--- title: Optimizely Web Experimentation Reviews meta\_title: 'Optimizely Web Experimentation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 411 reviews by the users' company size, role or industry to find out how Optimizely Web Experimentation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 411 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Optimizely Web Experimentation Reviews & Product Details Visit Website Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences. * * * Product Website Optimizely Web Experimentation Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Web Experimentation Community](https://www.g2.com/products/optimizely-web-experimentation/discuss) Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-web-experimentation/pricing) ## Optimizely Web Experimentation Integrations (2) What do users say about integrations? Verified by Optimizely Web Experimentation [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Infor CloudSuite M3 ](https://www.g2.com/products/infor-cloudsuite-m3/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Inriver ](https://www.g2.com/products/inriver/reviews) Show More ![Ilana T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ilana T.") IT Ilana T. Senior Digital Marketing Manager Mid-Market (51-1000 emp.) 3/17/2025 "A good (but not great) experimentation platform" 3/5 What do you like best about Optimizely Web Experimentation? There are pretty powerful configuration options, once you know where/what they are Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? Having used other experimentation tools, I really dislike the Optimizely visual editor for setting up a new experiment.I find it hard to navigate and select the right elements. Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? It was used as a tool to support our web experimentation motion to help drive conversions to MQL Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 3/25/2025 "Optimizely Review" 3/5 What do you like best about Optimizely Web Experimentation? The ability to build A/B tests across agnostic platforms. Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? Difficult support to get in the platform Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? Best landing page features for campaigns, product and solution pages, ABM strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matthew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew B.") MB Matthew B. Web Developer Enterprise (\> 1000 emp.) 8/23/2024 "A Little Clunky But Works Well" 3/5 What do you like best about Optimizely Web Experimentation? It's pretty straight forward to use and can be used in a couple different ways that make it very useful for general marketing purposes. Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? It's a bit slow and sometimes creates code conflicts with react based sites Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? It solves the problem of how do you know if your web marketing direction is better than going a different direction Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Neiden E C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neiden E C.") NC Neiden E C. Physiotherapist Small-Business (50 or fewer emp.) 8/23/2024 "Optimizely Web Experimentation - Review" 3/5 What do you like best about Optimizely Web Experimentation? The fact that it allows everyday people like me to be able to give their input without bias Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? It can sometimes be time consuming when expressing views Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? Well allows data from users to be used to better their experiences which in turn helps combat problems that the user may face Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite XQ Ximena Q. Small-Business (50 or fewer emp.) 6/6/2023 "Very useful" 3/5 What do you like best about Optimizely Web Experimentation? I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? The thing that mainly benefits my team is that it helps us evaluate the interaction of the customers with the web by running tests and experiments with multiple variables. Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Web Experimentation [Editedit](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-8185006/official_response/edit) Hi Ximena, Thanks for taking the time to leave Optimizely Web Experimentation a review! We're happy to hear that our product is supporting your experimentation journey. Please let your Customer Success Manager know if you or your team ever need any additional support with our product. You can also leave us any questions or concerns at reviews@optimizely.com. Thank you. Validated ReviewerIncentivizedSource: G2 invite ![Alex B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex B.") AB Alex B. Associate Product Manager, Front End Small-Business (50 or fewer emp.) 5/24/2022 "Overall User Friendly" 3/5 What do you like best about Optimizely Web Experimentation? What I like best about the Optimizely platform is the ease of editing the variations to test in the visual editor. It makes it possible to run tests for those of us who do not have extensive coding knowledge. The support team was also very helpful in providing updates and answers to any questions about setting up experiences. Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? The downside for our company was that we would run a test that was more complex than the visual editor would allow therefore needing development resources that we did not have available for testing. We felt like we could get low-hanging fruit wins, but were not able to get the big wins without coding. I would also have liked more support from our Customer Success Manager. We have had a couple since joining the platform, and they don't provide much benefit in the meetings. It would be nice to feel like we have an Optimizely expert partner, but a lot of the time I feel as if I understand the platform better than the rep. Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? We have used Optimizely to run pretty simple A/B experiements. All testing has ideated and been executed by the Product Management team, therefore not having to implement development time to get testing wins. We have seen some pretty dramatic test wins by using this platform. For example, we tested billboard messaging vs. product messaging and got an exciting win that then pivoted our marketing stratgies. Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Web Experimentation [Editedit](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-6658167/official_response/edit) Hi Alex, Thanks for taking the time to leave us such a thoughtful response, we really appreciate your insights! We're sorry to hear you had some issues with the platform and customer support. Please feel free to share more on your mishaps with us by sending a message to reviews@optimizely.com and we'll connect you with the right people. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") UC Verified User in Construction Mid-Market (51-1000 emp.) 3/3/2022 "Optimixely Web Experimentation" 2.5/5 What do you like best about Optimizely Web Experimentation? What I enjoyed about Optimizely was the ability to easily A/B test and organize the testing appropriately Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? What I did not like was that there was no tied in insights to those testing like heat maps and screen recordings Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Web Experimentation: I would look into being more competitive with the services of VWO Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? While we were using the program we were using it to optimize our conversion funnel. Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Web Experimentation [Editedit](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-5394643/official_response/edit) Hi There, Thanks for leaving us a review! We’re sorry to hear that Optimizely Web Experimentation did not meet your full expectations throughout your use of our product. Regarding the lack of heat maps and screen recordings, these are features we would love to add in the future, but we are currently focusing on other projects which are meeting the needs of a wider range of customers. If you would like to contact us with any more insights or questions, please leave us a message at reviews@optimizely.com and we’ll connect you with the right people. Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Enterprise (\> 1000 emp.) 8/10/2021 "Easy to use but wish the functionality worked as expected" 2.5/5 What do you like best about Optimizely Web Experimentation? Simple and intuitive UI makes it easy to use Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? My company has had multiple experiences in the past where experiments did not function as expected due to intermittent outages and failures from Optimizely. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Web Experimentation: Make sure the services are up and running, too many times the servers were down which impacted our production environment. Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? Releasing features and functionality to sub-segments of the population. Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Web Experimentation [Editedit](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-4923961/official_response/edit) Hi There, Thanks for taking the time to leave us a review! We're very sorry to hear about the issues you've experienced with our platform. Please address these concerns with your Customer Success Manager so that they can be properly addressed. You can also reach us at reviews@optimizely.com with any more insights or inquiries. 10/15/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/10/2021 "Great for experimentation and insights" 2.5/5 What do you like best about Optimizely Web Experimentation? Ability to test, iterate, and learn quickly Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? A bit difficult to get the hang of and requires significant traffic which can be hard when starting out Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? Learning on conversion and optimization Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Web Experimentation [Editedit](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-4923870/official_response/edit) Hi There, Thanks for leaving us a review, we appreciate your feedback. We're sorry to hear about you experience with Intelligence Cloud. It would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com so we can help remedy the situation. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") AE Verified User in Entertainment Small-Business (50 or fewer emp.) 8/10/2021 "Powerful tool but needs to be used strategically" 3/5 What do you like best about Optimizely Web Experimentation? Ease of use for a marketing team with some development resources Review collected by and hosted on G2.com. What do you dislike about Optimizely Web Experimentation? Occasionally the platform has been buggy. We also found it difficult to reach statistical significance on many of our experiments. Review collected by and hosted on G2.com. What problems is Optimizely Web Experimentation solving and how is that benefiting you? Conversion / retention optimization. The benefit is that we can use a more data-driven approach to decision-making around making changes to our platform(s) Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Web Experimentation [Editedit](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-4924645/official_response/edit) Hi There, Thanks for leaving us a review, we really appreciate it. Please feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries so we can help improve your user experience! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Optimizely Web Experimentation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Optimizely Web Experimentation ](https://www.g2.com/products/optimizely-web-experimentation/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 3 years ago What are some ways that I can use A/B testing? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/a-b-testing-ideas) GU Guest User What is Optimizely Web Experimentation used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-optimizely-web-experimentation-used-for) [ View all Discussions ](https://www.g2.com/products/optimizely-web-experimentation/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/optimizely-web-experimentation/pricing) Optimizely Web Experimentation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5(929) [ Compare Now ](https://www.g2.com/compare/optimizely-web-experimentation-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty 4.4/5(416) [ Compare Now ](https://www.g2.com/compare/ab-tasty-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-adobe-target.png "Product Avatar Image") Adobe Target 4/5(70) [ Compare Now ](https://www.g2.com/compare/adobe-adobe-target-vs-optimizely-web-experimentation) ##### ##### Optimizely Web Experimentation Features Visitor Behavior Targeting Personalization Content Multichannel Web Mobile Functionality Multi-Environment Control Feature Testing Low-Code Interface [ View More Features ](https://www.g2.com/products/optimizely-web-experimentation/features) ## 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