Conversation intelligence (CI) software records, transcribes, and analyzes sales calls. Through analyzing sales calls, CI software can identify keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further analyze valuable insights. CI software can be used by businesses to take notes on key conversations with potential buyers, identify risky or noncompliant topics of conversation, coach new sales representatives on best practices, and any other use cases that can be used from the analysis and transcription of sales calls.
Sales coaching software is a related software that generally offers conversation intelligence capabilities but focuses less on analyzing the transcription and text of a call and more on the language, cadence, and technique of the sales representative. Additionally, sales coaching software provides separate features for sales representatives to easily view and organize sales deals that are in the pipeline.
To qualify for inclusion in the Conversation Intelligence (CI) category, a product must:
Transcribe calls into text and data that can be searched and analyzed
Analyze the transcription of a call and identify keywords, themes, and possible action items
Provide statics of a conversation including talk ratios, customer interactivity, and total call duration
