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Optimizely Web Experimentation Reviews & Product Details

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

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Optimizely

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Optimizely Web Experimentation Community

Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

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Optimizely Web Experimentation Integrations

(11)

Integration information sourced from real user reviews.

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting

- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.

Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal

- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...

Optimizely Web Experimentation Demo - Web Experimentation Visual Editor

- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.

Optimizely Web Experimentation Demo - AI Content Suggestions

- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.

Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor

- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.

Optimizely Web Experimentation Demo - Web Experimentation Results Page

- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.

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Verified User in Real Estate

Enterprise (> 1000 emp.)

10/31/2023

"Easy to use and understand"

4/5

What do you like best about Optimizely Web Experimentation?

The product is intuitive and its easy to use and easy to implement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The filtering of experiements is painful and go on resetting! This should be a simple fix!! Review collected by and hosted on G2.com.

Ximena Q.

Small-Business (50 or fewer emp.)

6/6/2023

"Very useful"

3/5

What do you like best about Optimizely Web Experimentation?

I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Ximena,

Thanks for taking the time to leave Optimizely Web Experimentation a review! We're happy to hear that our product is supporting your experimentation journey. Please let your Customer Success Manager know if you or your team ever need any additional support with our product. You can also leave us any questions or concerns at reviews@optimizely.com. Thank you.

Neeraj P.

Mid-Market (51-1000 emp.)

5/23/2023

"Optimizely is the tool we needed 10 years ago"

3.5/5

What do you like best about Optimizely Web Experimentation?

Trying out new things is really important for our business to grow. It's like the heartbeat of our company! Optimizely has played a big role in helping us do experiments in a more organised and focused way, which has helped our business to grow even more. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Mainly documentation. Some users have expressed concerns about the quality and availability of customer support, as well as the comprehensiveness of the documentation provided. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Neeraj,

Thank you so much for taking the time to leave us a review, we appreciate it! We're happy that Optimizely Web Experimentation has been successful in helping to build your company's culture of experimentation. Surrounding your feedback on our documentation, it would be greatly appreciated if you could share this with your CSM so we can work on ways to improve your experience. Thank you.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/7/2023

"Optimizely is very easy to understand which makes it user friendly."

4/5

What do you like best about Optimizely Web Experimentation?

Creating global metrics based on the pages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Segmentation part is bit complecated to understand. Review collected by and hosted on G2.com.

Denny K.

Mid-Market (51-1000 emp.)

4/26/2023

"Great product with good support"

4/5

What do you like best about Optimizely Web Experimentation?

Easy use, intuitive UI, and strong support (mostly) make Optimizely Web (including Performance Edge) an excellent product for anyone needing a powerful experimentation tool to conduct A/B testing and build a culture of experimentation. Optimizely also has a wealth of libraries plus a strong community where you can quickly find support for any implementation or integration issues. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Price and support can sometimes be lacking depending on your account team. I use Optimiely on and off for the last 10+ years. I found that depending on the company, they might treat you differently. But that is also true for all B2B companies. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Denny,

Thanks for leaving Optimizely Web Experimentation a review! It's great to hear that our product has helped your business build a culture of experimentation. If you have any questions or concerns, your Customer Success Manager is the best person to help you resolve them or you can leave us a message at reviews@optimizely.com at any time! Thank you.

Viral P.

Small-Business (50 or fewer emp.)

5/23/2023

"Very intuitive application for testing application"

4/5

What do you like best about Optimizely Web Experimentation?

Overall, Optimizely Web Experimentation provides a comprehensive suite of tools and features for businesses to conduct experiments, analyze data, and optimize their websites or web applications. It empowers teams to make data-driven decisions and improve user experiences, ultimately driving better business outcomes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Platform stability and updates: As with any software platform, there can be occasional issues related to platform stability, bugs, or updates. While Optimizely strives to provide a reliable and up-to-date experience, users may encounter occasional challenges or disruptions. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Viral,

Thanks for leaving us a review. We're happy to hear that Optimizely Web Experimentation is ultimately driving better business outcomes for your organization. If there's ever any way we can provide support to your team or answer any questions, please let your CSM know or you can leave us a message at reviews@optimizely.com.

Olya M.

Product Manager

Mid-Market (51-1000 emp.)

3/3/2023

"Useful tool for ecommerce, however has limitations when working on more specific use cases"

4/5

What do you like best about Optimizely Web Experimentation?

Self-service is the most important for me as a Product Manager. I need minimal support from the engineering team to launch and monitor experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's not enough for me to target a specific page as users who open this page may have different properties. I need much more focused targetting, otherwise, there's so much noise that I have to go into Looker and Mixpanel to slice the data. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Olya,

Thanks for leaving us a review! It would be much appreciated if you could share your product feedback with your Customer Success Manager so they can pass it on to our product team. We want to continue improving our products to make for a great user experience for every customer. You can also contact us at reviews@optimizely.com with any questions or feedback.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/7/2023

"great tool for elevating digital experiences and conversion rates"

4/5

What do you like best about Optimizely Web Experimentation?

It scales according to the nead, you can create personalization for different user segments easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

it could get expensive for small startups and there is a learning curve for for new users on stuff like A/B testing. Review collected by and hosted on G2.com.

Amy G.

Consultant

Enterprise (> 1000 emp.)

2/6/2023

"Experimentation with a powerful stats engine"

4.5/5

What do you like best about Optimizely Web Experimentation?

The setup was intuitive and allowed us to experiment on our website quickly. The built-in web editor has enabled even non-developers to get an experiment up and running. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Our web-based platform utilizes Gatsby and we would like to see tighter compatibility with that tech stack. This does require a developer to be involved in 100% of all experiments run on that part of our tech stack. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Amy,

Thanks for your review! We're happy to hear that you're finding success with Optimizely Web Experimentation. Please feel free to share any product feedback with your Customer Success Manager and they will pass it on to our Product Team, or you can leave us a message at reviews@optimizely.com.

Kevin F.

Mid-Market (51-1000 emp.)

5/18/2023

"Great features. Thorough testing."

4/5

What do you like best about Optimizely Web Experimentation?

Instant, simple testing for web content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Need a good foundation in similar systems to use full potential. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Kevin,

Thanks for leaving us a review! We greatly appreciate it. If you ever have any questions or more feedback on how we could improve your user experience, please don't hesitate to let your CSM know. You can also reach us at reviews@optimizely.com at any time. Thank you.