--- title: MSIGHTS Reviews meta_title: 'MSIGHTS Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how MSIGHTS works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 6 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MSIGHTS Reviews **Vendor:** MSIGHTS **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 3.8/5.0 **Total Reviews:** 6 ## About MSIGHTS MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: \* Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. \* Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. \* Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few). ## MSIGHTS Pros & Cons **What users like:** - Users highlight the **analytics expertise** of MSIGHTS, noting their team's dedication to understanding and meeting client needs. (2 reviews) - Users find **MSIGHTS' analytics capabilities** invaluable for simplifying data gathering and normalizing marketing information. (1 reviews) - Users find that MSIGHTS provides **automation of data processes** , significantly reducing time spent on integration tasks. (1 reviews) - Users value the **expert team and flexible platform** of MSIGHTS, providing great support and handling complex requirements effectively. (1 reviews) - Users highlight the **expert communication** and support from MSIGHTS, enhancing their enterprise data management experience. (1 reviews) - Customer Satisfaction (1 reviews) - Customer Support (1 reviews) - Users find MSIGHTS to be **efficient in data management** , simplifying the integration and normalization of marketing analytics. (1 reviews) - Users find MSIGHTS to be **easy to use** , streamlining the process of gathering and converting marketing data. (1 reviews) - Easy Integration (1 reviews) **What users dislike:** - Users find the **limited data visualization options** in MSIGHTS frustrating when presenting marketing performance trends to stakeholders. (1 reviews) - Users express concerns over **data inaccuracy** , suggesting improvements in validation and integration with third-party vendors. (1 reviews) - Users note **integration issues** with 3rd party data validation, suggesting a need for more vendor partnerships. (1 reviews) - Users find the **lack of customization** in MSIGHTS frustrating when trying to present marketing performance trends to stakeholders. (1 reviews) - Users note a **lack of integrations** that hinders data validation and limits potential vendor partnerships. (1 reviews) - Users find the **limited data visualization options** in MSIGHTS frustrating when presenting marketing performance to stakeholders. (1 reviews) - Users find the **limited options** for data visualization in MSIGHTS frustrating when presenting marketing performance trends. (1 reviews) - Users find MSIGHTS has **limited data visualization options** , which can hinder effective communication of marketing performance trends. (1 reviews) - Poor Visualization (1 reviews) ## MSIGHTS Reviews ### 1. Data analysis and insight generation **Rating:** 4.5/5.0 stars **Reviewed by:** Tania B. | Data Center Operator, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about MSIGHTS?** MSIGHTS has proved useful in compiling and normalizing distributed analytics of marketing data. It simplifies data gathering and conversion for me because it eliminates many of the time-consuming tasks usually involved in integrating flow data. **What do you dislike about MSIGHTS?** On the data visualization front, it appears MSIGHTS has relatively few choices available to it. This can be uttering annoying especially when one is explaining trend results of marketing performance to the stakeholders. **What problems is MSIGHTS solving and how is that benefiting you?** MSIGHTS solves marketing data management issues by aggregating, organizing and cleansing the data from various sources. This is a centralized platform that gives the marketing performance metric in a considerate manner. ### 2. Fantastic company and flexible platform that will partner with you to achieve your goals **Rating:** 5.0/5.0 stars **Reviewed by:** Sally O. | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2024 **What do you like best about MSIGHTS?** They have team of experts and a flexible platform that can handle a lot of complexity. As an enterprise company with a robust data landcape, we often struggle to find vendors who can work with us to roll out changes at scale. MSights have delivered on countless use cases for us, handle a lot of the vendor management, can ask quickly on requests, and often have helpful strategic guidance. The magic really lies in their team who invest a lot of time in understanding how best to serve their clients. 10/10 for customer support. **What do you dislike about MSIGHTS?** Opportunities to improve data validation from 3rd parties and increase # of integrated vendors/partners. I believe this will make it more appealing for other 3rd parties. **What problems is MSIGHTS solving and how is that benefiting you?** - Acting as a data validation and normalization layer between 3rd parties and our systems. - Workflow for media buys among internal teams, agencies, and publishers. - Paid media reporting. - Vendor management (content syndication, HQLs) ### 3. Would investigate alternatives **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about MSIGHTS?** The people that work on Msights are on top of things, making sure that they communicate efficiently, explain in detail and with clarity. **What do you dislike about MSIGHTS?** To begin with, the platform it self is very slow. It is also so difficult to costomise depending on the advertiser's needs. The procedure to create offer codes is roughly half an hour for each offer code. The Msights team are trying to adjust the agency to fit their platform in stead of trying to accomodate the agency and the client. When faced with a different campaign set up, they are extremely difficult to come up with solutions but rather suggest to the agency to change the campaign set up or to align with the client instead of trying to accomodate. Overall I would say that Msights have not been working with the agancy but instead across us, adding difficulties and issues instead of trying to be accomodating and coming up with solutions. Msights is adding around 40% more workload to my day to day. **What problems is MSIGHTS solving and how is that benefiting you?** Leads can be validated. Validation is of high quality ### 4. MSIGHTS platform and services supports my business needs **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas L. | Director, Global Integrated Media, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about MSIGHTS?** Support and service level are impressive. MSIGHTS Team is always there to respond to any enquires or request. **What do you dislike about MSIGHTS?** I hope my company would consider better integration of MSIGHTS to existing tech stack **Recommendations to others considering MSIGHTS:** Talk to their service and support team - that's one of the key differentiator **What problems is MSIGHTS solving and how is that benefiting you?** Able to get real-time data and analysis to answer business questions in multiple ways ### 5. Amazing visualisation, User friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about MSIGHTS?** This tool is very user friendly. Can view and read the data with just filtering the option required. The best part is the tool is very quick and easy to work upon. **What do you dislike about MSIGHTS?** Msights had Msights Support option were we ca track on the support tickets. However these feature is removed and its difficult to track on tickets raised. **Recommendations to others considering MSIGHTS:** Can the tech team get the Support feature in the tool back. it would be easy to track the tickets **What problems is MSIGHTS solving and how is that benefiting you?** Data QA's with different souces ### 6. Worst software I've ever had the misfortune of using **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about MSIGHTS?** Nothing. There is literally nothing I like about this platform, that I can see. Perhaps people in other roles find it helpful in some ways but even the reporting (which appears to be accurate, so I'll give them that) has such a lousy user interface that i can't even give that a thumbs up **What do you dislike about MSIGHTS?** I work at an agency and am tasked with creating campaigns in msights so leads can flow from the vendors who generate leads, to the client. This is THE most convoluted, complex system I've ever encountered. There is NOTHING intuitive about it and it is needlessly complicated. It can literally take weeks to set up a campaign since inevitably there are questions each step of the way and then it takes a day or two for each one to be resolved by support. **Recommendations to others considering MSIGHTS:** Run away!! **What problems is MSIGHTS solving and how is that benefiting you?** I guess it does an OK validating leads to see if they meet certain criteria before getting in to the end CRM system, but there are vastly easier ways to do that. **Official Response from Scott East:** > Hi, my name is Scott East, CEO and Co-Founder of MSIGHTS. I am really sorry you feel this way about the Platform. Campaign set-up does have multiple steps to drive governance, approvals, tracking, and to ensure lead validation is driven from media plan buying parameters. With this comes some complexity but based on your review, we have work to do to better streamline the experience. If you're open to a brief call, I'd love to get your thoughts and even share with you some of the improvements we're working on to see if they improve the experience. ## MSIGHTS Discussions - [What is MSIGHTS used for?](https://www.g2.com/discussions/what-is-msights-used-for) - [View MSIGHTS pricing details and edition comparison](https://www.g2.com/products/msights/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-01+03%3A49%3A44+-0500&secure%5Bsession_id%5D=5ea15ac7-ba58-4381-aa72-bc253243e7aa&secure%5Btoken%5D=13d35ec110ba6a1038ca0e054f0570fbf1e85b4bcf072b94611e3186ab1d774b&format=llm_user) ## MSIGHTS Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Development ** - Pre-built Connectors - Custom Connectors **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Management ** - Reporting and Analytics - Data Mapping **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Data Updates** - Historical Snapshots - Real-Time Updating **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Collaboration** - Sharing - Co-Editing - Devices **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top MSIGHTS Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,165 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews) - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,582 reviews)