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BreadcrumbsIO Reviews & Product Details

Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you already have in your database. Breadcrumbs aggregates a multitude of contact data (like demographics and activity) and pinpoints the exact moment when contacts are ready to buy, upsell, or churn - allowing you to target the right people for the right offer at the right time.

Seller

BreadcrumbsIO

Languages Supported

English

Product Description

Breadcrumbs is a revenue acceleration platform based on a co-dynamic lead scoring and routing engine living at the intersection of marketing and sales.

Overview by

Gary Amaral

Pricing

Pricing provided by BreadcrumbsIO.

Pro

Starting at $1,999.00

Per Month

Enterprise

Per Month

View More Pricing Information

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BreadcrumbsIO Media

BreadcrumbsIO Demo - Connect Your Data Source

Connect your instance of Hubspot, Marketo or Intercom (with more integrations coming soon) to get started.

Use our super-intuitive model builder to get your co-dynamic scores for acquisition, expansion or retention up and running in minutes.

BreadcrumbsIO Demo - Optimize Your Whole Funnel

Leverage scoring specific reporting to improve conversion at every stage of your funnel.

BreadcrumbsIO Reviews (23)

View 1 Video Reviews

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Justin C.

Co-Founder

Small-Business (50 or fewer emp.)

7/17/2023

"Breadcrumbs Integration is no more complicated"

4.5/5

What do you like best about BreadcrumbsIO?

I absolutely enjoy how simple BreadcrumbsIO is to use. It integrates seamlessly with my current systems (Pendo and HubSpot), and I can get the data I need to qualify prospects easily. My possibilities for long-term planning have increased as a result of the platforms ongoing addition of new features. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

BreadcrumbsIO is incredibly superb in my opinion. I asked for additional customised integrations, they said they were working on them and it easily interacts with my current applications like Pendo and HubSpot. We have more opportunity to design our long-term strategy now that the platform is constantly adding new capabilities. Review collected by and hosted on G2.com.

What problems is BreadcrumbsIO solving and how is that benefiting you?

The development of our business has benefited greatly from.BreadcrumbsIO. It has assisted us in determining which activity categories to prioritise while focusing on potential qualified leads. Because of the platforms lead scoring capabilities, we now have a better grasp of what important to our users, which has helped us target them more successfully and increase conversion rates. BreadcrumbsIO has streamlined our lead scoring and targeting procedure, allowing us to save time and money while still achieving better results. Review collected by and hosted on G2.com.

Annette P.

Marketing Programs Manager

Mid-Market (51-1000 emp.)

9/30/2022

"All the data you need, in one place"

4/5

What do you like best about BreadcrumbsIO?

What I like the most is the ease of use of the platform: I'm not a data analyst, but I can easily integrate my tools (Pendo and HubSpot) and get the data I need. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

Nothing, I asked for some customized integration but they told me they are working on them. Having always new features and new opportunities allows us to plan long-term strategies. Review collected by and hosted on G2.com.

Mykyta P.

Sales

Small-Business (50 or fewer emp.)

12/22/2022

"Simplify sales pipeline generation and creating gold from garbage data."

4.5/5

What do you like best about BreadcrumbsIO?

I like how well it integrates with Hubspot and it's relatively quick to setup and start building lead scoring models. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

You have to make sure your data is succinct and formatted correctly or the model may give you bad results. Review collected by and hosted on G2.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

4/25/2023

"Great Product"

5/5

What do you like best about BreadcrumbsIO?

Ease of Use When Using Makes this a great tool. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

The output could be a bit more clear to understand Review collected by and hosted on G2.com.

Alejandro V.

Co-creador

Small-Business (50 or fewer emp.)

6/7/2021

"My experience"

3.5/5

What do you like best about BreadcrumbsIO?

the proposed functionality; is a huge pain point in our industry Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

There is something personal with the brand, but we have the result. Review collected by and hosted on G2.com.

Younes B.

Founder

Small-Business (50 or fewer emp.)

6/7/2021

"Qualifying your leads in more accurate way"

3/5

What do you like best about BreadcrumbsIO?

the co-dynamic approach in creating lead scoring models on the platform. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

The very limited options of data sources. there are just three now, one of them even in "coming soon" state and isn't available yet. Review collected by and hosted on G2.com.

What problems is BreadcrumbsIO solving and how is that benefiting you?

In the world of data mining that we live within, capturing leads is not enough. you can really via content, ads and CRMs capture as many as you want of leads. But scoring and validating them is another story.

BreadcrumbsIO has the potential to creat a sophisticated models that do for you the hard work that rather take weeks to accomplish that's the power of the triple dimensions approach (Fit, Activity, Time) of scoring leads that this tool provide. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/9/2021

"BreadcrumbsIO - Best In Class"

5/5

What do you like best about BreadcrumbsIO?

We really love how user-friendly it is. The super simplified layout makes it really easy to navigate your way around the site and various tools, and the validation results in particular are very detailed and extremely useful to us. It's by far one of the best validation tools we''ve used - and we've used maaany over the years. It's the only tool we use for our client campaigns, and the only tool we recommend to industry peers. We love that you can validate a single email at the click of a button, as well as the speedy delivery of results - and it's free! Plus, there's no limit to how many emails you can validate. The blog resources are very insightful and useful. The branding is pretty fun too! Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

We haven't found anything to dislike yet! It's very easy to navigate your way around the site and various tools, and the validation results in particular are very detailed and extremely useful to us. We've stopped using our other go-to validation tools and we now exclusively use Breadcrumbs. There is absolutely nothing to dislike. Nada. Niks. :) Review collected by and hosted on G2.com.

Recommendations to others considering BreadcrumbsIO:

If you're looking for a great data validation tool, look no further! You found it! :) Review collected by and hosted on G2.com.

What problems is BreadcrumbsIO solving and how is that benefiting you?

It's our absolute favourite tool for data validation. We really love the detailed results - no other tool (that we're aware of) provides this much insight into validation. It forms a huge part of our lead generation strategy. We don't launch a campaign without it! We love that you can validate a single email at the click of a button, as well as the speedy delivery of results - and it's free! Plus, there's no limit to how many emails you can validate. It is truly best in class. Review collected by and hosted on G2.com.

Zach R.

VP Sales and Marketing

Small-Business (50 or fewer emp.)

6/7/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"BreadcrumbsIO helped us totally transform data points into actionable insights"

5/5

What do you like best about BreadcrumbsIO?

Breadcrumbs made it easy to identify key contact actions that drove upgrades in our platform. We can now leverage these insights in our workflows, sales cadence, and upgrade sequences. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

So far we have been very happy. Onboarding has taken a bit longer than expected because we needed to accumulate more data on our contact records. Review collected by and hosted on G2.com.

What problems is BreadcrumbsIO solving and how is that benefiting you?

We needed to score over 10,000 contact records to focus our sales and marketing efforts towards the right contacts and contact actions. Our team now has a very targeted list of contacts and or our marketing department knows exactly what actions prospects need to take to be a high valued SQL. Review collected by and hosted on G2.com.

Kirk F.

Advisor

Mid-Market (51-1000 emp.)

6/8/2021

"A ML enabled platform addressing a real world problem"

5/5

What do you like best about BreadcrumbsIO?

For years, marketing, sales and other stakeholders have wrangled over how best to score leads. Enter breadcrumbs to mediate and adjudicate. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

This isn't a dislike, just a feature request. Would love to see the platform "show its math" on the lead scoring model Review collected by and hosted on G2.com.

Zack L.

Founder & CEO

Small-Business (50 or fewer emp.)

6/8/2021

"Lead scoring is hard to get right--Breadcrumbs makes it easy."

4.5/5

What do you like best about BreadcrumbsIO?

Ease of setup is what makes it shine compared to everything else on the market. Review collected by and hosted on G2.com.

What do you dislike about BreadcrumbsIO?

Still in its early stages, so it doesn't integrate broadly yet Review collected by and hosted on G2.com.

Recommendations to others considering BreadcrumbsIO:

If you need lead scoring quickly, the team is awesome and will help you get started ASAP. Review collected by and hosted on G2.com.

What problems is BreadcrumbsIO solving and how is that benefiting you?

Breadcrumbs gets lead scoring done quickly and effectively, leading to better prioritization of leads for our business when we tested it. Review collected by and hosted on G2.com.