What I like best about SOLUS AI is that it functions as a truly cutting-edge Customer Data Platform (CDP) solution. It intelligently unifies customer data from multiple touchpoints, provides deep insights, and enables highly personalized engagement. Its advanced analytics and AI-driven decision-making capabilities help businesses move from reactive to proactive strategies, making it a powerful tool for both operational efficiency and customer experience enhancement

SOLUS AI is extremely good in creating the segment of customers based on all historical data in the most creative way. If you can think of a target audience, you can create that segment within seconds. They create hyper-personalized nudges and target the customer segements which have helped our multiple group companies to accelerate achieving the revenue targets. Very easy to onboard, super easy to execute and the only thing they expect is the creatives from the customer. We also like the way they attribute the Sales increase because of Solus AI intervention which really makes it very easy to compute ROI and justify investments.

Have used this in two of my former companies, and the product is ever-evolving. The company’s solutions started as an Analytics-as-a-Service company and then built SOLUS v1.0, which was about automating backend tasks. It then moved to Machine Learning and Segment-of-One capabilities. The latest iteration now integrates Gen AI as well as full-fledged Marketing Automation, Multi-Channel Orchestration, Best Day & Time of the Week orchestration, and fallback channel logic on the campaign side. On the CRM analytics side, we used this extensively to maximize store revenue, minimize marketing communication costs, and maximize outreaches and deliveries. We also used this to forecast revenue from campaigns and to find small and large segments that effectively fulfill business goals. The prediction model capability is by far the best that I have seen from any other product in the Indian market, and that is the USP of the product. The management team—from the Founder, Head of AI, Head of Tech, to the Head of Customer Delivery—all share a singular goal: to make the client’s business a success. Even better, like their top clients, they want to maximize the use of technology to achieve better outcomes every year. Having used this for more than eight years and seeing it built into the multi-pronged powerhouse it is today makes me very happy to rate it a 10/10 product and team.