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BERA Reviews & Product Details

BERA’s Predictive Brand Technology automates the real-time collection, analysis, and measurement of consumer insights then turns them into predictive analytics to optimize a brand’s strategy to grow, measure and maximize financial outcomes. Our solution is powered by the world’s largest syndicated brand equity data stream that automates the real-time collection, analysis, and measurement of 100+ consumer-based metrics, across 4,000+ brands in 200+ sectors globally. With BERA, brands can discover which metrics determine their brand’s equity, see which audiences offer the best brand growth opportunities, and how to activate the right brand positioning strategy to make smarter brand decisions, grow financial outcomes, and drive business impact.

Seller

BERA

Product Description

BERA Brand Accelerator is a Predictive Brand Management platform powered by the world's largest syndicated brand equity data stream, providing an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. Our AI technology automates the real-time collection, analysis, and measurement of 109 consumer-based metrics, across 4,543 brands in 200 sectors globally to deliver you on-demand insights and strategic recommendations to optimize your brand strategy and grow financial outcomes. With BERA, marketers know precisely who to target, how to position, and what best next steps are necessary to strengthen their brand over time. If that's not enough, we take it a step further to show the causal impact of brand investments on the financial business results.

Overview by

Jessica Baum (SVP, Product Marketing)

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BERA Media

Track and measure your brand performance against 4k+ brands globally to understand what metrics will drive upward momentum.

View a 360' snapshot of brand health metrics.

Understand the hierarchy and components of your brand and how your ratings change across different audience segments and time periods.

For each selected audience, see how your brand performs against those of your competitors as well as out-of-category brands you want to watch.

For a given time period, see how your brand performs with non-customers and customers by age, gender, ethnicity, education, income, and category spend.

Understand how consumers score your brand and what use this insights to know which areas to focus, and what priorities to set.

BERA Reviews (8)

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Mohammed T.

Talent Acquisition Specialist

Enterprise (> 1000 emp.)

3/17/2025

"Beneficially impacted the financial situation"

4/5

What do you like best about BERA?

Since using BERA I am able to envision brand equity from various industries and identify primary factors for expansion. One of the best features increases the realism of about 100+ metrics that this platform offers to enhance its understanding by tracking them in real-time. Review collected by and hosted on G2.com.

What do you dislike about BERA?

Data transfer from BERA to the company’s internal platforms is manual thus sometimes time consuming and is can be susceptible to errors. Such integration would improve the accuracy of the data collected as well as the efficiency of operations. Review collected by and hosted on G2.com.

Ashraf T.

Tax Manager

Furniture

Mid-Market (51-1000 emp.)

8/9/2024

"Sectors give a general outlook of brand status"

4/5

What do you like best about BERA?

BERA has an overwhelming amount of consumer data. Looking at trends from over 4,000 brands across industries gives a big-picture view on brand performance. It is useful for recognizing general trends at the market and the position of its members. Review collected by and hosted on G2.com.

What do you dislike about BERA?

BERA is superior in its collecting data, it lacks the ability to provide a range as well as customized options.This makes it difficult to perform recommendations based on BERA’s outcomes and generalize them to the targeted niche market segment. Review collected by and hosted on G2.com.

Pritam G.

Senior Marketing Manager

Mid-Market (51-1000 emp.)

7/8/2024

"BERA usage review"

4.5/5

What do you like best about BERA?

BERA has really helped us shape our marketing spends and strategize our plans effectively. The insights and their expert team has given us a great understanding. Review collected by and hosted on G2.com.

What do you dislike about BERA?

At first i was really finding it difficult to find ways to operate and get in touch but once i got hold it was very easy. Review collected by and hosted on G2.com.

Sonia K.

Software developer

Small-Business (50 or fewer emp.)

8/9/2024

"BERA"

5/5

What do you like best about BERA?

BERA is the best company and Top most in the current demanding technologies and I been frequency of use this product. Review collected by and hosted on G2.com.

What do you dislike about BERA?

As of now nothing to dislike as it a best company and which servers many products in the marketing. there are many number of features to like. Review collected by and hosted on G2.com.

Christian H.

Senior Lead Consumer Insights

Enterprise (> 1000 emp.)

10/7/2022

"Insights Across a Variety of Brands and Industries"

4.5/5

What do you like best about BERA?

At DISH, I have used BERA for OnTech, Boost, and other lines of business. There is an extensive selection of brands and industries. I also find value in that BERA is more forward-looking, while a lot of other brand health tracking is backward or point in time. Review collected by and hosted on G2.com.

What do you dislike about BERA?

Nothing really. The biggest challenge we sometimes have is to teach people the methodology and how that ties into business outcomes. The KPIs are not always as straightforward as brand awareness, etc. that some stakeholders have come to expect in brand health tracking. Review collected by and hosted on G2.com.

What problems is BERA solving and how is that benefiting you?

BERA allows us to see where OnTech falls in the minds of consumers relative to other smart home products and services. The OnTech team relies on BERA to understand its place in the market as well as which attributes it should be leaning into. For Boost Mobile, we've used BERA to understand the brands' perception against other wireless providers, but also among different segments of consumers. Historically, Boost and other prepaid providers have targeted a younger, lower household income demographic. BERA allowed us to see how consumers more up market see the brand. Lastly, Boost was considering partnering with NASCAR. We used BERA to see how those brands overlap and if it would be a good fit. Review collected by and hosted on G2.com.

Keegan G.

Customer Success Manager

Mid-Market (51-1000 emp.)

10/7/2022

"A fantastic brand analytics and marketing tool"

5/5

What do you like best about BERA?

I use the Love Curve feature almost every day. There are so many features within the BERA platform, and they just came out with a new interface that looks extremely good, and I'm excited to dive into it. Review collected by and hosted on G2.com.

What do you dislike about BERA?

I would love it if the export function didn't just give you an excel file of the raw data but also provided the graphs, charts, etc., that we find helpful when pitching clients. It's a small thing, but everyone loves the visualization and being able to export that and not have to recreate the charts myself would save me a ton of time. Additionally, sometimes they don't have the brand I'm looking for. Review collected by and hosted on G2.com.

Nick V.

Director, Customer Success

Mid-Market (51-1000 emp.)

10/4/2022

"Customer Success Director who leverages BERA for agency and brand-direct clients"

5/5

What do you like best about BERA?

BERA's platform is intuitive and highly visual, which helps clients better understand the insights they're receiving. The insights are unique clients are eager to understand all the ways in which we can provide insights for their strategic planning and activation. Review collected by and hosted on G2.com.

What do you dislike about BERA?

Rather than raw data exports, I would like the visual elements to be exportable. Currently, we take screenshots of the Love Curve, Engagement Segment Sizes, etc. and I would prefer a cleaner way for the visual dashboard to be added to slides. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

10/4/2022

"BERA Data"

4/5

What do you like best about BERA?

Customer Success is great

The tools overall are user friendly and useful Review collected by and hosted on G2.com.

What do you dislike about BERA?

Difficult to derive the brand funnel using existing BERA data - explaining derived emotions, funnel metrics harder for brand health tracking and reputation work than what is ideal for current reporting needs Review collected by and hosted on G2.com.