--- title: REthink CRM Reviews meta_title: 'REthink CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how REthink CRM works for a business like yours. aggregate_rating: rating_value: 3.3 review_count: 13 scale: '5' date_modified: '2026-07-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # REthink CRM Reviews **Vendor:** Think Tech Labs **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.3/5.0 **Total Reviews:** 13 ## About REthink CRM Rethink Real Estate CRM revolutionizes the way brokers and agents buy, sell, lease, and manage properties. Built on the world’s most popular Customer Relationship Management (CRM) Cloud Computing platform- Salesforce.com, REthink Real Estate CRM is the #1 web-based real estate application for commercial real estate brokers and residential real estate agents. From capturing leads to closing a deal, REthink Real Estate CRM users can manage their entire business from any computer or mobile device, with zero software to download and zero maintenance to worry about. \*For more information contact sales@rethinkcrm.com ## REthink CRM Reviews ### 1. Not user friendly **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about REthink CRM?** The large amount of data you can have stored there **What do you dislike about REthink CRM?** The system is tedious and customer support is not helpful, even if you're paying for the service. The most help they get involved with is sending you articles so this has caused me to stop using it frequently. **What problems is REthink CRM solving and how is that benefiting you?** All in one place data center. ### 2. It's great if you have an admin to manage the back end for you. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about REthink CRM?** I love how it integrates with other tools, such as dialpad. **What do you dislike about REthink CRM?** The biggest downside is that you need a full-time admin to manage the back-end. **What problems is REthink CRM solving and how is that benefiting you?** Managing follow-ups. Keeping track of who I spoke to, meetings, pipeline, tagging, prospecting, etc ### 3. ReThink **Rating:** 4.5/5.0 stars **Reviewed by:** Chris P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about REthink CRM?** Everything is in one place built for our commercial real estate needs. We appreciate the ease of functionality and the capabilities. This compares to competitors **What do you dislike about REthink CRM?** Less capabilities on the design and development with AI. Not directly linked to our website or 3rd party software. It can be better with more customization and improvements **What problems is REthink CRM solving and how is that benefiting you?** All in one place with advanced reporting. Benefits include connections with team members and programs. We are more productive than before. We have increased efficiencys ### 4. Normal **Rating:** 3.5/5.0 stars **Reviewed by:** Pablo de la H. | Personal de atención al cliente, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2019 **What do you like best about REthink CRM?** It’s nothing especial, but it takes a normal job. I don’t find a better one for the moment. **What do you dislike about REthink CRM?** It’s quite expensive if you pay a few topics **Recommendations to others considering REthink CRM:** I think that if you try it, you won’t change again **What problems is REthink CRM solving and how is that benefiting you?** Now I get 1-2 extra hours everyday because I can work faster ### 5. Basic Real Estate CRM **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2017 **What do you like best about REthink CRM?** The custom objects included a lot of the information that we needed, so we didn't have to built it all out ourselves. Being able to refresh our listings with the most recent MLS data made it easy to keep our listings up to date and prevented having to enter listing information more than once. The support team was very responsive. **What do you dislike about REthink CRM?** REthink doesn't use the traditional lead and opportunity objects or forecasts, and I feel that is one of the biggest benefits of using the Salesforce platform. Additionally, outside of the the custom objects and the MLS data being refreshed, I did not find the additional features such as the prospect manager all that useful for our company. **What problems is REthink CRM solving and how is that benefiting you?** We needed a way to track customer information and leads that is specific to residential real estate. Our inside sales agents were able to aggregate all the relevant information and chase some leads. A basic CRM would work, and we hoped that this real estate specific product would be able to better serve our needs. However, we would use this more as a tool to manage transactions rather than for sales and leads. ### 6. REthink Has Changed the Way Our Brokerage Does Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about REthink CRM?** Our team loves the transparency of data within the application, while also being able to maintain private records of deals, listings, and contact notes. Brokers have much better visibility into their deal pipeline and can report across any number of objects with the application. **What do you dislike about REthink CRM?** The ability to build within REthink and customize it is endless, so you could technically get lost in over customizing it if you wanted to. **What problems is REthink CRM solving and how is that benefiting you?** 1. Better business insight for our brokerage 2. Follow ups are never missed 3. reporting for our executive team 4. brokers have deep insight into prospecting through commission payout ### 7. Technical CRM with Room for Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2018 **What do you like best about REthink CRM?** Most of the fields and UI are is very suitable for CRE **What do you dislike about REthink CRM?** Still requires so much third-party work and back and forth with the company to change the interface **Recommendations to others considering REthink CRM:** Takes time to implement **What problems is REthink CRM solving and how is that benefiting you?** Keeping more detailed notes on clients as we speak with them. ### 8. It's a good idea **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2017 **What do you like best about REthink CRM?** I like that I can track the deals throughout the different stages and keep my team on track. **What do you dislike about REthink CRM?** It's a good idea but it doesn't really seem to be fully supported by the company. There was just a new update to Salesforce and it misaligned some of the features of ReThink so I had to go back to the settings and figure out what was misaligned, fix it and then return to business as usual. It's not a huge deal as I am an admin but when the Brokers notice the small hiccups when they are in the course of conducting their business it's a sore point. **Recommendations to others considering REthink CRM:** Make sure you use the full trial, if you are the admin to a team of brokers make sure that it's fast and easy for them to use and they understand its function. As an Admin I live in the platform and know what it does, most of the quirks but sometimes my team doesn't understand how the system is designed and ask for impossible modifications. **What problems is REthink CRM solving and how is that benefiting you?** visibility, with its connection to SF I am able to report on the fields that mean the most to my team. ### 9. The Best CRE Data Centralizer **Rating:** 4.5/5.0 stars **Reviewed by:** Deric B. S. | Market Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2017 **What do you like best about REthink CRM?** There is a lot of system functionality to be aware of. The ReThink team makes the learning the program very easy and is accurate in relaying the potency of what the system actually does for the end-user. **What do you dislike about REthink CRM?** The things I dislike about the system may not be there as an issue deriving from ReThink, but rather Salesforce. Therefore, the ReThink system has no features I dislike thus far. **Recommendations to others considering REthink CRM:** Allow your team to work first with the base package. Their team knows what they are doing and can help guide for a proper and full implementation. **What problems is REthink CRM solving and how is that benefiting you?** Retracting the spread of department connectivity is what ReThink is being used for by our firm. It has great pipeline reporting capabilities. ### 10. Our Rethink Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2016 **What do you like best about REthink CRM?** I like the ability to see all conversations and interactions with each client and have them all in one location. I like that we can track our processes and opportunities. **What do you dislike about REthink CRM?** That it is not that user friendly. There is too many fields that are repetitive. The program is not intuitive. **Recommendations to others considering REthink CRM:** Be sure to use the services they offer in house rather than using a third party. Be clear and concise with your operational techniques and the way you want to use the system. **What problems is REthink CRM solving and how is that benefiting you?** Communication with our clients was a big issue. We are not the typical real estate company, and therefore, many different members of our team interact with our clients and customers on a daily basis. Communication and knowledge are key factors that have been solved with Rethink ### 11. Rethink **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2016 **What do you like best about REthink CRM?** I think this is a nice CRM database because it includes photos of the buildings and allows you to merge and other things as well **What do you dislike about REthink CRM?** I'm just starting to learn to use it it seems to be a lot easier to use than some of the **Recommendations to others considering REthink CRM:** Definitely try the trial version against the competitors to see which one you like more **What problems is REthink CRM solving and how is that benefiting you?** I am just starting to use it but it seems to be a lot easier than some of the competitors and it does commercial and residential for those firms that do you do that ### 12. Multiple years experience with REThink **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2016 **What do you like best about REthink CRM?** I like REThink because it works similarly to Salesforce. Report creation is fairly intuitive and overall, it seems fairly simple to use. **What do you dislike about REthink CRM?** I don't like the fact that REThink is using an outdated version of Microsoft Excel. I also believe there are some workflow improvements that could be made to help REThink work faster and more efficiently. **Recommendations to others considering REthink CRM:** Confirm workflows are suited to your unique needs. Encourage REThink to upgrade Microsoft Excel **What problems is REthink CRM solving and how is that benefiting you?** We use REThink to track our pipeline so it helps us streamline the prospecting process and gives us analytics. We feel more organized and on top of our pursuits. Also, we're able to fairly quickly provide reports for board meetings. ### 13. REthink - Salesforce customized for Commercial Real Estate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2016 **What do you like best about REthink CRM?** Their support has been great & they've really worked with us to customize Salesforce for our company **What do you dislike about REthink CRM?** In the past year, we've had 4 different account reps. It's a growing company & I get it, but it makes it difficult to maintain continuity with development. **What problems is REthink CRM solving and how is that benefiting you?** We're able to manage hundreds of deals with our larger clients, and given them access to their info. There's no other way we could have managed this much volume. ## REthink CRM Discussions - [What is REthink CRM used for?](https://www.g2.com/discussions/what-is-rethink-crm-used-for) - [View REthink CRM pricing details and edition comparison](https://www.g2.com/products/rethink-crm/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+20%3A55%3A56+-0500&secure%5Bsession_id%5D=12987a6a-1741-4d5a-8022-665b1bcb7a8b&secure%5Btoken%5D=f0c148343c0d7847dcec9032f6a982a21ab156cb355940c1a09b6f44ce2390dd&format=llm_user) ## REthink CRM Features **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making ## Top REthink CRM Alternatives - [Apto](https://www.g2.com/products/apto/reviews) - 3.3/5.0 (36 reviews) - [ClientLook](https://www.g2.com/products/clientlook/reviews) - 3.6/5.0 (12 reviews) - [AscendixRE](https://www.g2.com/products/ascendixre/reviews) - 4.3/5.0 (9 reviews)