# GrowByData Market Intelligence Reviews **Vendor:** GrowByData **Category:** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) **Average Rating:** 4.9/5.0 **Total Reviews:** 15 ## About GrowByData Market Intelligence Be Visible Where It Matters. GrowByData provides the precision intelligence enterprise leaders need to grow and defend Share of Voice across Google Search and AI LLMs. In an era where search is fragmenting into Google AI Overviews, Merchant Listings, and generative platforms like ChatGPT and Perplexity, we provide the granular data and expert engagement required to thrive. We specialize in Search & AI Intelligence for advanced SEO practitioners at $100M+ ARR brands. Our platform delivers a unified view of visibility integrating search trends, competitive price intelligence, and AI citations to identify gaps in your market share across top US metros and categories. Why Enterprise Leaders Choose GrowByData: 1. Master the Modern SERP: Capture opportunities in Rising SERP areas, including Google AIO, Reddit, Video, and 'Things to Know.' 2. LLM Visibility & Sentiment: Track your brand's footprint and citations across ChatGPT, Perplexity, and other generative AI platforms. 3. E-Commerce Dominance: Unlock trends in Google Free Merchant Listings and Shopping to maximize organic and paid performance. 4. Expert Engagement: Go beyond software with an enterprise-grade team that helps you turn SERP volatility into a competitive advantage. Founded in 2014, GrowByData is trusted by global brands in retail, finance, and B2B to protect their brand equity and dominate the search landscape. ## GrowByData Market Intelligence Pros & Cons **What users like:** - Users praise the **exceptional customer support** from GrowByData, highlighting their expertise and responsiveness in addressing needs. (6 reviews) - Users appreciate the **real-time insights and detailed reporting** of GrowByData, enhancing their strategic decision-making. (6 reviews) - Users value the **invaluable insights** from GrowByData that enhance SEO strategies and inform competitive dynamics effectively. (6 reviews) - Users value the **rapid insights** from GrowByData, significantly enhancing their SEO strategies and market position analysis. (5 reviews) - Users value the **rapid insights and expert support** from GrowByData, driving significant business growth and SEO success. (4 reviews) - Communication (3 reviews) - Competitive Analysis (3 reviews) - Customer Insights (3 reviews) - Daily Use (3 reviews) - Ease of Use (3 reviews) **What users dislike:** - Users find GBD's learning curve **difficult** , requiring time and guidance to navigate its complex data and views. (2 reviews) - Users note the **limited features** for specific query insights, preferring high-level SERP trends instead. (2 reviews) - Users find the **complexity of drilling down for specific insights** to be less intuitive compared to high-level trends. (1 reviews) - Users find the **large dashboard size** can be overwhelming, making it slow to understand and utilize effectively. (1 reviews) - Users find the **difficult learning curve** of GrowByData Market Intelligence challenging, requiring time and guidance to navigate effectively. (1 reviews) - Difficult Navigation (1 reviews) - Users find the services **expensive** , which could deter small businesses and startups with tight budgets. (1 reviews) - Lack of Detail (1 reviews) - Learning Curve (1 reviews) - Limited Customization (1 reviews) ## GrowByData Market Intelligence Reviews ### 1. Insightful Data, Needs Download Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick O. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about GrowByData Market Intelligence?** I use GrowByData Market Intelligence mostly to gain insights about competitors and the overall market landscape, and it has become more useful in recent months for looking at the evolving AIO activity and trends. Within the normal engine UIs, the competitive landscape can feel a little limited, but with GrowByData Market Intelligence, there are a wealth of different ways to slice the views to get a better overall picture of performance. It also helps to pull back the curtain on the increasing use of AI and how it is trending. I like that it helps to identify potential areas of weakness that can then be addressed and revisited to see if the changes had a marked impact. The AIO details view is very neat and helps to illuminate and identify what sources pop for certain queries. The initial setup was quite easy since the information needed was very well documented and communicated, which allowed for a seamless process. **What do you dislike about GrowByData Market Intelligence?** I think there is some room for improvement on the download options for the various views that are provided. It is a bit hidden and could be more obvious where it is located. I also think adjusting columns could be helpful. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** I use GrowByData Market Intelligence to understand competitors and market trends, offering better insights than normal UIs. It shows AI trends and highlights potential weaknesses to address. ### 2. GrowByData: A Comprehensive Search Insights Tool in an Easy-to-Use Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Yaniv S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about GrowByData Market Intelligence?** GrowByData offers an exceptional, comprehensive lens into the ever-changing search world. The tool seamlessly brings together paid search, organic, shopping, and generative AI platform information in a fresh, easy-to-use dashboard. With flexibility that supports both agency needs and client nuances, GBD lets us build keyword and prompt dashboards that deliver valuable insights for our clients and prospects. On top of that, the team at GBD is fantastic. They consistently provide service that is responsive, swift, and ready to lend a helping hand. **What do you dislike about GrowByData Market Intelligence?** There are some limitations to the tool that stem from platform engineering decisions. For instance, GBD is constrained by Google crawler decisions, which can occasionally lead to gaps in the data. That said, these issues are typically addressed quickly. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** GBD helps us respond to prospect and client questions across paid search coverage, organic performance, and AIO coverage. The recently added generative AI sentiment coverage is a fantastic feature, and we’re already using it in our business development work. ### 3. Invaluable Insights into Search Trends, Competitors, and Company Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** James F. | Freelance Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about GrowByData Market Intelligence?** I find the ability to see what users are searching for online, what competitors are publishing and ranking for very useful. I also think that having a good picture about the company's visibility is a vital bit of information **What do you dislike about GrowByData Market Intelligence?** I haven't found any downsides - everything we've had has been really useful for our marketing efforts **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** They are supporting us to understand the content landscape, know where our opportunities lie, know where we can improve and know where we're doing well. ### 4. Very detailed reports and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Maryanna F. | Search Engine Optimization Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about GrowByData Market Intelligence?** GBD provides super detailed reports, containing SERP features that I couldn't otherwise track. Everything is in real-time, so we can always track the volatility after Google updates, for example. It's also very convenient since we can track both paid and organic results at the same time, making it visually easy to see where and what should be improved. The filters allow a great deal of detail since we can choose keyword, brand, category, etc. Finally, their support has been impeccable: they are always available to help and super patient, explaining the features of the reports. They are also always available to customise the reports according to our needs! **What do you dislike about GrowByData Market Intelligence?** I guess it would be good to have the interface a bit improved but honestly, once you get used to their current one, you can't miss anything. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** I use many SEO tools and GrowByData's reports are super focused compared to other platforms. We can have an instant view of different SERP features, how well our brand performs, where we can gain more space in the SERP, etc. It saves me a LOT of time to have it all in front of me at the same time without having to click around different menus and submenus. Besides that it's super easy to have an instant view of how well the brand or certain keywords are performing and where we could get quick and/or big wins. ### 5. Great tools & support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Abby H. | SEO Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about GrowByData Market Intelligence?** We’ve been leveraging GrowByData to track the evolving SERP landscape, and it has been an invaluable asset to our SEO strategy. The insights it provides into search trends, competitor movements, and algorithm shifts help us stay ahead in an ever-changing digital environment. Beyond the tool itself, Andy and his team are absolutely amazing—always going above and beyond to help us dig into the data and uncover key trends impacting various industries. Their expertise and willingness to collaborate make a huge difference in understanding SERP fluctuations and their real-world implications. Highly recommend! **What do you dislike about GrowByData Market Intelligence?** I love the tool, but if I had to pick one con I'd say it's better for understanding high level SERP trends for keyword groups than drilling down for very specific query level insights. That being said, you can get still get incredibly granular and look at keyword level data, that just isn't what I typically leverage it for! **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** Understand the rapidly evolving search landscape in real time. See how the landscape shifts by industry, keyword group, location, etc. It's extremely powerful for getting insights related to AI Overviews, paid search, YouTube, and Reddit. ### 6. The data and the team are incredible to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Kacie G. | Search Content Strategy Lead, Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about GrowByData Market Intelligence?** The GBD team is the most engaged and supportive third-party tool team I have ever worked with. Not only is the team a pleasure to work with, but they are always up for a challenge, providing solutions, and have a sense of urgency when handling requests from our teams. One of the key benefits of GBD over other tools is the level of granularity, and flexibility with that granularity, we have been able to get from any SERP monitoring tool. The team is always monitoring for new SERP features, willing and able to adjust reporting to accommodate the many changes we see in the space, and can always send over specific data exports if there is a nuanced request. This allows our teams to stay on the cutting edge of our field and provide high-value data to clients quickly and easily. GBD has up-leveled our dataset and helped our teams deliver on innovative topics that clients love. **What do you dislike about GrowByData Market Intelligence?** GBD utilized Looker Studio as their main interface, I can't wait until the team launches their own UI! **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** In such a complex and evolving landscape, GBD takes the guessing out of understanding what our users see when they land on any given SERP. GBD also is the only tool we have found that puts Paid and Organic listings in the same place, making cross-channel support a reality. ### 7. SOV at Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo G. | Sr. Manager SEO, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about GrowByData Market Intelligence?** One of the greatest aspects of GBD is its ability to provide rapid insights into our website's Share of Voice (SOV). Within 24 hours, I can gain valuable knowledge on our current market position. Since GBD scrapes the web daily, I have access to important metrics for a subset of keywords the very next day after submitting my request. Furthermore, the partnership I have with the GBD team is exceptional. The bi-weekly calls are incredibly valuable, and it's a pleasure to collaborate with professionals who share the same mindset. **What do you dislike about GrowByData Market Intelligence?** The dashboard is large (depending on what you build) so it takes time to understand and utilize the reports. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** GBD provides clean data in a world where analytics platforms are becoming less informative (Google Analytics). ### 8. GrowByData MAP tool **Rating:** 5.0/5.0 stars **Reviewed by:** Pronoy D. | Ecommerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about GrowByData Market Intelligence?** Easy to track pricing across multiple platforms, clear competitor insights, and useful alerts for MAP violations. **What do you dislike about GrowByData Market Intelligence?** No complaints, I don’t have any negative comments **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** Tracking MAP pricing across multiple platforms ### 9. SERP Experts Who Will Keep a Finger on The Pulse **Rating:** 5.0/5.0 stars **Reviewed by:** Zach H. | Manager, Performance Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about GrowByData Market Intelligence?** GrowByData over my years of working with them has been amazing at figuring out trends and features that otherwise would have been frankly impossible to get. Having an easy to digest report at your fingertips with up to the day data makes it invaluable both for longer term strategic use and for answering imediate questions. Its super easy to get started with and intergrate into your day to day. I and my team use their dash daily. And above all it should be noted that the team is excellent at helping point out trends & new features-at points new features have even been rolled out in response to questions and asks about new features. Its easy to set up utilize and work with so I highly suggest! **What do you dislike about GrowByData Market Intelligence?** GBD can be overwhelming for new user do to the depth and ammount of data and views at play. Definitely glad to have those views when you become comfortable but new users need a walkthrough (though GBD is happy to do so). **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** GBD helps to look at everything from new SERP features to helping with planning around AIO and SEO work. Most recently it has been most useful in getting a better gauge of shopping lost opportunity and strategy beyond the shallow insights google gives within auction insights ### 10. I am an agency SEM Director who uses GrowbyData dashboards for my 2 large retail clients **Rating:** 5.0/5.0 stars **Reviewed by:** Mark B. | Associate Director, SEM, Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about GrowByData Market Intelligence?** GBD is the perfect tool to identify and then evaluate SERP updates and any changes in SERP landscape. GBD is also an effective competitive insight tool. SEM teams are limited to Google Ads auction insights for competitive monitoring. GBD is the best tool to be able to confirm and add supplemental views for competitor presence. One of the biggest advantages and value-add we have seen from GBD is presenting data/dashboards to the client. A. in case there's any distrust in Google reporting for SEM, and B. forcing us to step outside of the SEM blinders and introducing conversation that is holistic SERP, clients have really appreciated both of these initiatives. Lastly, the dashboards are so easy to use and navigate through. **What do you dislike about GrowByData Market Intelligence?** Absolutely no downfalls or cons to using GBD, the only call out would be that GBD supplies SO much information and data that it can become overwhelming, or is overwhelming at first glance. However, the team at GBD is fantastic and can help you walk through anything/answer any questions you may have. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** SEM team does not run brand ads, and we use GBD to monitor competitors bidding on our brand terms. Without GBD we wouldn't be able to do this through Google Ads. We manage both SEO and SEM for one of my accounts, and GBD is invaluable when it comes to holistic SERP landscape insights and monitoring. This has helped solve many questions from the client on what can be optimized SEM vs SEO. ### 11. GBD has unlocked detailed SERP insights that have changed my clients' Paid Search strategies. **Rating:** 4.5/5.0 stars **Reviewed by:** Erin T. | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about GrowByData Market Intelligence?** The granularity of the data that GBD captures is unreal. With GBD, my clients can see all of the competitors in the SERP, and not just what the engines report on, which often leaves out small advertisers. GBD save all the screenshots used in their SERP scrapes, so if I want to dig deeper or share exact examples, it's so easy! **What do you dislike about GrowByData Market Intelligence?** It can sometimes be overwhelming to try to make sense of all the data that GBD captures, but the customer support is top notch! The team is incredibly supportive and always willing to jump on a call to answer questions or help put together data insights. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** As a Paid Search agency director, there are two recurring conversations with clients: 1) what's our competition doing? and 2) do we need to spend money on defending our own brand? GBD has helped tremendously with both of these conversations. Because GBD scrapes SERPs from top to bottom, I'm able to get competitor insights on advertisers who don't show up in engine auction insight reporting, plus get insight into organic competition. This week, I even had a client decide the risk of a brand-holdout test was too high because of the data we saw from GBD. ### 12. GrowByData provides invaluable insight for digital marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about GrowByData Market Intelligence?** Provides an unparalleled picture of auction dynamics including expansive SERP ad competitor coverage that dwarfs Google Ads auction insights in both the number of competitors it reports and the level of detail, including specific ads, that it provides in an accesible, easy to use dashboard. The team at GrowByData has also provided high quality, on demand support to add new features, provide dashboard demos to clients, and more. **What do you dislike about GrowByData Market Intelligence?** Nothing negative in my experience to date. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** Most of my clients are interested in monitoring competitor activity, especially in their own brand auctions. Google auction insights is limited in competitor visibility and detail, often providing one or few competitors with a few relatively useful, but sometimes confusing metrics. GBD dahboards provide visibility into all competitors with trendline views of their presence by keyword or keyword category, as well as specific ads categorized by easy-to-filter segments like promotional language. ### 13. Insights you cannot find anywhere else **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan N. | Paid Search Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about GrowByData Market Intelligence?** The GrowByData team and support has helped my clients generate a ton of insights to fill in the reporting blindspots from in-engine tools. They have helped us uncover areas of incrementality, investment levels that drive holistic SOV wins, keeping us at the cutting edge of SERP changes and trends, and have helped us keep Brand integrity in tact when battling affiliate piracy. I have not seen tools/support that match GBD capabilities, and the support team was super helpful and proactive in helping us solve problems, uncover opportunity, and generate insights. **What do you dislike about GrowByData Market Intelligence?** The tool is most useful when there are specific questions that you are trying to answer. The team does a great job customizing your scans and dashboards into views that are helpful. Needing those custom scans does put a delay on generating insights against that specific problems, as they need to then go collect the data first. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** Affiliate Piracy Protection SERP Changes and Trends Oncovering creative opportunities Finding incrementality Local level SERP insights, competitive insights ### 14. Great partners delivering deep insights & analysis for an advertiser's digital landscape . **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about GrowByData Market Intelligence?** GrowByData gives us insights into the "digital shelf" that consumers see across our clients for a myriad of digital platforms- especially Google, Bing, Amazon and other RMNs. l This data helps us to highight performance changes and opportuntiies that may be masked by platform-only reporting. Adding platforms, products or keywords is very easy. They can start scans very quickly and as the data builds over time, it only becomes more powerful. We typically scan at least daily and will look at mulitple scans a day when we want to investigate specific pricing or competitive changes intra-day. We have especially found success in looking at granular geo data and identifying regional opportunities to capture market share in the SERPs. Beyond the data, their team is very supportive in providing analysis suggestions and evolving the platform to help reveal insights in a very dynamic landscape. I highly recommend having GrowByData in your marketing toolbox! **What do you dislike about GrowByData Market Intelligence?** Scaling granular regional data can add to the fees, but that's more of a cost to capture the unique data. Given the thoughtful analysis and flexible reporting, GBD is a good value for the details that they deliver. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** As an agency, GrowByData gets us beyond a reliance on platform reporting for digital landscape analysis. With GrowByData, we are able to understand what our clients' consumers are seeing in the marketplace, allowing us to make optimizations to ad programs, recommendations for pricing adjustments and product positioning. ### 15. GrowByData: Shining a Light on the SERP **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about GrowByData Market Intelligence?** GrowByData is an outstanding tool for marketers that want more than they're granted by the SEM powers that be (ahem, Google). In an environment where the persistent and expanding narrative is "trust the algorithm," and there is a never-ending trend of Google, Microsoft, and everyone else obfuscating and limiting data availability, one company stands out: GrowByData. Our clients have leveraged GBD's tools to find insights about the landscape that Google would never provide. From identifying brand competition and SERP squatting to ensuring non-brand ad formats are stacking up against the competition, GBD enables us to see a holistic picture of the SERP. **What do you dislike about GrowByData Market Intelligence?** As with all tools, they're only as useful as the person wielding them. Working with GrowByData is no different. Careful consideration of use-cases and what you want to gain from using GBD is paramount to finding success. Fortunately, our partners at GrowByData have been invaluable in this pursuit, sharing insights and ideas on how to best leverage their tools and dashboards. **What problems is GrowByData Market Intelligence solving and how is that benefiting you?** Grow By Data has been incredibly helpful for our teams to see the SERP in its entirety: from who our real competitors are (no matter how small) to what those competitors are doing, and how they're leveraging Google's products. This gives us a leg up on the competition in terms of product adoption, and in finding insights day-to-day - [View GrowByData Market Intelligence pricing details and edition comparison](https://www.g2.com/products/growbydata-market-intelligence/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+12%3A16%3A35+-0500&secure%5Bsession_id%5D=f49db6a8-5974-4280-b099-d69c277c0b60&secure%5Btoken%5D=e6655bc84986f74704ee2b6e0a774f80cf9b2889d06993e6eadadcebb50bca9d&format=llm_user) ## GrowByData Market Intelligence Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Identification** - Reseller Database - Monitoring - Violations **Platform Basics** - Centralized Platform - Web Tracking **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Enforcement** - Communication - Plans - Track **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Analytics** - Forecasting - KPIs - Dashboards - Integration **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top GrowByData Market Intelligence Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,781 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,903 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,151 reviews)