Optimizely Web Experimentation Pricing Overview

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Enterprise

Contact Vendor

Customized For Your Business.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$

Top-Rated Alternatives

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Optimizely Web Experimentation Alternatives Pricing

The following is a quick overview of editions offered by other A/B Testing Tools

VWO Testing GROWTH	Contact Us	Get started with experimenting to optimize your user experiences. Create A/B, MVT, and Split Tests powered by SmartStats. Perform advanced targeting for A/B, MVT, and split testing. Perform A/B, MVT, and split testing for mobile websites. Create campaigns with the WYSIWYG visual editor or the code editor. Personalize experiences for segments.
Kameleoon Web and Feature Experimentation	Contact Us	Unified platform for all teams Client-side and server-side a/b/n testing Personalization campaigns AI Copilot for smarter testing 80+ native integrations including data warehouses Create pop-ups, forms, and surveys Feature flags and rollouts CUPED, Sequential, Bayesian, and Frequentist statistical models Fast, flicker-free snippet 45+ native targeting criteria Collaboration built-in with shared library of goals, segments and more SOC 2 & HIPAA-compliant Show More
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Premium	$300,000.00Per Year	Go further with Einstein AI driving next-best customer offers in real time. Website Data and Personalization Email Data and Personalization Segment and Rule-Based Decisioning A/B/N Testing and Reporting ML Product and Content Recommendations AI-Driven Next-Best Action/Offer Mobile App Data and Personalization Show More

Various alternatives pricing & plans

Pricing information for the above various Optimizely Web Experimentation alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Optimizely Web Experimentation Pricing Reviews

(2)

Verified User in Wholesale

Enterprise (> 1000 emp.)

4/26/2024

"Easy to use experimentation software"

5/5

What do you like best about Optimizely Web Experimentation?

It is great to see results so clearly from the metrics defined for each test. The platform itself is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It would be handy to see experimentation suggestions on the platform. Perhaps where there are indications of conversion drop off. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/18/2025

"Ok platform but too expensive for what you get"

1.5/5

What do you like best about Optimizely Web Experimentation?

I like that the user interface is easy to use and it's relatively easy to set up and experiment depending on the experiment type. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The setup experience was really poor. Optimizely doesn't offer support in setting up their platform and instead recommends 3rd party agencies to do this.

We paid a small fortune to an agency only to later learn that the implementation was not done correctly. This cost us countless hours of troubleshooting and support calls, a huge cost that could have been avoided if Optimizely had supported the integration of their own software. Review collected by and hosted on G2.com.