Optimizely Web Experimentation Features
Visitor Behavior (3)
Monitoring
Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting
Based on 26 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling
Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 23 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily
Optimization
Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Personalization (7)
Recommendation
Based on 23 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content
Based on 26 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Based on 21 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Personalization Engine
Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Based on 19 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Based on 26 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites
Email
Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically
Mobile
Based on 25 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive
Segmentation (2)
A/B Testing
Based on 21 Optimizely Web Experimentation reviews. Provides native A/B testing for content and campaigns.
Customer Profiles
Based on 14 Optimizely Web Experimentation reviews. Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Based on 21 Optimizely Web Experimentation reviews. Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context. This feature was mentioned in 20 Optimizely Web Experimentation reviews.
Triggered Content (2)
Geofencing
Based on 16 Optimizely Web Experimentation reviews. Content triggered by customer's given geolocation.
Triggered Messages
As reported in 13 Optimizely Web Experimentation reviews. Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
As reported in 15 Optimizely Web Experimentation reviews. Provides recommendations based on customer metrics.
Personalized Discounts
Based on 16 Optimizely Web Experimentation reviews. Calculates and presents customized discounts.
Website Personalization
Based on 18 Optimizely Web Experimentation reviews. Personalizes web experiences and presented content based on customer metrics.
Data Sourcing (4)
Data Enrichment
Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data.
Content Marketing
Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Administration (4)
Marketing Campaigns
Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data
Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
Based on 23 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Management (3)
Flag Management
Grants users a centralized dashboard for organized feature flag management. This feature was mentioned in 24 Optimizely Web Experimentation reviews.
Rollout & Rollback Control
Grants users granular control over feature rollouts and rollbacks. This feature was mentioned in 25 Optimizely Web Experimentation reviews.
Monitoring
Based on 23 Optimizely Web Experimentation reviews. Allows users to track the status of deployed features and application performance via automated alerts.
Functionality (3)
Multi-Environment Control
As reported in 25 Optimizely Web Experimentation reviews. Empowers users to smoothly deploy features in a variety of environments.
Feature Testing
Allows teams to test features in production for select target groups without deploying. This feature was mentioned in 26 Optimizely Web Experimentation reviews.
Low-Code Interface
Presents users with a low-code interface to build and maintain feature management systems. 26 reviewers of Optimizely Web Experimentation have provided feedback on this feature.
Analytics (2)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment. This feature was mentioned in 68 Optimizely Web Experimentation reviews.
Heatmaps
As reported in 62 Optimizely Web Experimentation reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test. This feature was mentioned in 70 Optimizely Web Experimentation reviews.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously. This feature was mentioned in 69 Optimizely Web Experimentation reviews.
Mobile Testing
As reported in 69 Optimizely Web Experimentation reviews. Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
Based on 67 Optimizely Web Experimentation reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. 61 reviewers of Optimizely Web Experimentation have provided feedback on this feature.
Little to No Coding
Based on 72 Optimizely Web Experimentation reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
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