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Compare Adobe Target and Optimizely Web Experimentation 
At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetOptimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Web Experimentation excels in user-friendliness, with many users highlighting its easy setup process, making it accessible even for non-technical individuals. This contrasts with Adobe Target, where users appreciate the straightforward setup but note that it becomes more efficient with continued use.
- Users say that Optimizely Web Experimentation offers a flexible platform that allows developers to implement experiments directly in code, enabling quick testing of new ideas without lengthy deployment cycles. Adobe Target, while also efficient for A/B testing, is noted for its ability to target specific audience segments effectively, particularly for business buyers.
- Reviewers mention that Optimizely Web Experimentation has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. In comparison, Adobe Target, while slightly lower in satisfaction, still receives praise for its customer support and ease of implementation.
- According to verified reviews, both platforms are well-regarded for meeting user requirements, but Optimizely Web Experimentation stands out with a notable emphasis on data-driven decision-making, helping users move away from assumptions. Adobe Target, on the other hand, is recognized for its ability to serve tailored content to specific personas.
- Users highlight that Optimizely Web Experimentation's reporting and analytics capabilities are robust, allowing for insightful data interpretation. Adobe Target also offers solid analytics, but some users feel it could improve in this area compared to Optimizely's offerings.
- G2 reviewers note that while both products have their strengths, Optimizely Web Experimentation's higher number of reviews and overall G2 score suggest a more consistent user experience, whereas Adobe Target, with fewer reviews, may not reflect as broad a user base, despite its strengths in personalization and targeting.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Adobe Target
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.4
46
8.4
296
Ease of Use
7.3
59
8.1
309
Ease of Setup
7.1
32
8.0
155
Ease of Admin
7.3
22
8.2
124
Quality of Support
7.4
46
8.0
252
Has the product been a good partner in doing business?
8.0
22
7.9
119
Product Direction (% positive)
9.0
48
7.8
271
Features by Category
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
8.0
11
7.9
67
7.7
14
6.4
61
7.9
13
6.9
72
Experimental Design
7.9
15
8.4
70
8.1
13
8.7
69
8.2
13
8.7
69
Analytics
7.6
15
8.2
68
6.4
11
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Optimizely Web Experimentation are categorized as Personalization and A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Discussions
Adobe Target has no discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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