Best Marketing Analytics Tools - Page 15
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ACE is a multi-channel customer engagement tool that enables highly personalized communication strategies to connect with customers. The platform facilitates the development of a profound understandin
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce
- Retail
- 64% Enterprise
- 29% Mid-Market
305 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver ex
- Marketing and Advertising
- 64% Small-Business
- 27% Mid-Market
94 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Digtective helps marketeers optimize ad performance, cut wasted ad spend by 20-50%, and increase revenue growth, for the same amount of advertising cost you spend today ... cookieless. Trusted by ma
- 50% Mid-Market
- 25% Enterprise
16 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Gamesight empowers publishers to build strong communities, engage the right influencers, and effectively measure marketing performance.
- Computer Games
- Computer Software
- 67% Small-Business
- 17% Mid-Market
17,006 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
GrowByData provides market intelligence that enables leaders to be visible where it matters in the era of AI-driven search. Our LLM Intelligence platform tracks brand visibility, share of voice, senti
- Marketing and Advertising
- 67% Enterprise
- 25% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
InnerTrends is a product analytics tool that helps product-led companies optimize their app faster with product usage insights from pre-built reports based on a unique setup that considers each busine
- 67% Small-Business
- 42% Mid-Market
488 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mitzu is a warehouse-native product analytics and business intelligence platform built for modern data teams that want fast, secure, and flexible insights. It connects directly to cloud data warehouse
- 75% Small-Business
- 13% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Mark
- 50% Enterprise
- 33% Small-Business
226 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with
- 36% Small-Business
- 36% Enterprise
7,500 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SOLUS AI is a comprehensive System of Intelligence for Hyper Personalization that empowers brands to drive revenue from their existing customer base through AI-powered customer engagement at the indiv
- 63% Enterprise
- 38% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform
- Marketing and Advertising
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
XMPie provides software solutions for variable data printing, integrated cross-media campaigns, web-to-print and marketing automation.
- 50% Small-Business
- 33% Mid-Market
152,055 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AdBraze is an all-in-one marketing automation platform: streamline the marketing workflow, minimize the routine of media buyers, boost efficiency within the creative team and scale fast.
- 100% Small-Business
