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Compare Adobe Target and Optimizely Web Experimentation 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 9.5, highlighting its intuitive interface and robust capabilities, while Adobe Target, with a score of 8.7, is noted for its solid performance but lacks some of the advanced features that users find in Optimizely.
- Reviewers mention that Optimizely's WYSIWYG Editor is user-friendly, scoring 7.7, which allows for easy content adjustments without coding. In contrast, Adobe Target's WYSIWYG Editor received a lower score of 6.8, with users expressing a desire for a more streamlined editing experience.
- G2 users highlight Optimizely's superior Confidence Level scoring of 9.4, indicating that users feel more assured about their testing results, whereas Adobe Target's score of 7.8 suggests that users are less confident in the statistical significance of their tests.
- Users on G2 report that Optimizely's Multivariant Testing capabilities score 8.5, providing flexibility in testing multiple variables simultaneously, while Adobe Target's score of 7.4 indicates limitations in this area, leading to a less comprehensive testing experience.
- Reviewers mention that Optimizely's Performance and Reliability score of 8.6 is a significant advantage, with many users praising its consistent uptime and fast loading times, while Adobe Target's score of 7.5 reflects some concerns about performance during peak usage times.
- Users say that Optimizely's Reporting and Analytics features, scoring 8.2, provide detailed insights that help in making data-driven decisions, whereas Adobe Target's score of 7.4 indicates that users find its analytics less comprehensive and harder to interpret.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Adobe Target
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.4
46
8.4
296
Ease of Use
7.3
59
8.1
309
Ease of Setup
7.1
32
8.0
155
Ease of Admin
7.3
22
8.2
124
Quality of Support
7.4
46
8.0
252
Has the product been a good partner in doing business?
8.0
22
7.9
119
Product Direction (% positive)
9.0
48
7.8
271
Features by Category
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
8.0
11
7.9
67
7.7
14
6.4
61
7.9
13
6.9
72
Experimental Design
7.9
15
8.4
70
8.1
13
8.7
69
8.2
13
8.7
69
Analytics
7.6
15
8.2
68
6.4
11
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Optimizely Web Experimentation are categorized as Personalization and A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
Adobe Target has no discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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