Optimizely Web Experimentation Reviews & Product Details

No complex terminology. It has very intuitive design! Definitely worth a try Review collected by and hosted on G2.com.

Unless you don't want to experiment anything in your webpage. I highly recommend it. Review collected by and hosted on G2.com.

I love the details provided during experimentation, which allows me to make informed decisions around my marketing efforts. Review collected by and hosted on G2.com.

It's a little too expensive for a solo entrepreneur such as myself Review collected by and hosted on G2.com.

I like it because it is very easy to use with a fairly simple interface to handle, the options for analysis and reports are very complete, the visual editor is definitely a tool that I love to use, the customization options are very complete because I can create designs of messages or offers to customers of our company, the area of segmentation by behavior is very well-developed and can have a better support-customer interaction, and its statistical engine is really robust and enjoyable. I can run several experiments at the same time using the group area. Furthermore, I also consider that it is a very updated tool, being able to integrate it with dynamic websites. I can also make our developers, including me, participate in the action with codes that we write and customize; it is certainly an exquisite tool. Review collected by and hosted on G2.com.

I would like a better integration with Adobe Analytics, one or another error with user IDs, and several problems if your web browser is not up-to-date. I had some conflicts when I started it on a version of the Opera browser; it also requires a high data rate. Some time ago, I also had problems importing data to an Amazon S3 repository. This was quite annoying at the time, but I managed to solve it. Review collected by and hosted on G2.com.

It anables me to carry out a variety of tests or experiments to assess or obtain an understanding of how the client will experience browsing the website enabling me to enhance it.

The intuitive interface makes it easy to set up experiment , create a variation and define goals, without need for in depth technical knowldge.

It support a number of experimentation techniques including A/B testing , multicariate testing and personalisation. Review collected by and hosted on G2.com.

Since rates and costs have not been adequately regulated , the subscription process needs to be improved.

Depending on B2B company we are intercating with, I have discovered that the customer servuce team's response varies. Review collected by and hosted on G2.com.

With Optimizely Web Experimentation, it is easy to test different aspects of the website and makes it easy to better user experience.

I like that it offers better control and visibility when doing experiments

It makes implementing tested and proven features easy Review collected by and hosted on G2.com.

It has really served us as the best website feature testing solution and I recommend it. Review collected by and hosted on G2.com.

Clean UI made it easy to navigate and explore the app. I appreciate the detailed documentation available for users so if I have any queries, I can always consult guides, walkthroughs, or detailed feature pages. Review collected by and hosted on G2.com.

We found the Metrics Builder is not as flexible as other tools. It is tightly coupled with the experimentation flow and is opinionated and does not allow free-form SQL. This could limit the types of metrics and analyses that can be performed. I've also heard from others on the team that integrating optimizely into their code caused pages to load slower and impacted SEO scores.

Our last exploration of the tool also shows the primary metric does not account for other metrics used and doesn't correct for multiple testing. Review collected by and hosted on G2.com.

The platform interface is very convenient & makes it easy to for the implementation. Analysis, A/B Tests, Campaigns & many other features makes the tool a complete fit for our business. Support has been available anytime & they resolved our queries timely. Review collected by and hosted on G2.com.

The first time integration has taken a long time compared to other optimizely tools. In the recent times, we've encountered many issues while setting up the messaging campaigns, thus making it less frequency of usage. Unable to import from S3 bucket. Review collected by and hosted on G2.com.

The desktop application is amazing, works just like the Web app Review collected by and hosted on G2.com.

Some of the complexities behind targeting Review collected by and hosted on G2.com.

1. Best A/B Experimentation tool in the market. Helped us evaluate the hero banner clicks.

2. Data accuracy of Optimizely helps us to rely on this platform highly.

3. Easy to edit the variations that are in the scope using a visual editor Review collected by and hosted on G2.com.

1. Again, it claims to be a low/no-code tool. Indeed it's not as even for a small change I need developer support.

2. Walkthrough of the platform & documentation is not easy to understand. It can be improved.

3. WYSIWYG has very little to take away, while the time it took for us to integrate is enormous. Review collected by and hosted on G2.com.

* It's really quick and easy to track custom profile and event attributes and data fields.

* Funnels are a powerful tool to visualize user journeys (but can be slow to render).

* Event inspector is a really helpful troubleshooting tool. It would be nice to add a filter field in the UI. If there's lot of data streaming through, it's hard to find the relevant events against the noise. Review collected by and hosted on G2.com.

* Reports: Not having data fields being context-aware of the event actions they are associated with. I've been trying to create reports showing related combined user activities by segment. But it isn't easy to join different event actions in one report. For example, I was trying to create a report of sum form submits by video completions percentage, but that kind of join isn't possible because you can't show one row containing two different event types in a report.

* Filters: Creating multiple wildcard exclusions is not easy because they can't be added to one filter rule list since they cancel each other out. Also, having to exclude internal employees in all filters is labor intensive. It would be nice to have global account-level filter settings to exclude tracking from a list of domains or companies.

* Using custom objects to track meta data instead of creating data fields in events is difficult. It's not clear how to make a foreign key relationship between events and objects. It's not clear how to join objects and events together in Reports. Review collected by and hosted on G2.com.