based platform to plan, measure and report on all their marketing activities. By combining plans an
- 67% Enterprise
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Easily connect to the best-in-breed SaaS apps you already use to scale and grow your business like never before. Designed for the everyday performance marketer, DataQ's features and algorithms provid
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
DAXRM is the first all-in-one digital agency extended relationship management solution — created by marketers, for marketers. With DAXRM you have your entire campaign analytics at your fingertips. E
- 60% Small-Business
- 20% Enterprise
2 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Deftly is a cloud-based platform designed for digital marketing professionals, in both agency and corporate settings. More than just a digital marketing dashboard, Deftly allows you to sync your data
- 100% Small-Business
14 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Exporting and transforming data for reporting and analysis can be such a tedious and manual process. It’s time to ditch the old processes and empower Excel to facilitate the export, merge, blend, anal
- 40% Small-Business
- 40% Mid-Market
257 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Heeet is a multi-touch tracking and attribution solution to track and credit every customer interaction across channels, giving businesses a clear, data-driven view of what drives conversions and ROI.
- 67% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Lumenad is advertising intelligence software that enables hassle-free organization, management and reporting of cross-channel data. Marketing teams can use Lumenad as the source-of-truth to drive perf
- 100% Small-Business
106 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickl
- 80% Small-Business
- 20% Mid-Market
840 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The Mevo Decision Engine transforms structured marketing data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data enriched with attribution and incrementality, th
- 67% Mid-Market
- 33% Enterprise
1,062 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Objective Platform is a Marketing Mix Modelling (MMM) software that helps businesses measure, analyse and optimise the performance of their media investments across online and offline channels. Design
- 100% Enterprise
