I use GrowByData Market Intelligence mostly to gain insights about competitors and the overall market landscape, and it has become more useful in recent months for looking at the evolving AIO activity and trends. Within the normal engine UIs, the competitive landscape can feel a little limited, but with GrowByData Market Intelligence, there are a wealth of different ways to slice the views to get a better overall picture of performance. It also helps to pull back the curtain on the increasing use of AI and how it is trending. I like that it helps to identify potential areas of weakness that can then be addressed and revisited to see if the changes had a marked impact. The AIO details view is very neat and helps to illuminate and identify what sources pop for certain queries. The initial setup was quite easy since the information needed was very well documented and communicated, which allowed for a seamless process.

GrowByData offers an exceptional, comprehensive lens into the ever-changing search world. The tool seamlessly brings together paid search, organic, shopping, and generative AI platform information in a fresh, easy-to-use dashboard. With flexibility that supports both agency needs and client nuances, GBD lets us build keyword and prompt dashboards that deliver valuable insights for our clients and prospects. On top of that, the team at GBD is fantastic. They consistently provide service that is responsive, swift, and ready to lend a helping hand.

I find the ability to see what users are searching for online, what competitors are publishing and ranking for very useful. I also think that having a good picture about the company's visibility is a vital bit of information