The ability to choose different AI models (although the exact number and specifics depend on your version and subscription) allows you to adapt the style of the generated image.

AI personalization at scale: You can generate cold emails and outreach messages that automatically adapt to each lead (name, company, context), which saves a lot of manual writing time. Icebreaker generation (LinkedIn/email): It can create quick, research-based openers that make outreach feel less generic. Voice & audio tools: You can turn text into voice messages, which is useful for personalized outreach or content. Multichannel content creation: Not just emails—also blogs, ads, LinkedIn posts, and scripts in one platform. Chrome extension: Lets you generate content directly inside Gmail, LinkedIn, or websites without switching tabs. AI image + content combo: You can generate both visuals and copy for campaigns in the same workflow. Workflow automation for outreach: Useful for lead gen—builds sequences instead of writing one-off messages. Bottom line: The biggest advantage is speed + personalization together, especially for outreach and marketing workflows.

I use Writecream for articles on any topic, like art and craft, which helps me with correct sentences and improves my vocabulary. It's also very easy to set up, which is a big plus for me.