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Optimizely Web Experimentation

By Optimizely

4.2 out of 5 stars

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Optimizely Web Experimentation Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
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Optimizely Web Experimentation Reviews (408)

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Reviews

Optimizely Web Experimentation Reviews (408)

View 1 Video Reviews
4.2
408 reviews

Pros & Cons

Generated from real user reviews
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Matthew B.
MB
Web Developer
Enterprise (> 1000 emp.)
"A Little Clunky But Works Well"
What do you like best about Optimizely Web Experimentation?

It's pretty straight forward to use and can be used in a couple different ways that make it very useful for general marketing purposes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a bit slow and sometimes creates code conflicts with react based sites Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"Great product, always improving"
What do you like best about Optimizely Web Experimentation?

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The only thing that springs to mind is a feature that can stop a test automaticaly when statistical significance is reached. Review collected by and hosted on G2.com.

Neiden E C.
NC
Physiotherapist
Small-Business (50 or fewer emp.)
"Optimizely Web Experimentation - Review"
What do you like best about Optimizely Web Experimentation?

The fact that it allows everyday people like me to be able to give their input without bias Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It can sometimes be time consuming when expressing views Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise (> 1000 emp.)
"Intuitive platform for feature experimentation"
What do you like best about Optimizely Web Experimentation?

Optimizely has become a very intuitive platform! Since I began using the platform in 2018, it has increasingly improved and now offers many awesome features. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The only update I would love to see is better analytics options. I know the platform is not to be as data-heavy as something like Tableau, but eve a UX refresh for faster snapshots would be nice Review collected by and hosted on G2.com.

Leo H.
LH
Senior Digital Marketing Co-ordinator
Enterprise (> 1000 emp.)
"game changer for experimentation"
What do you like best about Optimizely Web Experimentation?

how simple the UI is, and how it's been made with the regular user in mind Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Despite it being the best experimentation tool I have used, there are cheaper alternatives. Review collected by and hosted on G2.com.

Brian O.
BO
VP Design
Mid-Market (51-1000 emp.)
"Great software for experimentation of new ideas"
What do you like best about Optimizely Web Experimentation?

Fast time to market. I can easily release a new experiment in minutes instead of days. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Have to refresh the window many times to get interactive mode to work sometimes. Review collected by and hosted on G2.com.

Paras R.
PR
Software Tester
Information Technology and Services
Mid-Market (51-1000 emp.)
"Optimizely Web Experimentation review."
What do you like best about Optimizely Web Experimentation?

Because of how simple it is to use,integrate,and implement,Optimizely Web Experimentation is a useful tool in my opinion. A/B and multi-variant tests can be quickly set up an drun by anyone,even without extensive coding experience, thanks to the user-friendly interface.With little coding knowledge,any web page can incorporate the Java Script snippet with ease.Furthermore,Optimizely easily integrates with a variety of analytics platforms, simplifying the tracking and analysis of test results. I can verify and optimize website functionality and user experience with Optimizely Web Experimentation's powerful combination of user-friendliness,efficient implementation,and seamless integration. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The fact that Optimizely Web Experimentation doesn't have extensive server-side testing capabilities annoy me the most. Despite its superiority in client- side experimentation, the platform is not flexible enough or has enough powerful features to support extensive server-side testing. This leads to significant increases in testing complexity and decreases in efficiency due to the need for additional tools or complex workarounds.In addition ,the interface may be confusing and cluttered, making it difficult to find certain settings and features.This can cause confusion and frustration in addition to slowing down the testing process. Furthermore, customer support response times frequently fall short of expectations, which make it difficult for testers to address problems and causes delays in project deadlines. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"The web experimentation was so good."
What do you like best about Optimizely Web Experimentation?

The main thing is like about the optimizely web experimentation is that, it is very user friendly and easy to visualise and see data Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

One thing I dislike is, the font and design of the screen could have been improved Review collected by and hosted on G2.com.

CW
Business Leader
Accounting
Small-Business (50 or fewer emp.)
"Ease of use for A/B testing setup and experimentation features"
What do you like best about Optimizely Web Experimentation?

I like to make decisions the ease of use, receiving data and the support of experimentation and offers a heat map with emerging sales helps us with intelligent learning and I also liked to implement changes through codes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It does everything very well, but the price is high. It is the only negative. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"The Gold Standard CRO tool"
What do you like best about Optimizely Web Experimentation?

The capacity to review performance improvement over time. This aspect has allowed us to optimise on pages that produce low levels of traffic. Whilst previously we may have waited several months to clarify whether its a statistical significant result, we can now take a differentiated view and see if test was better than control for a certain number of consecutive days. This, along with several similar features, have allowed us to do more in an optimisation capacity than would otherwise have been achievable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The customer support could be improved at times. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

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Optimizely Web Experimentation Features
Targeting
Content
Web
Mobile
Rollout & Rollback Control