Objective Platform is a Marketing Mix Modelling (MMM) software that helps businesses measure, analyse and optimise the performance of their media investments across online and offline channels. Designed for privacy-first marketing, it enables brands to understand which channels and campaigns drive ROI, even without cookies or user-level tracking.
Who uses Objective Platform?
Used by enterprise and mid-sized companies in telecommunications, automotive, utilities, energy, FMCG, beauty and health, retail and insurance, the platform provides a unified, data-driven view of marketing performance to guide strategic and tactical budget decisions.
Key features include:
1. Advanced Econometric Modelling – Configurable Bayesian-style models that transparently evaluate channel and campaign ROI.
2. Scenario Planning & Optimisation – Forecast media scenarios, compare campaigns and plan budgets to drive up to 20% sales uplift.
3. Omnichannel Data Management – Seamlessly integrate data from 200+ sources with automated ingestion, mapping, validation and dashboard-ready reporting.
4. Privacy-Compliant Measurement – Measures media effectiveness without personal identifiers, suited for the cookieless ecosystem.
5. Brand Attribution Dashboards – Link brand equity and perception with sales impact. Understand how brand strength influences outcomes and how media spend affects brand over time.
6. Dynamic Marketing Insights – Drill into campaign, channel, advertised products and customer-level analytics. Distinguish between new vs. returning customers, online vs. in-store performance, and long-term vs. short-term effects
With Objective Platform, organisations can:
- Identify the highest-performing channels, campaigns and advertised products
- Reallocate spend for up to 20% sales uplift
- Plan, test and optimise campaign budgets before execution
- Comply with data privacy regulations while maintaining measurement accuracy
- Empower marketing and finance teams with a shared source of truth
Leading brands such as Unilever, Deutsche Telekom Group, Vattenfall and PostNL use Objective Platform to gain complete control over their media investments and plan for growth.
Seller
Objective PlatformLanguages Supported
English
Product Description
Take control of your media investments.
Objective Partners creates a marketing measurement and prediction software designed to track and optimize advertisers’ multi-channel media investments.
Our clients receive detailed insights into the impact of their on- and offline media activities, providing a single source of truth that allows them to run scenarios, optimize on- and offline media budgets and increase the return on media investments.
Overview by
Anne Haagsma
