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Except that Mediatool is a great end to end tool for media planning, one of the the things we liked the best with Mediatool is that it is very dynamic, e.g., we could easily customize Mediatool ourselves with a click to make sure our data structure and process where tailored to our needs. Now we finally have all media data gathered in one place (both planned and actualized) where all marketing teams cross markets can access the recent data and campaign performance. We are very satisfied with the powerful taxonomy and naming conventions functionality. Finally, our data is not a mess anymore and we can take better and right marketing decisions. Review collected by and hosted on G2.com.
We haven't found anything we dislike yet. So far, so good. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
