DM Champ is a white-label AI sales agent for DMs and chat that marketing agencies resell under their own brand, and that businesses run on their own inbox. The AI replies on WhatsApp, Instagram, Messenger, SMS, Telegram and website chat, qualifies leads, follows up and books appointments 24/7 in any language. Plans start at $97 per month, white-label from $297. Built in the Netherlands, used worldwide.
What is DM Champ?
DM Champ is an AI sales agent for text conversations (WhatsApp, Instagram DMs, Messenger, SMS and web chat), not a voice or phone agent and not a flow-based chatbot. There are no decision trees to build and no button menus. You describe your business in plain language, and the AI reads every incoming message in full context, holds a real two-way conversation, answers questions from your knowledge base, handles objections, qualifies the lead, books the appointment and works toward the sale. It remembers each contact, so a lead who comes back weeks or months later picks up where the conversation stopped. Businesses use it for offers ranging from $27 products to services above $50,000.
Who is DM Champ for?
Two groups. Marketing agencies, consultants and SaaS resellers that want a white-label AI agent for WhatsApp and Instagram DMs to sell to clients under their own brand, with their own domain, pricing and client sub-accounts. And businesses where sales conversations happen in direct messages: high-ticket service providers, clinics and spas, real estate, coaches and course creators, e-commerce stores, restaurants and local service businesses.
Is DM Champ white-label?
Yes. On the Agency plans you run DM Champ as your own software: your domain, logo, company name, login page, email sender, white-labeled help docs and a white-labeled Meta connection flow. Clients never see the DM Champ brand. Each client gets a separate sub-account with its own channels, agents, knowledge base, contacts and inbox. You set your own prices, resell AI credits through your own Stripe account, cap spending per client and keep 100% of what you charge. A new client takes about 15 minutes to set up, and snapshots let you copy agents and settings into new accounts. Sub-account creation, credit limits, transcripts and usage reports are available through the REST API.
Which channels does DM Champ support?
WhatsApp (by QR code with your existing number, or through the official WhatsApp Business API), Instagram DMs, Facebook Messenger, SMS, Telegram, LINE, Viber and an embeddable website chat widget. Email and iMessage are available in beta. Any other channel can be connected through the custom channel API. Every conversation lands in one unified inbox where your team can read, reply and take over from the AI at any moment. When a human replies, the AI pauses on that contact until you resume it.
How is DM Champ different from a chatbot builder?
Chatbot builders send fixed messages along a flow you design. DM Champ runs an AI agent that understands free text, voice notes, images, video and documents, then answers like a trained salesperson. Comment to DM automation on Instagram and Facebook does not end with a canned link: the DM becomes a real conversation that qualifies and books. One keyword is enough because matching is smart, so you do not need to list typos or variations.
Key features
AI sales agents: unlimited agents per account, each with its own instructions, knowledge, channel and behavior. Entry Points decide which agent answers a new conversation: by channel, by WhatsApp number, by keyword, by Instagram or Facebook comment, or by new Instagram follower.
Knowledge base: train the agent from your website URL, uploaded PDFs and DOCX files, and unlimited FAQs. Hybrid search (vector plus keyword) pulls only the relevant answers into each reply. Optional real-time web search lets the AI check your live site during a chat.
Appointment booking inside the chat: the AI checks live availability, offers open slots and books without sending the lead to an external link. Two-way Google Calendar sync, event types with durations, buffers and booking limits, rooms for multiple staff or locations with round-robin distribution, confirmations and reminders, plus shareable booking pages.
Automatic follow-ups: up to 9 messages across 3 cycles with adjustable timing. If a cycle gets no reply, it stops instead of pushing harder.
Broadcasts: send to lists or self-updating smart lists over WhatsApp, SMS and other channels, with photo or video attachments and approved WhatsApp templates. The same AI agent handles every reply.
Media understanding: the AI sees photos, transcribes voice notes and video audio, and reads PDFs. It can also send images, video, voice notes and PDFs from your media library.
CRM basics: contacts created automatically from new conversations, CSV import, tags applied by you or by the AI, deal pipelines, tasks and team seats.
Automations: a visual multi-step workflow builder included on every plan. Describe the workflow in plain English and the AI builds it, or drag steps onto the canvas. 19 triggers (incoming message, new contact, appointment booked, incoming webhook, schedule and more), conditions, delays, loops, AI steps, HTTP requests, MySQL and Postgres queries, and SMTP email. Guided connections include Google Sheets, Gmail, Slack, Notion, HubSpot, Google Calendar, Google Docs, Telegram, Mollie and WooCommerce.
Custom functions: live API calls the AI makes during a conversation to check an order, look up a product, generate a quote or update a CRM, sending data out and reading the answer back.
Human pacing and transparency: three reply speed modes from 1 to 15 seconds so answers do not feel robotic, and built-in AI disclosure in the first reply, ready for the EU AI Act.
Multilingual: the AI detects the language the customer writes in and stays in it, so one account can serve several countries. The dashboard is available in about a dozen languages.
Integrations and API
DM Champ works with Google Calendar, GoHighLevel, Odoo, Trafft, WordPress, Facebook Lead Forms, Click to WhatsApp ads, and restaurant booking systems including Zenchef, Formitable, OpenTable and TheFork. Make, n8n and Zapier connect through webhooks and the API. Developers get an open REST API, 19 webhook events (new message, contact created, appointment booked, human alerted, chat concluded and more) and an MCP server, so you can operate your account from Claude and other AI assistants. Documentation is at help.dmchamp.com.
Which AI models power DM Champ?
Conversations run on Anthropic's Claude, chosen for accuracy across long sales chats that involve booking and tool use. DM Champ also offers its own lower-cost Max and Mini model tiers, and you choose the tier per agent. Agency plans can bring their own Anthropic API key and pay Anthropic directly for AI usage on the Claude tiers.
How much does DM Champ cost?
Business: $97 per month. Every channel, unlimited AI agents and contacts, automations, appointment booking, knowledge base, API and webhooks, 3 seats and 250 AI credits per month (around 500 AI replies).
Agency: $297 per month. Adds full white-label, 10 seats, 10 client accounts (then $27 per month each), bring your own AI key and 1,000 AI credits (around 2,000 replies).
Agency Unlimited: $497 per month. Adds unlimited client accounts and seats, priority support and 2,500 AI credits (around 5,000 replies).
Yearly billing is 50% off and comes with a 90-day money-back guarantee. Monthly plans can be cancelled at any time. Extra credits cost $0.10 each. One AI response costs 1 credit on the Pro tier, 0.25 on Max and 0.15 on Mini, counted per response and not per message bubble. Instagram, Messenger and website chat carry no per-message fee. WhatsApp by QR code is a flat $5 per month per connection with no per-message fee. There is no free trial. New accounts receive a one-time 100-credit welcome bonus, and you can test the AI first at dmchamp.com/chat.
What DM Champ does not do
DM Champ is text-based and does not make or answer phone calls. There is no native Shopify catalog sync: stores connect through custom functions or automations. SMS requires your own Twilio account (or the Android phone gateway), because carrier registration must be filed in your business name. Instagram and Messenger require a business account linked to a Facebook Page, which is a Meta requirement. Broadcasts are meant for opted-in contacts and past customers, not cold lists.
Setup and support
Setup takes about 15 minutes with no code. Paste your website URL, the AI builds a sales agent from your pages, and a guided wizard covers channels, contacts, booking and follow-ups. A playground lets you test the agent without spending credits. Support typically replies within one business day by WhatsApp, Instagram, Messenger or the help form, with full documentation at help.dmchamp.com and a public roadmap and community at skool.com/dm-champions. A data processing agreement and a public sub-processor list are available at dmchamp.com.
Average Rating: 5.0/5.0
Total Reviews: 19
How Do G2 Users Rate DM Champ?
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Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.5/10)
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Peformance Tracking: 8.3/10 (Category avg: 8.5/10)
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Integrations / APIs: 10.0/10 (Category avg: 8.7/10)
Who Is the Company Behind DM Champ?
Who Uses This Product?
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Company Size: 95% Small, 5% Medium
