# Blue Triangle Reviews **Vendor:** Blue Triangle Technologies **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 15 ## About Blue Triangle Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your site. Unlike observability tools or digital experience management solutions, Blue Triangle starts and ends with business outcomes. First, quantify the revenue loss from user friction on your website or mobile app. Then, prioritize where to deploy limited time and resources to resolve friction points based on business and customer experience impact. Lastly, validate the actual business outcomes from your site optimization efforts to prove ROI. ## Blue Triangle Reviews ### 1. Powerful Once Configured, but Setup Can Feel Advanced for Novices **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Blue Triangle?** Similar to other tools we’ve used, Blue Triangle can be confusing to set up for a novice. However, once it’s configured, it seems to be a pretty strong tool that works well for just about any end user. **What do you dislike about Blue Triangle?** It has many strong features but as a novice, it seems a little too advanced for us. **What problems is Blue Triangle solving and how is that benefiting you?** Blue Triangle has helped improve the efficiency side of our agency, but in the long term it feels like we’ll end up paying more for the service than the ROI we’ll be getting back. ### 2. Companies interested in third level information **Rating:** 4.5/5.0 stars **Reviewed by:** Amany E. | Infrastructure Manager, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Blue Triangle?** Blue Triangle truly stands out in relation to the ability to integrate multiple KPIs across departments. This consolidated view is useful to make the first assessment about which are the potential issues that could be affecting the company. **What do you dislike about Blue Triangle?** Blue Triangle provides contextual performance details, it lacks certain analytical depth. It does not have session recordings or user behavior heat maps, both of which would come as beneficial when wanting to pinpoint user difficulties at a detailed level at length. **What problems is Blue Triangle solving and how is that benefiting you?** Blue Triangle helps to avoid initial difficulty in identifying issues by offering a control panel for several metrics. This rationalises the first point of contact between departments dealing with complaints regarding websites or applications. ### 3. Real user monitoring with Blue Triangle is fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Richard S. | eComm Solution Architect, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Blue Triangle?** Blue Triangle captures resource level data from real user's browsers on every interaction with our sites. Unprecedented governance and control over third party tags in real time. Helps target trouble areas of the site by combining business metrics like conversion rate with page load metrics for valuable insights we would not normally have. **What do you dislike about Blue Triangle?** Requires a 3rd party tag on every page to report back users browser data. Also, it would be great to have access to Blue Triangle data directly in a data warehouse to integrate with Tableau instead of API calls. **Recommendations to others considering Blue Triangle:** There is a ton of functionality, reporting, and alerting with this tool. Start slow(just a few functions/key metrics at a time) but steadily increase your usage and adoption, tuning as you go. **What problems is Blue Triangle solving and how is that benefiting you?** Easily obtaining the list of third party tags on our many sites; monitoring their performance so we can remove at the first sign of low performance. Easily identifying problems based on device or browser type; capturing common JavaScript errors for each. Captures performance trending over time to easily identify backsliding of key metrics. ### 4. Blue Triangle has proven itself time and time again. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Blue Triangle?** Blue Triangle's ability to record, capture, display, and provided a mechanism to dissect real-user traffic is instrumental in highlighting areas for opportunity for overall site improvement from the codebase, customer experience, and revenue. **What do you dislike about Blue Triangle?** Blue Triangle's toolset is robust, beyond just real-user monitoring. Hence, any opportunity to use tool-tips, provide overviews, and best practices within the UI would be beneficial. This will help ease the initial adoption for some of the non-technical users. **Recommendations to others considering Blue Triangle:** Start a dialogue now. You won't be disappointed! **What problems is Blue Triangle solving and how is that benefiting you?** We've used the real-user monitoring to look into a variety of topics, such as; bounce rates, top converting paths, campaign journey flows, revenue opportunities for tag governance, and CSP implementation to name a few. ### 5. Solid experience. Ridiculously rich data. **Rating:** 5.0/5.0 stars **Reviewed by:** NICHOLAS P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Blue Triangle?** Pretty much any web insight is available some way. Incredible support team. **What do you dislike about Blue Triangle?** The portal can be clunky at times to get the right view. Takes a high learning curve as a result. There is room to improve some QOL areas. To their credit, they are incredibly responsive and accepting of our recommendations. **What problems is Blue Triangle solving and how is that benefiting you?** We are analyzing RUM for our site to understand the opportunity areas for speed optimization. ### 6. Cutting edge performance analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Blue Triangle?** Blue Triangle has the most cutting edge, in-depth analytics around page performance impacts. **What do you dislike about Blue Triangle?** There is opportunity to improve the portal to make certain types of data easier to find, slice and dice. **Recommendations to others considering Blue Triangle:** Consider a trial of the product to identify which pages on your site may be contributing the most to lost revenue due to slow page load times. **What problems is Blue Triangle solving and how is that benefiting you?** We are able to identify the business impact of slow page load times, and then drill into specific areas contributing to these issues. ### 7. Almost everything I could ask for in amonitoring product! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin J. | Digital Performance Lead , Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Blue Triangle?** I am able to get both high level and detailed aggregate data across a large time frame. The Comparison ability is currently unmatched in all the monitoring products I have tested. Development and marketing teams are very responsive to issues and feature requests I bring up. **What do you dislike about Blue Triangle?** Currently have not implemented synthetic Time To Interactive. Comparison chart hard to read / present due to sorting based on change percentage instead of by actual time shift. **Recommendations to others considering Blue Triangle:** Definitely worth it for the cost involved! Easily make back the revenue due to smart targeting and ROI determination for performance improvements! **What problems is Blue Triangle solving and how is that benefiting you?** Couldn't live without this product for tracking page trends and comparison to competitors. Have been able to reduce homepage page onload time by 3(!!) seconds in 6 months! Also great for tracking third party tagging presence and impact on our site performance. ### 8. A Great Product Trumped Only by Their Stellar Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Leo G. | Manager of Front End Web Development, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blue Triangle?** The service and data captured is amazing, but the customer service provided by the Blue Triangle team is second to none. They make us feel like the most important customer every time we talk, and they genuinely want us to succeed. The support team is constantly monitoring your account and they always bring new ideas for potential improvement to our meetings. **What do you dislike about Blue Triangle?** There is very little that we dislike from the Blue Triangle service. Being forced to nitpick, I'll say that there are a few UI aspects of the site that are tricky to use. With that said, the tech team at Blue Triangle is very responsive. They listen to feedback and move quickly to make updates that benefit their customers. **What problems is Blue Triangle solving and how is that benefiting you?** Blue Triangle is helping us solve site speed issues. The service has helped us identify areas of improvements throughout our site. As a result of Blue Triangle, we have shaved close to two seconds off of our dom complete measurement on our product pages. The speed improvement has not only helped our conversion rates, but our SEO rankings have also seen an uptick. ### 9. Fantastic Experience with BTT and the Services Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Blue Triangle?** The data in the platform is incredibly detailed to show performance of our site for both synthetic and real user monitoring, in addition to our business and revenue opportunities. In addition to the data, we have custom alerts set up to identify any anomalies in performance so if there is an error we are able to quickly identify the impact and work on a resolution. The BTT team has also been great to work with as they regularly identify areas for opportunity in the platform and have provided our team with insights that we have been able to pass along to our team and 3rd party partners to make optimizations. **What do you dislike about Blue Triangle?** One of the features we don't have the ability to use yet, which is available in other tools/applications our team uses is the ability to compare multiple date ranges for an analysis. **What problems is Blue Triangle solving and how is that benefiting you?** We are resolving performance issues, making site speed optimizations based on findings related to our site's resources & objects, as well as any 3rd party resources and optimizations. ### 10. exceptional platform backed by a first class team dedicated to customer success. **Rating:** 5.0/5.0 stars **Reviewed by:** Erick L. | Lead Performance Architect, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Blue Triangle?** ease of usability, timely updates to the portal, the feature road map always seems to have the end user and real use cases in mind. **What do you dislike about Blue Triangle?** I think that this tool has the potential to be a complete platform and that can only be accomplished by adding the APM features. BTT has done a great job of filling the needs but lacks the connection throughout our infrastructure. **Recommendations to others considering Blue Triangle:** Start with the revenue analysis and address the issues there first. BTT will give you the data you are missing to address the areas that most impact the bottom line. **What problems is Blue Triangle solving and how is that benefiting you?** Tag Governance -- in a world were tagging is almost negligent, BTT has done a great job of visualizing and completing that with a governance module that really works to protect our sites. ### 11. Best of Class **Rating:** 5.0/5.0 stars **Reviewed by:** Rick C. | Director of Web Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Blue Triangle?** Blue Triangle is giving us the visibility our business needs to move fast and confident. **What do you dislike about Blue Triangle?** Tag management is difficult to catch offending tags and domains. It creates a lot of data, and sometimes the reports are slow to load. **What problems is Blue Triangle solving and how is that benefiting you?** When we followed Blue Triangle's advice conversion increased just like the tool predicted. ### 12. Extremely Detailed and Easy To Use Site Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Blue Triangle?** The level of detail is exceptional. When you need to find something, it's bound to be available in the Blue Triangle platform. **What do you dislike about Blue Triangle?** Sometimes there are too many reports and it can be a bit overwhelming. **What problems is Blue Triangle solving and how is that benefiting you?** Decreasing load time and reorganizing the tags on our site. We are also working with Blue Triangle to look at our 3rd party scripts to understand who is slowing our site down. We can then share the information with our 3rd parties and they are able to make changes. ### 13. Very easy to use program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2019 **What do you like best about Blue Triangle?** I like how easy it is to manage my money etc. **What do you dislike about Blue Triangle?** I don’t like how it’s a little bit complicated **What problems is Blue Triangle solving and how is that benefiting you?** I’m solving that I can manage money easier ### 14. Blue Triangle goes above and beyond. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Blue Triangle?** BTT is very responsive to our business requirements and proactive with providing solutions that gives us valuable insights. **What do you dislike about Blue Triangle?** Sometimes the tool can be slow. I not sure if this is due to data collection or integration with the cloud that it's hosted on. **What problems is Blue Triangle solving and how is that benefiting you?** The ability to collect RUM data an do deep dives into it. ### 15. Low Cost, Time saving Platform recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Jiahong W. | Sr Software Enginner, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2019 **What do you like best about Blue Triangle?** Friendly UI, platform can help speed up your website and contribute to your revenue a lot by analyzing different user interaction with the software **What do you dislike about Blue Triangle?** Learning curve is not that good for this software, it takes some time to set everything up and learn how different modules work. **What problems is Blue Triangle solving and how is that benefiting you?** Visualize the web page load and monitor site availability ## Blue Triangle Discussions - [Addis Ababa](https://www.g2.com/discussions/finfinne) - 1 comment, 1 upvote - [View Blue Triangle pricing details and edition comparison](https://www.g2.com/products/blue-triangle/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+06%3A04%3A26+-0500&secure%5Bsession_id%5D=3b7b17bf-98d2-459f-a334-e9d1b09cb07a&secure%5Btoken%5D=7a2de46f8cbf61e44fc679fb6d4eb8b955d3271cb2dd7016805401be45fbaafa&format=llm_user) ## Blue Triangle Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Content Delivery - Dashboard & Reporting - Alerting **Functionality** - Baseline - Alerting - Multi-Site Monitoring - Reporting - Multi-Channel Alerting - Location Insights **Experience** - Real-Time Monitoring - Session Replay - Behavioral Analysis **Agentic AI - Digital Experience Monitoring (DEM)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Risk Analysis** - Blacklist and Whitelist - Vulnerability Assessment - Security Auditing **Management** - Content Management - Alerts - Budget Analysis **Agentic AI - Website Monitoring** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Administration Alerts **Threat Protection** - Firewall - DDoS Protection - Malware Detection - Malware Removal **Performance** - Uptime Monitoring - Performance Monitoring - Issue Tracking - Resource Monitoring **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Summarization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Blue Triangle Alternatives - [Dynatrace](https://www.g2.com/products/dynatrace/reviews) - 4.5/5.0 (1,231 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,531 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews)